“MARKET STUDY ON CLASSMATE NOTEBOOKS”

Project Report submitted in partial fulfilment for the requirements of the

Degree of

BACHELOR OF COMMERCE WITH

PROFESSIONAL ACCOUNTING
submitted By

(Reg.No: )
Under the guidance of

ESTD:1999
DR.SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE
(AUTONOMOUS)
COIMBATORE-641049
RE-ACCREDITED WITH “A”GRADE BY NAAC
AFFILIATED TO BHARATHIYAR UNIVERSITY
 DECLARATION

I (Reg.No. ) hereby declare that the project entitled

“MARKET STUDY ON CLASSMATE NOTEBOOKS”, submitted to Bharathiar
University, in partial fulfillment of the requirements for the award of the degree of
BACHELOR OF COMMERCE WITH PROFESSIONAL ACCOUNTING, is a record
of original research work done by me during the academic year 2020-2021, under the
supervision and guidance of, , DR.SNS RAJALAKSHMI
COLLEGE OF ARTS AND SCIENCE, Coimbatore – 641 049 and it has not formed the
basis for the award of any Degree/ Diploma/ Associateship/ Fellowship or their similar title to
any candidate of any University.

Place:COIMBATORE
Date:

Signature of the Candidate

<Name>
[Reg.No.]
 CERTIFICATE

This is to certify that the project, entitled “MARKET STUDY ON CLASSMATE

NOTEBOOKS”, submitted to Bharathiar University, in partial fulfillment of the
requirements for the award of the Degree of BACHELOR OF COMMERCE WITH
PROFESSIONAL ACCOUNTING is a record of original research work done by
(Reg. No. ) during the period 2020-2021 of his/her study in the Department of
Commerce with PA at DR.SNS Rajalakshmi College of Arts and Science,
saravanampatti, Coimbatore – 641 049, under my supervision and guidance and the
dissertation has not formed the basis for the award of any Degree/ Diploma/ Associateship/
Fellowship or other similar title to any candidate of any University.

Date:
Place: COIMBATORE

Signature of the Guide Head of the Department

Viva voce held on:

External Examiner Internal Examiner

 ACKNOWLEDGEMENT

A project work is the process of experiencing a long way in helping up a person in his
respective profession and a group of kind hearts is behind its success. So we have taken this
golden opportunity to acknowledge those who molded up this study.

Initially I express my valuable and deep sense of gratitude and thankfulness goes to my
Ever Worthy Managing Director who is always caring and dedicated towards the institution.

I sincerely thank our beloved Principal Dr. , DR.SNS Rajalakshmi College

of Arts and Science, who add more value to this training.

I am extremely grateful to the indebted Head of the Department Dr. , DR.SNS

Rajalakshmi College of Arts and Science, who has helped me in arranging this training.

Then gratitude goes to my supportive and encouraging internship Guide ,

Assistant Professor, Department of , DR.SNS Rajalakshmi College of Arts and
Science, for their support throughout the course of my study and his timely advice and kind co-
operation.

Then my hearty gratitude goes to the honorable FACULTY MEMBERS of Department

of Commerce, DR.SNS Rajalakshmi College of Arts and Science, for their support extended
whenever required.

Last but not the least I take this opportunity to thank the almighty, my Parents and
friends for their encouragement and cooperation.
 CONTENTS

CHAPTER TITLE OF THE CHAPTER PAGE NO

LIST OF TABLES

LIST OF CHARTS

I INTRODUCTION AND DESIGN OF THE

STUDY

II REVIEW OF LITERATURE

III PROFILE OF THE STUDY

IV ANALYSIS AND INTERPRETATION

V FINDINGS, SUGGESTIONS,
CONCLUSION

REFERENCES AND BIBILOGRAPHY

APPENDIX
 LIST OF TABLES
TAB LE PARTICULARS PAGE NO
4.1 Table showing the residential area of the respondents

4.2 Table showing the gender of the respondents

4.3 Table showing the age group of the respondents

4.4 Table showing the marital status of the respondents

4.5 Table showing the qualification of the respondents

4.6 Table showing the earning members in family of the

respondents
4.7 Table showing the occupation of the respondents

4.8 Table showing the income of the respondents

4.9 Table showing the using of classmate notebooks by the

respondents
4.10 Table showing the feature to use classmate notebooks of
the respondents
4.11 Table showing the reason for classmate different from
others by the respondents
4.12 Table showing the rank of consumer behaviour of the
respondents
4.13 Table showing the knowledge about of the respondents

4.14 Table showing the thought on hearing the brand name

by the respondents
4.15 Table showing the satisfaction of service of the
respondents
4.16 Table showing the ratings on various products of ITC by
the respondents
4.17 Table showing the problems faced related to classmate by
the respondents
4.18 Table showing the source of purchase by the
respondents
4.19 Table showing the analysis on satisfaction of customer on
use of classmate notebooks
 LIST OF CHARTS
CHART PARTICULARS PAGE NO
4.1.1 Chart showing the residential area of the respondents

4.2.1 Chart showing the gender of the respondents

4.3.1 Chart showing the age group of the respondents

4.4.1 Chart showing the marital status of the respondents

4.5.1 Chart showing the qualification of the respondents

4.6.1 Chart showing the earning members in family of the

respondents
4.7.1 Chart showing the occupation of the respondents

4.8.1 Chart showing the income of the respondents

4.9.1 Chart showing the using of classmate notebooks the

respondents
4.10.1 Chart showing the feature to use by the respondents
4.11.1 Chart showing the reason by the respondents
4.12.1 Chart showing the rank of consumer behaviour of the
respondents
4.13.1 Chart showing the knowledge about of the respondents

