Aspek Keuangan

1. Target Penjualan

N
Merk No Produk Harga Komisi Profit Harga Jual
o
High End
Anastasia
Anastasia Beverly Hills
1 Beverly 1 Rp 427,500 30% Rp 128,250 Rp 555,750
Dipbrow Pomade
Hill
Anastasia Beverly Hilss
2 Rp 486,000 30% Rp 145,800 Rp 631,800
Dipbrow
Anastasia Beverly Hills
3 Rp 670,000 30% Rp 201,000 Rp 871,000
Powder Bronzer
Anastasia Beverly Hills Lip
4 Rp 315,000 30% Rp 94,500 Rp 409,500
Gloss
Anastasia Beverly Hills Liquid
5 Rp 517,500 30% Rp 155,250 Rp 672,750
Lipstick
Anastasia Beverly Hills All-in-
6 Rp 130,000 30% Rp 39,000 Rp 169,000
one Kit Contour
Anastasia Beverly Hills All-in-
7 Rp 910,000 30% Rp 273,000 Rp1,183,000
one Contour Powder Kit
Anastasia Beverly Hills
8 Rp 982,000 30% Rp 294,600 Rp1,276,600
Dream Glow Kit
Anastasia Beverly Hills
9 Rp 814,000 30% Rp 244,200 Rp1,058,200
Palette Sultry Eye Shadow
Anastasia Beverly Hills Soft
10 Rp 930,000 30% Rp 279,000 Rp1,209,000
Glam Eye Shadow Palette
Becca Sunchaser Palette Set
2 Becca 11 Blush & Highlighter & Rp 966,000 30% Rp 289,800 Rp1,255,800
Bronzer
BECCA Light Chaser
12 Rp 399,000 30% Rp 119,700 Rp 518,700
Highlighter For Face and Eye
Becca X Chrissy Taigen Glow
13 Rp 1,900,000 30% Rp 570,000 Rp2,470,000
Face Palette Blush On
Becca Shimmering Skin
14 Perfector Pressed Poudre Rp 310,000 30% Rp 93,000 Rp 403,000
Mini
Becca Hydra-Mist Set &
15 Rp 605,000 30% Rp 181,500 Rp 786,500
Refresh Powder
Becca Eye Lights Apres Ski
16 Rp 756,000 30% Rp 226,800 Rp 982,800
Glow Collection Eye Shadow
Becca Shimmering Skin
17 Perfector Pressed Mini Rp 841,500 30% Rp 252,450 Rp1,093,950
Highlighter
18 Becca Hydra Mist Set and Rp 689,000 30% Rp 206,700 Rp 895,700
 Refresh Powder
Becca Collection Ocean
19 Jewels Eye Pallette Rp 654,911 30% Rp 196,473 Rp 851,384
Eyeshadow
Becca Summer Radiance Kit
20 Rp 620,821 30% Rp 186,246 Rp 807,068
Bronzer
 The POREfessional Face
3 Benefit 21 Rp 256,500 30% Rp 76,950 Rp 333,450
Primer
Hello Happy Soft Blur
22 Rp 180,000 30% Rp 54,000 Rp 234,000
Foundation
Hello Flawless Powder
23 Rp 540,000 30% Rp 162,000 Rp 702,000
Foundation
24 Soft & Natural Brows Kit Rp 641,000 30% Rp 192,300 Rp 833,300
25 Hoola Bronzer Rp 240,000 30% Rp 72,000 Rp 312,000
26  Boi-ing AirBrush Concealer Rp 390,000 30% Rp 117,000 Rp 507,000
27  High Beam Rp 265,000 30% Rp 79,500 Rp 344,500
28 Galifornia Blush Rp 270,000 30% Rp 81,000 Rp 351,000
29 Roller Lash Curling Mascara Rp 325,000 30% Rp 97,500 Rp 422,500
Posietint Pink Cheek & Lip
30 Rp 165,000 30% Rp 49,500 Rp 214,500
Stain
4 Chanel 31 Rouge Allure in Pirate Rp 561,100 30% Rp 168,330 Rp 729,430
Soleil Tan de Chanel Bronze
32 Rp 724,000 30% Rp 217,200 Rp 941,200
Universal
33 Palette Essentielle in Beige Rp 941,200 30% Rp 282,360 Rp1,223,560
Le Volume Revolution
34 Rp 506,800 30% Rp 152,040 Rp 658,840
Mascara
Les Beiges Healthy Glow Gel
35 Rp 778,300 30% Rp 233,490 Rp1,011,790
Cushion Foundation
36 Hydra Beauty Micro Serum Rp 1,267,000 30% Rp 380,100 Rp1,647,100
Les 4 Ombres in Candeur Et
37 Rp 796,400 30% Rp 238,920 Rp1,035,320
Expérience
Clinique Fresh Pressed™
5 Clinique 38 Rp 1,100,000 30% Rp 330,000 Rp1,430,000
Daily Booster
Clinique Turnaround
39 Overnight Revitalizing Rp 660,000 30% Rp 198,000 Rp 858,000
Moisturizer
Clinique Dramatically
40 Different™ Moisturizing Rp 650,000 30% Rp 195,000 Rp 845,000
Lotion+
Clinique 7 Day Scrub Cream
41 Rp 350,000 30% Rp 105,000 Rp 455,000
Rinse-Off Formula
Clinique Repairwear Laser
42 Focus Smooths, Restores, Rp 1,250,000 30% Rp 375,000 Rp1,625,000
Corrects
Dior Perfect Skin Cushion
6 Dior 43 Rp 895,000 30% Rp 268,500 Rp1,163,500
SPF 50 PA+++
 44 Foundation Diorskin Forever Rp 790,000 30% Rp 237,000 Rp1,027,000
45 Rouge Dior Rp 1,900,000 30% Rp 570,000 Rp2,470,000
46 Dior Addict Lacquer Plump Rp 525,000 30% Rp 157,500 Rp 682,500
Diorskin Nude Air Serum
47 Rp 950,000 30% Rp 285,000 Rp1,235,000
Foundation
48 Diorshow Pump ‘n’ Volume Rp 450,000 30% Rp 135,000 Rp 585,000
49 Dior Addict Lip Maximizer Rp 505,000 30% Rp 151,500 Rp 656,500
50 Dior Lip Glow Rp 516,000 30% Rp 154,800 Rp 670,800
Dior Diorshow Iconic
51 Rp 448,000 30% Rp 134,400 Rp 582,400
Overcurl Mascara
Dior Eye Reviver Illuminating
52 Rp 940,000 30% Rp 282,000 Rp1,222,000
Neutrals Eye Palette
53 Dior Cheek and Lip Glow Rp 1,100,000 30% Rp 330,000 Rp1,430,000
Vital Hydra Solution Sheet
7 Dr. Jart 54 Rp 58,000 30% Rp 17,400 Rp 75,400
Mask
Dr. Jart Every Sun Day
55 Rp 275,000 30% Rp 82,500 Rp 357,500
Sunscreen SPF 36
Dr. Jart+ Premium Beauty
56 Rp 1,150,000 30% Rp 345,000 Rp1,495,000
Balm
57 Dr. Jart Cicapair Cream Rp 625,000 30% Rp 187,500 Rp 812,500
Cicapair Tiger Grass Re.Pair
58 Rp 585,000 30% Rp 175,500 Rp 760,500
Serum
Dr.Jart+ Shake & Shot Mask
59 Rp 145,000 30% Rp 43,500 Rp 188,500
Collection
Estee Estee Lauder Perfecting
8 60 Rp 585,000 30% Rp 175,500 Rp 760,500
Lauder Loose Powder
Estee Lauder Double Wear
61 Rp 675,000 30% Rp 202,500 Rp 877,500
Cushion
Estee Lauder Double Wear
62 Rp 580,000 30% Rp 174,000 Rp 754,000
Foundation
Estee Lauder Advanced Night
63 Rp 225,000 30% Rp 67,500 Rp 292,500
Repair
Estee Lauder Advanced Night
64 Rp 245,000 30% Rp 73,500 Rp 318,500
Repair Eye
Estee Lauder Advanced Night
65 Rp 229,000 30% Rp 68,700 Rp 297,700
Micro Cleansing Foam
Estee Lauder Intensive
66 Rp 185,000 30% Rp 55,500 Rp 240,500
Recovery Ampoules
Estee Lauder Nude Cushion
67 Rp 588,000 30% Rp 176,400 Rp 764,400
Stick
Estee Lauder Pure Color Love
68 Rp 365,000 30% Rp 109,500 Rp 474,500
Lipstick
Glam SUPERMUD CLEARING
9 69 Rp 831,900 30% Rp 249,570 Rp1,081,470
Glow TREATMENT MASK
BRIGHTEYES ILLUMINATING
