A REPORT ON THE INTERNSHIP PROGRAMME

AT
SHINE PACK

Submitted to Loyola College (Autonomous), Chennai

in the partial fulfillment of the requirements of the Skill Based Course for the
award of the degree of

BACHELOR OF COMMERCE

By
SANJAY R
19-UCO-668

Under the guidance of

Dr. SIVA PRAKASH J S, M.com., M.Phil., B.Ed., Ph.D.,
Asst. Professor, Dept. of Commerce, Loyola College, Chennai.

Department of Commerce (Shift – II)

Loyola College, Chennai – 600 034.

APRIL 2022
1
 DECLARATION

I, SANJAY R (19-UCO-668) hereby declare that this project submitted to the Department of
Commerce (Shift – II), Loyola College (Autonomous), Chennai – 600034 is a record of original
work done by me under the guidance of DR. SIVAPRAKASH JS M.com., M.Phil., B.Ed.,
PhD., Assistant Professor, Department of Commerce, Loyola College and this project is
submitted in the partial fulfilment of the requirements for the skill-based course for the award of
the degree of Bachelor of Commerce.

Place: Chennai Signature of the Student

Date:20.05.2022
19-uco-668

VIVA DATE: 7th June, 2022.

 CERTIFICATE OF THE GUIDE

This is to certify that SANJAY R (19-UCO-668) has undergone his internship training
programme at SHINE PACK for a period of 21 days from 10th December, 2021 to 31 December,
2021. The work submitted here forms the original work carried out by the student and does not
constitute any work / project / report submitted to any institute or organisation earlier. This
internship report is submitted to the Department of Commerce (Shift-II) in partial fulfilment of
the course.

Date: 20-05-2022 Signature of the Guide.

 ACKNOWLEDGEMENT

It is my profound privilege to thank our Principal Rev. Dr. A. Thomas, S.J and Deputy Principal
Dr. Melchias Gabriel for giving me an opportunity to undergo internship training, which helped
me to acquire practical knowledge.

I express my sincere thanks to the Head of the Department of commerce Dr. S. Prasanna Kumar
for allowing me to undertake institutional training at and for their valuable le support in
completion of this project.

I would like to thank my project mentor and guide for encouraging and guiding me throughout
my time in the program. Their experience and expertise have been a source of inspiration and
comfort as I have set out to begin my career.

SANJAY R
19-UCO-668
ACCEPTANCE LETTER
Completion Letter
 INDEX

CHAPTER TITLE PAGES

CHAPTER – 1 Introduction and Organization 8-20

profile.

CHAPTER – 2 Internship Learning (Listing 21-26

out and Explanation)

CHAPTER – 3 Internship Outcomes (Skills 27-31

acquired and Conclusion)

Annexures
 CHAPTER- 1

INTRODUCTION AND ORGANISATION PROFILE

 INTRODUCTION TO SHINE PACK

As a corrugated cardboard box manufacturer in Chennai, we use corrugated cardboard boxes,

cardboard boxes, packaging boxes, custom corrugated cardboard boxes, corrugated cardboard
boxes with panels, shipping boxes and paper boxes widely used in many industries to packaging
purposes. The quality of each item is very durable, capable of supporting the weight of all items.
These types of products are in high demand in the electronics industry, automotive industry,
pharmaceutical industry, telecommunications industry, home appliances, and many more. Our
classification includes the following:

Advantages of corrugated cardboard boxes:

To get the right key of corrugated board packaging solution, some measurements need to be
taken with your own knowledge like design, flute type and paper quality. This will help you find
the right type of corrugated packaging for the safety of your product.
 Company Profile

Shine Pack is a prominent name in the manufacturing and supply of paper packaging containers,
packaging materials and other packaging products. The company is known for its quality
packaging products and services and is committed to ensure the safety and timely delivery of
goods. The company is a perfect example of excellent service at affordable prices and in meeting
the time constraints of clients. Our commitment to deliver the best and make customers satisfied
has made us a talked about name in the packaging industry.