4.14.1 Chart showing the thought on hearing the brand name

by the respondents
4.15.1 Chart showing the satisfaction of service of the
respondents
4.16.1 Chart showing the ratings of the respondents
4.17.1 Chart showing the problems faced related to classmate
notebooks by the respondents
4.18.1 Chart showing the rating of margin by the respondents
4.19.1 Chart showing the analysis on satisfaction of customer
on use of classmate notebooks
 MARKET STUDY ON CLASSMATE NOTEBOOKS

EXECUTIVE SUMMARY

Writing notebooks are the perfect companions for

recording your notes regarding studies, business and financial
statements. A notebook is composed of pages, often ruled, made
out of a paper, used for many purposes. In the modern world these
notebooks plays an important role in the day to day activities of
the people. The consumers have enormous choices, and there are
too many competitors. Classmate notebooks of ITC emerged as a
pioneer one in the field of FMCG Products. The classmate
notebooks is one of the famous brand in India. It is functioning in
India provides a wide range of services to its customers.

This research paper is attempt to explore the consumer

behaviour on the CLASSMATE NOTEBOOKS in the city of
Coimbatore. The researcher has adopted convenience sampling
method for data collection as the population is unknown. The
researcher has used both primary data and secondary data. The
primary data was collected by using a well-structured
questionnaire from respondents and are entered into the sub-
Charts by using the simple percentage analysis. The researcher
has used simple percentage analysis for the analytical part of the
study.

Keywords: classmate notebooks, ITC, Consumer behavior, satisfaction.

 CHAPTER I

INTRODUCTION AND DESIGN OF

THE STUDY
 INTRODUCTION

Notebooks
A notebook(Notepad, Writing pad, Drawing pad, Legal
pad) is a book or binder composed of pages, often ruled, made out
of paper, used for purposes including recording notes or
memoranda, writing, drawing and scrap booking.

Classmate is an Indian brand of student stationery products. ITC

Limited launched its Classmate brand in 2003 with the notebooks
category. Subsequently, the Company added new products to its
portfolio, including pens, pencils, mechanical pencils and geometry
boxes. Classmate has 900 distributors who make the products
available in over 70,000 outlets in India.

Classmate manufactures the notebooks, pens, pencils,

Art Stationary products and Mathematical Drawing instruments

Classmate notebooks consist of more than 300 variants

including notebooks, long books, practical books, drawing books
and reminder pads. ITC focused on the design elements of
notebooks: each Classmate notebook has a theme on the cover and
related information inside.
STATEMENT OF THE PROBLEM:
A study on consumer behavior is becoming an increasingly
important aspect in any organization. The consumer behavior and
satisfaction may directly affect the marketing strategy of
manufacturers. Nowadays, apart from other electronic gadgets,
notebooks remain the same value of use as before and is
considered as one of the basic item and needed for daily use. The
study further attempts to understand the behavior of customers in
the purchase, use and satisfaction of CLASSMATE
NOTEBOOKS. The present study indicates that more than 60%
of people care much about the quality of papers in the notebooks
they buy. The study examines various reasons for the purchase,
use and their level of satisfaction. In this context the study is
relevant and significant.
OBJECTIVES OF THE STUDY:

 To identify the difference in market performance in stationary

Industry.
 To study marketing adopted by classmate notebooks.
 To study the level of customer satisfaction in classmate notebooks.
 To study the consumer perception of classmate notebooks

SCOPE OF THE STUDY:

The competition among the stationary products has been

increasing in the recent years. The scope of this study is to check
out the customer preferences, marketing strategies, the market
performance and the level of satisfaction attain from the
classmate notebooks.

RESEARCH METHODOLOGY:

The Research Methodology comprises of defining and

redefining problems, collecting, organizing and evaluating data,
making decisions and researching to conclusions.
AREA OF THE STUDY:

Area of the study refers to the place where the research has
been made. The area selected for the research study is the
Coimbatore City.

SAMPLE SIZE/ DESIGN:

Survey method was adopted for data collection regarding

the users’ perception towards classmate notebooks. For collecting
the data, a survey questionnaire was distributed through online.
After receiving the distributed questionnaires, data analysis was
performed. A convenient sampling method was adopted for
questionnaires distribution. A total of 123 questionnaires were
distributed and found valid for further analysis

DATA COLLECTION:

The data collected in the research is both primary and secondary

data.

Primary Data:

Primary data is collected directly from the respondents

through a structured questionnaire.

Secondary Data:

Secondary data is collected from the internet, journals, websites etc.

STATISTICAL TOOLS TO BE USED:

The following are the Statistical Tool is used:

 Simple Percentage Analysis

Percentage refers to a simple kind of ratio. It is used to make

comparison between two or more series of data. They can be used
to compare the relative items, the distribution of two or more
series of data since the percentage reduce everything as common
base and allow the meaningful comparisons to be made.
Percentage Analysis has been used to find out the portion of the
respondents who are catered to a particular choice of option given
in the questionnaires.

Percentage (%) = No. of Responses × 100

Total Number of Respondents

LIMITATIONS OF THE STUDY:

 This study applies only to classmate notebooks and not to any other
of the brands.
 A majority of the respondents show lack of cooperation
and are biased towards their opinions.

 The study is restricted only to the people of Coimbatore

city so the result may not be applicable to other cities.
 CHAPTER SCHEME:
CHAPTER 1

Chapter 1 consists of introduction about classmate notebooks,

Problem Statement of classmate notebooks. It also contains the
objectives of the present study, scope and limitations of the study.

CHAPTER 2

Chapter 2 comprises of review of literature of various studies.