70 Rp 549,900 30% Rp 164,970 Rp 714,870
ANTI-FATIGUE EYE CREAM
 THIRSTYMUD HYDRATING
71 Rp 831,900 30% Rp 249,570 Rp1,081,470
TREATMENT MASK
GLOWSTARTER MEGA
72 ILLUMINATING Rp 690,900 30% Rp 207,270 Rp 898,170
MOISTURIZER
SUPERTONER EXFOLIATING
73 Rp 592,200 30% Rp 177,660 Rp 769,860
ACID SOLUTION
GENTLEBUBBLE DAILY
74 Rp 394,800 30% Rp 118,440 Rp 513,240
CONDITIONING CLEANSER
YOUTHMUD GLOW
75 STIMULATING TREATMENT Rp 831,900 30% Rp 249,570 Rp1,081,470
50g
10 Kiehl’s 76 Ultra Facial Cream Rp 520,000 30% Rp 156,000 Rp 676,000
Clearly Corrective Dark Spot
77 Rp 870,000 30% Rp 261,000 Rp1,131,000
Solution
Calendula Herbal Extract
78 Rp 580,000 30% Rp 174,000 Rp 754,000
Alcohol-Free Toner
Calendula Deep Cleansing
79 Rp 470,000 30% Rp 141,000 Rp 611,000
Foaming Face Wash
Ultra Facial Oil-Free Gel-
80 Rp 520,000 30% Rp 156,000 Rp 676,000
Cream
Creamy Eye Treatment with
81 Rp 520,000 30% Rp 156,000 Rp 676,000
Avocado
Clearly Corrective
82 Brightening and Smoothing Rp 795,000 30% Rp 238,500 Rp1,033,500
Moisture Treatment
Powerful Strength Line
83 Rp 1,050,000 30% Rp 315,000 Rp1,365,000
Reducing Concentrate
84 Ultra Light Daily UV Defense Rp 590,000 30% Rp 177,000 Rp 767,000
Kylie Kylie Cosmetic KKW CRÈME
11 85 Rp 1,701,000 30% Rp 510,300 Rp2,211,300
Cosmetic LIQUID LIPSTICK
Kris Kollection by Kylie
86 Jenner Cosmetics Momager Rp 1,269,000 30% Rp 380,700 Rp1,649,700
Mini Liquid Lip Set
Money Roll Matte Lipstick
87 Rp 825,000 30% Rp 247,500 Rp1,072,500
Bundle
88 Koko Eyeshadow Palette Rp 875,000 30% Rp 262,500 Rp1,137,500
89 Jelly Kylighter Rp 420,000 30% Rp 126,000 Rp 546,000
Kylie Cosmetics Burgundy
90 Rp 1,913,500 30% Rp 574,050 Rp2,487,550
Palette Kyshadow
Kylie Cosmetics Kylie Velvet
91 Rp 1,503,000 30% Rp 450,900 Rp1,953,900
Single
La Mer The Treatment
12 La Mer 92 Rp 2,069,994 30% Rp 620,998 Rp2,690,992
Lotion, 150ml
93 La Mer creme de 30 ml Rp 2,397,000 30% Rp 719,100 Rp3,116,100
94 La Mer Crème De , 15ml Rp 1,169,997 30% Rp 350,999 Rp1,520,996
 La Mer The Oil Absorbing
95 Rp 2,164,461 30% Rp 649,338 Rp2,813,799
Tonic 200ml/6.8oz
La Mer the moisturizing
96 Rp 2,850,000 30% Rp 855,000 Rp3,705,000
cream
97 La Mer cool gel cream 30 ml Rp 2,397,000 30% Rp 719,100 Rp3,116,100
La Mer The Cleansing Foam
98 (New Packaging) Rp 1,984,089 30% Rp 595,227 Rp2,579,316
125ml/4.2oz
La Mer the brilliant
99 Rp 2,000,000 30% Rp 600,000 Rp2,600,000
brightening lotion
La Mer The Tonic
100 Rp 2,291,757 30% Rp 687,527 Rp2,979,284
200ml/6.7oz
La Mer The Moisturizing Soft
101 Rp 1,169,997 30% Rp 350,999 Rp1,520,996
Cream, 15ml
13 Lancôme 102 Lancôme Artliner Rp 422,999 30% Rp 126,900 Rp 549,899
103 Lancôme Grandiôse Liner Rp 449,999 30% Rp 135,000 Rp 584,999
Lancôme Le Stylo
104 Rp 392,533 30% Rp 117,760 Rp 510,293
Waterproof
Lancôme Grandiôse Liner
105 Rp 490,000 30% Rp 147,000 Rp 637,000
Noir
Lancôme Teint Miracle Loose
106 Rp 830,000 30% Rp 249,000 Rp1,079,000
Powder
Lancôme Teint Idole Ultra
107 Rp 795,000 30% Rp 238,500 Rp1,033,500
Wear Foundation SPF 15
Lancôme Blanc Expert
108 Ultimate Whitening Purifying Rp 650,000 30% Rp 195,000 Rp 845,000
Foam
Lancôme advanced genifique
109 Rp 1,250,000 30% Rp 375,000 Rp1,625,000
50ml
Lancôme teint miracle loose
110 Rp 580,000 30% Rp 174,000 Rp 754,000
powder
Lancôme L'absolu Rouge
111 Rp 500,000 30% Rp 150,000 Rp 650,000
Matte
14 Laneige 112 Water Sleeping Mask Rp 399,000 30% Rp 119,700 Rp 518,700
113  Lip Sleeping Mask Rp 270,000 30% Rp 81,000 Rp 351,000
Water Bank Moisture
114 Rp 580,000 30% Rp 174,000 Rp 754,000
Essence
115 Water Bank Moisture Cream Rp 450,000 30% Rp 135,000 Rp 585,000
Fresh Brightening Cleansing
116 Rp 400,000 30% Rp 120,000 Rp 520,000
Oil
117 White Dew Emulsion Rp 420,000 30% Rp 126,000 Rp 546,000
118 Layering Cover Cushion Rp 480,000 30% Rp 144,000 Rp 624,000
119  BB Cushion Pore Control Rp 560,000 30% Rp 168,000 Rp 728,000
Laneige Eyebrow Cushion-
120 Rp 360,000 30% Rp 108,000 Rp 468,000
cara
121 BB Cushion Whitening Rp 560,000 30% Rp 168,000 Rp 728,000
 White Dew Original Ampoule
122 Rp 720,000 30% Rp 216,000 Rp 936,000
Essence
123 Two Tone Lip Bar Rp 250,000 30% Rp 75,000 Rp 325,000
124 Silk Intense Lipstick Rp 300,000 30% Rp 90,000 Rp 390,000
125 Time Freeze Essence EX Rp 820,000 30% Rp 246,000 Rp1,066,000
126 Perfect Renew Cream Rp 800,000 30% Rp 240,000 Rp1,040,000
Marc Marc Jacobs Le Marc Lip
15 127 Rp 337,500 30% Rp 101,250 Rp 438,750
Jacobs Creme Lipstick
Marc Jacobs Enamored Hi-
128 Rp 439,000 30% Rp 131,700 Rp 570,700
Shine Lip Lacquer Lipgloss
Marc Jacobs Le Marc Liquid
129 Rp 432,000 30% Rp 129,600 Rp 561,600
Lip Crème
Marc Jacobs Accomplice
130 Rp 481,000 30% Rp 144,300 Rp 625,300
Concealer & Touch-Up Stick
Marc Jacobs Enamored
131 Rp 445,000 30% Rp 133,500 Rp 578,500
Hydrating Lip Gloss Stick
Marc Jacobs Beauty Air Blush
132 Soft Glow Duo Kink & Kisses Rp 503,999 30% Rp 151,200 Rp 655,199
504
Marc Jacobs Shameless
133 Rp 726,000 30% Rp 217,800 Rp 943,800
Foundation
Marc Jacobs Beauty Le Marc
134 Rp 449,999 30% Rp 135,000 Rp 584,999
Lip Crème Boy Gorgeous
Marc Jacobs Beauty Dew
135 Drops Coconut Gel Rp 575,998 30% Rp 172,799 Rp 748,797
Highlighter, 24ml
Make Up ULTRA HD FOUNDATION
16 136 Rp 710,000 30% Rp 213,000 Rp 923,000
Forever Fluid foundation
ULTRA HD LIP BOOSTER
137 Rp 430,000 30% Rp 129,000 Rp 559,000
Hydra-Plump Serum
138 ULTRA HD LOOSE POWDER Rp 630,000 30% Rp 189,000 Rp 819,000
139 ULTRA HD PRESSED POWDER Rp 630,000 30% Rp 189,000 Rp 819,000
ULTRA HD CONCEALER
140 Rp 540,000 30% Rp 162,000 Rp 702,000
Invisible Cover Concealer
HD BLUSH Second Skin
