PT 4 Marketing Aspect

TOTAL POINTS 75 Points

The 4P's of Marketing

Analyze your product and answer the marketing aspect of your product based on the 4P’s of
Marketing (Product, Place, Price, and Promotion)

•PRODUCT
Target Market (5 points)
e.g.

Market Segments (10 points)

e.g.
Value Proposition: (10 points)
Why will customers choose your product or service over others?
(Describe the Benefit, Features, and Customer Experience)

•PRICE What are the cost that were considered in finalizing the price? Please explain why did
you choose the pricing strategy. (20 points)
e.g. Cost-Plus Pricing
Competitive Pricing:

•PLACE
Today's digital environment demands shift toward online sales. Is online the first place that
your buyers will see your product? What other avenues will you sell your product?

Distribution Channel (10 points)

e.g.
•PROMOTION (20 points)

Where will you be promoting your product?

Through online advertising? Email marketing?
Blogging?
Ensure that each avenue selected will truly impact your revenue.