 Today, we live in a digital driven world, and digital media has affected our

education, employment, living, accomplishments, assets, relationships,

attitudes and view life, as well as our conduct. The recent marketing trend
has provided equality of opportunity to businesses of all sizes, it has also
enhanced the conundrum and sophistication of the environment in which
companies are operating. In order to stay competitive in today’s business
environment, companies must understand how to use the digital universe to
maximum their brand awareness and impact.
 Technology advancements take place almost every day therefore, it is
significant for the organization to adopt to the latest technology to market
their products and services in order to boost the profits and gain competitive
advantage by acquiring a greater market share
 As professionals lack time to do offline shopping and since they have to get
back on their busy lives, online shopping should be made convenient for
them using various shopping platforms like Amazon, Flipkart, Myntra etc.
 Online retailers should provide quick access to thesites whether on a
computer or mobile beacause the biggest threat is not a competitor, it’s the
back botton if your website loads slowly, customers don’t wait they will go
elsewhere.
 As for as offline shopping is concerned the store keepers should empower
good store staff along using the technologies such as QR codes because it
makes the customers to feel good while shopping.
 The offline should focus more on customer acquisition and protecting
existing customers by proving quality service and they should let them to
wait for a long while shopping.
 Online retailers should concentrate more implementing Artificial
intelligence and tech trends which provides clarity to the customers about
different products and it reduces the returning of the products in return it
encourage to do more shopping through online sites.