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INTRODUCTION
MARKETING Mix
Jha maxkatng mi Hla o the kut o_ackiona0x äctica, hak
aCompany vse to hxomote ik buard Opodut in tha
maMkat. 1ku 4Ps maku ub a bypital mankakingmix
i a oduct Pxomalon and Plata Houwwo, nouoadays
he Tmakating mix incueabingly includas sauweMal othex P, ila
Paclagingosikoning Peopla ond eon Palaica as viml mix
elamenk

iuahea lo he valuu hak is put o a p0duck h

daperds on costs exouchion, kegmanhed Aegmant tasrgekea,
abiliy eHa porchact mauket io þay Aupblyoamand and
ahoso oihen dizuck and Indixeckachxa Ihe tan ba
wenal yper bricing Akaaligies_each tied in with an
OVeHall buxnoA olan. Puunq Can alsa be. uA a
demaxcakion, to dieanhai and enhanu ha image o a

Puadutholos lo the iam actually bing Aold Tna punduck

KORD
muw dlvex a Minmum laued oo0MOmanca iofhenuise
uen hu best usoul on ha otheu elamank h
maMkinq mAk wonk do any g00d
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latu xalun do he poink o Aale. In euvexy induabuy, taBchin

malung it easy ax h fo
ha oye oh onume and
buy it in ha main aim a good dishubukion
0 plac
Rtailexa ay a asumium ox the sugut loaaion
Bhxalkgy
buxinesIslocahon
Iackhemantua ea Succeul xaka
loakion teea lncakion

malke
tomafion- this kodoxs o all ha ackuho undeu balkans o
(his
ha oxDous o Aeuuica knoon o tha WAoM ard hada
hue
Canincduda adueuhaig, 00Md moudh puoss apauaincan
ean_also_incude
Commiona and auDQuos ta ha tsaade k
conaumex AchameA, dixauk maxkebinq Conteak and pMzeA

MPOR.T&NCE MIX
0F MARKETING Mx
a ia_docidad kaeping_in uieo ha nod Ond desi.MeA a
Eaugek guouh oCuomen Tkealauithalpahaimia.
nCHaing alosand pOiE
CbE maintuna a_balana bakwen vakioua elamankshich a
inkeHalalad. haxslasu maukehng mix xapseAsonk an integsualad
athuoach to maulkehing
C RoUea OA a ink bahoean th busneaa m and_ük
Luomer. b halps in puxaung ulom.en-Aiented mauketng.
4 Maxkairq mi ischanged uh change in ha sguikemans
ORD
Caorme 1E help in maintaininq an equtbsium
bo tusean4ha businAAA mand its mankebing enuienmink.

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HEMENTS OF MaRKETING Mix

1Padutt Mix a) Bunduch xange (b)ize, habe and doxign
t qualihy q hepoduck d)bxand nama oha punduch
Aouic
þackaging ond labelling h a paoduk W alhe4-Jala
gl wawranty againsb _dalack
2uce Mixlo) Paicas o.ba chaxged tt)discounk and
allouwanco to beoklorad
DD
oma CHoibE

3 laceMix- o)Channal o_distsibukion6) disksibuton

poliy LOkanpoxtathon_d) Wauehoubing inuenauy on
4Momotion Mix - a) fauoxtsina ) Poxaonal Aelling
c lalasxomohan publicity public alahona

RD

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JATA OTORS
laa Mofoui hoadquantoxad in Mambai, ndia ana is an.
Indan Qutamokue manuackusing Combany T pxo0uch xange
om tuucka, cauN, pasanqei Vana,buAea, mitiauy UanA0k
chiclo and conateuchion _eqipmant ata Motosuawa punoe
in haqeax 1945_as locomotiue manuachuuas and in allabora-
-ion oh Daimlax-Beng HG_ik manulachuuad ik ub
Com.mascialvehicla in 95 In2002 1aka MokpuOOA Ln neus
tha u0sulds chanbeah ca ata Nano pou ik
mA and acqusion Ataateqy iEacquuxadJaquanlond
RouexAom Fo.xo and Dacusoo Comm.cxcial Vehiclus lomban
Lohich is a koulh Koxaan Tsuck Manulachuxax In 2016. tha
Company- is anlkad 226h on taxhuna Global 500 Gke e
LOOMldk brggesh coxpouahiona ala Moroua haa iks vehicloa
0Aemblyblants in naiahailana, AouBhAlita,Cat bxinin
outh KosHa, ano Apoin
ha ombany kuxnoueH in lo be ehimatad o ba u2Milion
Ond haAold moxa than 9 million uehiclea. In 1961, 1ala.
Motoua oant inteunational ano iaLelling uehiclas in mae
han 50 eountues.
OXTORD

aam

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RODUCT MIX
UDI
hapModucb mix in Audsmakaing haigy Can be exhlaina