Several studies regarding classmate has been analysed in order to
have a clear and empirical view on the topic.

CHAPTER 3

Chapter 3 consists of the clear profile of the study

CHAPTER 4

Chapter 4 involves the analysis made with the data. This chapter
ensures in attaining the objectives of the study.

CHAPTER 5

Chapter 5 comprises of findings of the research and relevant

conclusion regarding the classmate products.
 CHAPTER-II

REVIEW OF THE LITERATURE

 REVIEW OF LITERATURE

1.Chatterjee Debabrata (2010) did a comparative study on Corporate

Governance and Corporate Social Responsibility – The case of Three
Indian Companies ITC Ltd., Reliance Industries Ltd., and Infosys
Technologies Ltd. He concluded that though the corporate governance
practices are exemplary, there exist differences in the way the companies
adopt the corporate governance practices. He rated Infosys better than the
other two companies.

2.Mohamad Wan Adilah Wan Izyani , Sulong Zunaidab (2010) did a

comprehensive study on Corporate Governance Mechanisms and Extent of
Disclosure: Evidence from listed companies in Malaysia has revealed that
companies with a higher percentage of family members, on the board,
significantly have lower level of disclosure in annual report. It has been
suggested that regulators like Bussa Malaysia and Securities Commission
should review and impose a minimum level of family members on the board
and Malaysian regulators should implement the same guidelines.

3.Thrikawala Sujani, et. al (2011) in their research Corporate Governance

– performance relationship in Microfinance Institutions suggested that it is
important to determine those corporate governance practices that have
great impact on MFI performance. It has also made an advanced
contribution to the understanding of corporate governance practices in MFI,
identifying and developing an appropriate governance structure. It has also
provided guidance for selecting directors for MFI Boards based on their
academic and professional qualifications.

4.Klai Nedsine & Omri Abdeluabed (2011) in the investigation conducted

in Tunisia titled Corporate Governance and Financial Reporting Quality:
The case of Tunisian Firms, the observation was that the Tunisian firms are
featured by the lack of board independence and high level of ownership
concentration. It has also concluded in it that corporate governance affects
the accounting quality in the Tunisian context. It was observed that there is
a link between corporate governance and accounting quality in corporate
firms in Tunisia.
5.Kajanathan Rajendran (2012) did a study in Sri Lankatitled Effect of
corporate Governance on Capital Structure. Investigation was made on the
impact of corporate governance on capital structure of Sri Lankan
manufacturing firms. It was concluded that corporate governance has
important implications on the financing decisions of Sri Lankan
manufacturing firms.

6.Bihari Suresh Chandra (2012) conducted the study Corporate

Governance is key to Better Corporate Image: A study in the Banking
Sector in India. It has been concluded that there is a need for a strong
culture of compliance at the top of the organization and necessary to
consider how management can respond to ethical or reputation concerns.
The biggest challenge in India is to implement the rules of corporate
governance at the ground level. It is required to extend the principles of
good corporate governance practices to co-operatives, Non-banking
Private Companies and other financial institutions.

7.Kosulya P.R. Revathi D. Mohan.T (2013) studied Corporate

Governance Models around the World. They opined that corporate
governance provides the guidelines as to how the company can be directed
or controlled such that it can fulfill its goals and objectives in a manner that
adds to the value of the company and is also beneficial for all stakeholders
in the long term. It is the technique by which companies are directed and
managed i.e. carrying the business as per stake holder’s desires.
Corporate governance encourages a trust worthy, moral as well as ethical
environment.

8.Sridhar V.R (2015) Impact of corporate governance on financial

performance of companies-A study with reference to select corporate
sectors concluded in his study that in order to have moderate performance
to best performance, companies should have moderate to best corporate
government practices. His study has also revealed that best corporate
governance practices ensure moderate performance to best performance
in most of the companies like RIL, Dr. Reddy, Mahindra & Mahindra etc.
9.Jha Vidhu Shekharand Mehra Vikas (2015), Corporate Governance
issues, practices and concerns in the Indian context – A conceptual study
addresses some of the issues and concern faced by Indian companies on
the issues of corporate governance. All developments related to corporate
governance have occurred after liberalization in 1991. Many large
companies like TCS are doing credible work with regard to corporate
governance. The ultimate objective of corporate governance is to attain the
highest standard of procedures and practices followed by corporate world
to have transparency in its functioning for achieving the aim of maximizing
value of various share holders.

10.Gherghina Cristian Stefan (2015) conducted an assessment of

corporate governance by the instrumentality of Ratings for a sample of 68
companies listed on the Bucharest stock exchange in Romania. Their work
was titled, Corporate Governance Ratings and Firm Value: Empirical
Evidence from the Bucharest Stock Exchange. The study asserted that the
companies listed on BSE developed a Global rating of corporate
governance as well as several specific ratings towards board
independence, ownership concentration and board diversity.
 REFERENCES

1.Chatterjee Debabrata (2010) did a comparative study on Corporate

Governance and Corporate Social Responsibility – The case of Three
Indian Companies ITC Ltd.,

2.Mohamad Wan Adilah Wan Izyani , Sulong Zunaidab (2010) did a

comprehensive study on Corporate Governance Mechanisms and Extent of
Disclosure

3.Thrikawala Sujani, et. al (2011) in their research Corporate Governance

– performance relationship in Microfinance Institutions

4.Klai Nedsine & Omri Abdeluabed (2011) in the investigation conducted

a titled Corporate Governance and Financial Reporting Quality:

5.Kajanathan Rajendran (2012) did a study in Sri Lanka titled Effect of

corporate Governance on Capital Structure.

