1

As indicators for each construct were loading in their respective cells, and there were no cross-

loadings, it is evident that there was discriminant validity. The obtained pattern matrix is as per

appendix VII on the appendices section. To assess whether the retained variables represent

sufficient reliability; Cronbach Alpha for each set was calculated, and each set presented

adequate value, whereby the Chonbanch Alpha value for each set was > 0.7. Cronbach Alpha

values of between 0.65 and 0.8 are regarded as adequate (Vaske et al., 2017; Palos-Sanchez &

Saura, 2018). The result of a reliability test for the retained factors are as per Table 4.11.

Table 4.1: Cronbach Alpha Reliability Test Results

Construct Items Retained Cronbach Remarks

Alpha
Performance Expectancy PE1, PE2, PE3 0.946 Adequate reliability

Effort Expectancy EE1, EE2, EE3, 0.920 Adequate reliability

EE4, EE5
Social Influence SI1, SI2, SI3 0.926 Adequate reliability
Facilitating Conditions FC2, FC3, FC4 0.760 Adequate reliability
Price Value PV1, PV2, PV3, 0.897 Adequate reliability
PV4
Trust TR1, TR2, TR3, 0.929 Adequate reliability
TR4
Awareness AW4, AW5, 0.897 Adequate reliability
AW6
Gender Stereotype GS1, GS2, GS3, 0.820 Adequate reliability
GS4
Behaviour Intention BI1, BI2, BI3, 0.848 Adequate reliability
BI4
Source: Researcher (2019)
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4.3.3.3 Factor Correlation Matrix

Factor correlation matrix displayed evidence of discriminant validity as there was no extreme

correlation among variables. Correlation between factors is acceptable if it does not exceed ±

0.80 (Brown, 2006). In this study, as presented in Table 4.12, the highest correlation value was