Management development institute NMP Mid-term Exam 2017 SBM Weightage: 20% 2.00 Hrs Open book /Study Material Questions 1. What is the decision-making process for Metabieal consumers?. Who is involved in the Brocess? ‘How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? (10 marks) " 2. How should CSP identify and employ the differential advantages that Metabical offers to Position itself in the marketplace? (10 marks) Given the positioning strategy you chose, what would be your communications strategy {0 each of your target audiences? Would you change the mar keting budget or the IMC. (integrated marketing communications mix? If'so, how? What would the timeline for your communications plan look like? (10 marks)