Our moto is “QUALITY & QUANTITY ON TIME EVERYTIME”

Our expertise lies in manufacturing supreme quality packaging paper containers to fulfil the
packaging requirements of our clients for varied industries such as shoes, flooring, garment
exporters, utensils, machine components, computers, laboratory equipment, consumer goods and
more. Our wide range of products include – heavy duty packaging boxes, corrugated boxes, die
cut boxes, printed boxes, partition boxes, duplex boxes, master cartons and mono cartons.

Our Team
We are supported by a team of diligent and skilled professionals, having years of experience of
the industry. Our professionals are experts of their respective field of work and have proven
themselves over the years. These professionals are highly dedicated and sincere towards the
work assigned to them. Our experts are always ready to face professional challenges and are
capable of working under demanding conditions. Moreover, these professionals work in
complete synchronization with each other to meet all the targets and goals of the organization in
due time. In order to keep our professionals updated with latest technology and market dynamics,
we organize regular workshops and seminars.
 Customized Corrugated Boxes Company In Chennai, India

Corrugated boxes customized in size and thickness to cater to specific needs of packaging for
particular requirements. A staple for the shipping and packaging industry, MPI’s customized
corrugated boxes are specially designed to accommodate your product’s complexity. It fortifies
the safety of what is inside the box and meets the expectations of both the consignor and the
consignee concerning as far as size, weight, shape, and deliveries.

RELIABLE, FUNCTIONAL AND DURABLE CORRUGATE BOXES

Single layered corrugate is the industry standard for boxes and packaging. It can handle most of
your shipping and packaging needs, combining strength with versatility.
Double layered corrugate is a stronger solution for heavier uses. It is perfect for items that will be
stacked as it provides extra strength to handle the stacked loads.

Triple layered corrugate provides the ultimate combination of strength and affordability. This
strong material can be used many times as a substitute for wooden crating.
 Printed Boxes
Corrugated boxes with prints display brand information and add brand recall value. Impress your
customers when you look professional and present corrugated boxes with your company’s logo.
Printed presentation packaging has always contributed to customer experience as you give your
box, a personalized touch.

Send a powerful branding message to your customers with Multipack’s custom printed boxes.
Your brand logo on the side of a box makes a greater impression than when they see your logo
on a magazine, billboard, or a web-page banner. The person seeing your logo is holding it in his
or her hand!

Say goodbye to the plain, boring brown boxes and hello to beautiful custom printed boxes. A
custom printed box clearly makes an impact on the customer. It’s unique and the customer
immediately identifies with your brand and increases your customer’s view of your trust and
professionalism
Custom printed boxes provide you an opportunity to convey that your corrugated boxes are
100% recyclable and that your company is environmentally friendly. At Multipack Industries, all
custom printed boxes are 100% recyclable. Doing this will build brand image and customer
loyalty.
Duplex Boxes
Corrugated boxes that are reliable and durable for high load-bearing capacity with an appealing
look. Consisting of two plies or layers, the exterior of the box has a glossy sheen or white
appearance due to the coated duplex. These boxes are rigid, lightweight, straight, and take on
various colours according to your requirements.

LIGHTWEIGHT, RECYCLABLE AND LOW IN COSTS

Duplex boxes by Multipack are highly durable, lightweight and possess high strength. Our
duplex boxes have appealing aesthetic value, cost effectiveness and recyclability features, which
makes it a preferred way of packaging.
Our duplex boxes are available in durable and lasting corrugated materials with different flute
design options like B Flute and C Flute. Further, these boxes can be given complete colour offset
print finish to meet your brand requirements.

Being a client centric organization, we manufacture and supply a top-quality array of duplex
corrugated boxes in various sizes and finishes. Duplex corrugated boxes are manufactured at our
premises using pristine grade techniques.

Multi Colour Offset Printed

Colourful corrugated boxes are designed to catch the eyes of the onlooker. Offset printing offers
customized inks such as Pantone and Metallic that may not be available with digital printing.
Besides, offset presses on corrugated boxes run efficiently and provides the most accurate
reproduction of colour.

Multi coloured offset printed boxes by Shine pack Industries are available in a wide variety of
designs, shapes, and closures. Our corrugated boxes are the best in category.

