A STUDY ON

“CUSTOMER EXPECTATIONS AND SATISFACTION LEVEL

OF SAHARA LABELS PVT LTD AT BANGALORE ”

Synopsis submitted in partial fulfilment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

Submitted By
Mr. VIJAY KUMAR K P
Reg. No: 18AUCMD045
Under the Guidance of
Dr. M B. NAGARAJ MPhil, Phd

Associate professor

DEPT OF COMMERCE AND MANAGEMENT

GOVERNMENT FIRST GRADE COLLEGE

HAMPINAGARA, VIJAYANAGARA, BANGALORE.

2019-2020
INTRODUCTION
Sahara labels was Established on March 2007, we are one of the wells – recognized names serving
the world class graphics and screen-printing Labels industry.
We are the latest manufacturer & supply of labels & Insulators We are delighted to introduce
ourselves as renowned manufacturers & supply of labels & insulator and logos like self-adhesives
labels, Fascia panels, Polycarbonate labels, PU dome label, Blank label, Membrane keypads, Nomex
CNC rooting parts etc.

By using the latest technology, we insure the highest level of performance and quality in the industry.
Our in-house design studio is a blend of technical knowledge and creative talent. The team not only
provides innovative design solutions but also helps the client. understand the designs final out come
on different materials and applications surfaces. This helps in developing products as per the client’s
specifications in the most effective way.

A strategy is a long-term plan chosen deliberately and consciously after a thorough analysis of the
internal and external environment of the organization. It refers to the plan formulated in response to
or in anticipation of changes in environment. It seeks to improve the company’s competitive position.
It is designed to provide guidance and direction to the operations of the organization. It is true to
outperform those, which do not. Delivery, Quality and cost efficiency, our customers expect their
partners to be able to adjust in to continuous change. That is how they develop and run our
operations. these products are how volume high mix. they concentrate more on power industries,
medical industries.

TITLE OF THE STUDY

“CUSTOMER EXPECTATIONS AND SATISFACTION LEVEL

OF SAHARA LABELS PVT LTD AT BANGALORE ”

OBJECTIVES OF STUDY:-

To meet the demands of the customer by continuous upgrading skills, Technology and
infrastructure. To be innovative, competitive and proactive.

• To Deliver Efficient and Quality Products, which meet Customer

Expectations.

• To Enhance Customer Satisfaction.

• To Deliver on time.

• To Communicate clearly and effectively.

• To know the customer satisfaction level regarding after sales the product.

• To check the awareness level among the consumers.

• To study the product which are mostly used by the customer.

• To know the frequency level of purchasing products.

SCOPE OF THE STUDY

Sahara labels was Established on March 2007, we are one of the wells – recognized names serving
the world class graphics and screen-printing Labels industry.

We are the latest manufacturer & supply of labels & Insulators We are delighted to introduce
ourselves as renowned manufacturers & supply of labels & insulator and logos like self-adhesives
labels, Fascia panels, Polycarbonate labels, PU dome label, Blank label, Membrane keypads,
Nomex CNC rooting parts etc.
SAHARA LABELS will change its organizational structure, as of to enhance and streamline its

operations. The aim of the reorganization is to improve customer service, to streamline the operating

practices of the different production’s units, to shift operational focus to the manufacturing of large

entities and integrated deliveries as well as to improve the efficiency of materials management, which

is essential for profitability .

METHODOLOGY OF THE STUDY

METHODS OF DATA COLLECTION:

The Data has collected in two ways:

Primary Data:
Primary data are those, which are collected for the first time, and they are original
in character. A suitable combination of Questionnaire techniques, & discussion with the
respondents was used to collect the required Primary data. Primary data gives higher accuracy
and facts, which is very helpful for any research and its findings.

Secondary data: -
Secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines, websites
and other such sources.

STATEMENT OF THE PROBLEMS:

• To arise the environment problems in the society.

• To detect whether product reaches the consumers.
• Identifying if company is putting the wrong information in manufacturing label
products.
• Time duration in manufacturing label is very low.
CHAPTER SCHEME:

Chapter I: Introduction
By using the latest technology, we insure the highest level of performance and quality in the industry.
Our in-house design studio is a blend of technical knowledge and creative talent. The team not only
provides innovative design solutions but also helps the client.

Chapter II: Company Profile

We are the leading manufacturer of strikers and labels. We are the delighted to introduced our slaves
has renewed manufactures of labels and logos like self-adhesive labels, Fascia panels Warranty void
labels, service number labels, Polycarbonate labels dome labels, Blank labels, Membrane overlay
labels, Component printing and on-site printing services etc

Chapter III: SWOT Analysis

A SWOT analysis is a strategic planning tool that helps a business owner identify his/her strengths
and weaknesses, as well as any opportunities and threats that may exist in a specific business
situation

Chapter VI: Data Analysis and Interpretation

Data analysis and Interpretation can shown as detailed in the project.

Chapter VII: Findings and suggestions

This topic deals with the observation findings, that would be arriver after the study, and gives the
suggestions.
References and Bibliography

BOOKS:
AUTHOR TITLE OF NAME OF YEAR OF
THE BOOK PUBLISHER PUBLICATION

PRINCIPLES OF PEARSON 2011

KOTLAR AND MARKETING EDUCATION
ARMSTRONG

SUJA.R. NAIR CONSUMER HIMALAYA 2004

BEHAVIOUR PUBLICATION

WEBSITES

 https;//www.saharalabels.com
 https://www.owler.com

Signature of the student signature of the HOD

(VIJAY KUMAR K P)

Signature of the guide