Advertising and Public Relations (PR)

Midterm Assessment
3rd Term, AY 2021-2022

Name/s (Surname, Given Name, Middle Initial):

1.
2.
3.
4.
5.

Duration: 1-2 days

Directions/Instructions:
A. (50%)
 Upload/save this file document (with supplied answers) in the class/subject/course MS Teams designated folder:
Files > Class Materials > Advertising & PR Midterm Outputs. Kindly note the filename format.
 Individually OR as a Group (maximum of 5 members), choose from ANY (except Ad No. 2: Silka) of the
advertisements in the Course Materials folder (see class/subject/course MS Teams) OR ANY advertisement and
indicate in the line provided in a word/sentence/statement only the following items/components asked:
I. Product Information
     1. Brand: __________
     2. Product Line: __________
   II. Scope
     1. Audience: __________
     2. Market: Give 2 market segments of the brand. [2.a. and 2b.]
      2.a. __________
2.b. __________
3. Target Market: __________
     4. End-user: __________
   III. 5 Ms of Advertising
1. Money (Fund/Resource): Refer to item B.
2. Mission (Objective): __________
3. Message
      3.a. Explicit: __________
3.b. Implicit: __________
4.a. In which Medium/Platform do you think the Advertisement is best launched/executed? __________
4.b. Why? __________
5. Measurement: Based on the medium/platform of the Advertisement, what data or information can be
generated/utilized to determine brand exposure?

B. (50%)
 Upload/save the file (output) in the designated folder: Files > Class Materials > Advertising & PR Midterm
Outputs. Kindly note the filename format.
 Scenario: Considering fund/budget (Money) constraints, you were instructed to modify the Advertisement you
chose in item A. Kindly execute ANY of the following:
1. TV / Internet: Condense/convert/reduce the Advertisement into a 6-seconder (MP4 format) using any
application/editing tool;
Note: Please check audio/sounds, texts, image/s and modify/edit if needed.
2. Print (As Poster / Billboard): Screenshot any frame from the Advertisement (modify/edit if needed) and
include texts, image/s to reinforce (if needed);
3. Radio: Record a 6-seconder advertisement (MP3 format) / audio file.

Submission Due Date: May 17, 2022 (Tuesday), until 11:59 PM