A study on " A COMPARATIVE STUDY ON ONLINE AND

OFFLINE SHOPPING WITH REFERENCE TO MILANA

FASHION IN BANGALORE"

Internship report submitted in partial fulfilment of the requirements for the award of the
Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

Submitted By-

Nayeem Pasha

20SKCMD075

Under the Guidance of

Prof. Sanjana Jacob

Assistant Professor

Department of Management Studies - MBA

Acharya institute of management and sciences

Bangalore University

2022
 DECLARATION BY THE STUDENT

I hereby declare that A study on “A comparative study on online and offline shopping
with reference to milana fashions in Bengaluru” is the result of the case study work carried
out by me under the guidance of Prof. Sanjana Jacob in partial fulfilment for the award of
Master’s Degree in Business Administration by Bangalore University.

I also declare that this case study report is the outcome of my own efforts and that it has not
been submitted to any other university or Institute for the award of any other degree or
Diploma or Certificate

Place: Bangalore Name: Nayeem Pasha

Date: Register Number: 20SKCMD075

 BANGALORE UNIVERSITY

Certificate of Originality (Plagiarism)

Name of Student: Nayeem pasha

Registration Number: 20SKCMD075

Title of Project: A study on “A COMPARATIVE STUDY ON ONLINE AND

OFFLINE SHOPPING WITH REFERENCE TO MILANA FASHIONS IN
BENGALURU”

Name of Guide: Prof. Sanjana Jacob

Similar Content (%) Identified:

(Acceptable maximum limit of similarity 25%)

ID number(s) in Turnitin:

This Internship project report has been checked using Turnitin anti-plagiarism software and
found within limits as per plagiarism policy and instruction issued by the university. We have
verified the contents of the case study report, as summarized above and Certified that the
statements made above are true to the best of our knowledge and belief

Signature of Guide Signature of Principal/Director

Company Certificate
Guide Certificate
 ACKNOWLEDGEMENT

I would like to express my gratitude towards all the people who have helped me with the
successful completion of this project. Without their encouragement, active guidance and
cooperation this project would not have been a success.

I would like to gratefully acknowledge Bangalore University and Acharya institute of

management and sciences for this opportunity, for facilitating the completion of this
project. I also thank my guide Prof. Sanjana Jacob for her active guidance in
successfully completing this project.

I also express my deep gratitude to all who have contributed for the timely completion of
this project.

Nayeem pasha

20SKCMD075
 TABLE OF CONTENTS

Chapter
Nos CHAPTER TITLE Page No

1 INTRODUCTION 01

2 PROFILE OF THE SELECTED ORGANIZATION 13

3 RESEARCH DESIGN 24

4 DATA ANALYSIS 43

5 84
FINDINGS AND CONCLUSIONS

BIBLIOGRAPHY

ANNEXURES

Questionnaire / Balance Sheet / Interview Schedule

Plagiarism Report
 LIST OF TABLES

TABLE PAGE
TABLE TITLE
NO. N

4.1.1 Age Group of Respondents 45

4.1.2 Gender Category 47

How many consumers prefer online and offline shopping? 49

4.1.3

4.1.4 Preference of the different online shopping sites. 51

53
4.1.5 What consumers usually purchase online.

Satisfaction level of consumers towards online shopping. 55

4.1.6

57
4.1.7 What consumers usually purchase offline.

59
4.1.8 Satisfaction level of consumers towards offline shopping.

61
4.1.9 Most important criterion to do online shopping.

63
4.1.10 Most important criterion to do offline shopping.

65
4.1.11 Do consumers like bargaining.

67
4.1.12 Why consumers like to choose online shopping.

69
4.1.13 Why consumers would like to choose offline shopping.

How long the consumers are using internet services.

4.1.14 71

4.1.15 How far consumers can travel shop offline. 73

4.1.16 Why consumer choose online shopping over offline. 75

4.1.17 why consumers choose offline over online shopping. 77

4.1.18 Consumers ratings on online shopping 79

4.1.19 Consumers rating on offline shopping. 81

 LIST OF CHARTS

TABLE PAGE
TABLE TITLE
NO. N

4.1.1 Age Group of Respondents 46

4.1.2 Gender Category 48

How many consumers prefer online and offline shopping? 50

4.1.3

4.1.4 Preference of the different online shopping sites. 52

54
4.1.5 What consumers usually purchase online.

Satisfaction level of consumers towards online shopping. 56

4.1.6

58
4.1.7 What consumers usually purchase offline.

60
4.1.8 Satisfaction level of consumers towards offline shopping.

62
4.1.9 Most important criterion to do online shopping.

64
4.1.10 Most important criterion to do offline shopping.

66
4.1.11 Do consumers like bargaining.

68
4.1.12 Why consumers like to choose online shopping.

70
4.1.13 Why consumers would like to choose offline shopping.

72
How long the consumers are using internet services.
4.1.14

4.1.15 How far consumers can travel shop offline. 74

4.1.16 Why consumer choose online shopping over offline. 76

4.1.17 why consumers choose offline over online shopping. 78

4.1.18 Consumers ratings on online shopping 80

4.1.19 Consumers rating on offline shopping. 82

ABSTRACT

CHAPTER - I

INTRODUCTION