3030 KG's Feasibility Study

ESTABLISHING KG’S SERENITY FUNERAL HOME AT BANGGOT,
BAMBANG NUEVA VIZCAYA
A Feasibility Study Presented to the

Faculty of the College of Business Administration and Accountancy
KING’S COLLEGE OF THE PHILIPPINES-BAMBANG, INC.
Bambang, Nueva Vizcaya
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Accountancy
by
KHAIRA MARIE D. MACADANGDANG
GIZELLE MAE D. SADORRA
May 2022
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APPROVAL SHEET
This feasibility study entitled ESTABLISHING KG’S SERENITY FUNERAL

HOME AT BANGGOT, BAMBANG, NUEVA VIZCAYA prepared and submitted
by Khaira Marie Macadangdang and Gizelle Mae D. Sadorra in partial fulfilment
of the requirements for the degree Bachelor of Science in Accountancy, has
been examined and is recommended for acceptance and approval for ORAL
EXAMINATION.
DEMY M. NADERA, CPA

Adviser
APPROVED by the members of the ORAL EXAMINATION COMMITTEE.
RICARTE S. BORJA JR., Eh.D. ANDREW A. NGINSAYAN

Member Member
DELIA LOU C. TABINGAN, CPA

Chairwoman
Accepted and approved in partial fulfillment of the requirements for the

degree, Bachelor of Science in Accountancy.
Noted:
ROLAND T. DAYAGAN, Ph.D. ____________

President Date
DELIA LOU C. TABINGAN, CPA _________

OIC Dean, College of Business Date
Administration and Accountancy
Research Contribution No. : ___________

File No. : ___________
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EXECUTIVE SUMMARY
TITLE : A FEASIBILITY STUDY OF ESTABLISHING

KG’S SERENITY FUNERAL HOME AT BANGGOT,
BAMBANG, NUEVA VIZCAYA
RESEARCHERS : KHAIRA MARIE D. MACADANGDANG

ADVISER : DEMY M. NADERA, CPA
TYPE OF DOCUMENT : FEASIBILITY STUDY
COURSE : BACHELOR OF SCIENCE IN ACCOUNTANCY
NAME OF INSTITUTION : KING’S COLLEGE OF THE PHILIPPINES