141 Rp 490,000 30% Rp 147,000 Rp 637,000
Cream Blush
AQUA BROW KIT Waterproof
142 Rp 720,000 30% Rp 216,000 Rp 936,000
Eyebrow Corrector Kit
AQUA MATIC Waterproof
143 Rp 410,000 30% Rp 123,000 Rp 533,000
Glide-On Eye Shadow
ARTIST ROUGE CREME
144 Creamy high pigmented Rp 365,000 30% Rp 109,500 Rp 474,500
lipstick
ARTIST ROUGE MAT Matte
145 Rp 365,000 30% Rp 109,500 Rp 474,500
high pigmented lipstick
17 Shu 146 Ultime8 Cleansing Oil Rp 750,000 30% Rp 225,000 Rp 975,000
 Uemura
 POREraser CC UV Under
147 Rp 680,000 30% Rp 204,000 Rp 884,000
Base Mousse
148 Petal Skin Foundation Rp 700,000 30% Rp 210,000 Rp 910,000
149 Rouge Unlimited Matte Rp 410,000 30% Rp 123,000 Rp 533,000
The Lightbulb Glowing Face
150 Rp 120,000 30% Rp 36,000 Rp 156,000
Powder
Lasting Soft Gel Eyeliner
151 Rp 350,000 30% Rp 105,000 Rp 455,000
Pencil
152 Shu Uemmura petal 55 brush Rp 600,000 30% Rp 180,000 Rp 780,000
First Care Activating Serum
18 Sulwashoo 153 Rp 1,200,000 30% Rp 360,000 Rp1,560,000
EX
Concentrated Ginseng
154 Rp 3,400,000 30% Rp 1,020,000 Rp4,420,000
Renewing Cream EX
Concentrated Ginseng
155 Rp 2,750,000 30% Rp 825,000 Rp3,575,000
Renewing Serum
Timetreasure Renovating Eye
156 Rp 3,500,000 30% Rp 1,050,000 Rp4,550,000
Cream EX
Perfecting Cushion Intense
157 Rp 1,100,000 30% Rp 330,000 Rp1,430,000
SPF50+/PA+++
158 Snowise Brightening Serum Rp 2,900,000 30% Rp 870,000 Rp3,770,000
159 Gentle Cleansing Oil EX Rp 550,000 30% Rp 165,000 Rp 715,000
160 Clarifying Mask EX Rp 590,000 30% Rp 177,000 Rp 767,000
Urban Urban Decay Naked Cherry
19 161 Rp 850,000 30% Rp 255,000 Rp1,105,000
Decay Palette
Urban Decay Naked Petite
162 Rp 480,000 30% Rp 144,000 Rp 624,000
Heat
Urban Decay All Nighter
163 Rp 700,000 30% Rp 210,000 Rp 910,000
Foundation
Urban Decay All Nighter
164 Long Lasting Makeup Setting Rp 580,000 30% Rp 174,000 Rp 754,000
Spray
Urban Decay Eyeshadow
165 Rp 250,000 30% Rp 75,000 Rp 325,000
Primer Potion
Urban Decay Naked
166 Illuminated Shimmering Rp 480,000 30% Rp 144,000 Rp 624,000
Powder
Urban Decay Eyeshadow
167 Rp 330,000 30% Rp 99,000 Rp 429,000
Compact
168 Urban Decay Vice Lipstick Rp 330,000 30% Rp 99,000 Rp 429,000
Urban Decay naked 3
169 Rp 699,000 30% Rp 209,700 Rp 908,700
eyeshadow palette
Urban Decay perversion
170 Rp 344,000 30% Rp 103,200 Rp 447,200
waterproof mascara 102ml
20 Yves Saint 171 Yves Saint Laurent YSL Le Rp 775,000 30% Rp 232,500 Rp1,007,500
Laurent Cushion Encre de Peau
 SPF23 PA++
Yves Saint Laurent YSL Lip
172 Tatouage Couture Lip Matte Rp 515,000 30% Rp 154,500 Rp 669,500
Stain 6ml
Yves Saint Laurent volupte
173 Rp 460,000 30% Rp 138,000 Rp 598,000
plump-in-colour lipstick
Yves Saint Laurent le teint
174 Rp 807,000 30% Rp 242,100 Rp1,049,100
touch eclat compact powder
Yves Saint Laurent all hours
175 full coverage matte Rp 950,000 30% Rp 285,000 Rp1,235,000
foundation
Yves Saint Laurent souffle
176 Rp 655,000 30% Rp 196,500 Rp 851,500
d’eclat loose powder
Yves Saint Laurent touche
177 Rp 799,000 30% Rp 239,700 Rp1,038,700
eclat blur primer 30 ml
Yves Saint Laurent YSL Top
178 Secrets Instant Moisture Rp 765,000 30% Rp 229,500 Rp 994,500
Glow 40ml
Yves Saint Laurent YSL Rouge
179 Rp 480,000 30% Rp 144,000 Rp 624,000
Pur Couture The Slim
Yves Saint Laurent all hours
180 Rp 980,000 30% Rp 294,000 Rp1,274,000
setting powder
Too Faced Better Than Sex
21 Too Faced 181 Rp 363,000 30% Rp 108,900 Rp 471,900
Waterproof Mascara
Too Faced Born This Way
182 Rp 629,000 30% Rp 188,700 Rp 817,700
Foundation
Too Faced Primed & Poreless
183 Rp 433,000 30% Rp 129,900 Rp 562,900
Pressed Powder
Too Faced Born This Way
184 Rp 455,000 30% Rp 136,500 Rp 591,500
Concealer
Too Faced Sweet Peach Eye
185 Rp 783,000 30% Rp 234,900 Rp1,017,900
Shadow Collection
186 Too Faced Sweethearts Blush Rp 433,000 30% Rp 129,900 Rp 562,900
Too Faced Better Than Sex
187 Rp 380,000 30% Rp 114,000 Rp 494,000
and Diamonds
188 Too Faced chocolate chip Rp 280,000 30% Rp 84,000 Rp 364,000
Too Faced HANGOVER 3 IN 1
189 REPLENISHING PRIMER Rp 490,000 30% Rp 147,000 Rp 637,000
SETTING SPRAY
Too Faced boss lady beauty
190 Rp 815,000 30% Rp 244,500 Rp1,059,500
agenda
22 Tom Ford 191 Tom Ford Lipstick Rp 984,000 30% Rp 295,200 Rp1,279,200
Tom Ford Perfecting
192 Rp 1,550,000 30% Rp 465,000 Rp2,015,000
Foundation
193 Tom Ford Enhancing Primer Rp 1,450,000 30% Rp 435,000 Rp1,885,000
194 Tom Ford Illuminating Base Rp 350,000 30% Rp 105,000 Rp 455,000
 Tom Ford Lip Color Matte
195 Rp 559,900 30% Rp 167,970 Rp 727,870
Travel Size
Tom Ford Traceless Touch
196 Foundation Satin Matte Rp 1,479,900 30% Rp 443,970 Rp1,923,870
Cushion Compact
TOTAL PRODUK HIGH END Rp 148,628,654 Rp 44,588,596 Rp 193,217,250
Lokal
Avoskin Miraculous Refining
23 Avo Skin 1 Rp 169,000 30% Rp 50,700 Rp 219,700
Toner
Avoskin Hydrating Treatment
2 Rp 99,000 30% Rp 29,700 Rp 128,700
Essence
Avoskin Luminous Emulsion
3 Rp 130,000 30% Rp 39,000 Rp 169,000
Night Cream
Avoskin Perfect Hydrating
4 Rp 120,000 30% Rp 36,000 Rp 156,000
Treatment Essence
Avoskin Intensive Divine Day
5 Rp 130,000 30% Rp 39,000 Rp 169,000
Cream
Avoskin Miraculous Refining
6 Rp 219,000 30% Rp 65,700 Rp 284,700
Serum
Avoskin Intensive Nourishing
7 Rp 149,000 30% Rp 44,700 Rp 193,700
Eye Cream
Avoskin Acne Cream - Cream
8 Rp 155,000 30% Rp 46,500 Rp 201,500
Wajah Jerawat
Avoskin Aloe Vera Facial
9 Rp 89,000 30% Rp 26,700 Rp 115,700
Wash
Avoskin Brightening Cream
10 Rp 139,000 30% Rp 41,700 Rp 180,700
10gr
11 BLP Beauty Lip Coat Rp 129,000 30% Rp 38,700 Rp 167,700
BLP Beauty FACE GLOW -
12 Rp 209,000 30% Rp 62,700 Rp 271,700
Blush On