Owing to industrial expertise, we manufacture and supply multi-colour printed corrugated boxes.
These boxes are manufactured from premium quality raw material.
Available in many shapes, sizes, prints and colours, these durable and attractive multi-colours
printed corrugated boxes are quality checked by our experts.

Die Cut or Punched Boxes

Corrugated boxes that are customized with dyes and designed to fit different specifications. The
boxes are made of materials depending upon the type of product that it has to carry. These
materials also possess various qualities and come with features such as strength, sturdiness, and
heftiness to bear pressures and yet protect goods from damage.

At Shine pack Industries, die-cut boxes are specially made to match the shape of your product.
These corrugated boxes reduce costs by optimizing your packaging with a carton specially
designed for your requirement.

Punched out of a specific shape that can then be folded precisely. Depending on your volumes,
you may be surprised how little extra it will cost you to get the super-premium look of a die-cut
carton for your product.

Die-cut packaging helps you sell more of your product by making it stand out on the shelf. The
range is strong, durable, and light in weight. Multipack Industries offers a very cost-effective
way of making such die-cut corrugated boxes.

Carton Boxes
Shine pack industries provides carton boxes in Chennai at low price and high quality. Our
versatile boxes are designed lightweight without compromising on safety.

Our Vision

To establish Shine pack Industries as a world-class packaging solutions provider of high-quality

standards and custom packaging products for utmost customer satisfaction.
We endeavour to accomplish excellence by constantly upgrading technology, procedures, and
employee skills through training and best management practices.

Our Mission

 Achieve customer satisfaction by ensuring utmost adherence to quality and timelines.

 Upholding close working relationship with customers, to ensure the finest quality of
products and customer service.
 Encourage innovation by upgrading technology and manufacturing processes.
 Acquiring the best quality raw materials, to provide remarkable quality at cost effective
prices.
 Improve employee skill and awareness through training programs.
 Be responsible in providing environment friendly products.
 Develop business among various industries; thereby, bringing business stability.
 Go vocal for local, by all means.
 CHAPTER – 2

INTERNSHIP LEARNING

(LISTING OUT AND EXPLANATION)

On the first day Mrs. Priya (intern guide) introduced herself and to the company and taught me
what I have to do in the upcoming days of the internship shine pack is usually a carton or
corrugated box manufacturing company so she gave me lessons and teaching notes how to
market them in the among various industries out there or a group or an individual who's in the
necessity.
INTRODUCTION TO MARKETING

So, the next day Mrs. Priya gave me a brief explanation about marketing and how to implement
in the field. Marketing explanation according to my learning is Market is the process of
connecting consumers, consumers and the general public with marketers through information
used to identify and describe market opportunities and issues. Setting up, improving and
evaluating marketing activities; Monitoring marketing activities; Better understanding of the
market as a process. Market research identifies the information needed to solve these problems,
develops data collection methods, manages and implements data collection processes, analyses
result and reports their results and impact.

Implications
The dynamic economic conditions are affecting consumer behaviour, their perceptions and
attitudes. Consumers are changing their behaviour in several different ways, situations and
various primary attitudes and values which express these changes. It is vital for us to re-look at
the consumer and bring back our understanding to well alter the marketing strategies.

Not all the consumers react to the environmental changes in the same way. Different consumers
have different reactions to the economic challenges. Reduction may be reflected in different
tangible and psychological ways or modes.

Manufacturers also need to offer a variety of different solutions and propositions to meet these
changes in their behaviour. Therefore, different consumer segments may be affected at different
levels and growth may vary from segment to segment.

Find New Pastures

Growth may be easier to come through geographical expansion, than competitive battle in the
current markets. The impact of the slowdown is more definite in larger cities, though the smaller
towns and villages are also affected if they rely on export-based industries.
Hence, if growth may be challenged in the larger cities, it may be a good time to set forward and
explore new markets in towns, townships and villages. They are the markets, which are growing
at a faster pace and offer greater returns for investments.

UNDERSTANDING THE DIFFERENCE BETWEEN SALES AND MARKETING

Iam thankful to Mrs. Priya for explaining me the difference between sales and marketing these
two sectors are needed to sell a product or service among the people I'll briefly explain these
topics below

Process
The processes of sales and marketing are slightly different.