BAMBANG, INC.
SCHOOL YEAR : 2021-2022
Brief Statement of the Project
The proposed business project is all about establishing a funeral home
and services business that will serve the community by providing them a quality
service while making profitable transaction with them. In order to help the family
to cope with their loss, the proposed business project will also offer a simple food
service for the visitors that will come to the wake in order for the family members
and friends of the deceased to have more time commemorating their loved who
had passed away. The latter is subjected to the decision of the family members.
The purpose of this feasibility study is to assess the viability of building a
funeral home in Bambang, Nueva Vizcaya.
The feasibility study primarily seeks answers to the following questions
about various elements of business operations.
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A. Management Aspect
1. What is the form of ownership to be adopted?
2. Who will manage and who are the proponents of the business?
3. What are the different positions in the proposed organization and
what are their qualifications, duties and responsibilities and how
does the management personnel works and its policies and
programs?
4. What are the strength, weaknesses, opportunities and challenges
of the business? And what strategies to be implemented in terms of
its strategies formulation in order to manage them?
B. Marketing Aspect
1. Who are the target market/ customers and how is the market
segmentation?
2. How does the business analyse the demand or supply of the
business?
3. What is the pricing and marketing strategy and program to be
implemented?
4. What are the factors affecting the trends in past and future supply?
C. Technical aspect
1. What is the main product/ service offered?
2. Where/ how can be the product to be gathered?
3. Where is the exact location of the business and how its plant layout
and structures look like?
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4. What are the plans for utilities and waste disposal?
D. Financial aspect
1. What are the major accounting assumptions used in generating the
projected financial statements and accounting standards are
applicable to the business?
2. How much is the total projected capital investment?
3. How do the financial statements appear over a 1 year pre-
operating period and 3 year of the operating period?
4. What is the performance of the performance of the business in
terms of its financial analysis?
E. Socio Economic Aspect
1. What are the economic and environmental contribution of the
proposed business?
2. What are the societal benefits that the proposed business will
contribute?
Summary of findings
A. Management aspect
One of the most important aspects of starting a business is management.
It is the act of conceptualizing and accomplishing desired goals via a
collaborative effort that includes the use of human abilities and resources.
As a result, management is regarded as the driving force behind an
enterprise and is accountable for the company's success or failure.
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Partnership will be used as a form of ownership in the proposed company
initiative. It is a sort of unincorporated association that is held by two or more
persons in order for them to carry on a business as co-owners. As partners, they
must spend their own money and effort in the firm, as well as share the risks and
responsibilities of operating it. The owners are liable for the company's losses.
They, on the other hand, split responsibilities and earnings evenly. The business
will be manage by the partners and the manager. The owner will also serve as
the project's initiator, publicist, and bookkeeper. One (1) manager, two (2)
embalmers, two (2) crematory operators, two (2) mortuary cosmetologists, two
(2) drivers, and five (5) service staff will be employed by the company. The
following are the qualifications, duties and responsibilities:
1) Manager
a. Job Description
-Must be between the ages of 25 and 35.
-Associate Degree in Funeral Service Education
-Have many years of experience working as a funeral director or mortician.
-Must be familiar with the Death Care Industry.
-Must be accountable for personnel and finances.
-Understands how to bargain in commercial deals.
-A risk-taker who is hardworking.
b. Responsibilities and Functions
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-Handle a wide range of responsibilities, including as planning and assigning the
funeral home's resources, managing workers, and handling marketing and public
relations.
-Inform customers about funeral service options, goods, and merchandise.
-Organize services in accordance with the social or religious beliefs of individuals
engaged.
- Assist grieving families with their urgent legal, social, and emotional needs.
- Arrange the funeral time and location.
- Obtain death certificates, burial permits, and make contact with the cemetery.
-Supervise the execution of funeral services.
2) Embalmer
a. Job Description
- Must be between the ages of 25 and 35. (Male or female).
- The applicant must be a licensed embalmer.
- Have 2-3 years of embalming experience.
- Endowed with a pleasant demeanor.
- Accountable and hardworking.
- Comply with health and sanitation standards, and guarantee that legal
embalming requirements are satisfied.
- In charge of embalming the corpse and preparing him or her for the wake.
3) Crematory Operator
a. Job Description
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- Must be between the ages of 25 and 35. (Male or female).
- You must be a Cremator.
- Have 2-3 years of embalming experience.
- Endowed with a pleasant demeanor.
-Accountable and hardworking.
-Ensure that the body is treated with dignity, that it is properly identified, and that
it is placed in the crematory machine.
4) Mortuary Cosmetologist
a. Job Description
-Must be between the ages of 25 and 35. -Must have a cosmetology license. -
Have at least 2-3 years of experience as a mortuary cosmetologist. -At work, he
is responsible and has a pleasant demeanor.
- Styles hair and prepares embalmed bodies' faces and hands for burial.
- Manicures nails with files and nail paint, as well as conducts other grooming
activities including arching and plucking brows and eliminating facial hair with
depilatory lotion and tweezers. - Shampoos, waves, presses, curls, brushes, and
combs hair, and applies cosmetics to face to recreate natural appearance, based
on deceased's photos or vocal or written description acquired from family.
5) The driver
a. Job Description
-Male, aged 23 to 45.
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-At least a high school diploma.
-Had at least two (2) years of previous driving experience.
-Must have a professional driver's license.
-At work, he is responsible and has a pleasant demeanor.
- Transporting the body from the hospital to the funeral home, then to the house
or location where the family wishes to have the wake, and ultimately to the burial
site.
6) Service Personnel
a. Job Description
-Must be a guy between the ages of 20 and 30.
-At least a high school diploma.
-At work, he is responsible and industrious, he is adaptable, and he has a
pleasant attitude.
- Assisting the driver in transporting the deceased corpse from the hospital to the
funeral home, then to the house where the family wishes to have the wake, and
finally to the burial site.
- Assisting the requirements of the departed person's family in what they require
from the business.Sw
- In charge of keeping the facility and equipment clean and attractive.
The proponents of KG's Serenity Funeral Home are well aware that they
are entering a highly competitive sector, which is why they have chosen to focus
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on the organization's SWOT analysis. Once they have identified the strengths,
weaknesses, threats, and opportunities available, they will be able to develop
appropriate business plans that will aid in the achievement of all corporate goals
and objectives.
Strengths
1. Less expensive funeral services

2. Reliable labors/ workers
Only funeral who provides cremation in Bambang
4. Compassionate staffs
5. Employee hiring through professionalism with a license
Opportunities
1. Create new concept not only focusing on the normal way of mourning but
also offer with new and innovated ideas and concept.
2. Latest equipment, caskets and urn jars
3. Develop relationship with each other
4. Expansion of business
Weaknesses
1. Ongoing operating expenses can be rather high

