Introduction

Shopping is an action within which a customer finds the procurable product or services. it's the method of
purchasing the items in swap for cash. Nowadays there are two methods available for shopping. These
methods are online and offline shopping. online shopping is one of the foremost and well-liked ways to
purchase product. it's act of purchase product or services over the internet. an offline shopping is a
traditional method of purchasing products and services. its depending on the person in which medium they
want to go for shopping. It’s an era of advanced technology so people want to take the advantage and go
for online shopping. on the other hand, there are some people who don't trust the online shopping. this
document shows the customers awareness towards online and offline shopping and also finds the factors
which increases the shopping of the customers whether its online and offline shopping. The study aims to
understand how consumers evaluate channels for purchasing. It advances a conceptual model that tackles
consumer perceptions of value while shopping on the internet vs traditional shopping. A previous study
revealed that Price, product quality, service quality, and threat perceptions all have a significant impact on
perceived risk. Intentions to buy in the offline and online networks. Offline buyers can be compared to
online buyers to examine how value is created in both channels. Until now, it has been to grasp the aspects
that impact the growth of online and offline purchase choices. The goal of this research is to give an
impression of the offline buying decision-making process. contrasting offline and online decision-making
and determining what motivates Customers to choose whether to do their buying online or in offline. Since
the last two years, as the general public has become more aware of technology, the online world has grown
immensely. The popularity of shopping has skyrocketed. People aged 35 and up are less likely to do offline
shopping. Because they are less aware of technology and they prefer to shop offline. indicated that they
would buy from internet shopping provided the product's pricing was reasonable.