13 BLP Beauty Lip Stain Rp 142,000 30% Rp 42,600 Rp 184,600
14 BLP Beauty Eyeshadow Pen Rp 112,000 30% Rp 33,600 Rp 145,600
BLP Beauty BLP Brow
15 Rp 118,000 30% Rp 35,400 Rp 153,400
Powder
BLP Beauty Dual Eyeliner
16 Rp 139,000 30% Rp 41,700 Rp 180,700
Black Silver
17 BLP Beauty Lip Glaze Rp 145,000 30% Rp 43,500 Rp 188,500
BLP Beauty By Lizzie Parra
18 Rp 233,600 30% Rp 70,080 Rp 303,680
Cheek Stain Blush On
BLP Beauty Lashes Dainty By
19 Rp 150,000 30% Rp 45,000 Rp 195,000
Lizzie Bulu Mata Palsu
Esqa Goddes Eyeshadow
25 Esqa 20 Rp 245,000 30% Rp 73,500 Rp 318,500
Palette Bronze
Esqa Her Everyday Cheek
21 Rp 325,000 30% Rp 97,500 Rp 422,500
Palette
22 Esqa Highlighter Mykonos Rp 125,000 30% Rp 37,500 Rp 162,500
 23 Esqa Brow Pomade Pencil Rp 115,000 30% Rp 34,500 Rp 149,500
24 Esqa Blush Milan Rp 125,000 30% Rp 37,500 Rp 162,500
25 Esqa Cosmetics Eyelier Rp 248,000 30% Rp 74,400 Rp 322,400
26 Esqa Satin Lip Crayon Rp 185,000 30% Rp 55,500 Rp 240,500
Goban Cosmetics Goban
26 Goban 27 Melted Matte Lip cream Rp 130,000 30% Rp 39,000 Rp 169,000
MLBB
Goban Cosmetics X Molita
28 Rp 100,000 30% Rp 30,000 Rp 130,000
Glow Tint
Goban Cosmetics Goban
29 Ultra Waterproof Liquid Rp 99,000 30% Rp 29,700 Rp 128,700
Eyeliner
Goban Cosmetics Goban
30 Rp 120,000 30% Rp 36,000 Rp 156,000
Satin Lip Gloss
Goban Cosmetics Goban
31 Cosmetic Illuminating Rp 180,000 30% Rp 54,000 Rp 234,000
Highlighter
Make Make Over Velvet Mattifying
27 32 Rp 93,000 30% Rp 27,900 Rp 120,900
Over Primer (20 ml)
Make Over Powerstay
33 Weightless Liquid Rp 130,000 30% Rp 39,000 Rp 169,000
Foundation (33 ml)
Make Over Silky Smooth
34 Rp 120,000 30% Rp 36,000 Rp 156,000
Translucent Powder (35 gr)
Make Over Perfect Shade
35 Rp 71,000 30% Rp 21,300 Rp 92,300
Blush On Single (6 gr)
Make Over Trivia Eye Brow
36 Rp 115,000 30% Rp 34,500 Rp 149,500
Definition Kit (6,4 gr)
Make Over Eye Liner Pencil
37 Rp 68,000 30% Rp 20,400 Rp 88,400
(1,8 ml)
Make Over Face Contour Kit
38 Rp 95,000 30% Rp 28,500 Rp 123,500
(14 gr)
Make Over Intense Matte Lip
39 Rp 82,000 30% Rp 24,600 Rp 106,600
Cream (6,5 gr)
Powerstay Demi-Matte
40 Rp 215,000 30% Rp 64,500 Rp 279,500
Cover Cushion
Powerstay Matte Powder
41 Rp 148,500 30% Rp 44,550 Rp 193,050
Foundation
42 Riche Glow Face Highlighter Rp 120,000 30% Rp 36,000 Rp 156,000
Powerstay Ultra Glow
43 Rp 147,500 30% Rp 44,250 Rp 191,750
Highlighter
Powerstay Color Correcting
44 Rp 69,600 30% Rp 20,880 Rp 90,480
Primer
Professional Highlight and
45 Rp 289,000 30% Rp 86,700 Rp 375,700
Contour Palette
46 Multifix Matte Blusher Rp 99,000 30% Rp 29,700 Rp 128,700
 Make Over Cliquematte Lip
47 Rp 93,500 30% Rp 28,050 Rp 121,550
Stylo Lipstick
MAKE OVERPowerstay Eye
48 Rp 236,000 30% Rp 70,800 Rp 306,800
Palette
Rollover
28 49 Haloblush Coloring Stick Rp 139,000 30% Rp 41,700 Rp 180,700
Reaction
50 Halolight Luminizing Stick Rp 139,000 30% Rp 41,700 Rp 180,700
51 Chunky! Lip Cheek Crayon Rp 125,000 30% Rp 37,500 Rp 162,500
52 Suded! Lip And Cheek Cream Rp 129,000 30% Rp 38,700 Rp 167,700
53 Cushion Compact Rp 195,000 30% Rp 58,500 Rp 253,500
54 Glazed! Liquid Eyetint Rp 129,000 30% Rp 38,700 Rp 167,700
55 Browcara Eyebrow Perfector Rp 109,000 30% Rp 32,700 Rp 141,700
Sensatia Botanicals
Sensatia
29 56 Unscented Soapless Facial Rp 117,000 30% Rp 35,100 Rp 152,100
Botanicals
Cleanser
Sensatia Botanicals
57 Sandalwood Dream Facial Rp 165,000 30% Rp 49,500 Rp 214,500
Toner
Sensatia Botanicals Surf
58 Rp 125,000 30% Rp 37,500 Rp 162,500
Naked Sunscreen
Sensatia Botanicals
59 Rp 80,000 30% Rp 24,000 Rp 104,000
Lemongrass Lotion
Sensatia Botanicals Acne
60 Rp 117,000 30% Rp 35,100 Rp 152,100
Clarifying Facial Cleanser
Sensatia Botanicals
61 Unscented Sensitive Facial C- Rp 184,900 30% Rp 55,470 Rp 240,370
Serum
Sensatia Botanicals Anti-
62 Rp 360,000 30% Rp 108,000 Rp 468,000
Wrinkle Serum for 30+
Sensatia Botanicals Aloe
63 Rp 70,000 30% Rp 21,000 Rp 91,000
Vera Botanical Gel
Ginkgo Biloba Firming Facial
30 Skin Dewi 64 Rp 975,000 30% Rp 292,500 Rp1,267,500
Cream 30gr
Helichrysum Brightening
65 Vitamin C Treatment (Mini Rp 185,000 30% Rp 55,500 Rp 240,500
Size 5gr)
Ginkgo Biloba Firming Facial
66 Rp 175,000 30% Rp 52,500 Rp 227,500
Cream (Mini Size 5gr)
67 Calendula Soothing Gel 30GR Rp 540,000 30% Rp 162,000 Rp 702,000
Helichrysum Brightening
68 Rp 1,035,000 30% Rp 310,500 Rp1,345,500
Vitamin C Treatment 30gr
Raspberry Cleansing Milk
69 Rp 515,000 30% Rp 154,500 Rp 669,500
150gr
Temulawak Balancing Facial
70 Rp 920,000 30% Rp 276,000 Rp1,196,000
Emulsion 30gr
71 Hazelnut Cleansing Milk Rp 515,000 30% Rp 154,500 Rp 669,500
 150gr
72 Bamboo Cleansing Oil 50g Rp 300,000 30% Rp 90,000 Rp 390,000
Sea Buckthorn Reviving Elixir
73 Rp 1,350,000 30% Rp 405,000 Rp1,755,000
30ml
The Bath
31 74 Brassica 30ml Rp 153,000 30% Rp 45,900 Rp 198,900
Box
75Pure Squalane 30ml Rp 107,400 30% Rp 32,220 Rp 139,620
76Fresh Face Mask 50gr Rp 149,000 30% Rp 44,700 Rp 193,700
Moisture Masque Hair
77 Rp 199,000 30% Rp 59,700 Rp 258,700
Treatment 200gr
78 Shake Lip Pigment Rp 110,000 30% Rp 33,000 Rp 143,000
79 Fresh Water 100ml Rp 159,000 30% Rp 47,700 Rp 206,700
Almond Dolce Body Lotion
80 Rp 132,000 30% Rp 39,600 Rp 171,600
200ml
Brown Belle Facial Scrub
81 Rp 155,000 30% Rp 46,500 Rp 201,500
50gr
82 Kylie Vanilla Lip scrub 8gr Rp 59,000 30% Rp 17,700 Rp 76,700
Daily Secret 95%
83 Galactomyces Facial Rp 325,000 30% Rp 97,500 Rp 422,500
Treatment Essence 100ml
TOTAL PRODUK LOKAL Rp 17,208,000 Rp 5,162,400 Rp22,370,400
PRODUK HIGH END + LOKAL Rp 165,836,654 Rp 49,750,996 Rp215,587,650

