LAUREN GIBSON
+1 (801) 822-7547 laurenkaygibson@gmail.com
EDUCATION
B.S.
COMMUNICATIONS:
JOURNALISM
Brigham Young University
2016–2020
SKILLS
Digital Content Development
AP Style Editing
Project Management
Influencer Marketing
Affiliate Marketing
Social Media Management
Organization Management
SEO and HTML
Figma & Canva
Salesforce
Adobe Creative Cloud Suite
Microsoft Office Suite
AWARDS
BEST BUSINESS STORY
National Newspaper
Association, 2019
GENERAL NEWS
REPORTING MARK OF
EXCELLENCE
Society of Professional
Journalists, 2020
CERTIFICATIONS
Google Analytics, 2020
linkedin.com/in/laurenkgibson
EXPERIENCE
SPOKN (YC ’21 HR Tech)
Content Marketing Manager / New York, NY / Apr 2022–Jun 2022
Prepared for new branding, website, and product launch with detailed plans, audits,
and analysis.
• Developed strategic plans for blog and social media launches
• Formed competitive and customer analyses and built customer personas
• Created brand awareness campaigns for social media and drafted 10 initial
blog launch pieces
MYRIA (YC ’22 Luxury Services Marketplace)
Freelance Content Marketer / Los Angeles, CA / Feb 2022–Present
Produce a wide range of content adhering to distinct brand voice.
• Created and edited copy for press releases, website, app, social media, and
email campaigns in preparation for YC Launch
• Interview members and service providers to write professional bios and
service descriptions for member community
• Play integral role by leading all copywriting and content needs
POINTCARD (YC ’19 FinTech)
Copywriter / San Francisco, CA / Dec 2021–Mar 2022
Created and edited high-impact marketing content reflecting unique brand voice and
based on comprehensive customer personas.
• Wrote copy for ads, emails, social media, and PointCard’s app and website
• Worked closely with paid marketing and design teams to create revenue-
driving ads
• Organized and developed an extensive, cross-functional style guide
PHONESOAP (Consumer Electronics Startup)
Marketing Communications Specialist / Lehi, UT / Mar 2021–Dec 2021
Drove product sales and developed a brand relationship with existing and
prospective customers through strategic use of organic and paid social media.
• Coordinated and led campaigns on social media that consistently surpassed
company goals and KPIs
• Managed social media platforms, doubling following and engagement
• Recruited and maintained relationships with 1,000+ affiliates and influencers
• Created automated email campaigns for an audience 430,000+
Copywriter / Lehi, UT / June 2020–Mar 2021
Wrote and edited copy for web content, blogs, advertising materials, social media,
and emails.
• Managed blog content, strategy, and freelance writers
• Played integral role in content creation for website launch
• Ensured internal and external communications aligned with brand voice
• Optimized click rates through SEO keyword integration
STOWAWAY MAGAZINE
Managing Editor / Provo, UT / Jan 2020–May 2020
Oversaw production of print and online magazine, blog, and social media channels.
• Managed staff of 20 writers, editors, and designers
• Wrote and designed multiple articles for print and online magazine
• Conducted three weekly staff meetings and followed strict deadlines
• Directed the development of multiple projects simultaneously to ensure the
team met deadlines and produced the highest quality content