MYXTUR- Social media platforms

1. Instagram
2. Facebook
3. LinkedIn
4. Snapchat
5. Pinterest
6. Twitter

Random Ideas:

1. Venn Diagram (People I Like - Relationship probability - People Who likes me)
2.
Brand Strategy - Platforms

Instagram :
Surfaces : Feed, Stories, Video, Reels, DM, Live

Feed : Posts, carousels. More generic but room for versatility through design. Planned
content goes here. Lower visibility as per algo.
Stories : Meant for more everyday engagement. Potential for participatory content and
higher levels of engagement. Can add a personal touch to the brand’s socials.
Video : Higher effort, lower visibility. Potential to create better retention in the audience.
Good for conversions (if done right). Costly in terms of time and effort.
Reels : Gets major reach, favored by the algo. Can be difficult to produce on short
notice. Trends are fast moving, difficult to participate without a human being on camera.
Can offer a personal touch to the brand.
DM : Good for building CRM. Active responses or automation can help with queries and
complaints. An extremely short response rate early on can be beneficial in the early
stages of building relationships with the audience.
Live : Capitalize on audience curiosity. Have conversations, build community and
engage. Can explore influencer collaborations in Live.

Relevance :
The TG for Myxtur is most active on IG over other platforms. This is the platform which
offers the maximum potential for organic growth and engagement as well as
opportunities for versatility in content.
Competitor Study

Fully Filmy :

Brand USP : Merch for Kollywood and S.I. filmbuffs. Wide range of products, design
centric, focuses on movies specifically.

Product Range : Tshirts, Hoodies, Joggers, Posters, Wallets, Stickers, Badges,

keychains, notebooks, pop grips, mugs

Product Collections : Vaigai Puyal Superstore, AK Inspired Collection, Thalaivar,

Superstore, Ulaganayagan Superstore, Thalapathy Superstore, Dhanush Fan Zone,
Anime Collection, Kollywood, Tollywood, Malayalam, Hollywood, Bollywood,
Food,Comedy,Singles, TV Series,Cricket, Madras, Motivational, Marvel,Tamil Collection,
Chennai Super Kings ,Master, Aravind SA ,Yaathi Yaathi, Disney, Star Wars

Content : product promo, product based content (based on design or concept), topicals,
themed roundups / series, engagement questions, fun or funny videos, UGCs and
giveaways, official film collaborations, film promotional content, content around celeb
news, focus on trends in fandom, trending social / political / cultural topics
Myxtur Brand Revamp

Sheets : CLICK HERE

Page 1 : use this to dump content ideas. The columns marked in red don’t need to be filled out,
that will be taken care of later.

Page 2 : Find examples and list them in this way. I used a bad example but use ideas which
genuinely have value.

Action Items
1. Study Myxtur’s website and come up with ideas for content. Try and come from the
perspective of building a totally new brand. What is the info that new people need to join
Myxtur’s audience? Idea dump on the sheet ⬆︎
2. Look to competitors and similar pages in the industry and find inspiration for content,
campaigns and overhead strategy. Dump into sheets.
3. Identify relevant KPIs - discuss with Myxtur on call asap.
4. Share a comprehensive social strategy pitch deck in 3 days' time.

Myxtur Updates Meeting : Mar 22

Don’t stop making content

Focus on generic content > topical
Need to set context for Myx as a brand from scratch
Engagement driven strategy
Completely diversify ideas, design, campaigns

A chance to explore
Need to pitch a comprehensive social strategy - look at competitors, industry
Ideas from different verticals
What can we offer?

Building a community

Under 25 as example
What more can Myx do as a brand?

Look at refs, inspo

What are the new, interesting types of content
HOW CAN WE ENGAGE?

Ads so visibility will increase

Brand loyalty = 10% or less
Build brand loyalty, engagement, from the bottom up in a unique way

Best strategies for organic reach

Other social platforms?

Look at this from an overhead perspective, as a brand is starting from scratch.

If you need to shoot something, can set it up (from the office)

Be very clear as to what’s possible

Need to define KPIs

Can we diversify in terms of design?