6.Bihari Suresh Chandra (2012) conducted the study Corporate

Governance is key to Better Corporate Image: A study in the Banking
Sector in India.
7.Kosulya P.R. Revathi D. Mohan.T (2013) studied Corporate
Governance Models around the World.

8.Sridhar V.R (2015) Impact of corporate governance on financial

performance of companies-A study with reference to select corporate
sectors

9.Jha Vidhu Shekharand Mehra Vikas (2015), Corporate Governance

issues, practices and concerns in the Indian context

10.Gherghina Cristian Stefan (2015) conducted an assessment of

corporate governance
 CHAPTER III

PROFILE OF THE COMPANY

 portfolio, including pens, pencils, mechanical pencils and geometry
boxes. Classmate has 900 distributors who make the products
available in over 70,000 outlets in India.
Products
Classmate manufactures the notebooks, pens, pencils,
Art Stationary products and Mathematical Drawing instruments.
Notebooks
Classmate notebooks consist of more than 300 variants
including notebooks, long books, practical books, drawing books
and reminder pads. ITC focused on the design elements of
notebooks: each Classmate notebook has a theme on the cover and
related information inside.

Pens
The range of pens includes ball, fountain, gel, roller etc.
Pencils

Classmate’s range of pencils includes both wooden and mechanical

pencils. The different variants of wooden pencils include: HB Bonded
Lead, HB Jet Black, Carbon Black, 2B Trilobe and Rubber Tipped.

Art Stationary products

Classmate Colour Crew range of art materials include Wax crayons,

Plastic Crayons, Oil pastels and sketch pens.

Mathematical Drawing Instruments

The variants of Mathematical Drawing Instruments available include:

Classmate Asteroid, Classmate Invento Plus, Classmate Invento & Classmate
Victor.
 Initiatives

Classmate Ideas for India challenge

Classmate has launched a program called Classmate Ideas for India

challenge. The program was a part of the company's centenary initiative.
The nationwide program would invite ideas of the youth who have the
potential to transform India. Classmate Ideas for India challenge plans to
reach out to 2.5 million students across 30 cities, 500 schools and 200
colleges across the country. The CII-ITC Centre of Excellence for
Sustainable Development, WWF India, the Tony Blair Faith Foundation,
Janaagraha and the Akshaya Patra Foundation among others are the
program partners for the event.

Discussions
ITC Classmate hosted a discussion on the subject titled
Principal, Parents and Children: Building a Relationship of
Mutuality. The panel lists agreed on the need for greater student
involvement, in the choice of what they are taught, as well as the
method of imparting education.

Corporate Social Responsibility

Every Classmate notebook carries ITC's Corporate Social
Responsibility message on its back. For every four Classmate
notebooks purchased, ITC contributes ₹1 to its social development
initiative that supports, among other projects, primary education.
Classmate Young Authors Contest
The Classmate Young Authors Contest 2004 (CYAC 2004)
was initiated by ITC Limited to provide a platform for budding
 writers among students to showcase their talent and an opportunity
to develop it through interaction with some of the country's leading
literary icons.

WWF-India and ITC Ltd. Promoting Responsible Forestry

This first took off in 2009. ITC Classmate was the first Indian company
to join the Global Forest and Trade Network (GFTN). Paperkraft
Premium Business Paper is a product of ITC Limited and is the country's
greenest paper mill.

Paperboards & Specialty Papers - Development of a Backward Area

In 1979, ITC entered the Paperboards business by promoting ITC

Bhadrachalam Paperboards Limited. Bhadrachalam Paperboards
amalgamated with the Company effective March 13, 2002 and
became a Division of the Company, Bhadrachalam Paperboards
Division. In November 2002, this division merged with the
Company's Tribeni Tissues Division to form the Paperboards &
Specialty Papers Division. ITC's paperboards' technology,
productivity, quality and manufacturing processes are comparable
to the best in the world. It has also made an immense contribution
to the development of Sarapaka, an economically backward area in
the state of Andhra Pradesh. It is directly involved in education,
environmental protection and community development. In 2004,
ITC acquired the paperboard manufacturing facility of BILT
Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil
Nadu. The Kovai Unit allows ITC to improve customer service with
reduced lead time and a wider product range.
Nepal Subsidiary - First Steps beyond National Borders

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal

and British joint venture. In August 2002, Surya Tobacco became a
subsidiary of ITC Limited and its name was changed to Surya
Nepal Private Limited (Surya Nepal). In 2004, the company
diversified into manufacturing and exports of garments.

Paperboards & Specialty Papers - Consolidation and Expansion

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper
manufacturing company and a major supplier of tissue paper to the
cigarette industry. The merged entity was named the Tribeni Tissues
Division (TTD). To harness strategic and operational synergies, TTD
was merged with the Bhadrachalam Paperboards Division to form the
Paperboards & Specialty Papers Division in November 2002.

Lifestyle Retailing - Premium Offerings

ITC also entered the Lifestyle Retailing business with the Wills
Sport range of international quality relaxed wear for men and
women in 2000. The Wills Lifestyle chain of exclusive stores later
expanded its range to include Wills Classic formal wear (2002) and
Wills Club life evening wear (2003). ITC also initiated a foray into
the popular segment with its men's wear brand, John Players, in
2002. In 2006, Wills Lifestyle became title partner of the country's
most premier fashion event - Wills Lifestyle India Fashion Week -
that has gained recognition from buyers and retailers as the single
largest B-2-B platform for the Fashion Design industry. To mark
the occasion, ITC launched a special 'Wills Signature', taking the
event forward to consumers.
 CHAPTER IV

ANALYSIS AND INTERPRETATION

 ANALYSIS AND INTERPRETATION

TABLE: 4.1 RESIDENTIAL AREA

RESIDENTIAL
SI NO RESPONDENTS PERCENTAGE
AREA
1 RURAL 24 19.5

2 URBAN 24 19.5

3 SEMI URBAN 75 61

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Residential Area of the

respondents. Among them 19.5% of the respondents are residing
at Rural, 19.5% of the respondents are residing at Urban, and the
remaining 61% of the respondents are residing at Semi urban.

