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Athletic Shoelace Project Plan

The document outlines a plan to develop and launch a new line of athletic shoelaces that stay tied during activity. The project aims to gain 2,000 new social media followers and increase overall revenue by 3% by releasing the new laces. It details deliverables, the business case, benefits and costs, budget, scope, exclusions, team roles, and metrics for measuring success including a 3% revenue increase and 5% new customer increase.

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ma ri
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425 views3 pages

Athletic Shoelace Project Plan

The document outlines a plan to develop and launch a new line of athletic shoelaces that stay tied during activity. The project aims to gain 2,000 new social media followers and increase overall revenue by 3% by releasing the new laces. It details deliverables, the business case, benefits and costs, budget, scope, exclusions, team roles, and metrics for measuring success including a 3% revenue increase and 5% new customer increase.

Uploaded by

ma ri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Project Plant Pals

Operations & Training Plan


February 15th

Document Status: Draft | In Review | Approved

Executive Summary:
Our plan is to add a line of replacement laces that will stay tied during athletic activity.

Project Goal

SMART: Specific, Measurable, Attainable, Relevant, and Time-bound


● Gain 2,000 new social media followers from the running community prior to
launch.
● Increase overall revenue by 3% by the end of fourth quarter by releasing our
new athletic shoelaces.

Deliverables

1. Design slip-proof shoelace weave.


2. Manufacture 12,000 pairs of athletic shoelaces.
3. Increase brand awareness in the running community.
4.

5.
6.
7.
Business Case / Background

Why are we doing this?


● Customer research reveals this as an untapped opportunity in the market, with
the potential to win loyalty among a demographic obsessed with finding the
best gear.

Benefits, Costs, and Budget

Benefits:
● Add new product to our lace line, leading to 3% revenue increase, increased
brand awareness and customer loyalty

Costs:
● Price of materials, design, and prototyping
● Adding laces to inventory software
● Additional benefits (optional):

Budget needed:
● $75,000

Scope and Exclusion

In-scope:
● Product development, prototyping, manufacturing, marketing

Out-of-scope:
● Vendor contracts, delivery to customers

Project Team

Project sponsor: Director of merchandise

Project lead: Project manager (you)

Project team: Shoelace designer, prototyper, quality assurance tester


Additional stakeholders: Director of market research, marketing manager, sales
manager, director of online sales

Measuring Success

What is acceptable:
1. 3% increase in revenue by the end of the fourth quarter
2. 5% increase in new customers three months after product launch

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