2. Laborers unfamiliar to each other
3. Ravishment in a sense of resulting to assault or rape to the deceased
one
4. Insufficient financial resources compared to
existing and leading funeral home
5. Not well known
6. Attracting client
7. Advertising cost
Challenges
1. Competitor as they are considered as the old funeral and as they have lots
of experience
2. Funding may trigger the business to close if there is not enough fund while
doing the daily operation
3. Increase in price inputs can cause upward pricing
4. Global economic downturn caused by a loss of business and consumer
confidence
5. Unfavorable government policies
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The following are the strategic formulations for how to maintain the
proposed business's strength and overcome all of its flaws, as well as how to
capitalize on all of the possibilities presented and what techniques to employ to
safeguard the firm from different dangers.
• Possibilities- Strengths Take advantage of opportunities by using internal
strengths.
• Threats vs. Strengths Play to your strengths to minimise dangers.
• Weaknesses- Possibilities Taking advantage of chances might assist you in
improving your deficiencies.
• Threats - Weaknesses Work to remove vulnerabilities to avert dangers.
B) Marketing Aspect
A) Management Aspect
The proposed business project name was derived from the first letter of
the proponents' names, Khaira and Gizelle. And the term "Serenity," which
means "Peaceful." When someone dies, we wish him/ her peace, which is why
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we say R.I.P., or "Rest in Peace." That is why proponents believe it is appropriate
to call the business "KG's Serenity Funeral Home."
The business will be located in Barangay Banggot, Bambang, Nueva
Vizcaya, near the main highway, which is ideal for business. In terms of
population, Bambang is one of the most densely inhabited cities in the country.
The crematorium will be built in San Antonio North, around 1km from various
dwellings. The site of the business (crematorium) must be away from residences
so that residents are not disturbed by smoke or other odors caused by the
operation of the enterprise. For the main office, the lot space is roughly 238
square meters. The proposed business project will adopt
partnership as a type of ownership. The owner will also act as the originators,
promoters and bookkeepers of this project. The business will employ one (1)
manager, two (2) embalmer, two (2) crematory operator, two (2) mortuary
cosmetologist, two (2) driver and five (5) service personnel.
B) Marketing Aspect
The market prediction is based on data gathered via diligent study and
other related information in and around Bambang, Nueva Vizcaya. The
suggested business initiative is possible since the need for funeral services has
been steadily increasing over the years. People living in Bambang and other
adjacent towns will be the target market. Banners and posters will be placed in
the neighborhood of the target places, according to the advertising. Because
social media is becoming increasingly popular as a means of advertising, the
company will use it as well.
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C) Technical Aspect
The technical section of this research will demonstrate the various
machines and equipment that will be employed in the firm. This section of the
research will discuss the service procedure. It also displayed the Serenity
Funeral Home buildings designed by KG. KG's Serenity Funeral Home will
acquire all of the machineries, equipment, and supplies needed to run the
business from Alibaba Company. We will also take these machines' spare
components if there is an issue and/or parts need to be replaced. Alibaba is one
of the largest merchants and e-commerce enterprises in the world. Its goods
include well-designed devices and equipment utilized in funeral services.
Caskets and Cremation urn jars are all available in our extensive funeral
product assortment. We recognize that every family is unique, with various
styles, likes, and financial constraints. To satisfy these requests, we've formed
ties with several of Pangasinan's manufacturers, allowing us to sell our funeral
items at competitive costs.
D) Financial Aspect
The financial part of this study will tackle the different aspects of the
business financially wise. KG’s Serenity Funeral Homes will use both the Equity
Financing and Debt Financing as their source of capital in establishing the
business. The proposed business is estimated to be more or less
₱20,000,000.00. Half will come from the owner’s capital and half will come from a
bank loan. The use of proceeds is for the land, machineries, and other equipment
to be used in the operation of the business.
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This is the most important part since it displays the validity of the business
idea. It includes the pre-operating expenses, the projected statement of financial
position, which could determine the success of future operations, the projected
income, which could determine the business's profitability, and the projected cash
flow, which could determine the business's remaining cash balance. The firm has
shown to be viable, and the financial position of the company may fund costs for
any future growth. KG’s Serenity Funeral Home payback period is 3.44 years (3
years, 8 months and 4 days) which the owner can recover the initial investment.
E) Socio-Economic Aspect
This includes the impact of the proposed feasibility project on the
personnel, on the community, on the environment and on the government. The
proposed business will not only gain profits but will also contribute to the
development of mental state, helps the bereaved family to cope with their loss
and helps them to finally embrace essence of one’s death
Conclusions
KG’s Serenity Funeral Home is feasible due to the following reasons: it is
located along the highway that could be convenient to ever customer,
communicating and transfer of any information regarding our services is not also
a problem because of the availability of phone signals in the area. And also, for
the reason that the business is the only one who offer cremation around
Bambang, Nueva Vizcaya. Hence upon conducting surveys and studies on the
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different aspects of the proposed business, the proponents conclude that the
business is viable.
Recommendations
After doing all of the necessary feasibility studies, analyses, surveys,
calculations, and interviews, the project's proponents came up with conclusions
and suggestions.
