2.

BACKGROUND

Rich Products Corp. is launching it’s new product named frozen

barbecue . It catches its market in the narrow area but for wide area it
is of doubt. So they decided to make an advertisement.

Ruby Taylene Dodge is a waitress down at the Port-O-Rama and major

figure in the company’s marketing campaign for its new product, Rich’s
Southern Barbeque.Barbecue is a regional delicacy; it varies in taste
from county to county throughout the Southeast. The company’s
product development manager of new products is Joe Tindall had to
develop a tangy product to appeal to varied tastes and had to analyse
with consumers about their willingness. They decided to launch a
advertisement in six city market a series of 30-second TV ads called
“Please Don’t Tell ’Em Ruby Sent You. ” In which Ruby is supposed to
give the product authenticity without trying to compete with barbecue
restaurants or stands,” management supervisor,no one has more
rapport and credibility with the barbecue-eating public than the real-
life barbecue waitress. They believed her because she’s based on real
barbecue waitresses from their observation

Rich Products hopes Ruby will reach all consumers with her friendly
Southern accent and down-home sincerity. But being a loyal employee
of port-O-Rama she said my real love is Rich's frozen barbeque in one
place in other places she wears a disguise. Her fear of losing her job
warns the viewers “Just please don’t tell ’em Ruby sent you.” In this
situation Tindall is planning for expansion.

4.PROPOSED SOLUTION

1.Likert scale should be considered when developing a study to

measure consumers’ attitudes toward barbecue in general and,
specifically,Rich’s Southern Barbeque.

It’s a question that uses a 5 or 7-point scale, sometimes referred

to as a satisfaction scale, that ranges from one extreme attitude to
another. Typically, the Likert survey question includes a moderate
or neutral option in its scale.

Likert scales (named after their creator, American social scientist

Rensis Likert) are quite popular because they are one of the most
reliable ways to measure opinions, perceptions, and behaviors.

Compared to binary questions, which give you only two answer

options, Likert-type questions will get you more granular feedback
about whether your product was just “good enough” or (hopefully)
“excellent.” And Likert questions can help you decide whether a
recent company outing left employees feeling “very satisfied,”
“somewhat dissatisfied,” or maybe just neutral.

This method will let you uncover degrees of opinion that could
make a real difference in understanding the feedback you’re
getting. And it can also pinpoint the areas where you might want
to improve your service or product.

Use Analysis:

Likert scales are great for digging down deep into one specific
topic to find out (in greater detail) what people think about it. So,
think of using Likert survey questions any time you need to find
out more about…

 How people are reacting to your new product

 What your team thinks about a recent development in the

office

 How your clients feel about customer service at your

company

 How successful your public event was with attendees

…or any other questions where you need to measure sentiment
about something specific and you want a deeper level of detail in
your responses.