ASSIGNMENT NO: 01
STRATEGIC MANAGEMENT
This exercise can improve your understanding of various strategies by giving you experience
classifying strategies. This skill will help you use the strategy-formulation tools presented later.
Consider the following 8 actual years-2000-2019 strategies by various firms:
ACTIONS
1. Service company has
introduced a new brand named
“Endure” that is female foot
wears.
2. Savour food has initiated its
operations in Lahore, Pakistan
3. Opening of “miniso” stores
in various cities of Pakistan
4. Leaders Sports company
launched Motorbike Gloves
after their existing products
ZAINAB AZHAR
19-ARID-5611
BBA-5B
TYPE OF STRATEGIES EXPLANATION
Service company has
RELATIVE expanded their business by
DIVERSIFICATION introducing a new female
footwear brand that is Endure.
That is satisfying the same
need.
Because they are targeting
new segment with their
MARKET existing products. Savour was
DEVELOPEMENT first in Islamabad and now it is
in Lahore. They are expanding
their business.
Because they are targeting
new segment with their
MARKET existing products. They are
DEVELOPEMENT expanding their business by
opening various stores in
different cities.
Because they added the
RELATED motorbike gloves product in
DIVERSIFICATION the same product category that
Baseball batting gloves and
Golf Gloves
5. AIOU has stopped their
enrollments in Metric and
Inter classes.
6. Tang is using multiple
media sources for advertising.
are gloves. It is also satisfying
the same need
Allama Iqbal open university
RETRENCHMENT has trimmed their product line.
Because they are performing
additional activities like
MARKET PENETRATION multiple media sources for
advertising to boost their
sales.