Based on the facts supplied in the feasibility study, it is advised that "KG's
Serenity Funeral Home" will aid in the development of the client's mental
condition in coping with their loss and will alleviate their load in all aspects. The
feasibility study's findings indicate that the project is very advantageous to the
owner and has a high possibility of success. The following are the
recommendations:
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A) Management Aspect
The owner of the company will not be the manager as well. Services will
improve due to minimal errors, efficiency, and effectiveness that the proposed
project will provide. It is also important to have a separate embalmer for Girls and
for Boys to avoid unpleasant circumstances.
B) Marketing Aspect
Implement social media marketing methods for your funeral home,
beginning with the creation of a Facebook company page. Your social media
marketing efforts should aim to engage prospective consumers so that they
respond to and share the information you give with others. Provide informative
blogs that educate individuals on the worth and significance of pre-planning, such
as telling loved ones of one's preferences rather than keeping the family in the
dark. Discuss cremation vs. full body burial openly so that people feel
comfortable asking questions. Another digital method is obtaining a free Google
Places account so that your funeral home appears in local searches when
customers browse for funeral homes in your region.
KG’s Serenity Funeral Home will be able to differentiate itself from its
competitors that will attract new customers due to its improved security and
better service.
C) Technical Aspect
The Feasibility Study proposes the construction of the main/collector
sewers together with the wastewater treatment plants to collect and treat the
wastewater from the high priority districts in Bambang. Safety installation for
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security purposes. Establish the business where larger potential client, easier to
locate, increase exposure arouses. Make sure the location is not the place where
it can affect the other establishment.
D) Financial Aspect
Better and accurate illustrations in order to locate and sum up the
accounts and financial statements for transparency and validity.
E) Socio economic Aspect
Consider not only the business and the owner’s benefit but also those
factors affecting the success of the business.
Therefore, the general recommendation to the aspiring business
establisher who have the capability to finance this kind of business is to adopt
and equip this project.
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ACKNOWLEDGEMENT
Writing this feasibility study has been extremely rewarding for proponents
who dedicated their time and effort in this study. But this research work would not
be possible without the help and guidance of individuals who contributed and
extended their valuable assistance in the preparation and completion of this
study.
The proponents would like to express their deepest gratitude to the
following:
First and foremost, we pay our respect to God, the Almighty to have
bestowed our good health, strength, and for guiding us in every activity that we
needed to do.
To our feasibility study adviser, DEMY M. NADERA, CPA who shared her
knowledge and expertise, for guiding us on every step we have to make for the
completion of this study and for motivating us by giving valuable input and
feedback.
To CBAA faculty who spent time on sharing us some information to do
this study more realistic.
To the respondents, for sharing their time in answering the
questionnaires and interviews with honesty.
To our honorable and beloved families, Macadangdang Family and
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Sadorra Family for the emotional and moral support, for giving positive insights,
and generously aiding financial support in pursuit of our study.
To our friends and classmates who shared their knowledge to us.
- K.M
G.S
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DEDICATION
We would like to dedicate this humble piece of work to our parents,
brothers, sisters, friends, classmates, mentors, and to God Almighty.
To our family especially to our parents who encourage us to dream and
taught us with love and understanding, who believed us and helped us overcome
our doubts on ourselves, and who supported us financially.
To our friends and classmates who motivated us to keep working for this
study and also to our mentors for giving us support to finish our study.
And above all, to our Almighty God who is to source of everything.
- K.M
G.S
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TABLE OF CONTENTS
PAGE
TITLE PAGE 1
APPROVAL SHEET 2
EXECUTIVE SUMMARY 3
ACKNOWLEDGEMENT 10
DEDICATION 12
TABLE OF CONTENTS 13
LIST OF TABLES 16
LIST OF FIGURES 19
CHAPTER 1 INTRODUCTION
Industry Background 20
Statement of the Problem 24
Significance of the Study 25
Location 26
Vision, Mission and Objectives of the Company 27
Goals and Objectives of the Company/ Business 27
Project/ Service Description 30
CHAPTER 2 MANAGEMENT ASPECT
Form of Ownership 31
Legal Requirements 32
Internal Organization 33
Management Personnel 34
Labor 40
Compensation and Benefits 43
SWOT Analysis and Strategy Formulation 44
Company’s Policy and Program 47
CHAPTER 3 MARKETING ASPECT
21
Demand Analysis 57
Supply Analysis 68
Target Market (Customer Profile) 74
Market Segmentation 74
Importation and Local Production 76
Prices 77
Marketing Program 79
Projected Sales Quantity 83
CHAPTER 4 TECHNICAL ASPECT
Product Description 87
Manufacturing process 92
Plant Size and Production Schedule 94
Plant Location 95
Plant Layout 98
Machineries 100
Structures 108
Raw Materials 111
Utilities 111
Waste Disposal 113
CHAPTER 5 FINANCIAL ASPECT
Major Assumptions 116
Accounting Standards 117
Chart of Accounts 120
Financial Statement 124
Financial Analysis 142
CHAPTER 6 SOCIO- ECONOMIC ASPECT
Economic Significance 145
Environmental Contribution 146
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Social Benefits 147
CHAPTER 7 CONCLUSIONS AND RECOMMENDATIONS
Conclusions 151
Recommendations 151
REFERENCES 154
APPENDICES
A. Letter to the Manager 156
B. Letter to the Respondents 157
C. Interview Guide 158
D. Survey Questionnaire 160
E. Accomplished Survey Questionnaire 164
F. Employment Contract 168
G. Official Receipt 171
H. DTI Certificate 172
I. Business Permit 173
J. BIR Certificate 175
K. Sanitary Permit 175
L. Compensation and Benefit 176
M. Other Appendices 179
CURRICULUM VITAE 223
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LIST OF TABLES
Table Title Page

