(Topic Name)

Dissertation submitted to Shailabala Women’s Autonomous College, Cuttack in

partial
Fulfillment of the requirement for the award of Degree of

Bachelors of Commerce

2021-2022

By

Ankita Dalai
(UGC19COM026)

Under the supervision of

Miss Rasmirekha Sahoo

Assistant Professor in Commerce

DEPARTMENT OF COMMERCE
SHAILABALA WOMEN’S AUTONOMOUS COLLEGE
CUTTACK, ODISHA.
 DEPARTMENT OF COMMERCE
SHAILABALA WOMEN’S AUTONOMOUS
COLLEGE
CUTTACK, ODISHA, INDIA, PIN.753001

GUIDE CERTIFICATE

This is to certify that the dissertation titled “A study on consumer

behaviour with reference to Big Bazaar” submitted to MISS
RASMIREKHA SAHOO for the partial fulfilment of Degree of
Bachelors of Commerce to Shailabala Women’s Autonomous College
by MISS. Ankita Dalai embodies the results of bonafide research
work carried out by her under my guidance and supervision. No
part of the study reported here has so far been submitted anywhere

for any other degree or diploma.

(MISS RASMIREKHA SAHOO)

Supervisor

Place……………..……… Date………..………….
 DECLARATION

I do hereby declare that the dissertation titled “A study on

consumer behaviour with the reference to Big Bazaar”
submitted to Shailabala Women’s Autonomous College for the
partial fulfilment of Bachelors in Commerce is based on my original
research work and the same has not been submitted either in part
or full for the award of degree to any other university or sent for

publication to any journal or book.

Ankita Dalai
Signature of the Candidate

Date……………….. Roll. No- …………………..

 ACKNOWLEDGMENT
I am very much grateful to Miss Rasmirekha Sahoo, HOD of Commerce
Department, Shailabala Women’s Autonomous College, Cuttack for
providing me the study design, development of framework, and offering
critical comments and suggestions on the study.

I express my deep sense of gratitude to our Principal madam Prof. (Dr.)

Gayatri Biswal for providing me with all the facilities that was required to
conduct the research project.

I express deep gratitude to Mrs. Tanvi Chawda, Mr.

Priyabrata Das, Mr. Sk. Rizwanul Hoda for their encouragement and help
in preparing this dissertation.

Lastly, I am highly indebted and thankful to my Parents all my family

members and friends for enabling me to complete this dissertation. I
express my deep gratitude to them.

Ankita Dalai
Signature of the Candidate
 CONTENTS

Certificate

Declaration

Acknowledgement

Contents

List of Tables

List of Figures

CHAPTER-1 PAGE NO

INTRODUCTION 02-11

1.1 DEFINITION, TYPES, ROLE AND IMPACTS OF TOURISM 1.2 LITERATURE REVIEW
1.3 OBJECTIVE 1.4 DATA AND METHODLOGY 1.5 PERIOD OF REFERENCE 1.6
LIMITATION 1.7 CHAPTERISATION

CHAPTER-2

PROFILE OF STATE 12-30

2.1 GEOGRAPHICAL POSITION OF ODISHA 2.2 MAIN TOURIST SPOTS

2.3 TOURIST INFRASTRUCTURE

CHAPTER-3

DATA ANALYSIS 31-59

3.1 TOURIST INFLOW INTO ODISHA 3.2 CONTRIBUTION OF TOURISM SECTOR INTO
GSDP 3.3 INVESTIGATION OF TOURISM POLICY

CHAPTER-4
CONCUSION 60-62

4.1 CONCLUSION 4.2 SUGGESTION

REFERENCES 63-65

LIST OF TABLES
Table 1:

Table 2:

Table 3:

Table 4:
Table 5:

Table 6:

Table 7:

Table 8:

Table 9:

Table 10-

Table 11-

Table12-

Table 13-

LIST OF FIGURES

Figure 1:

Figure 2:

Figure 3:

Figure 4:

Figure 5-