BSTM 3.

2B

Tesla Drives to Change the Structure of an Industry

1. What is/are the prerequisite/s of strategy implementation present in the case

study?

The case study includes the formation of operating plans and the development of a
proper organizational climate as requirements for strategy implementation. Tesla
ensures that all of their strategized activities are connected with their goal and
vision, allowing them to efficiently match staff requirements with their overall
strategy, which supports the company's ideal growth. Tesla establishes their
cooperation, people growth, degree of dedication, determination, and efficiency
inside an organization by building an appropriate organizational atmosphere. It also
covers the formation of operating plans by Tesla, which aligned the various activities
of a company that proposed ways to achieve objectives and generate favorable
results.

2. What type of offensive tactic is being used by Tesla?

The bypass or leapfrogging attack used by Tesla caught the competitors flatfooted in
competition of car manufacturing and technology. It surpasses their competitors by
introducing innovative technology of using clean energy that commands new
interest by the buyers to try the innovative cars of the future.

Bypass attack as marketing tactic emphasizes innovation and novelty in countering

their competitors by leading and benchmarking the industry in terms of
technological and other comparative advantage.

3. What is the most appropriate offensive/defensive tactic should Tesla employ to

retain its market share?

To maintain its market share, Tesla needs adopt the most appropriate offensive and
defensive tactics, which are bypass attack and structural obstacles. By delivering a
broad line of products in every market category, raising switching costs, establishing
exclusive agreements, and lowering product and service costs, they are able to
restrict the challenger's logical routes of attack. Tesla can gain uncontested market
shares and revenue from investors based on a lack of competitive adversity to the
future state of the market, and by offering an alternative, more economically
friendly, cost effective product, they can defend the competitors by offering new
product as an offensive tactic, allowing Tesla to retain its market share.