2. Manajemen Persediaan
Penyimpana

Pendapatan
Permintaan

Perputaran
Persediaan

Rencana
Jumlah

Biaya
Biaya

EOQ

No Merek Profit HPP Total Profit HPP

n

Pemesanan

Anastasia
Rp
1 Beverly Rp 1,854,600 Rp 6,182,000 Rp 55,638 5% 27 3
9
Rp 216,988,200 Rp50,074,200
166,914,000
Hill
Rp
2 Becca Rp 2,322,670 Rp 7,742,232 Rp 69,680 5% 22 3
8
Rp 221,427,844 Rp51,098,740
170,329,104

Rp
3 Benefit Rp 981,750 Rp 3,272,500 Rp 29,453 5% 57 5
13
Rp 242,492,250 Rp55,959,750
186,532,500

Rp
4 Chanel Rp 1,672,440 Rp 5,574,800 Rp 50,173 5% 17 2
7
Rp 123,203,080 Rp28,431,480
94,771,600

5 Clinique Rp 1,708,500 Rp 4,010,000 Rp 51,255 5% 22 3

7
Rp 125,807,000 Rp37,587,000 Rp88,220,000

Rp
6 Dior Rp 2,705,700 Rp 9,019,000 Rp 81,171 5% 27 3
9
Rp 316,566,900 Rp73,053,900
243,513,000

Rp
7 Dr. Jart Rp 851,400 Rp 2,838,000 Rp 25,542 5% 49 4
12
Rp 180,780,600 Rp41,718,600
139,062,000

Estee Rp
8 Lauder
Rp 1,103,100 Rp 3,677,000 Rp 33,093 5% 34 3
10
Rp 162,523,400 Rp37,505,400
125,018,000
 Glam
9 Glow
Rp 1,417,050 Rp 4,723,500 Rp 42,512 5% 17 2
7
Rp 104,389,350 Rp24,089,850 Rp80,299,500

Rp
10 Kiehl’s Rp 1,774,500 Rp 5,915,000 Rp 53,235 5% 27 3
9
Rp 207,616,500 Rp47,911,500
159,705,000

Kylie
11 Cosmetic
Rp 2,551,950 Rp 8,506,500 Rp 76,559 5% 7 2
4
Rp 77,409,150 Rp17,863,650 Rp59,545,500

Rp
12 La Mer Rp 6,148,289 Rp20,494,295 Rp 184,449 5% 7 2
4
Rp 186,498,085 Rp43,038,020
143,460,065

Rp
13 Lancôme Rp 1,908,159 Rp 6,360,531 Rp 57,245 5% 17 2
7
Rp 140,567,735 Rp32,438,708
108,129,027

Rp
14 Laneige Rp 2,210,700 Rp 7,369,000 Rp 66,321 5% 37 4
10
Rp 354,448,900 Rp81,795,900
272,653,000

Marc
15 Jacobs
Rp 1,317,149 Rp 4,390,496 Rp 39,514 5% 7 2
4
Rp 39,953,514 Rp 9,220,042 Rp30,733,472

Make Up Rp
16 Forever
Rp 1,587,000 Rp 5,290,000 Rp 47,610 5% 37 4
10
Rp 254,449,000 Rp58,719,000
195,730,000

Shu Rp
17 Uemura
Rp 1,083,000 Rp 3,610,000 Rp 32,490 5% 33 3
10
Rp 154,869,000 Rp35,739,000
119,130,000

Sulwasho Rp Rp
18 o
Rp 4,797,000 Rp15,990,000 Rp 143,910 5% 21 3
8
Rp 436,527,000
100,737,000 335,790,000

Urban Rp
19 Decay
Rp 1,512,900 Rp 5,043,000 Rp 45,387 5% 47 4
11
Rp 308,127,300 Rp71,106,300
237,021,000

Yves Saint Rp
20 Laurent
Rp 2,155,800 Rp 7,186,000 Rp 64,674 5% 35 4
10
Rp 326,963,000 Rp75,453,000
251,510,000

Rp
21 Too Faced Rp 1,518,300 Rp 5,061,000 Rp 45,549 5% 37 4
10
Rp 243,434,100 Rp56,177,100
187,257,000

22 Tom Ford Rp 1,912,140 Rp 6,373,800 Rp 57,364 5% 7 2

4
Rp 58,001,580 Rp13,384,980 Rp44,616,600

23 Avo Skin Rp 419,700 Rp 1,399,000 Rp 12,591 5% 57 5

13
Rp 103,665,900 Rp23,922,900 Rp79,743,000

24 BLP Rp 413,280 Rp 1,377,600 Rp 12,398 5% 67 5

14
Rp 119,988,960 Rp27,689,760 Rp92,299,200

25 Esqa Rp 410,400 Rp 1,368,000 Rp 12,312 5% 52 4

12
Rp 92,476,800 Rp21,340,800 Rp71,136,000

26 Goban Rp 188,700 Rp 629,000 Rp 5,661 5% 37 4

10
Rp 30,254,900 Rp 6,981,900 Rp23,273,000

Make Rp
27 Over
Rp 657,630 Rp 2,192,100 Rp 19,729 5% 67 5
14
Rp 190,931,910 Rp44,061,210
146,870,700