Majority (61%) of the respondents are residing at Semi Urban.

80

70

60

50

40
RESPONDENTS
30 PERCENTAGE
20

10

0
RURAL URBAN SEMI URBAN

CHART: 4.1.1 RESIDENTIAL AREA

 TABLE: 4.2

GENDER
SI NO GENDER RESPONDENTS PERCENTAGE

1 FEMALE 65 52.8

2 MALE 58 47.2

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table shows out the total respondents taken for
the study, among them 52.8% of the respondents are female and
47.2% of the respondents are male.

Majority (52.8%) of the respondents are belonging to the female category.

 CHART: 4.2.1

GENDER

70

60

50

40
respondents
30 percentage

20

10

0
female male
 TABLE: 4.3 AGE
SI NO AGE RESPONDENTS PERCENTAGE

1 18-25 50 40.7

2 26-35 38 30.9

3 36-45 22 17.8

4 ABOVE 45 13 10.6

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Age group of the

respondents. Among the respondents 40.7% are belong to the age
group 18-25, 30.9% of the respondents are in the age group 26-
35, 17.8% of the respondents are in the age group 36-45 and
remaining 10.6% are in the age group of Above 45.

Majority (40.7%) of the respondents are in the Age Group of 18-25.

 Chart 3.1

AGE

50

45

40

35

30

25
RESPONDENTS
20 PERCENTAGE
15

10

0
18-25 26-35 36-45 ABOVE 45
 TABLE: 4.4

MARITAL STATUS
MARITIAL
SI NO RESPONDENTS PERCENTAGE
STATUS

1 MARRIED 52 42.3

2 UNMARRIED 71 57.7

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Marital Status of the

respondents. Among them 42.3% of the respondents are Married
and 57.7% of the respondents are Unmarried.

Majority (57.7%) of the respondents are Unmarried.

 CHART.4.4.1
MARTIAL STATUS

80

70

60

50

40 RESPONDENTS
PERCENTAGE
30

20

10

0
MARRIED UMARRIED
 TABLE: 4.5

QUALIFICATION
SI NO QUALIFICATION RESPONDENTS PERCENTAGE

1 SCHOOLING 12 9.8

2 GRADUATION 58 47.2

3 PROFESSIONAL 34 27.6

4 OTHERS 19 15.4

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Qualification Level of the

respondents. Among them 9.8% of the respondents qualification
level is Primary, 47.2% of the respondents qualification is
Graduation, 27.6% of the respondents qualification is
Professional and the remaining 19% of the respondents have
possess other qualifications.

Majority (47.2%) of the respondents Qualification is Graduation.

 CHART 4.5.1
QUALIFICATION

60

50

40

30 respondents percentag

20

10

0
school graduate professional others
 TABLE: 4.6

EARNING MEMBERS IN FAMILY

EARNING
SI NO MEMBERS IN RESPONDENTS PERCENTAGE
FAMILY
1 Upto 2 Members 27 22

2 3-4 Members 37 30.1

3 4-5 Members 39 31.6

4 Above 5 20 16.3

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the number of the earning

members of the family. Among them 22% of the family are upto
2 earning members, 30.1% of the family are 3-4 earning
members, 31.6% of the family are 4-5 earning members and the
remaining 16.3% of the family are more than 5 earning members.

Majority (31.6%) of the family earning members are 4-5.

 TABLE.4.6.1
EARNING MEMBERS IN THE FAMILY

40

35

30

25

20 RESPONDENTS PERCENTAGE

15

10

0
2 3 to 4 4 to 5 above 5
 TABLE: 4.7 OCCUPATION
SI NO OCCUPATION RESPONDENTS PERCENTAGE

1 GOVT EMPLOYEES 16 13

2 PRIVATE EMPLOYEES 51 41.4

3 STUDENTS 35 28.5

4 OTHERS 21 17.1

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Occupation of the

respondents. Among them 13% of the respondents are
Government Employees, 41.4% of the respondents are Private
Employees, 28.5% of the respondents are Students and the
remaining 17.1% of the respondents are engaged in other
Occupations.
Majority (41.4%) of the respondents are Private Employees.
 CHART: 4.7.1
OCCUPATION

60

50

40

30 Respondents
Percentage

20

10

0
govt pvt student others
 TABLE: 4.8 INCOME
SI NO INCOME RESPONDENTS PERCENTAGE

1 BELOW 15000 25 20.3

2 15000-20000 28 22.8

3 20000-25000 37 30.1

4 ABOVE 25000 33 26.8

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Income level of the

respondents. Among them 20.3% of the respondents Income level
is Below 15000, 22.8% of the respondents Income are between
15000-20000, 30.1% of the respondents are in the Income Level
between 20000-25000 and the remaining 26.8% of the
respondents Income level is Above 25000.