No.
1 Legal Responsibilities 32
2 Percentage of partners’ respective holdings 34
3 No. of Employees and their Working Schedule 35
4 Strengths, Weaknesses, Opportunities, Threats Analysis 44
5 SWOT Matrix 45
6 Summary of Survey 58
7 Number of Clients 61
8 Number of Service availed 61
9 Demand for Casket Products (OMS Stucco) 61
10 Demand for Casket Products (OMS Plain- half glass) 62
11 Demand for Casket Products (OMS Plain- full glass) 63
12 Demand for Casket Products (Senior Wooden) 63
13 Demand for Casket Products (Metal Casket) 64
13.1 Estimated no. of Client 64
13.2 Estimation for Product 64
14 Projected Demand for client 65
15 Projected Demand for services (Burial and/or Chapel 65

service)
16 Projected Demand for services (Cremation service) 66
17 Projected Demand for Casket Products (OMS Stucco) 66
18 Projected Demand for Casket Products (OMS Plain- half 66
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glass)
19 Projected Demand for Casket Products (OMS Plain- full 67
glass)
20 Projected Demand for Casket Products (Senior wooden) 67
21 Projected Demand for Casket Products (Metal caskets) 67
22 Projected Demand for cremation urn jar (Metal) 67
23 Projected Demand for cremation urn jar (Wooden) 68
24 Projected Demand for cremation urn jar (Marble) 68
25 Number of Service availed 68
26 Supply of OMS Stucco 69
27 Supply of OMS Plain- Half glass 69
28 Supply of OMS- full glass 69
29 Supply of Senior wooden 70
30 Supply of Metal casket 70
31 Number of Service availed (burial, cremation and chapel 70

services)
32 Projected Supply for Casket Products (OMS Stucco) 71
33 Projected Supply for Casket Products (OMS Plain- half 71
glass)
34 Projected Supply for Casket Products (OMS Plain- full 71
glass
35 Projected Supply for Casket Products (Senior wooden) 71
36 Projected Supply for Casket Products (Metal caskets) 72
37 Projected Supply for cremation urn jar (Metal) 72
38 Projected Supply for cremation urn jar (Wooden) 72
39 Projected Supply for Casket Products (Marble) 72
40 Price for Burial 77

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41 Price of Casket 78
42 Price for Cremation 78
43 Price for Cremation urn jar 78
44 Projected Revenue for Burial 84
45 Projected Revenue for Cremation 85
46 Projected Revenue (Average) 86
47 Products (Casket and Cremation urn jar) 88
48 Estimated Profit 95
49 Machineries and Equipment 101
49.1 Machineries and Equipment Cost
103
50 Funeral Equipment 103

50.1 Funeral Equipment Cost 105
51 Vehicle Equipment 106
52 Office Supplies 107
53 Sanitary Supplies 108
54 Structural Details (Main Office and Crematorium) 111
55 Payback Period 144
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LIST OF FIGURES
Figure No. Title Page

1 Business Logo 29
2 Organizational Chart 33
3 Flow Chart (Burial) 93
4 Flow Chart (Cremation) 94
5 Location Map 96
6 Location Map (Drawing) 96
7 Plant Layout (Main Office) 98
8 Plant Layout (Crematorium) 100
9 Structure for the Main Office 109
10 Structure for the Crematorium 110
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CHAPTER 1
INTRODUCTION
Industry Background
Death is part of our journey in life. It is unavoidable circumstances and
uncertain to determine when will it happen. Death is one inevitable part in the
equation of human existence, as early as the existence of human, death is
already been there. It is the endpoint of the lives of the people and whether an
individual like it or not, it will come to him even in unexpected time, so the need of
preparing for it cannot be overlooked (Bidaure et. al., 2018).
Companies in the Funeral Services Industry are often viewed in an
unpleasant light, but the products and services they provide are necessary. The
Funeral Home Services industry is indeed a very large industry and pretty much
thriving in all parts of the world especially in developed countries such as United
States of America, Canada, United Kingdom, Germany, France, Australia and
Italy et al. Statistics has it that in the United States of America alone, there are
about 24,838 licensed and registered funeral homes responsible for employing
about 121,936 employees and the industry rakes in a whooping sum of $16bn
annually with an annual growth rate projected at 1.3 percent (Profitable Venture
Magazine, 2021). The funeral home industry has seen record revenues in recent
years and is projected to exceed an annual revenue of $14B in 2017. However,
the proliferation of cremation in the marketplace hasn’t gone unnoticed and will
continue to present challenges to business and impact the industry’s revenue
overall. As cultural traditions become less strict, cremation is expected to become