Rollover
28 Reaction
Rp 289,500 Rp 965,000 Rp 8,685 5% 57 5
13
Rp 71,506,500 Rp16,501,500 Rp55,005,000

Sensatia
29 Botanicals
Rp 365,670 Rp 1,218,900 Rp 10,970 5% 47 4
11
Rp 74,474,790 Rp17,186,490 Rp57,288,300

Rp
30 Skin Dewi Rp 1,953,000 Rp 6,510,000 Rp 58,590 5% 17 2
7
Rp 143,871,000 Rp33,201,000
110,670,000

The Bath
31 Box
Rp 464,520 Rp 1,584,400 Rp 13,936 5% 42 4
11
Rp 86,054,640 Rp19,509,840 Rp66,544,800

Rp
Rp5,396,268,88 Rp
US Rp1,141,924 1034 US 4,142,770,36
8 7 1,253,498,519
8
 LOKAL Rp 257,785 LOKAL
5

Korea Rp 268,263 Korea

10

EOQ 104

3. Aset
a. Aset Lancar

No Asset Jumlah Harga Total

1 ATK 1 Rp 105,000.00 Rp 105,000.00
2 Alat Kebersihan 1 Rp 315,500.00 Rp 315,500.00
3 Perlengkapan Kebersihan 1 Rp 175,000.00 Rp 175,000.00
4 Perlengkapan Kantor 1 Rp 130,500.00 Rp 130,500.00
5 Sewa dibayar di Muka 12 Rp 25,000,000.00 Rp 300,000,000.00
TOTAL Rp 25,726,000.00 Rp 300,726,000.00

b. Aset Tetap

Jumla
No Aset h Harga Total
1 Lemari Display Letter L 2 Rp 2,000,000.00 Rp 4,000,000.00
2 Rak Pendek 6 Rp 500,000.00 Rp 3,000,000.00
3 Self Service Computer System 3 Rp 5,000,000.00 Rp 15,000,000.00
4 Meja Marmer Pendek 2 Rp 300,000.00 Rp 600,000.00
5 Keranjang Belanja 40 Rp 30,000.00 Rp 1,200,000.00
6 Meja Rias 8 Rp 1,500,000.00 Rp 12,000,000.00
7 Rak Dinding 2 Rp 400,000.00 Rp 800,000.00
8 Rak Dinding (Set) 2 Rp 1,500,000.00 Rp 3,000,000.00
9 Meja Display Kaca 1 Rp 700,000.00 Rp 700,000.00
10 Lemari Display 2 Rp 400,000.00 Rp 800,000.00
11 Kursi Tinggi 4 Rp 400,000.00 Rp 1,600,000.00
12 Meja Display Custom 5 Rp 600,000.00 Rp 3,000,000.00
13 Meja Kasir 1 Rp 500,000.00 Rp 500,000.00
14 Lemari Persediaan 9 Rp 1,000,000.00 Rp 9,000,000.00
15 Set Meja Meeting 1 Rp 7,000,000.00 Rp 7,000,000.00
16 Cermin Dinding 2 Rp 800,000.00 Rp 1,600,000.00
17 Telepon 1 Rp 347,000.00 Rp 347,000.00
18 CCTV 4 Rp 700,000.00 Rp 2,800,000.00
19 Mesin Absen Finger print 1 Rp 1,150,000.00 Rp 1,150,000.00
20 Komputer Kasir 1 Rp 5,000,000.00 Rp 5,000,000.00
21 Lampu Gantung Kecil 3 Rp 1,200,000.00 Rp 3,600,000.00
22 Lampu Gantung Besar 1 Rp 2,000,000.00 Rp 6,000,000.00
23 Lampu Sorot Indoor 7 Rp 150,000.00 Rp 1,050,000.00
24 Lampu Neon Custom 4 Rp 700,000.00 Rp 2,800,000.00
TOTAL Rp 33,877,000.00 Rp 86,547,000.00

4. Biaya Depresiasi

Jumla Umur Ekonomis

No Aset Lancar Depresiasi
h (Tahun)

1 ATK 1 0.50 Rp 157,500.00

2 Alat Kebersihan 1 0.25 Rp 1,085,000.00
3 Perlengkapan Kebersihan 1 -  -
4 Perlengkapan Kantor 1 -  -
5 Sewa dibayar dimuka 12 - -
TOTAL Rp 1,242,500.00

Umur Ekonomis
No Aset Lancar Jumlah Depresiasi
(Tahun)

1 Lemari Display Letter L 2 10 Rp 300,000.00

2 Rak Pendek 6 5 Rp 450,000.00
3 Self Service Computer System 3 4 Rp 2,812,500.00
4 Meja Marmer Pendek 2 10 Rp 45,000.00
5 Keranjang Belanja 40 5 Rp 180,000.00
6 Meja Rias 8 3 Rp 3,000,000.00
7 Rak Dinding 2 5 Rp 120,000.00
8 Rak Dinding (Set) 2 5 Rp 450,000.00
9 Meja Display Kaca 1 5 Rp 105,000.00
10 Lemari Display 2 5 Rp 120,000.00
11 Kursi Tinggi 4 5 Rp 240,000.00
12 Meja Display Custom 5 5 Rp 450,000.00
13 Meja Kasir 1 5 Rp 75,000.00
14 Lemari Persediaan 9 10 Rp 675,000.00
15 Set Meja Meeting 1 10 Rp 525,000.00
16 Cermin Dinding 2 3 Rp 400,000.00
17 Telepon 1 10 Rp 26,025.00
18 CCTV 4 5 Rp 501,000.00
19 Mesin Absen Finger print 1 5 Rp 172,500.00
20 Komputer Kasir 1 5 Rp 750,000.00
21 Lampu Gantung Kecil 3 5 Rp 540,000.00
22 Lampu Gantung Besar 1 5 Rp 900,000.00
23 Lampu Sorot Indoor 7 5 Rp 157,500.00
24 Lampu Neon Custom 4 5 Rp 420,000.00
Total Rp 13,414,525.00

5. Biaya Operasional

No Beban Operasional Kuantitas Satuan Biaya Total Biaya

1 biaya telepon 12 bulan Rp 300,000.00 Rp 4,800,000.00

2 paper bag 1100 pcs Rp 3,000.00 Rp 3,300,000.00
3 Seragam 14 orang Rp 250,000.00 Rp 3,000,000.00
4 biaya internet 12 bulan Rp 250,000.00 Rp 3,000,000.00
5 name tag 27 orang Rp 7,000.00 Rp 189,000.00
6 shipping produk Eropa 8 kali Rp 1,141,924.00 Rp 9,135,392.00
7 shipping produk Indonesia 5 kali Rp 257,785.00 Rp 1,288,925.00
8 shipping produk Korea 10 kali Rp 268,263.00 Rp 2,682,630.00
9 tempat share in jar 5gr 150 pcs Rp 3,000.00 Rp 450,000.00
10 tempat share in jar 10gr 150 pcs Rp 7,000.00 Rp 1,050,000.00
11 tempat share in jar 15gr 150 pcs Rp 10,000.00 Rp 1,500,000.00
TOTAL Rp 2,497,972.00 Rp 30,395,947.00

