SACRED HEART DEGREE COLLEGE

NAIPALAPUR, SITAPUR

ASSIGNMENT REPORT OF SALES MANGEMENT

DEPARTMENT OF (B.B.A.)
SUBMITTED BY:-SONAM GUPTA
SUBMITTED TO: - MISS MAHIMA JAIN
DATE OF SUBMISSION:-
TOPIC:-CASE STUDY OF MAGGI FROM PROHABITATION TO
RELAUNCH IN MARKET AND STRATIGY FOR SALES.

SIGNATURE:-

INTRODUCTION
#BEGNING OF MAGGI
Maggi Company started by JULIUS MAGGI in 1884 with the aim of fast cooked
product for worker in least time which full of nutrition.
In 1886 they also started selling readymade soup.
In 1897 Julius magi founded MAGGI G M B S COMPANY which was later on
acquired by NESTLE in 1947
#HOW THEY SALE ?
-For selling they launch 2 minute maggi campaign.

Which shows maggi as convenient to cook and time saver by aao maggi
banaye.
-Till 2001 maggi become core brand for nestle in India but gradually Indian’s
are become health conscious for this company launched taste bhi or health bhi
campaign and launches daal,atta,oats noodles.But Indian market not liked it
and company withdraw it from market
-Maggi also tried to capture India’s most wide rural market by launching
maggi in just rupee 5.
-Till 2015 maggi capture 60% of market
#BUT HERE THE DOWNFALL CREATE FOR MAGGI

- FSSAI (food security and standard authority of India) charged temporary

ban on maggi.
-On April 2015 maggi’s samples are sent in FSSAI’S lab and they found lead
and monosodium glutamate in high quantity which is illegal to use
in country
-But nestle file appeal against it for reinspection
-And due to FSSAI report government put nationwide ban on maggi
-And company withdraw its all product from the market and promised to
relaunch when lab clearance received
-And benefit of this situation reaped by other competitor such as yippee
patanjali and many other.
#PROBLEM OF CUSTOMER ATTRITION
-And in this way maggi gradually started lose its market and also start losing
customer loyalty.
#WHICH TACTICS ADOPTED BY MAGGI FOR COMING BACK
-The main reason of their successful come back is there customer relationship
management.
-They remain connected with their customer by their social media page and
posting various emotional posts that maggi will come soon and
missed its family

-They also launch a customer helpline no. And a question answered page for
all quarry solution of customer
#RELAUNCH OF MAGGI
-And finally in neb 2015 nestle get approval of relaunch and at that time for
grab the MARKET THEY LAUNCHES WELCOME BACK
 PROGRAM.

-They launches maggi’s 15 variant and start selling welcome kit in 119 rupees
with snap deal which contain 12 packed of maggi and maggi sold
7000 welcome kit in just 5 minute
#OUTCOMES
-Although we had seen above that maggi put a lot of effort to stay connected
with its customer during ban period.
-Actually they made an emotional connection with their customer by saying
Maggi missed them and make strong connection with them
-By help line no. Q&a page and in this way they tried to eradicate all negativity
which was spared in the market and maintain their consumers
loyalty these all things help company to regain their market share
-Actually Maggi not sells product they sell emotions in form of their various
flavours to Indian market and availability of products in less
prices also become the key factor of their sales and in just 2 year
they again grab the complete market and become a successful
brand in India .