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more common in the coming years. Though cremation has historically been
discouraged by most religions, American religiosity has lessened over the years,
allowing cremation to become a more acceptable and increasingly popular
option. In 2015 alone, 48.5% of deceased persons were cremated, up from
32.3% just ten years earlier. Cremation is a less expensive alternative to a
traditional memorial and burial. It can be performed immediately following the
death, removing the logistical need to preserve or transport the body, which is
typically a service provided by the funeral home, and ultimately decreases the
revenue generated per customer. As the Baby Boomer generation ages, the
death rate will continue to increase and overall demand in the industry is
expected to stabilize. The senior population, a primary market of funeral homes,
typically requests traditional memorials and burial services, which require more
involvement from staff and thus a higher cost per customer. This is an important
note for funeral homes that do not offer cremation as a part of their services, as
they will be able to continue generating revenue through traditional means.
Cremation is projected to impact industry growth and profitability for the
foreseeable future and e-commerce shopping will only become more efficient for
consumers, but demand for funeral home services will remain consistent with a
growing senior population, stabilizing opportunity in the industry and allowing the
continued generation of significant revenue. With this information in mind, the
following tips can be applied to establish and sustain a successful funeral home
business (Firstbank SBA, 2021).
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The world’s main funeral home companies are experiencing a sustained
growth and a general upward economic trend. Despite the strong impact suffered
between the months of March and May 2020, most have managed to overcome
the crisis caused by the Covid-19 and are preparing to face a still uncertain future
(World Funeral News, 2021). Operators in the Funeral Homes industry were
deemed essential businesses and have had the capacity to meet the increased
demand from pandemic-related deaths. Industry revenue is anticipated to grow
during the COVID-19 (coronavirus) pandemic due to the increased volume of
deaths and funeral and burial services (IBISWorld, 2021).
On an average, there are 56 million people die around the world each
year. On January 2020 COVID-19 was declared a Public Health Emergency of
International Concern (PHEIC) with an official death toll of 171. By December
2020, this figure stood at 1,813,188. Yet preliminary estimates suggest the total
number of global deaths attributable to the COVID-19 pandemic in 2020 is at
least 3 million, representing 1.2 million more deaths than officially reported. With
the latest COVID-19 deaths reported to WHO now exceeding 3.3 million, based
on the excess mortality estimates produced for 2020, we are likely facing a
significant undercount of total deaths directly and indirectly attributed to COVID19
(WHO, 2021). According to the Centers for Disease Control and Prevention
(CDC), there were 2 million registered deaths in the United States (Nichols,
2019). In 2020, there were 607,922 deaths registered in England and Wales; this
was an increase of 14.5% compared with 2019 (530,841 deaths). This increase
was linked to the ongoing coronavirus (COVID-19) pandemic, with the first
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deaths due to COVID-19 registered in England and Wales in March 2020
(Cornish and Williams, 2021).
The Philippines is among the countries worst hit by COVID-19, with
422,915 reported cases and 8,215 deaths as of November (Go and Docot, 2020).
In 2020, adult mortality rate for Philippines was 37.17 deaths per 100
populations. Adult mortality rate of Philippines increased from 22.12 deaths per
100 populations in 1975 to 37.17 deaths per 100 populations in 2020 growing at
an average annual rate of 6.03% and the preliminary number of registered
deaths from January to June 2021 reached 361.48 thousand, higher by 25.0
percent than the total registered deaths of 289.26 thousand in the same period in
2020 (PSA, 2021). As of October 2021, the total deaths in Bambang, Nueva
Vizcaya range to 1.6% (38,937 people) (The Weather Channel, 2021). And
based on DOH guidelines, those who died of the coronavirus should be cremated
and buried within 12 hours. The rising mortality rate will boost the demand for
funeral homes and services especially in Bambang that having a hard time in
accommodating all of the deceased one (DOH, 2021).
The above facts prompt the proponents to conduct a study entitled “KG’s
Serenity Funeral Home” to provide the community outstanding services to
somehow ease the burden of our client’s loss.
When someone we care about dies, a funeral ceremony fulfills numerous
vital needs. Funerals allow us to acknowledge the loss of someone we care
about. Funerals serve as a support system for ourselves, our friends, family, and
31
the community as a whole. Funerals provide us the opportunity to ponder the
meaning of life and death.
The need for the project could be viewed from the effects it could generate
on covering up the demand gap for funeral services, providing profits for the
owner, and for the researchers, in particular, who are exploring viable investment
projects. The study will provide comprehensive, vital background information on
all aspects of business.
The project could be implemented by any prospective investor who can
generate the necessary resources to start the business. Once the project is
implemented, the owner and the community as a whole will enjoy several
economic and social benefits. From generating income for the owner and other
people who will be directly or indirectly employed in its operations.
Statement of the Problem
