MANAGEMENT DEVELOPMENT INSTITUTE GURGAON End Term Examination PTPGPM/NMP-2018 Course — Consumer Behaviour Faculty: Dr. Chinmaya Kulshrestha Duration: 2 hrs MM: 30 Marks Open Book/Reference Material Laptop not allowed Note: Read the case carefully and Answer the following Questions All questions carry equal marks 1. What are the patterns that you observe with regards to the responses of the users/non-users of luxury watches with regards to the brand personality aspects, and the manner in which they responded regarding these dimensions when applied to themselves? what kind of interpretation you can draw from the responses, in the context of this case? 2, How would you use some of the principles of perception afier considering the data obtained in the exhibits that are associated with the present and potential users of premium watch brands? Why did TCCC make the decision to develop and launch Coke Life? What external and internal factors led to that decision? How did TCCC position Coke Life? Which customer segment did Coke Life target?End term Exam NMP Course: Team Building for High Performance (Open Book- No ppt) Marks: 30 ‘Time 2.00 Hrs This is an open book exam. Think and then write your answers, Please do not exceed from the page limit, QI. On the basis of article Identity Issues in Teams highlights two important frameworks that Yousef as team leader could have recognized while managing his top consulting firm identities. (Limit your answer to 2 pages) Marks 7 2 *5~ Q2. Highlighting the experience from first outdoor activity, and mention two important learning that are similar to working with cooperate that were prevalent during the activity. (Limit your answer to 2 pages). Marks 6 Q3 Considering following scenario please suggest which approach of creative problem solving. or an appreciative inquiry program would be helpful and write the details about design, implementation and target outcome? Recently you joined a manufacturing company of an auto industry as a manager, company needs to prepare a products/services for client on a short lead time and you realize that various functions/department do not have cordial relationship. (Limit your answer to 2 pages) Marks 7 ‘Q4. Mention two important lessons on the basis of Nut Island Effect on the theme of “When teams go wrong”. (Limit your answer to Ipage). Marks 5 QS. On the basis of creative problem solving notes highlights one important model and apply it in the context of corporate, define how will you apply this model. (Limit your answer to 1 pages 5 Marks)