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MBA MASTER IN
TOURISM Diagnosis of the
MANAGEMENT. tourism industry after
the possible
First semester legalization of
recreational cannabis
Prof. Dr. Felix Herle in Germany
Objectives 03 04 Academic
approach
INTRODUCTION
Problem
statement
PROBLEM STATEMENT
GENERAL OBJECTIVE
Do a bibliographical investigation about the status of
recreational cannabis usage in countries where its
consumption has already been legalized, to be able to
generate an informed prediction about the future of the
tourism industry in Germany in the hypothetical case that
recreational cannabis was legalized in this country.
GOALS
SPECIFIC OBJECTIVES
● Explain the current restrictions that the consumption of
recreational cannabis faces in Germany.
● Analyze the perception of the stakeholders involved in
the industry
● Generate a conclusion explaining the positive and
negative eects if the legalization of recreational
cannabis becomes a reality in Germany, with a deep
focus on the tourism industry
GOALS
RESEARCH QUESTIONS
● In case the legalization of recreational Cannabis becomes a reality in
Germany, is it going to generate a positive or negative eect in the
tourism industry?.i
● Do the actual restrictions on drugs generate their intended purpose?.
● Are the consequences of the drug restrictions positive or negative?.
● Who are the Stakeholders in the tourism industry that are going to be
aected if Cannabis consumption becomes legal?.
● How is the perception of stakeholders of the legal cannabis industry in
countries where it already is legal?.
GOALS
RESEARCH QUESTIONS
● Will the legalization of recreational cannabis consumption in
Germany have a positive or a negative eect on the Stakeholders.
● Is the demand for tourism in places where regulated recreational
cannabis consumption beer or worse than before this substance was
regulated?.
● Are there new market niches in the tourism industry that will be born
after the legalization of recreational cannabis consumption?.
Methodology
METHODOLOGY
Fig. 1. classification of harm of drugs to users and society . (Nutt et al., 2010, #1561)
DRUGS AND TOURISM
REGULATION OF CANNABIS
CASE STUDIES
COLORADO
United States of
America
AMSTERDAM
The Netherlands
CANNABIS ATTRACTIONS
Conclusions
CONCLUSIONS
Drugs are dangerous
You can’t stop humans from using drugs
The prohibition only makes maers worse
Several industries including tourism can receive great benefits
Strong regulation and jurisdiction is required to solve the fundamental
issues of prohibition
A destination can become aractive in the tourism sector just by a
regulation on cannabis but aractions have to be created to
dierentiate from other destinations
BIBLIOGRAPHY
Belhassen, Y., Santos, C., & Uriely, N. (2007). Cannabis Usage in Tourism: A Sociological Perspective. Leisure Studies,
Conye, C. J., & Hall, A. R. (2017, 04 12). Four Decades and Counting The Continued Failure of the War on Drugs. Policy
https://www.dea.gov/drug-information/drug-scheduling
Ferreira, T., & de Paula, L. B. (2016). Drug Tourism: General Overview, Case Studies and New Perspectives in the
Hoffman, B. (2014). DRUG CONSUMPTION TOURISM AS A SOCIAL PHENOMENON. Trakia Journal of Sciences,, 4,
Kim, H. S., Hall, K. E., & Monte, A. E. (2016, 02 25). Marijuana Tourism and Emergency Department Visits in Colorado.
https://www.nejm.org/doi/pdf/10.1056/NEJMc1515009?articleTools=true
Lashkaripour, K., & Torbati, E. (2012). Methamphetamine Dependency. internatioal journal of high risk behaviour and
Nutt, D. J., King, L. A., & Phillips, L. D. (2010). Drug harms in the UK: a multicriteria decision analysis. Lancet, (376), 1558
- 1565. https://www.ias.org.uk/uploads/pdf/News%20stories/dnutt-lancet-011110.pdf
Schuetze, C. F. (2021, November 24). Germany's New Government Plans to Legalize Marijuana. The New York Times.
https://www.nytimes.com/2021/11/24/world/europe/german-government-cannabis.htm
THANKS!
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