kFC stands for "Kentucky Fried Chicken," and it is the biggest food fried chicken

franchise. In 118 countries and territories, the firm has over 18,000 restaurants.
The firm, which is led by CEO Muktesh Pant..

Key product and services-

KFC product line includes all chicken based products./beverages that including

 Burgers (crunch. Zinger chicken burger etc)

 Chicken pieces
 Fried chickens
 Rice and spice
 Bone and boneless
 Sandwiches
 Twisters/rolls
 frice
 French fries
 : Soft drinks
 Milkshakes
 Salad
Desserts & Beverages

 Fruit Salad
 Regular & Large Drink
 Regular & Large Mineral Water
 Tea
 Scoop of Walls Ice cream
 Coffee
 Milkshake
 Krushers etc
 Services

KFC provide good ambiance to their customer in restaurants their staff is very
attentive towards their responsibilities and duties and KFC provide free home
delivery service at certain locations in many cities. The delivery time is 30
minutes, and the minimum delivery order is Rs.250. they are officering many deals
which include combo’s family meal. Midnight meals. Promotions etc they also
offered services to celebrate children's birthdays at home or in KFC locations. For
their loyal customers KFC has recently added a mobile unit to its offerings.

Customer relationship strategy

Today KFC is one of the famous fast food restaurant in the world even company
want to increase more franchises even more opportunities for growth for build
strong relationship with customer they are using “big data” to better understand
customer needs and increase personalized service. Mostly countries KFC Using
loyalty program, the company can get to know their customers by determining
the answers to questions like:

 What product does the customer order most often, what do they like? 
 Do they eat in the restaurant or take their food to-go? 
 What sauces do they prefer? 
 What do they think about the current special offers? 
 What drinks do they choose in the morning and in the evening?

By collecting customer information through a loyalty program system,

KFC  improving customer knowledge and provide menu personalization, offering
each loyal customer what they love and are most willing to buy.. 
Franchisee’s use the loyalty management software to optimize their restaurant’s
menus, based on customer trends. As a result, KFC stores will have the potential
to earn more and gain new loyal customers. In Pakistan Hyderabad they give more
discounts to their regular customer who are loyal to them kfc give them reward
birthday gifts etc and they are growing with more offers and deals for attracting
more customers
Competitors- in Pakistan KFC face a close competition MacDonald’s pizza hut
burger king, 360 and all other local brands MacDonald’s ’s in particular is a direct
competitor, as they have already successfully introduced their product line , which
directly targets ‘healthy food’ conscious peoples. But, there are a number of other
competitors that is also focusing on ‘chicken’ types products. All this competition
makes it quite difficult for KFC to maintain or even expand their customer base.
However, with the introduction of a new and healthy product range, KFC can
differentiate itself from most competitors and will gain a competitive advantage

DISTRIBUTION CHANNEL OF CUSTOMER-

Distribution channels are of two fundamental types: Direct Channels and Indirect

Channels. KFC use direct channel .The Direct channel (also called integrated
channels) is a distribution channel in which KFC uses their own employees and
physical assets (eg. Warehouses, company-owned restaurants, delivery vehicles) to
distribute the product directly to the end customer KFC chose the Contractual
Channel System, which is a VMS in which channel member interactions are
defined by a written contract .KFC employs the Franchise system inside the
Contractual Channel System. This is a legally binding agreement between the
franchisee and the franchisor. The product trademark is owned by the franchiser,
who licences it to other franchisees,

Channel of customer contacts.

Offline contact/online kfc use these both channel for engage their customer

In online channel they use social websites like face book instagram, emails.etc. for
feedback and suggestion. Social media channels provide attractive
opportunities of marketing and growth. Brands can grow their user base and reach
millions of fans and followers around the world easily. KFC has achieved an
impressive engagement level and reach on all these channels which reflect its
popularity and customer loyalty

Offline channel-they have their physical outlets for direct contact with customers.
Benefits /perks to customer- for their potential customer KFC provide them
birthday meals, gifts for kids. , discounts etc

Customer data base maintenance –KFC segments the customer from which they
analyze the customer profile and their offline and online behavior and purchasing
towards their product which help them to improve their business and they make
strategies according to their loyal and potential customers.