Target 40000 Monthly Targets Dec-14 Jan-15 Feb-15

%age 4% 6% 7%
Online Target Number

Split Split Dec-14 Jan-15 Feb-15

Search CPC 25% Search CPC
Search Organic 25% Search Organic
Social CPC 20% Social CPC
Social Organic 0% Social Organic
Affiliate 0% Affiliate
Direct 15% Direct
Email 0% Email
Referral 15% Referral
100%

Search CPC
Conversions
Conversion Rate 1% 5% 5%
Clicks
CPC 25 25 25
Cost
CTR 3% 3% 3%
Searches
Effective CPA
Search Organic
Conversions
Conversion Rate 1% 5% 5%
Clicks
CTR 3% 3% 3%
Searches
Social CPC
Conversions
Conversion Rate 1% 1% 1%
Clicks
CPC 15 14 13
Cost
Effective CPA
Social Organic
Conversions
Conversion Rate 1% 1% 1%
Clicks
CTR 1% 1% 1%
Fanout-reach

Email
 Conversions
Conversion Rate 5% 5% 5%
Clicks
Ctr 4% 4% 4%
Emails Opened
Open Rate 16.00% 16.00% 16.00%
Emails sent
Cost per Email 1 1 1
Cost

Referral
Conversions
Conversion Rate 1% 5% 5%
Clicks
Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15
8% 9% 9% 9% 9% 9%

Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15

6% 6% 6% 7% 7% 7%

25 25 25 24 24 24

4% 4% 4% 4% 4% 5%

6% 6% 6% 7% 7% 7%

4% 4% 4% 4% 4% 5%

1% 1% 1% 1% 1% 1%

12 10 9 9 9 9

1% 1% 1% 1% 1% 1%

1.10% 1.20% 1.20% 1.20% 1.20% 1.20%

 6% 6% 6% 7% 7% 7%

5% 5% 5% 5% 5% 5%

16.00% 16.00% 16.00% 16.00% 16.00% 16.00%

1 1 1 1 1 1

6% 6% 6% 7% 7% 7%
Sep-15 Oct-15 Nov-15
10% 10% 10% 100%

Sep-15 Oct-15 Nov-15

7% 7% 7%

24 24 24

5% 5% 5%

7% 7% 7%

5% 5% 5%

1% 1% 1%

9 9 9

1% 1% 1%

1.20% 1.20% 1.20%

 7% 7% 7%

6% 6% 6%

16.00% 16.00% 16.00%

1 1 1

7% 7% 7%