BRIEF DETAIL ABOUT THE ASSIGNMENT

This final assessment will be a descriptive and analytical report of up

to 3500 words that traces an political candidate or politicians use of a
digital media campaign during a recent election. It is worth 60 per
cent of your final mark.

You will:
Select and Detail strategic online political communication of a
political candidate/politician. Outline who they are and how they use
digital media (600-800 words). Provide evidence of their campaign in
a recent election with exerts from social media about what the
central messages were. Use theory to explain what it is you think
they are doing (up to 2000 words)
Analyse if you think their campaign is effective - why or why not? Use
theory to draw conclusions about their political communication
strategy choices and its effectiveness. strategy to give attention to an
issue of your choice (up to 1000 words)
Include references at the end.