TACLOBAN BIBLE COMMUNITY

206 Paterno Street

Tacloban City

Social Media & The Church

And he said to them, “Go into all the world and proclaim the gospel to the whole creation. (Mark 16:15)

- The blend of social media and relationship management enables organizations to interact
and engage with key publics more effectively.

- Churches and believers can impact a secular world with the gospel by using social media
platforms such as Facebook, Youtube, Instagram, Twitter, blogs and others

- The way we communicate has changed…The Message has not. As a

church we need to adapt to the environment we have. (C/o Ms. Eden)

Why?

Social media marketing will give us the opportunity to share content and perspectives. The
advent of social media serves to facilitate online conversations and interactions between groups
of people. Social media has evolved into a very powerful opportunity for reaching current and
potential audience.
The vision of TBC which is to connect people to Jesus and to train believers, a (maincorporate an
vision han tbc ngan an direction hini na ministry) customized social media campaign can be
designed to achieve specific objectives for an organization. The enhancement of a branded online
presence through the use of social media can achieve the following: connect to a wider
audience, spread messages and agendas, increase awareness, monitor online reputation and
trends and much more

(TBC is soo left behind)

 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

SWOT (Strengths, Weaknesses, Opportunities and Threats)

Analysis

SWOT Analysis

Strengths
 TBC holds several activities and events reaching an array of people that align with its
mission and vision.
 Even through this pandemic, TBC Facebook page became a tool in connecting and
proclaiming the Word to the church members and other people.
 TBC members who have gone to other places are still connected and updated with the
church events and activities.
 Through the visibility of our online services, TBC members are still able to give their
tithes, offerings, love gifts and donations.

Weaknesses
 TBC has NO established media team, and as a result there is a poor media production and
online management.
 TBC cannot reach its full potential in presenting quality media outputs.

Opportunities
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

 Having an established TBC Media Team will give the opportunity for church members to
be involved in ministry work using their God-given talents and skills in media
production.
 TBC Media team holds an opportunity for the people worldwide, especially the TBC
members, to be aware of all church activities which will give them opportunities to take
part in pursuing the vision of the church. In conclusion, the creation of TBC media team
can accomplish the following:
o Raise visibility and awareness of services, events, ministries, etc.
o Inspire and engage church members
o Connect to pre-believers

Threats
 Joining the social world can extend the TBC brand to converse and mingle with worldly-
mindset people. The media team must handle and assess conversations and responses on
need-be basis.
 Proper collaboration, communication and cooperation of existing ministries with
activities and events requiring media support.

Name of Ministry (c/o K. Dave)

Scope and Function
1. Documentation – (Video and Photo)
2. Producers (Directing, Talent coordination, Backdrop)
3. Media Journalism (Script writer, Copywriting, Content Creator, Newsletter)
4. Recording and Editing (Pre-recording and Live Streaming)
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

5. Graphics and Designs (Layout, template)

6. Online Marketing (Promotion)

***
1. TBC Events and Activities
a. Sunday Service
b. Mid-week prayer
c. InGen
d. Havilah
e. Sunday School
f. Outreach
g. Special Events (Conferences, trainings, team building, retreat)

Strategic Goal: Connect people to Jesus through media

Strategic Objectives:

Key Publics

Knowing and identifying with an audience, allows one to cut through the chaff and make their
social media presence one that people take notice of. Primary audiences of the TBC social media
campaign are the current members, backsliding members, potential members and unaware
publics. Secondary audiences are the community members and potential partnerships.

Goals

Statement of Goals
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

Despite the makings of a wonderful organization, TBC lacks online and community
recognition and visibility. A social media plan with strong human presence will seek to
increase awareness of the organization, online engagement and conversations and
membership. The goals are to provide a comprehensive social media program that
integrates smoothly with other marketing and advertising programs and messaging,
whether on-line or on other media.

Goal A: To improve the quality and add some additional programs so that with the involvement
of every members of the organization will be able to connect and reach with its target audiences.

Goal B: To increase involvement and membership for TBC and its ministries due to enhanced social
media presence.