Majority (30.1%) of the respondents are Income Level is between 20000-

25000.
 CHART:4.8.1
INCOME

40

35

30

25

20

RESPONDENTS PERCENTAGE
15

10

0
>15 K 15K - 20 K 20 K- 25K <25 K
 TABLE: 4.9

USING OF CLASSMATE NOTEBOOKS

USING OF
SI NO CLASSMATE RESPONDENTS PERCENTAGE

1 LESS THAN 1 YEAR 22 17.9

2 1-2 YEARS 32 26

3 2-4 YEARS 33 26.8

4 ABOVE 4 YEARS 36 29.3

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the using of CLASSMATE of

the respondents. Among them 17.9% of the respondents are using
less than 1 year, 26% of the respondents are using between 1-2
years, 29.3% of the respondents are using between 2-4 years and
the remaining 26.8% of the respondents are using for more than 4
years.

Majority (29.3%) of the respondents are using CLASSMATE between above 4

years.
 CHART:4.9.1
USING OF CLASSMATE NOTEBOOKS

40

35

30

25

20 Respondents
percentage
15

10

0
> 1 yr 1 to 2 2 to 4 < 4 yrs
 TABLE: 4.10 FEATURE TO USE CLASSMATE
FEATURE TO USE
SI NO RESPONDENTS PERCENTAGE
CLASSMATE
1 PRICE 18 14.7

2 QUALITY 48 39

3 BRAND NAME 32 26

4 ADVERTISEMENTS 25 20.3

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the feature to use

CLASSMATE from the respondents. Among them 14.7% of the
respondents are using for their price, 39% of the respondents are
using for its paper quality, 26% of the respondents are using for
their brand and the remaining 20.3% of the respondents are using
by its attraction in their advertisements.

Majority (39%) of the respondents are using classmate

products for its quality with the customers.
 CHART:4.10.1
FEATURE TO USE CLASSMATE

50
45
40
35
30
Res
25
20 per
15
10
5
0
Price Quality brand advt
 TABLE: 4.11

TYPE OF NOTEBOOK USED

TYPE OF
SI NO NOTEBOOK USED RESPONDENTS PERCENTAGE

1 RULED 30 24.4

2 UNRULED 38 30.9

3 ACCOUNTS 37 30.1

4 OTHERS 18 14.6

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the Notebook used by the

respondents. Among them 24.4% of the respondents are choosing
ruled, 30.9% of the respondents are using are choosing unruled
notebooks, 30.1% of the respondents are choosing accounting
notebooks remaining 14.6% of the respondents are using other
type of notebooks.

Majority (30.9%) of the respondents are choosing the use of

unruled notebooks of the classmate.
 CHART:4.11.1

REASON

40

35

30

25
Respondents
20
Percentage
15

10

0
ruled unruled accounts other
 TABLE: 4.12

RANK THE CONSUMER BEHAVIOUR TOWARDS

ITC

FACTORS MEAN RANK RANK

OTHER 2.69 V

QUALITY 3.14 I
BRAND NAME 3.02 IV
GOODWILL 3.10 II
PRICE 3.06 III
SOURCE: Primary Data

Interpretation:

The above table shows the rank of the consumer behaviour

towards the Classmate notebooks. First Rank is given to the
Quality with 3.14 Mean Rank, second rank is given to goodwill
with 3.10 Mean Rank, third rank is given to its price with 3.06
Mean Rank, fourth rank is given to brand name with 3.02 Mean
Rank and fifth rank is given to the other with 2.69 Mean Ranks.
Majority of the Consumer Behaviour towards classmate is based on the
Quality Factor.
 CHART:4.12.1
RANK OF CONSUMER BEHAVIOR

5
4.5
4
3.5
3
2.5 Respondents rank
2
1.5
1
0.5
0
quality brand price taste others
 TABLE: 4.13 KNOWLEDGE ABOUT CLASSMATE NOTEBOOKS

KNOWLEDGE
SI NO RESPONDENTS PERCENTAGE
ABOUTCLASSMATE
1 NEWSPAPER 12 9.8

2 ADVERTISEMENTS 54 43.9

3 FRIENDS 39 31.7

4 OTHERS 18 14.6

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the knowledge about the

CLASSMATE to the respondents. Among them 9.8% of the
respondents are came to know through newspaper, 43.9% of the
respondents are came to know through advertisements, 31.7% of
the respondents came to know through friends and the remaining
14.6% of the respondents are came to know through other modes.

Majority (43.9%) of the respondents came to know about the

classmate Products through Advertisements.
 CHART:4.13.1

KNOWLEDGE ABOUT CLASSMATE PRODUCTS

60

50

40

30 Respondents

Percentage
20

10

0
newspaper advt friends others
 TABLE: 4.14

THOUGHT ON HEARING THE BRAND NAME

THOUGHT ON
SI NO HEARING BRAND RESPONDENTS PERCENTAGE
NAME

1 MUSIC 28 22.8
BRAND
2 35 28.5
AMBASSADOR
3 THEME OF 46 37.3
ADVERTISING
4 OTHERS 14 11.4

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the thought on hearing the

Brand name CLASSMATE by the respondents. Among them
22.8% of the respondents think the theme of advertising on
hearing the brand name classmate, 28.5% of the respondents
think the brand ambassador on hearing the brand name, 37.3% of
the respondents think the music on hearing the brand name and
11.4% of the respondents think the other things on hearing the
brand name.

Majority (37.3%) of the respondents think about the theme of

advertising on hearing the brand name CLASSMATE.
 CHART:4.14.1

THOUGHT ON BRAND NAME

50

45

40

35

30

25
Respondents
20
Percentage
15

10

0
Music ambassador advt others
 TABLE: 4.15

SATISFACTION ON PRODUCT SERVICE

SATISFACTION OF
SI NO PRODUCT RESPONDENTS PERCENTAGE
SERVICE
1 YES 85 69.1

2 NO 28 30.9

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the satisfaction of product

Service to the customers. Among them 69.1% of the respondents
are satisfied with the product service and the remaining 30.9% of
the respondents are not satisfied on the product service.