 Think of marketing as the precursor for the sales team. With the marketing process, we
establish basic information like who we are, what we offer, and how much it costs. we
establish our brand and showcase what we have to offer our audience, and we explain
how we can solve their problems and the pain points we address.

 In the sales process, we focus on taking the information our audience already has and
trying to provide them with additional information, as well as answer any questions.

Goals
When we look at marketing vs. sales, we will find the goals are slightly different.

 With sales, our focus is on earning conversions. our sales team works on nurturing
 prospects towards becoming customers.

 Marketing goals are slightly different. While marketing can focus on sales, its main goal
revolves around promoting your company, product, service, or brand and communicating
its value. Communicating this value does help we earn sales, but we need to establish
brand trust through marketing first.

Strategies

 Sales strategies focus on making direct contact and connections with our prospects. we
use strategies like phone calls, promotional events, and networking to try and engage
prospects to get them to convert. These are known as outbound strategies because we
reach out to prospects.

 Marketing strategies, on the other hand, focus on getting prospects to reach out to us. we
use strategies like paid ads, social media, to get prospects to reach out to us about our
products or services. These are known as inbound marketing strategies because the leads
come to us.

Introduction to the four P’s of marketing

Product
Have the right mix, and provide the right products or services to meet the needs of our
marketplace. Of the four Ps, the product is often the most important. Brands with a solid product
or service can create targeted promotions that generate interest and engage customers.

Place
This refers to the location we do our business in. For a physical location, it would be the street
and the office building we are in. For the Internet, it would be how we have positioned our web
presence. This is how much a customer will pay for the product.
When determining a price, brands consider all of the costs that go into making the product,
including materials, labour and rent. To determine the price of a product, a brand should learn
what customers are willing to pay and also analyse their competition.

Price
No matter how perfect your solutions are to solve the challenges of your target market, if your
prices are either too high or too low, people will not be inclined to buy. When people don’t know
enough about you or your expertise, they may tend to make their buying decision based on price.

Promotion
our promotion strategy refers to all the marketing methods we use and what we say about our
products and services.

As these sections in marketing represents the basement of the marketing infrastructure without
understanding any one of these sections, we can't initiate the marketing process.

INTRODUCTION TO SWOT ANALYSIS

First of all, I learned what is SWOT analysis and how to do swot analysis and I'm giving my
learnings below

A SWOT analysis is a framework used in strategic planning and marketing. It provides you with
the knowledge to create plans to improve your business. SWOT is defined as an acronym for
Strengths, Weaknesses, Opportunities and Threats. It is a critical strategic planning tool used to
isolate an issue, conceptualize a workable solution, and then remove that issue as an ongoing
concern.
Strengths
Strengths describe what an organization excels at and what separates it from the competition: a
strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For
example, a hedge fund may have developed a proprietary trading strategy that returns market-
beating results. It must then decide how to use those results to attract new investors.
Weaknesses
Weaknesses stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: a weak brand, higher-than-average turnover,
high levels of debt, an inadequate supply chain, or lack of capital.
Opportunities
Opportunities refer to favourable external factors that could give an organization a competitive
advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a
new market, increasing sales and market share.
Threats
Threats refer to factors that have the potential to harm an organization. For example, a drought is
a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other
common threats include things like rising costs for materials, increasing competition, and tight
labour supply. and so on.
 CHAPTER – 3

INTERNSHIP OUTCOMES

(SKILLS ACQUIRED AND CONCLUSION)

Problem-Solving Skills
No employer wants a worker who constantly hits brick walls in the course of their daily work;
rather, they want somebody who is capable of using their initiative and seeking out their own
solutions. Luckily, being proactive and competent is a lot easier when you have some
experience to back up your intuition, meaning that from day one you won’t be constantly
leaning on the shoulders of your more experienced colleagues.
Getting into the habit of decision making will serve you well further down the line, too. If you
have any ambitions of working your way into a management or leadership position, being able
to work through issues with a degree of self-confidence will certainly earmark you as suitable.

