Content for traffic generation - questions to ask:

1. In what industry is your business? And is there a website?
2. What is the topic of the post?
3. Who are your competitors or points of reference when creating the content?
4. What is the tone of voice? 
5. How often do you typically write?
6. What type of engagement do you expect from the articles?
7. How many keywords would you like me to use?