BUSINESS PLAN

TOPIC – DESI SATTU DRINK IN TATRA PACK

SUBMITTED BY INDU AND UJJWAL KAUSHIK
INTRODUCTION

Sattu is a type of flour, mainly used in Nepal, India

and Pakistan. It consists of a mixture of
ground pulses and cereals. The dry powder is
prepared in various ways as a principal or secondary
ingredient of dishes. Various varieties of sattu are
prepared in both countries:
during Bathukamma in Telangana, and as a
refreshing drink among farmers during summers in
Pakistan.
HISTORY

The process of preparing sattu is ancient [1] and is

popular over a wide area of North India,
particularly Bihar and Uttar Pradesh.
COMPANY NAME

DESI SATTU SHERBET

In Bihar, UttarPradesh, Uttrakhand, Punjab, Delhi and W
est Bengal the use of sattu is extensive in various dishes.
In Bihar, it is commonly served cold as a savory drink
during intense heat waves in summer .
In Punjab, it is used as a cold drink to mitigate heat and
dehydration effects. The traditional way is to mix it with
water and shakker(Hindi) (jaggery). Here sattu is a mix
of toasted, ground barley, while some variants are also
prepared by grinding roasted grams.
PRODUCT NAME

ORGANIC SATTU DRINK

 ORGANIC SATTU DRINK NOW COME IN THE FORM
OF TETRA PAK IN INDIA
 TETRA PAK ASEPTIC PROCESSES ALLOW LIQUID
FOOD TO RETAIN COLOUR , TEXTURE , NATURAL
TASTE AND NUTRITIONAL VALUE FOR UPTO 12
MONTHS
HOW OUR PRODUCT IS SOLVE THE
CUSTOMERS PROBLEM?

THIS IS READYMADE PRODUCT IN CHEAP PRICE EVERY

PERSON CAN BUY FROM THE MARKET.
IN A WORKING LIFE THERE IS NO TIME OF AN
INDIVIDIAL MAKE SATTU DRINK AT HOME YOU CAN
BUY EASILY FROM THE ONLINE MARKET AND NEARBY
SHOPS.
THIS PRODUCT IS GOOD FOR EVERY AGE OF PEOPLE
LIKE YOUTH CHILDREN AND OLDER PERSON.
PEOPLE WHO HAVE IN FEILD WORK THEY CAN EASILY
GET ENERGY DRINK FROM THE SHOP AND GET
ENERGISED INSTANTLY
HOW OUR PRODUCT IS DIFFERENT THAN
ANYTHING ELSE ON THE MARKET?
 Sattu is prepared with roasted black chana, some
lemon juice and cumin powder which is rich in
protein .
 It is good diabetics .
 As the temperature rises we often binge popular
coolers like ice creams, shakes, bottle lemonade
and packed thirst-quenchers. These sugary and
processed items look appealing and taste
delicious and we often choose them over any
traditional cooling staples.
 Along with excellent cooling qualities sattu is
enriched with great nutrients like protein fibre
carbs iron calcium and plenty of other vitamins
and minerals.
SOME REASONS WHY SHOULD
INCLUDE SATTU IN YOUR DIET?
 IT IS RICH IN PROTEIN
 KEEPS YOU COOL
 GREAT FOR DIGESTION
 REGULATES BLOOD SUGER
 THESE ARE THE BEST DRINK OTHER THAN WATER FOR
PEOPLE WITH DIABETES
 HELP IN REDUCING WEIGHT
 SATTU IS GOOD FOR GYM
 GOOD FOR SKIN
SOME ARE THE SIDE EFFECT
OF SATTU
SATTU is composed of rich nutrients like
carbohydrates and protein. Hence doctors
recommend consuming it in small quantities,
especially at night time, to avoid indigestion . Excess
consumption may cause bloating and gas in the
stomach.
SIZE OF THE MARKET FOR
OUR PRODUCT
 IN rural area sattu drink is very common to
consume because it easily prepared at home by
using sattu powder.
 But in urban areas people are not so much aware
of the benefits of sattu because of not so much
time in their working life.
IN bihar Punjab and uttar pardesh sattu is very
famous so our size of market is very large.
We can set our product in both rural area and urban
areas .
Marketing Strategies ( Including
distribution channels and sales
strategies)
THE TOTAL AMOUNT OF CAPITAL NEED AND
SHORT LIST OF MAJOR EXPENDITURES .
The amount involved in opening an energy drink
business can vary. It is estimated that it may cost 80
lakh or more to break into this business.
A quarter of that money may go to a beverage
development company in order to get your drink to
a prototype stage. It may cost another 10 lakh to get
the raw ingredients and other materials necessary to
begin production including the label and
packaging.
Then another cost also incurred like labor inventory
and distribution of initial product depending on how
many units you are producing then advertising cost
etc.
THANK YOU TO OUR
COLLEGE GNIOT WHO
GIVE US OPPORTUNITY TO
GENERATE OUR IDEA FOR
THE BUSINESS PLAN.