Majority 69.1% of the respondents has been satisfied with the product
service.
 CHART:4.15.1

90

80

70

60

50
Resppondents
40
Percentage
30

20

10

0
yes no
 TABLE: 4.16

RATING ON VARIOUS PRODUCTS OF ITC

RATING ON
SI NO VARIOUS RESPONDENTS PERCENTAGE
PRODUCTS
1 EXCELLENT 41 33.3

2 GOOD 51 41.5

3 AVERAGE 18 14.6

4 POOR 13 10.6

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the rating on various products

of ITC by the respondents. Among them 33.3% of the
respondents has given excellent rating for ITC products, 41.5% of
the respondents has given good rating, 14.6% of the respondents
has given that the plans given by the average and the remaining
10.6% of the respondents has given poor rating for ITC products.

Majority (41.5%) of the people has given the rating that the products ITC is good.
 CHART:4.16.1
RATING ON ITC PRODUCTS

60

50

40

30 Respondents
percentage
20

10

0
excellent good avg poor
 TABLE: 4.17

PROBLEM FACED RELATED TO CLASSMATE

NOTEBOOKS

PROBLEM FACED
SI NO RELATED TO RESPONDENTS PERCENTAGE
CLASSMATE
1 ALWAYS 22 17.9

2 SOMETIMES 79 64.2

3 NEVER 22 17.9

TOTAL 123 100

SOURCE: Primary Data

Interpretation:

The above table represents the problems faced related to

Notebooks of classmate by the respondents. Among them 17.9%
of the respondents are always facing problems related to
classmate notebooks, 64.2% of the respondents are sometimes
facing the problems related to classmate notebooks and the
remaining 17.9% of the respondents are never facing any
problems related to classmate notebooks products.

Majority 64.2% of the respondents are sometimes facing the problems faced
related to classmate notebooks.
 CHART:4.17.1
PROBLEMS FACED

80

70

60

50
Respondents
40
Percentage
30

20

10

0
always sometimes never
 TABLE: 4.18
SOURCE FOR PURCHASE OF PRODUCTS
SOURCE
SI NO RESPONDENTS PERCENTAGE
OF PURCHASE

1 DEPARTMENTAL 30 24.4
STORES
2 RETAIL SHOPS 38 30.9

3 ONLINE SHOPPING 37 30.1

4 OTHERS 18 14.6

TOTAL 123 100

SOURCE: Primary Data

Interpretation:
The above table represents the Source of purchase of
Classmate notebooks. Among them 24.4% of the respondents are
choosing departmental stores, 30.9% of the respondents are using
are choosing retail stores, 30.1% of the respondents are choosing
online shopping remaining 14.6% of the respondents are using
other.

Majority (30.9%) of the respondents are choosing retail stores.

 CHART:4.18.1
SOURCE OF PURCHASE

50
45
40
35
30
25 Respondents

20 Percentage

15
10
5
0
dept store retail online other
 TABLE: 4.19

SATISFACTION LEVEL ON USE OF ITC PRODUCTS

STATEMENT HS S N DS HDS

Quality 50 32 10 3 28

21 53 17 3 29
Cost

38 31 19 4 31
Availability

24 41 17 13 28
New Schemes

39 30 15 06 33
Customer Friendly
SOURCE: Primary Data

Interpretation:

The above table represents the Satisfaction level on the use

of ITC products. Among them majority over 70% of the
respondents are highly satisfied and satisfied towards ITC
products, nearly 10% are of neutral and the remaining 20% are
dissatisfied and highly dissatisfied towards the satisfaction level
towards products.

Majority (70%) of the respondents has given a satisfactory and highly satisfactory
response towards the satisfaction level on use of the products
 CHART: 4.19.1

SATISFACTION LEVEL ON USE OF ITC

SATISFACTION LEVEL ON USE

60
53
50
50
41
38 39
40
32 33
31 30 31
28 29 28
30
24
21
19
20 1717
15 13
10
10 6
334

0
HS S N DS HDS

QualityCostavailNew SchemesCustomer Friendly

 TABLE: 20 - BUDGET PLAN OF CONSUMERS

S.NO BUDGET RESPONDENTS PERCENTAGE

1 NOT KEEPS 12 9.8
BUDGET
2 KEEPING 54 43.9
BUDGET
3 OCCASSINAL 39 31.7
BUDGETS
4 RARE 18 14.6
TOTAL 123 100

Interpretation:
The above table represents the Budget plan of
consumers for notebooks by the respondents. Among
them 9.8% of the respondents does not keeps budget for
notebooks, 43.9% of the respondents keep budget for
notebooks, 31.7% of the respondents keep occasional
budgets and the remaining 14.6% of the respondents rare
in the budget for notebooks.

Majority (43.9%) of the respondents keeps the budget for purchase of

notebooks.
 CHART:4.20.1

BUDGET PLAN OF CONSUMERS

60

50

40
Respondents
30
Percentage
20

10

0
don’t keeps occasional rare
 CHAPTER V

FINDINGS AND CONCLUSION

FINDINGS:

 Majority (61%) of the respondents are residing at Semi Urban.