Hudr a nimagea
u y buand becaue i
MDducksik _produh asa unmiskakabla dha Coimpany
oxdilewnk punduck o tha maskek ona ik CM 0
uoluingwith the change inkechnologg Audimalas
braukiul cad ustth excejotioral pouDA Nhe þaugduck in Auoi
maskaking Cake to o uide Kange e Momium cai.e.
Aadan y, spaut,eAS ia oanch.mau osdaciga
chnolog As o_emium bHand company itvalua
achnology and togeks ih 2e _Cuatomox accokoinglyombany
LnuokinSachnalogical and innounkonal aduanemansauhd
dasigaa emaskablhigt qualihy pxoouck Hha company
QeMA auDUnd 15pkodutk, Cuonbl tneluding A ios
LAL A3 Ay, A6, Ag), Asekiea (&sds.01)TI, E-TRON
R& Aua alao ooa Vakuehy oange in Apouh cans.
OXXrORD
Aud haa a loyal CuUtomex bas be caus ha obulanity
Mnak hey hadaliuoxod ouve haycax

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ATA MoTORS
he uductAhualegy ond mix n lala Mokawa manialing Ak
Can bs eplaunad aA alloua
Jota Motasu i inualuea in manulatkuring o uehite in
Caagosca hak incluoa caMA Hakchback, a.do, Uiliky
Vehiclas, uchu, buseA Munitipol Aolurlionra ord Delunu and
Homaland Jecuihy Jha bModut bostlolioin iha mankaing
mux a l a Nolosa alo touo bsands lu Jaguax and
and Roue le conaumou peacu ha lata MofanA a
band o be podua vehicas shak oxe hitkty anet
icontuliahla axG ohig qualihy akaMotons anks
in op ou paskengex uehieken bMands in ndia t etts
ocuses Dn innniahion_and duu o ik vask indushsial
expesient they conhnuoualy wak on daveloping nauo
yehitle coith s20bust_kechnial peciicakionk Gnaddition,
al Hafo: Jalkoco xhingent ualit noxma and ahrdn bu
hesulas laid_doon by ha suagulatosuy agnciea. t
oeuoeuadaueloea Dn innouation, lata MotoxA had unveitka
eSachuicalveaionaoala indica Ca aKg lala Aaconmen-
ORD
cial caL at una On hium bateniea Duning
Duing
Commonuwealth games, aaofasu paMalenked CNG-elachic
habsio busRs Delhi Tanapauk Canpasalion 4hat wexe
Out e_enuionmon ierdly buden lata 40
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pmu pyrun O0000|
KONO
ON 1
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RICE Mx
IX
***

UDI
|Jkudi is pexcoAUed a a uxuny_in ik_eulames minds Hudi
wAeA pa4omium_psto policyko cash ik band imoge Sina,
i a Combekitu industu haics ktxalagy in ha
Au maulkaling mixis_þximauily bakad on ombeition
pxicang Rxamium caM. manulatfwus. 1xand euiry is
Oung
higha Audi. Company _pxouides high qualiky þxoduck
in Aud Ahocoooma which alloua CAAtomex oacce tha
bHand eaaily An innauakive ananualeplhon is ooa
by Huoi Finanta o halp tualomex o buy he xoduck
at case Oplional pucing shxaly is employeo la existing
CaLslomexs o we 0btional Jeatutes in tha Caxataxe
Au bang
hong Kound bystem and nauigakion Ayskem0ueopfronal
aCcoLAOHein0 Ca and tha Cutone puxchaba tha
M Lingy buk they 0 0plional.Aui pie Naxaakona alaa
lda band ubon geogaphucal locaions Qd_econome condikona
athculan CDuny

arameoam
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LATA MOTORS
Jala Mosoua haa a_diuexa_pOxtolio which maans aduueMA
bng Atxalgy
In 2008a Motau launchadalk Nano h chaapear bassengen
Cox in ha usndd 1 pllowed benekxahon _picing2tualagy
gkalagy
Qnd vehcloa manulachuud by lala Mokans_aCompaxahuely
chaabex han ik ompefitasuaa Due lo iks louw huita, it
atacred madaa altenton aud tha UehuckeapOnted an Inco
n Salequ twithin Ahaxk ime duung ha inhal dayaa
4ha aunth 3ha lowe puiceng lal Nano also xexulted in
COnaumexdpoxudngit aachaa beoduck(\ Jha benetaion
png kxaligy Can ack as enby bauex o.neoplayea
in th Sagmant toxgehg lawexincoms GH0up_Jhepiung
buagy t e in h maxketing mix oala Mokoa takr
|o he lowe olass_Q uellan h allunt uppex cla
ala Moto inkonahonal acgustHon_Jaquax_Land kouex taxpe
Acha Cuomews k0vidinghigk quality eakuA