The Funeral Homes sector locally, which includes companies that design
memorials and prepare the departed for burial or cremation, has seen a
downturn in recent years. Because most deceased people are transported to
funeral homes, demand for the sector has remained relatively stable, Funeral
homes and funeral service providers saw an increase in demand by as much as
20 to 30 percent per month from the previous year at the start of the pandemic
last year, notes Marion Estocio, funeral manager at Christian J Funeral Homes,
insufficient man power which leads to the existing funeral service no longer
accommodate the client’s desired service especially the rising state of pandemic
arousing for more positive patient needed to cremate but the current funeral don’t
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cater such service, the very reason for us the proponents to establish the
proposed business.
The purpose of this feasibility study is to assess the viability of building a
funeral home in Bambang, Nueva Vizcaya.
The feasibility study primarily seeks answers to the following questions
about various elements of business operations.
F. Management Aspect
5. What is the form of ownership to be adopted?
6. Who will manage and who are the proponents of the business?
7. What are the different positions in the proposed organization and
what are their qualifications, duties and responsibilities and how
does the management personnel works and its policies and
programs?
8. What are the strength, weaknesses, opportunities and challenges
of the business? And what strategies to be implemented in terms of
its strategies formulation in order to manage them?
G. Marketing Aspect
5. Who are the target market/ customers and how is the market
segmentation?
6. How does the business analyse the demand or supply of the
business?
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7. What is the pricing and marketing strategy and program to be
implemented?
8. What are the factors affecting the trends in past and future supply?
H. Technical aspect
5. What is the main product/ service offered?
6. Where/ how can be the product to be gathered?
7. Where is the exact location of the business and how its plant layout
and structures look like?
8. What are the plans for utilities and waste disposal?
I. Financial aspect
5. What are the major accounting assumptions used in generating the
projected financial statements and accounting standards are
applicable to the business?
6. How much is the total projected capital investment?
7. How do the financial statements appear over a 1 year pre-
operating period and 3 year of the operating period?
8. What is the performance of the performance of the business in
terms of its financial analysis?
J. Socio Economic Aspect
3. What are the economic and environmental contribution of the
proposed business?
4. What are the societal benefits that the proposed business will
contribute?
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Significance of the Study
The study gives and serve the community by offering a high-quality
service while conducting lucrative business with them.
This section will provide a quick overview of the study's many implications.
To the client- The proponents believed that the customer would benefit from the
study since it was tailored to their needs and the product and services were
reasonably priced. They will benefit also in terms of lessening their burden of
their sudden loss by giving client comfort and guidance, satisfactorily make the
arrangements to honor the deceased according to the wishes and wants of the
bereaved family and honoring their cultural and religious traditions while following
to all legal norms and laws
To the proponents- The study's proponents have gained new skills and
information that they may apply in their chosen field. This research can enhance
their thinking on the realities of life, particularly as we move down the route of the
business world.
To the aspiring business establisher- the proposed study will provide a
knowledge bank containing useful information and instructions on how to carry
out key tasks, primary knowledge sources available on how to best harness and
leverage this data, and how to develop a knowledge strategy, program and
innovation for their business in order to deal with the effect of pandemic.
35
To the Government- that proposed study will provides accurate and timely
information on the behavior, needs, attitudes, opinions and motivations of a
population. Armed with this knowledge, businesses are able to develop products
and services to meet the desires of their customers and governments can tailor
policies and programs to the needs of citizens, business owners and not only
them but also the economy in maintaining its sustainability.
To the CBAA faculty- this study will provide information on establishing funeral
business that could be utilize by the faculty especially the College of Business
Administration and Accountancy (CBAA) faculty as part of discussion.
Location
The location of the main office of the KG’s Serenity Funeral Home would
be in the center of Bambang (along the highway at Barangay Banggot) and the
crematorium will be located at Barangay San Antonio North, Bambang wherein a
1-kilometer distance from different houses.
This location is indeed a great place to establish the main office of the
business. Larger potential client, easier to locate, increase exposure and such
are some of the reasons for us the proponents to launch the business in this
area. It also allows the business needs to easily provide the necessary materials
to use as it is at the center of Bambang where in stores and markets are
everywhere. Another factor to consider is the distance travel of providing
services, as there are lots of ways to for the transportation to pass by.
As for the location of crematorium, it is located at San Antonio North,
Bambang, wherein an estimation of more than 1-kilometer distance from different