 Majority of the respondents are belonging to the Female category.
 Majority (40.7%) of the respondents are in the Age Group of 18-25.
 Majority (57.7%) of the respondents are Unmarried.
 Majority (47.2%) of the respondents Qualification is Graduation.
 Majority (31.6%) of the family earning members are 4-5.
 Majority (41.4%) of the respondents are Private Employees.
 Majority (30.1%) of the respondents are Income Level is between
20000-25000.
 Majority (29.3%) of the respondents are using classmate notebooks
for above 4 years.
 Majority (39%) of the respondents are using classmate for
the quality of the paper.
 Majority (30.9%) of the respondents are choosing
classmate because it is different on price than other
products.
 Majority of the Consumer Behaviour towards classmate is based on
the Quality factor.
 Majority (43.9%) of the respondents came to know about
the brand through Advertisements.
 Majority (37.3%) of the respondents think about the theme
of advertising on hearing the brand name classmate.

 Majority 69.1% of the respondents has been satisfied with

the ITC products.

 Majority (41.5%) of the people has given the rating that the
 products given by ITC is good

 Majority (64.2%) of the respondents are sometimes facing

the problems faced related to the products of the
Classmate.
 Majority (38.2%) of the respondents has given a
satisfactory rating of margin towards classmate.

 Majority (70%) of the respondents has given a satisfactory and

highly satisfactory response towards the satisfaction level on use of
the product.

 Majority (43.9%) of the respondents keeps the budget for purchase

of notebooks.
 CONCLUSION:

This study was undertaken to examine the Customers’

Behaviour and Satisfaction towards classmate products and its
Marketing Performance based on their perception. It is concluded
from the study that majority of customers are aware of the
services offered by classmate. The study also reveals that
customers are satisfied with the products offered by classmate
notebooks. Customers’ behaviour is widely varied in accordance
with the different ITC products. Hence, the researcher concluded
that the price and quality has significant and positive Impact on
customers’ behaviour in selecting products. The brand name of
Classmate is also a major thing for the consumer behaviour
towards the products.

I conclude that according to my research the consumer behaviour towards

classmate is high towards the respondents of the people. The consumers who are
using this notebooks is also very much satisfied towards it by proving through it by
the chi square analysis.
 REFERENCES

1.Chatterjee Debabrata (2010) did a comparative study on Corporate

Governance and Corporate Social Responsibility – The case of Three
Indian Companies ITC Ltd.,

2.Mohamad Wan Adilah Wan Izyani , Sulong Zunaidab (2010) did a

comprehensive study on Corporate Governance Mechanisms and Extent of
Disclosure

3.Thrikawala Sujani, et. al (2011) in their research Corporate Governance

– performance relationship in Microfinance Institutions

4.Klai Nedsine & Omri Abdeluabed (2011) in the investigation conducted

in Tunisia titled Corporate Governance and Financial Reporting Quality:

5.Kajanathan Rajendran (2012) did a study in Sri Lankatitled Effect of

corporate Governance on Capital Structure.

6.Bihari Suresh Chandra (2012) conducted the study Corporate

Governance is key to Better Corporate Image: A study in the Banking
Sector in India.
7.Kosulya P.R. Revathi D. Mohan.T (2013) studied Corporate
Governance Models around the World.

8.Sridhar V.R (2015) Impact of corporate governance on financial

performance of companies-A study with reference to select corporate
sectors

9.Jha Vidhu Shekharand Mehra Vikas (2015), Corporate Governance

issues, practices and concerns in the Indian context

10.Gherghina Cristian Stefan (2015) conducted an assessment of

corporate governance .
 BIBLIOGRAPHY

1. www.classmate.in

2. https:/en.wikipedia.org/wiki/classmate

3. www.classmate.com

4. https:/www.classmate.in./aboutitc
APPENDIX
 QUESTIONARRIE

1. Residential Area
a)Rural b)Urban c)Semi Urban

2. Gender

a)Male b)Female

3. Age Group
a)18-25 b)26-35 c)36-45 d)Above45

4. Marital Status
a)Married b)Unmarried

5. Educational Qualification
a) Schooling b)Graduation c)Professional d)Others

6. Number of earning members in your family?

a)Upto 2 Members b)3-4 Members c)4-5 Members d)Above 5

7. Occupation
a)Govt Employees b)Private Employees c)Students d)Others

8. Income
a) Below 15000 b)15000-20000 c)20000-25000 d)Above 25000

9. How many years are you using classmate notebooks?

a) less than a year b)1-2 years c)2-4 years d)Above 4
years
10. Which feature is convinced you to use classmate?
a)quality b)Goodwill c)price d)Advertisement

11. What makes classmate different from others?

a) Price b)tradition c)durability d)Others

12. Rank the Consumer Behaviour towards classmate

quality
Brand name
durability
taste
others

13. Mention the level of satisfaction on use of ITC products

(HS-Highly satisfied, S- Satisfied, N-Neutral, DS-Dissatisfied, HDS-Highly

dissatisfied)

S. No STATEMENT HS S N DS HDS
1 Quality
2
Cost
3
Availability
4
New Schemes
5
Customer Friendly

14.How did you came to know about classmate?

a) Newspaper b)Advertisements c)Friends d)Others

 15.What comes to your mind when you hear the brand name classmate ?

a)Theme of Advertising b)Brand Ambassador c)Music d)Others

b) 16.Are you satisfied with the products of ITC?

a)Yes b)No

17. How do you rate various products offered by ITC?

a) Good b)Good c)Average d)Poor

18. Have you ever faced problem

related to the classmate notebooks?

a)Always b)Sometimes c)Never

19. How do you rate the margin?

a) Highly Satisfactory b)Satisfactory c)Average d)Dissatisfactory

20. Give your valuable suggestions for further improvement

……………………………………………………………………………………
……
……………………………………………………………………………............
........
…………………………………………………………………………………………..

21.budget plan for the use of Stationary products?

a)keeps budget b)not keeping budget c)occasional budget d)rare