5.

5 SAMPLING PLAN
5.5.1 The Population - The sample design begins with the explaining the universes
which is also known as population under study. The present study was made on the Fashion
and Telecom Industry. The population included under the study of all the managers and
marketers of fashion and telecom industry who are using social media and M commerce as an
advertising platform and as well as the customers from industry and academics who are using
social media and M commerce for the advertising perspective that influence their consumer
behaviour in respect of buying and purchase of goods and services.

5.5.2 Sample unit – In the present study, the researcher has taken the
sampling unit as any customer, marketers and managers under the telecom and fashion
industry. Under the present study the participant were selected from the different social
platforms including LinkedIn, Google+, Gmail, and Facebook.

5.5.3 Sample Size - this presents the number of items to be selected from the population.
The researchers considered total sample size of 200 questionnaires were distributed to
customers from fashion and telecom industry and 100 questionnaires were distributed to
managers and marketers from fashion and telecom industry. This separation was made to
achieve the clear picture of services offered at all levels of social media and m commerce for
advertising perspective in the fashion and telecom industry. In customers questionnaire the
respondents were divided into 4 categories that are 50 for age category, 50 for income, 50 for
qualification and 50 industry category, whereas in Manager’s respondents 50 for fashion
industry and 50 for telecom industry.

5.5.4 Sampling Technique - Sampling is the “key to good qualitative inquiry and also to
understanding the dilemmas of qualitative validity,” (Morse & Richard 2002). The nature of
research design is such that the customers, managers and marketers were identified through
judgmental and random sampling procedure. The researcher has used his judgment at two
levels: One at the level of selection of customers using social media and M commerce and
second at the level of selecting the managers and marketers of the selected fashion and
Telecom Industries.