Interaction Skills
Although this can be industry-specific, gaining a general understanding of how organizations
work and operate will make your transition into the workplace a lot easier. In specific terms,
first-hand knowledge of how your chosen industry works can not only give you a clearer
indication of your suitability for it but also a working knowledge that you can impress upon in
your interviews; in broader terms, it can also help you to realize how decisions are made and
by who, and how a company’s culture can have an impact on your own place in it.

Maturity
You might not realize it at the time, but as a student, you are still fairly immature. As
wonderful as higher education is, you are still somewhat restricted to the kind of people you
associate Working in a team where your colleagues vary drastically in terms of age, experience
and knowledge can significantly alter your perceptions and allow you to see things differently;
this accelerated maturity will not only stand you in good stead for future employment but also
greatly benefit your studies. By having a more balanced viewpoint and starting to see the
world outside your own educational bubble, your personal development will advance rapidly.

Teamwork

If you don’t play well with others, then you should probably consider starting your own one-
man business – every single successful company in the world is built upon the core foundation
of teamwork. You need to learn how to work within a group and recognize that the strengths
 and weaknesses of individuals are only effective when combined into something greater.

Self-Confidence

It’s long been accepted as a psychological truism that having a job boosts your sense of self-
esteem and self-worth, making you a more confident and well-rounded individual; this is an
essential component of both your personal and your professional growth.

Organization Skills

University teaches organization skills to an extent, but it’s one thing to drop a grade because
you didn’t give yourself enough time to finish a paper and quite another when entire teams of
people across different departments (and external companies) are relying on you to submit a
proposal to a deadline. Even without resorting to such extreme examples, it’s a simple reality
that the world of work is far more rigid than university in terms of time management. From
something as simple as working out how to be on time every single day to learning how to
deal with and priorities the demands of different managers, right through to juggling multiple
tasks and submitting everything on time and to a high standard, work experience teaches it all.

COMMUNICATION SKILLS
Communication skills are perhaps the first set of skills that potential employers will notice. From
the initial moment you get in touch with them, the employer will be scrutinizing the way you
behave.

Be it the way you talk over the phone, the way you give them information on email, your resume
and cover letter, or the way you carry yourself during the interview, they will be assessing
whether you have polished communication skills.

Make sure that you proof read any form of written communication you send them, and take your
time to listen to what they ask you (or read their instructions carefully), and answer in well-
thought out, grammatically correct sentences. The way you communicate your thoughts should
be impeccable, as this is the way they expect you to communicate with colleagues and clients
alike throughout your tenure in their organization.

DECISIONS AND SOLVE PROBLEMS

Decision making and problem solving is another skill that is high in demand. The ability to
identify complex problems and review related information in order to develop and evaluate
options and implement solutions, can distinguish one employee from another. The ability to use
critical thinking to rationalize a decision will set an individual apart.

LEADERSHIP SKILLS
The ability to manage people is a very powerful skill. Not only can you inspire individuals to do
what is right, you can guide them along the way, and you can monitor their progress in every
step. Being able to lead a group and manage these individuals in a way that does not impede their
progress and insult their judgement is highly desirable in today’s workplace.

MARKETING
Knowledge of the principles and methods of promoting, presenting and selling products and
services is essential, no matter what your role is in a company. At any given point in time, you
might be faced with an opportunity to promote your company and its products or services to
people you meet.

It could be simply promoting these to a friend or acquaintance, or it could be in a more formal

environment where you are pulled in for a meeting or project. Knowledge of at least basic
marketing strategy as well as a range of sales techniques and sales control systems may come in
handy.

COMPUTER SKILLS
Almost all jobs nowadays require some basic understanding of computers and electronics in
general. As we move to rely more on technology to help us conduct our daily tasks, be it
communicating, writing, calculating, presenting, drawing, creating sound, and many others, we
may need in the work place, we are being pushed towards the need to understand circuit boards,
processors, electronic equipment and computers.

Interpersonal Skills
The development of interpersonal skills is vitally important and, in reality, can only be
effectively acquired in a workplace environment. Indeed, being able to communicate with clarity
and diplomacy is an absolute requisite for any successful employee.