6. Biaya Pemasaran

Media Frekuensi Biaya

No Deskripsi Satuan Total Biaya
Pemasaran Pelaksanaan Pelaksanaan
Kartu Target loyal costumer dalam pcs
1 1000 Rp 5,000.00 Rp 5,000,000.00
Member satu tahun kartu
Mengundang selebgram ibu
Beauty
2 kota untuk beauty class di 4 kali Rp 10,000,000.00 Rp 40,000,000.00
Influencer
LOOX
Bekerjasama dengan MUA
Paket dan gedung pernikahan
3 12 kali Rp 500,000.00 Rp 6,000,000.00
Pernikahan dengan memberikan diskon
produk makeup
Memberikan potongan
Birthday harga sebesar Rp 50.000
4 1000 kali Rp 50,000.00 Rp 50,000,000.00
Gift untuk Loyal member yang
berulangtahun
Pemasangan iklan di kaca
5 Stiker mobil 40 mobil Rp 300,000.00 Rp 12,000,000.00
belakang mobil
Cetak brosur untuk
6 Brosur 2500 lembar Rp 1,000.00 Rp 2,500,000.00
pengunjung mall
Selebgram
7 endorse selebgram solo 12 kali Rp 500,000.00 Rp 6,000,000.00
stories
8 Instagram bekerjasama paid promote 12 kali Rp 200,000.00 Rp 2,400,000.00
 dan
facebook instagram dan facebook
adsense
Situs web Pembuatan situs web official
9 1 kali Rp 539,500.00 Rp 539,500.00
official LOOX
Ad Lips Penayangan iklan di radio penaya
10 150 Rp 200,000.00 Rp 30,000,000.00
Radio solo dan sekitar ngan
Grand Pembukaan toko dan
11 1 kali Rp 10,000,000.00 Rp 10,000,000.00
Opening pengenalan LOOX
Total Rp 164,439,500.00

7. Biaya Tenaga Kerja Langsung

Max
Jumlah
jam total gaji total gaji
No jenis TKL Karyaw Shift 1 Shift 2
an/shift kerja/ mingguan bulanan
minggu
1 Kasir 1 42 jam Rp 60,000.00 Rp 60,000.00 Rp 900,000.00 Rp 3,600,000.00
Share in
2 2 42 jam Rp 120,000.00 Rp 120,000.00 Rp 1,800,000.00 Rp 7,200,000.00
Jar
3 Sales 4 42 jam Rp 240,000.00 Rp 240,000.00 Rp 3,600,000.00 Rp 14,400,000.00
Total Rp 6,300,000.00 Rp 25,200,000.00

8. Biaya Tenaga Kerja Tidak Langsung

No Keterangan Jumlah Gaji Total

1 General Manager 1 Rp 15,000,000.00 Rp 15,000,000.00
2 Marketing Manager 1 Rp 10,000,000.00 Rp 10,000,000.00
3 Operating Manager 1 Rp 10,000,000.00 Rp 10,000,000.00
4 Finance Manager 1 Rp 10,000,000.00 Rp 10,000,000.00
5 HR Manager 1 Rp 10,000,000.00 Rp 10,000,000.00
6 Staff Pemasaran 2 Rp 5,000,000.00 Rp 10,000,000.00
7 Staff Operasi 2 Rp 5,000,000.00 Rp 10,000,000.00
8 Staff Keuangan 2 Rp 5,000,000.00 Rp 10,000,000.00
9 Staff SDM 2 Rp 5,000,000.00 Rp 10,000,000.00
Total Rp 95,000,000.00
 9. Manajemen Modal

Modal Tetap
Jenis Biaya Jumlah
Biaya Pra Investasi Rp 540,000.00
Biaya Pembelian Aset Tetap Rp 86,547,000.00
Biaya Pembelian Aset Lancar Rp 300,726,000.00
Rp 387,813,000.00

Modal Kerja
Biaya Tetap
Biaya Depresiasi Rp 14,657,025.00
BTKTL Rp 1,140,000,000.00
BTKL Rp 302,400,000.00
Biaya Pemasaran Rp 164,439,500.00
Total Rp 1,621,496,525.00

Biaya Variabel
Biaya Operasional Rp 30,395,947.00
Persediaan Barang Dagang Rp 4,142,770,368.00
Total Rp 4,173,166,315.00

Total modal Kerja Rp 5,794,662,840.00

Modal Investasi
Modal Tetap Rp 387,813,000.00
Modal Kerja Rp 5,794,662,840.00
Total Rp 6,182,475,840.00

Untuk memenuhi modal sejumlah Rp6,182,475,840, kami peroleh modal senilai Rp6,000,000,000 dari
perolehan modal sendiri, dan Rp182,475,840 dari hutang jangka panjang (5tahun) dengan bunga 10%
per tahun.

Sumber Modal
Modal Sendiri Rp 6,000,000,000.00
Hutang (Bunga 10%/12) 5 tahun Rp 182,475,840.00
 10. Laporan Perubahan Modal

Laporan Perubahan Modal

31 Desember 2020
Modal Awal Rp 6,169,061,315.00
Rugi Bersih -Rp 483,018,231.25
Modal Akhir Rp 5,686,043,083.75

11. Laporan Arus Kas

Laporan Arus Kas

Aktivitas Operasi
Rugi Bersih -Rp 483,018,231.25
Penyusutan -Rp 14,657,025.00
Kas Bersih Aktivitas Operasi -Rp 497,675,256.25

Aktivitas Investasi
Investasi Aset Tetap -Rp 387,813,000.00
Kas Bersih Aktivitas Investasi

Kas dan setara kas awal tahun Rp6,169,061,315.00

kas dan setara kas akhir tahun Rp5,283,573,058.75
 12. Neraca

Neraca
31 Desember 2020
AKTIVA
Aset Lancar
Persediaan Rp 4,142,770,368.00
Kas dan Setara Kas Rp 5,283,754,054.66
Aset Lancar Rp 300,726,000.00
Biaya Dibayar
Rp 194,835,447.00
Dimuka
Beban Gaji Rp 1,442,400,000.00
Beban Bunga Rp 1,194,839.36
Beban Garansi
Rp 43,435,951.46
Produk
Total aktiva lancar Rp11,409,116,660.48

Aktiva Tetap
Aset Tetap Rp 86,547,000.00
Akum Depresiasi -Rp 13,414,525.00
Total aktiva tetap Rp 73,132,475.00

TOTAL AKTIVA Rp11,482,249,135.48

PASIVA
Liabilitas
Utang Jangka
Rp 182,475,840.00
Panjang
Utang Pajak Rp 96,567,447.07
Total Liabilitas Rp 279,043,287.07

Ekuitas
Rugi tahun berjalan -Rp 483,018,231.25
Modal Sendiri Rp 6,000,000,000.00
Modal Akhir Rp 5,686,224,079.66
Total Ekuitas Rp11,203,205,848.41

TOTAL PASIVA Rp11,482,249,135.48

 13. Laporan Laba Rugi (1 Tahun)

Laporan Laba Rugi

31 Desember 2020
Pendapatan
Penjualan Rp 5,396,268,887.00
Pendapatan Lainnya Rp 13,500,000.00
Total Pendapatan Rp 5,409,768,887.00

HPP Rp 4,142,770,368.00
Laba Kotor Rp 1,266,998,519.00

Beban Penjualan Beban Depresiasi Rp 14,657,025.00

BTKTL Rp 1,140,000,000.00
BTKL Rp 302,400,000.00
Beban Pemasaran Rp 164,439,500.00
Biaya Operasional Rp 30,395,947.00
Total Beban Penjualan Rp 1,651,892,472.00

EBIT Rp (384,893,953.00)
Bunga 10% Rp 1,520,632.00
EBT Rp (386,414,585.00)
Pajak (25%) Rp (96,603,646.25)
EAT Rp (483,018,231.25)
 14. Laporan Laba Rugi (5 Tahun)

Perhitungan Laba Rugi Selama Umur Ekonomis Selama 5 tahun

tahun ke
Keterangan
1 2 3 4 5
Rp5,409,768,887.0 Rp10,819,537,774.0 Rp18,934,191,104.5 Rp30,294,705,767.2 Rp45,442,058,650.8
Penjualan 0 0 0 0 0