Goals

Key Publics

Knowing and identifying with an audience, allows one to cut through the chaff and make their social
media presence one that people take notice of. Primary audiences of the TBC social media campaign are
the current members, backsliding members, potential members and unaware publics. Secondary
audiences are the community members and potential partnerships.

Goals

Statement of Goals
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

Despite the makings of a wonderful organization, TBC lacks online and community recognition and
visibility. A social media plan with strong human presence will seek to increase awareness of the
organization, online engagement and conversations and membership. The goals are to provide a
comprehensive social media program that integrates smoothly with other marketing and advertising
programs and messaging, whether on-line or on other media.

Goal A: To improve the TBC social media presence with its target audiences.

Goal B: To increase involvement and membership for TBC and its ministries due to enhanced social
media presence.

Objectives, Strategies and Tactics

Goal A:

To improve the TBC social media presence with its target audiences.

Informational objective:

To increase social media visibility and awareness of the TBC with target audiences by 25 percent by
December 26,2021.

Strategy 1: Distribute information about TBC to the target audiences through social media and traditional
on-campus media.

Tactics:

• Share a mix of relevant links, engaging content, videos and polls

 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

• Promote upcoming events and create them in the events tab

• Keep the website up-to-date with information, fliers and content.

Strategy 2: Implement social media campaigns to foster awareness and engage in conversations about
TBC within the community and beyond.

Tactics:

• Create hashtags to promote services, events and programs

• Engage in two-way conversation with publics

• Create social media activities and contests within and throughout services (particularly starting
off with Sunday Service)

Objectives, Strategies and Tactics

Goal A:

To improve the TBC social media presence with its target audiences.

Behavioral objective:

To increase the TBC’s social media following and engagement with target audiences and prospective
supporters by 30 percent in a four-month period.

Strategy 1: Engage with target audiences across various social media channels.

Tactics:

• Post updates, information, pictures, videos and personal stories through the TBC Facebook,
Youtube, Twitter and Instagram pages (daily – weekly).

• Engage with followers by commenting, “liking” and “sharing” posted statuses, comments and
pictures.
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

Objectives, Strategies and Tactics

Goal B

To increase involvement and membership for TBC and its ministries due to enhanced social media
presence.

Behavioral objective:

To motivate target audiences to attend TBC’s services, programs and events and by increasing
involvement by 30 percent by December 26, 2021.

Strategy 1: Spread news about TBC services, programs and events through social media, traditional
media and WOM marketing to gain more attendees.

Tactics:

• Promote the organization and the events through personal conversations with target audiences
across social media channels

• Design and distribute physical and digital fliers for services, programs and events

• Post digital copies on the TBC’s Facebook, Youtube, Twitter, Instagram and website postings

Evaluation

Campaign evaluation serves as “an ongoing process of monitoring and,” when appropriate a final
assessment of the stated objectives (Hayes et al., 2013). Evaluation should be performed during intervals
of the execution process; this ensures necessary adjustments when appropriate. Evaluation is measured by
surveys and by observations. Observing the targeted publics behavioral changes can aid in measuring how
 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

effective the objectives were carried out. One method is monitoring the TBC service and program
attendances and comparing them to previous attendance records. Measuring social media impact through
conversations and engagement is another evaluation method.

Evaluation Metrics

Key metrics for Social Networks:

• Facebook Likes and posts and shares

• Youtube Views and likes

• Twitter and Instagram Followers

• Referring traffic

• Facebook and Twitter Discussions

Key Metrics for engagement:

• Followers

• Mentions

• Retweets/ Reposts

• Retweet Reach

• Replies Reach

• Number of lists

• Number of potential prospects sent

• Posts

Key Metrics for influence:

 TACLOBAN BIBLE COMMUNITY
206 Paterno Street
Tacloban City

• Increased brand awareness on influential blogs

• Link-backs and referring traffic

• Influencer mentions

Stewardship

Stewardship – often referred, as the missing fifth step of the PR process – is a vital and necessary
component. Stewardship serves as the maintenance of ongoing relationships. The PR model would be
flawed and incomplete without the inclusion of stewardship. TBC can foster and continue the online
conversations and engagement.

Creation of Media Ministry in TBC

Content:

1. Social Media and The Church

2. Overview

3. SWOT Analysis

4. Goals

5. Objective, Strategies and strategies