XrORD
m

seae

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ACE Mx raiattehe

AUDI
Jha place ad distibuton Ahuaiy in the maxkehng mix Audi
Ca baundexshood a balo Auai s oueoh big9.0ak buas
&cMngik
&ewing cuwtomeu hxouglhouk he woxld Audi handaunlau
aa thualid in Geumamyh Comha uaik pedein.
HO ducion acilhea ak nine ocahona aceosA ha uOMld.
0u alsolagoking unkouched maulkaksin Seaxch o_pokontial
LLlomeA Asa Lalt fudi haa made inueamnt in
alobal maxlkek _Qnd alo continuw to qHALD nHsiau manlut.
Auoi haa exmhlshad Qu mainain ik AAente hxouga-
exclusie nahu0uk o_daalorskip aud ah sala Jeuuita
Conosa Aud_e a channel uom buaduu do dichikutar.
4oohlasalan o oaaler. do_cuatomens
Audi usas 0duacad chnoloq4 in tpDduchon hausea a hay
dvn to attaan cuwtomen Aaislachion with a uision la
hecoma mask Auccosul pumium bauà glebally

wwntemonin

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 IATA 1OTORS
in
has the hisa Kaxges Aonvic ano Salas nahusoxke in
lala Motoxa ha
vehiclas, it haa paxtnMea ouer vatious
Andiao_distsábula
Inoia ik
distyubuoa ackosa India and ho Aoxuice centus aMa well
baxk and accasaies laa Maloxa haa
equppedwith tha Abae
exhensivedisbibuhon nstuonla Aat up_ acHoSa raiaIndia, also majon
tha bxnduch
aunchea L displayea tn_ShouoxDoms o_exbeienca
o purchas dalence vehicles, fala Hotaa has Lot up ngiona
ha Ahmi o weat Aengal Mahaxashtsa, Jelhi and
caD
in
and
Caxnalala is also involued in the Sales o P - 0wnea Caxa
pouidaeatue Auch as_extended waNKanhy.
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PROMOTION MIX
AUDI
udis logo hslds hakay_h ik hxamotionalackuihes Auaii pux
Oexlappinyungs auomakcally cuak a bxand image in cua.moxa
mina. Aud has an_achive baxitipalion in Apbnsaing many
Apast venhwas
beaidea Falauisionxint madia and intexnat mauketng Hudi
Audi aln
alo engagas
engagea
eelbea Clehsites to _endouko ha _bxoduet Audi chooses ik maukaking
oppoutunhie casalyo ullact ikimage Aui deed odoeant beliae
in masa masulcek because sih pxamium oxano image Hud_inuest
indisea Aponjaahisa incluaing ympiea,ootball cluba ekr. a
bxana has alko dona boduck placamankin Haxuel mouie L Vidko
Aui nuuhuus ik_bxandimagebyQiuinq Ouk he
masagehak high= pxoila peopla dniueAudi. Hence has eonclue
h Auaimaxkakng gkxalagy mix analysis

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ATAMLOTORS
Jala Motox has san Knoon to hauing an aggaaiue maxlahng
shala
aligylo endosese ik þassengen uehicles gtobally, ala Matabea
daclasa Lional Masai a t thciss btandAmbasaadox, 1t also
dignaa lm bxehex bxand Ambasadox ox ik (ommercial
vehica_buainea Jala Motouu is tha bime ponaox onany
Cnens and it helpeain taaling awauuno about ik nuo broouch wwe

Sala diago
Jala Jiago in tha nninds ohe Cuslomexa e Lombany 0tleus
discount ois Conaumoa Qs þaut eahual olex in India
hanta deueloping intexeat among Conaumexa Ihepxomohonal Aalaqy
nthe maulaing mix l a l Mofoxis Caxtiea ouk in he
0 Iv, Newsbaheut and elachxonic maaia lala Hotosa
lavexage ubon Kocial Media maslcehng to mugeb customeA basea
on tha each uoulk Jha Jata lmand is conaide-ud a busta
bHano hange it wea ha ame to ap_on thaCuatamexa
**
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IBLIOGRAPHY
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