SERIAL NO.

AUTHOR NAME(s) (YEAR OF PUBLICATION)

Özhan, Şeniz (2020)

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VARIABLES

Brand Attitude and Purchase Intention.

A semotical analysis of nostalgia.

RESULTS

The results of the present study support the

current use of nostalgia based advertising
themes for companies from an administrative
perspective. The findings put forth prooves that
ad-evoked emotions may have a positive effect
on the brand attitude.
REFERENCE

Baker, S. M, & Kennedy, P. F. (1994). Death by nostalgia: a diagnosis of context specific cases. Advances in Consumer Research
LINK

https://www.researchgate.net/publication/328514679_NOSTALGIA_IN_ADVERTISING_A_SEMIOTICAL_ANALYSIS_OF_NOSTAL
A R T I C L E I N F O