INTERNAL FACTOR ANALYSIS

Coca-Cola is a well-known brand with a distinct identity. Its soft drinks are the most
widely consumed beverages in history. Coca-cola is without a doubt one of the most
well-known and valuable brands. Coca-Cola is the 6th greatest worldwide brand in
2021, according to the Interbrand annual study, with a brand value of $57 billion. Apple
is ranked number one, Amazon is number two, Microsoft is number three, Google is
number four, and Samsung is number five. Coca-cola has reach globally. Its goods are
sold in more than 200 countries, with 1.9 billion servings every day. It has launched
almost 500 new items worldwide. Some of these are Coca-Cola beverage varieties,
such as Coco Cola Vanilla and Cherry Coca-Cola. Its brands are recognized to appeal
to people from all walks of life and demographics. Coca-cola has its greatest brand
association and customer loyalty. Coca-Cola is considered one of US’s most
emotionally connected brands. This valuable brand is associated with ‘happiness’ and
has strong customer loyalty. Customers can quickly identify their particular taste.
Finding its substitutes is difficult for them. Moreover, Coca-Cola and Fanta have a huge
fan following than other beverage names in the industry. Coca-Cola has the biggest
market share among the only two largest soft drink makers in the beverage industry,
Coca-Cola and Pepsi. Coca-top Cola's growth drivers include Coke, Sprite, Diet Coke,
Fanta, Limca, and Maaza. Coca-Cola maintains the world's most efficient and broad
distribution network. Globally, the corporation has over 225 bottling partners and almost
900 bottling operations. Costa Coffee, Fairlife (Milk Products), Fuze Tea, AdeS, and
many others are among Coca-smart Cola's and lucrative purchases. Coca-Cola
increased its ready-to-drink beverage range with these purchases. The Coca-Cola
Company restructured and decreased the number of worldwide brands from 400 to 200
in five broad categories, including: Coca Cola, sparkling flavors, nutrition, juice, dairy &
plant, hydration, sports, tea & coffee and emerging.

Coca-Cola competes aggressively with Pepsi. Coca-main Cola's competitor is Pepsi.

Coca-Cola would have been the obvious market leader in the beverage if it hadn't been
for Pepsi. Coca-Cola offers a limited range of products. Coca-Cola is underperforming
in this market, as Pepsi has launched various snacks such as Lays and Kurkure. It
offers Pepsi a competitive advantage over Coca-Cola. Carbonated beverages are one
of the most common sources of sugar. Obesity and diabetes are two serious health
consequences. Coca-Cola is the world's largest carbonated beverage maker. Many
health professionals advise against drinking these soft drinks. For the corporation, it is a
contentious subject. Coca-Cola, on the other hand, has yet to come up with a health
alternative or answer to this problem. When a corporation is accused of misconduct,
trust is eroded. Coca-Cola is being sued for patent infringement for utilizing a dispenser
that recognizes consumers and customizes beverages to their tastes. Coca-Cola's
operations rely substantially on third-party technology expertise. Microsoft has secured
a new five-year partnership with the corporation to deliver business software. Coca-Cola
was recognized as one of the four major consumer brands in the world contributing
significantly to global warming and carbon emissions by utilizing disposable plastic
bottles, according to the 2020 TearFund study. James Quincy, the current CEO of
Coca-Cola and a renowned businessman, has recently been bombarded with
disgruntled grievances of Coke fans. The complaints are coming in because of the
CEO’s shocking decision to permanently discontinue some of the most popular products
from Coca-Cola’s diverse product portfolio. Coca-Cola aims to eliminate in-demand and
popular products such as Tab (a diet drink), Odwalla (a smoothie brand), and the loved
coconut water Zico.

SYNTHESIS OF INTERNAL FACTORS – IFAS

Coca-Cola has a strong presence in the worldwide market. It is in a position to exploit its
capabilities to take advantage of possibilities that occur since it has a highly appreciated
brand and vast, innovative distribution networks. However, the market in most nations is
mature in its core beverage category of soft drinks and juices. Growth comes from
capturing market share from competitors, which necessitates strong marketing
initiatives. Coca-Cola should continue to strengthen its strong market position by using
its strengths to seize new chances in emerging marketing in its dominant North
American market, according to this analysis.
References:
https://bstrategyhub.com/swot-analysis-of-coca-cola-2019-coca-cola-swot-analysis/
https://business-essay.com/coca-cola-companys-external-and-internal-analysis/