MKTG– Final Research Project

The objective of the final research project is for students to demonstrate their knowledge of the concepts and

methods covered in this MKTG course. The final project will have students conducting their own primary

on a topic of their choice and will require them to: write a questionnaire, program a survey, collect and

respondent data, create a report with actionable insights and recommendations, and communicate their

via an oral presentation.

Final Project is due by ------

Final Project Deliverables:

1. Questionnaire

 Word document with appropriate programming notes (refer to in-class example)

 Must thoroughly address your chosen research objective(means always stick with thesis)

 Must be at least 20 questions, include at least 3examples of branching logic, contain both

qualitative and quantitative questions, and contain a survey introduction paragraph

2. Live Survey Link(Word document with linksubmit)

 Survey may be programmed using the software of your choice (Qualtrics,Google Forms, etc.)

 You may download Qualtrics for free here:Student Software - Division of Information Technology |
CSUF (fullerton.edu)

 All respondent data collected must be anonymous and not include personally identifiable
information

 Do not close your survey collector – I will be testing survey logic after you turn it in, so it should

not affect the data you are analyzing