This doesn’t just mean being able to speak and listen, though. It’s essential to learn about the
more subtle arts of communication, such as knowing when to take the lead and when to take a
step back; these are lessons that can only be learned and observed in a real-life work scenario.
 conclusion

The appropriate strategy has an impact on overall performance of the organization, helpful in the
development of competency to develop better relationships in the market. Marketing strategy at
least minimizes various challenges or threat and maximizes the chance to avail opportunities.
Most of the businesses are in the race of gaining competitive advantages against their
competitors through distinctive capabilities in order to get superior performance. Competitive
advantage can be achieved through application of appropriate marketing strategy with
technological support and strong investments. The relationship between marketing strategy and
firm’s financial performance has been a topic of major discussion for scholars. In this research
paper we focused to know the use of marketing strategy and its impact on firm’s financial
performance, and overall descriptive and econometric results suggest that firms can achieve
financial performance through appropriate marketing strategy. The findings of this research
paper contribute to marketing theories, by using the marketing expense as a variable to know the
influence on financial performance of a firm. Our study contributes in the field of marketing
research and provides managers useful decision tools to guide their own strategic decisions.

Marketing strategy has been a focus of organizations and a tool for attaining overall firm
performance. Our study contributes to the existing study of marketing strategy by supporting a
relationship between marketing strategy factors and overall firm performance. Deduction from
existing literature enabled a construction of a conceptual model that explains overall firm
performance. Promotion, pricing, distribution, and product standardization and adaptation have
an impact on sales, customer and financial performance of firms. The study suggests that the
impact is mediated by marketing strategy implementation success. At the same time the impact
of moderating factors of product homogeneity, stage of product life cycle and competitive
intensity are present. The relationship between marketing strategy and firm performance has
been well-documented and analyzed in prior research and has been a topic of major discussion
for scholars.

It is becoming increasingly apparent from the literature that marketers need to consider
customer- level information when they generate a marketing strategy for the firm. In this
article, the authors develop a customer-focused framework that uses a marketing strategy with
an overall objective of maximized financial performance. Recent studies on marketing
strategies have called for research that links product, pricing, promotion and distribution
standardization to the overall performance of the firm, more specifically, the firm’s sales,
customer and financial performance. This research operationalizes the moderating effects of
product homogeneity, competitive intensity and stages of the product cycle and examines its
relationship with firm performance. It is the first empirical research to operationalize the
above-mentioned variables with the moderating variables and the relationship with
comprehensive firm performance. Several suggestions for future research are offered to
explore and harness this newly available evidence. According to the resource-based view of
the firm, product, pricing, promotion and distribution standardization should directly influence
firms’ capabilities. These overall findings, based on prior knowledge and previous research
conducted by various authors, show that all the variables included in our study would have an
impact on the overall firm performance. No doubt there might be other factors as well that
could also significantly contribute to the individual performance factors. Future studies should
therefore empirically test our research model or expand the research model by introducing new
variables. Focus on communicating and having a direct line to the students. One of the best
ways that companies do this is by connecting and leveraging the managers of different
departments. Work closely with Career Services to make sure that students know when you're
on campus. Make your message clear and known. If you are looking for interns or have
opportunities available, make it easy and award students to reach out to you. Make sure all
types of communication paths are open and students can get information from you quickly.
Before any work begins, the employer has to take time to sit down with each of the interns and
learn more about them. Find out why they are here, what their career goals are, and what they
hope to achieve during their time with the company. This will help the employer understand
their motives and give him a better idea of how to help them during the internship. This is also
a great opportunity for him to set expectations with them.

In review, this internship has been an excellent and a rewarding experience. I have been able to
meet and network with so many staffs and workers in the organization that I am sure it will be
able to help me with opportunities in the future. One main thing that I have learned through
this internship is being responsible for what I do as well as self-motivation and I had doubts on
myself that I am going to make myself in an office. I realized how I had organized my day and
work so that I was not overlapping or wasting my hours.

I learned that I needed to be organized. From this Internship, I learned how to motivate myself
through being in the office for so many hours. 1 am extremely thankful and glad to say that
"SHINE PACK" is a perfect work place for learning and I thank my work guide Mrs. Priya for
providing such wonderful opportunity to learn and explore in a corporate culture. Initially it
was hard for me to work but on the path of going it has been memorable and cherishing
experience with lots of knowledge.
ANNEXURES