Rp4,142,770,368.0 Rp14,499,696,288.0 Rp23,199,514,060.8 Rp34,799,271,091.2

HPP Rp 8,285,540,736.00
0 0 0 0
Rp1,266,998,519.0 Rp10,642,787,559.6
Laba Kotor Rp 2,533,997,038.00 Rp 4,434,494,816.50 Rp 7,095,191,706.40
0 0

biaya:
Rp1,442,400,000.0
gaji Rp 1,442,400,000.00 Rp 1,442,400,000.00 Rp 1,442,400,000.00 Rp 1,442,400,000.00
0
penyusutan Rp 14,657,025.00 Rp 14,657,025.00 Rp 14,657,025.00 Rp 14,657,025.00 Rp 14,657,025.00
penjualan (naik 25%
Rp 194,835,447.00 Rp 243,544,308.75 Rp 304,430,385.94 Rp 380,537,982.42 Rp 475,672,478.03
pertahun)
Rp1,651,892,472.0
Total Biaya Rp 1,700,601,333.75 Rp 1,761,487,410.94 Rp 1,837,595,007.42 Rp 1,932,729,503.03
0

-Rp
EBIT Rp 833,395,704.25 Rp 2,673,007,405.56 Rp 5,257,596,698.98 Rp 8,710,058,056.57
384,893,953.00
Bunga (10%/12) 5
Rp 1,520,632.00 Rp 1,520,632.00 Rp 1,520,632.00 Rp 1,520,632.00 Rp 1,520,632.00
tahun
-Rp
EBT Rp 831,875,072.25 Rp 2,671,486,773.56 Rp 5,256,076,066.98 Rp 8,708,537,424.57
386,414,585.00
-Rp
Pajak 25%/tahun Rp 207,968,768.06 Rp 667,871,693.39 Rp 1,314,019,016.74 Rp 2,177,134,356.14
96,603,646.25
EAT -Rp 483,018,231.25 Rp 1,039,843,840.31 Rp 2,003,615,080.17 Rp 3,942,057,050.23 Rp 6,531,403,068.43
Arus Kas Bersih (laba
-Rp 468,361,206.25 Rp 1,054,500,865.31 Rp 2,018,272,105.17 Rp 3,956,714,075.23 Rp 6,546,060,093.43
bersih+penyusutan)
Rp13,033,900,807.9
Akumulasi Laba bersih -Rp 483,018,231.25 Rp 556,825,609.06 Rp 2,560,440,689.23 Rp 6,502,497,739.47
0

Tahun Trafik/ Trafik/ Transaksi/ Transaksi/

Daya Beli Omset
ke- hari tahun hari tahun
1 50 18250 30 10950 Rp 494,043 Rp 5,409,768,887
2 100 36500 60 21900 Rp 494,043 Rp 10,819,537,774
3 175 63875 105 38325 Rp 494,043 Rp 18,934,191,105
4 280 102200 168 61320 Rp 494,043 Rp 30,294,705,767
5 420 153300 252 91980 Rp 494,043 Rp 45,442,085,651
 15. Break Even Point (BEP)

Tahun ke 1 Tahun ke 2 Tahun ke 3 Tahun ke 4 Tahun Ke 5

Modal
Rp 2,039,705,472
Awal
Penjualan Rp 5,409,768,887 Rp 10,819,537,774 Rp 18,934,191,105 Rp 30,294,705,767 Rp 45,442,058,651
HPP Rp 4,142,770,368 Rp 8,285,540,736 Rp 14,499,696,288 Rp 23,199,514,061 Rp 34,799,271,091
Beban Rp 1,700,601,334 Rp 1,761,487,411 Rp 1,837,595,007 Rp 1,932,729,503
Laba
(Rugi)
-Rp 772,706,953 Rp 833,395,704 Rp 2,673,007,406 Rp 5,257,596,699 Rp 8,710,058,057
tahun
berjalan
Akumulasi
-Rp 772,706,953 Rp 60,688,751 Rp 2,733,696,157 Rp 7,991,292,856 Rp 16,701,350,912
Profit

Akumulasi Profit Laba (Rugi)

Tahun Ke-1 -Rp 772,706,953 -Rp 772,706,953
Tahun Ke-2 Rp 60,688,751 Rp 833,395,704
Tahun Ke-3 Rp 2,733,696,157 Rp 2,673,007,406
Tahun Ke-4 Rp 7,991,292,856 Rp 5,257,596,699
Tahun Ke-5 Rp 16,701,350,912 Rp 8,710,058,057

Total cost Akumulasi Profit

Tahun Ke-1 Rp 6,182,475,840 -Rp 772,706,953
Tahun Ke-2 Rp 16,941,324,863 Rp 60,688,751
Tahun Ke-3 Rp 16,261,183,699 Rp 2,733,696,157
Tahun Ke-4 Rp 25,037,109,068 Rp 7,991,292,856
Tahun Ke-5 Rp 36,732,000,594 Rp 16,701,350,912

Break Event Point LOOX

Akumulasi Profit Laba (Rugi)
Rp18,000,000,000
Rp16,000,000,000
Rp14,000,000,000
Rp12,000,000,000
Rp10,000,000,000
Rp8,000,000,000
Rp6,000,000,000
Rp4,000,000,000
Rp2,000,000,000
Rp-
Tah u n K e-1 Tah u n K e-2 Tah u n K e-3 Tah u n K e-4 Tah u n K e-5
-Rp2,000,000,000

16. Analisis Kelayakan Usaha

 A. Payback Period

Payback Period
Investasi Tahun kas bersih Arus Kas Kumulatif
Rp 6,169,061,315.00 1 -Rp 744,635,403.00 Rp 5,424,425,912.00
2 Rp 910,176,116.00 Rp 4,514,249,796.00
3 Rp 2,624,934,181.00 Rp 1,889,315,615.00
4 Rp 5,158,931,219.00
5 Rp 4,601,712,077.00
Payback Period

Pada tahun ke-3 ternyata residu investasi yang ada lebih kecil dari kasi bersih tahun ke-4 sebesar
Rp5,158,931,219.00 maka untuk menentukan waktu yang terakhir sebagai berikut

Payback Periode Investasi/kas bersih pertahun x 1 tahun satuan

0.366222292 tahun
4.394667503 bulan

Jadi Payback Periode

dengan nilai kas
3 tahun 4,39 bulan
bersih pertahun
yang berbeda

Analisis tingkat pengembalian (payback period) Loox menunjukan bahwa investasi akan kembali dalam
jangka waktu 3 tahun 4,39bulan . Hal tersebut dinilai wajar dan layak untuk dilakukan karena investasi
awal dapat kembali dalam jangka waktu kurang dari umur ekonomis, yaitu 5 tahun.

D.F=10 Present Value

tahun Investasi EAT penyusutan Arus Kas Bersih
% Investasi
0 Rp 6,182,475,840.00 Rp6,182,475,840.00
1 -Rp 483,018,231.25 Rp 14,657,025.00 -Rp 468,361,206.25 0.91
2 Rp1,039,843,840.31 Rp 14,657,025.00 Rp1,054,500,865.31 0.83
3 Rp2,003,615,080.17 Rp 14,657,025.00 Rp2,018,272,105.17 0.75
4 Rp3,942,057,050.23 Rp 14,657,025.00 Rp3,956,714,075.23 0.68
5 Rp6,531,403,068.43 Rp 14,657,025.00 Rp6,546,060,093.43 0.62
Rp13,033,900,807.9 Rp13,107,185,932.9
Rp6,182,475,840.00
0 0

PV Arus kas Bersih 1 DF=18% PV Arus Kas Bersih 2

1
-Rp 426,208,697.69 0.84 R (393,423,413.25)
IDR
Rp 875,235,718.21 0.71
748,695,614.37
 IDR
Rp 1,513,704,078.88 0.60
1,210,963,263.10
IDR
Rp 2,690,565,571.16 0.51
2,017,924,178.37
IDR
Rp 4,058,557,257.93 0.43
2,814,805,840.17
IDR
Rp 8,711,853,928.49
6,398,965,482.77

NPV1=PV AKB- PVI Rp 2,529,378,088.49

NPV2= Rp 216,489,642.77

IRR= 17.37%

ARR= 84.33%

RATA2 EAT= Rp 2,606,780,161.58

RATA2 INVESTASI Rp 3,091,237,920.00

Profitability index 2.120054534