36
houses and structures. The location is perfect for the crematorium because it is
an open are where people are safe and it cannot be disturbed by the smoke or
any odors that may be generated by operating the business.
Vision Statement
A premier and leading funeral service in Bambang, Nueva Vizcaya that
furnish great services to the community in order to alleviate the load of our
client's loss.
Mission Statement
To provide comfort and guidance to the customer by giving them high
quality yet affordable service, fulfilling their needs and wishes, and respecting
their cultural and religious traditions while adhering to all legal standards and
regulations.
Goals and Objectives of the Company/ Business

Goals are effective because they direct attention toward obtaining desired
outcomes. Profitability is one ideal consequence in business. Making sales and
properly managing expenses are both necessary for profitability. Employees
want to know what their bosses expect of them, and objectives give that
guidance.
1st year
• Hiring competent, honest, dedicated, customer-focused individuals that
are eager to contribute to the success of our company that will benefit not
only us the owner of the business but also the employee itself.
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• Advertisement on social media, distribution of fliers and posters at least
one time every week.
• More staff orientation and training will be provided annually for them to be
able to do their work efficiently and diligently.
• Provide different strategies in the field of technical aspect such as
providing new and innovated ideas and concept of services in order to
achieve the business goals such as being one of the leading funerals in
Bambang Nueva Vizcaya.
• Create a profile in a social media platform like Facebook, YouTube,
Instagram and twitter.
2nd year
• Annual examination of the operational cycle and flows.
• Control or reduce the product or service's flaws (in the event where
defective casket or urn jars and mistake service may arouse in the
ongoing operation).
• Prove the competitiveness of all the employees and how efficient its
services are through showing passion by the services offer.
• Maintaining the implemented strategies by delivering unique and
innovative service ideas and concepts to be able to satisfy the services
rendered to the client.
• Increase social media posting frequency to three times each week.
• Choose a charity to begin supporting.
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3rd year
• Yearly evaluation of the cycle and flows in the operation
• Increase its sales yearly by 10%
• Maintain in controlling or reducing the product or service’s flaws
• Search of another charity to support to in order for the business to be
recognize. Another way on promoting the business.
• Recruit new employees and laborers at least four employees (in the event
where the business expands)
• Purchasing additional machineries, equipment and supplies for the
continuity of the business
• Maintain satisfying clients according to the services they want.
Business Logo
Figure 1. Business Logo
The logo of the business is simple yet it is a very meaningful one. The
black color portrays the grief and sadness the relatives and friends feel when
39
their beloved one passed away while the color gold is for the excellence the
business wants to provide to its client. Color gold is also associated with love and
compassion, the business wants the customer feel. The Dove which indeed
symbolize peace or as a messenger and it appear in the symbolism of
Christianity. The hand that serves as wings of the dove symbolizes care and the
purple color symbolizes peace, pride, respect and spiritual goals. The sunrays
are a symbol for heaven and the laurel wreath is a symbol of eternal glory, honor,
success and triumph. The funeral business wants to glorified and honor the lives
of its customer’s deceased beloved one. The laurel wreath is also seen as a
symbol of peace, a victory that signals the end to a conflict.
Project/ Service Description
The proposed business project is all about establishing a funeral home
and services business that will serve the community by providing them a quality
service while making profitable transaction with them. It prepares bodies for
cremation, and provides burial and memorial depending on the wishes of the
family of the deceased. In order to help the family to cope with their loss, the
proposed business project will also offer space for memorial services for families
who do not have enough space in their area.
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CHAPTER 2
MANAGEMENT ASPECT
One of the most crucial aspects of starting a business is management.
Better management results in better productivity. It is known to be essential for
the overall development of an entity. Many business firms usually grow and
expand because of its management effectiveness.
Form of Ownership
This type of business offers several advantages, including the following:
1. Easier to form because only a contractual agreement between the
partners is needed.
2. Better business decisions can be made because “two heads are better
than one”.
3. More capital is available for the business.
4. There is a sharing of business risk and responsibility of running the
business.
5. Has a judicial personality separate and distinct from the partners.

6. This type of business organization is relatively lower extent of government
regulation.
Legal Requirements
KG’s Serenity Funeral Home shall be registered as partnership and will
comply with all the necessary requirements in order to make it legal and
operational.
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Table 1. Legal Responsibilities
Permit and Licenses Price
DTI Permit ₱ 1,000.00
Barangay Business Permit 100.00
Sanitary Inspection fee 2,500.00
Healthcare Certificate 1,200.00
Garbage Permit 3,700.00
Mayor’s Permit Fee 1,000.00
Business Plate 165.00
Capital Investment Tax 1,500.00
BIR Certificate 500.00
Total ₱ 11,665.00
Internal Organization
The proposed business project line of organizational structure. Authority
flows from the topmost executive to the subordinates as the lowest level in a
more or less straight line.
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Partner A Partner B
Manager
Crematory Mortuary
Embalmer Driver
Operator Cosmetologist
Service Service Service Service Service

Personnel Personnel Personnel Personnel Personnel
Figure 2. Organizational Chart
The owners of the proposed business are Filipinos. They agreed to make
a general partnership, where each partner is subject to unlimited liability for the
debts of the business. The partners agreed to contribute capital in the form of
cash amounting to ₱10,000,000.00 and will borrow money in the bank amounting
to ₱10,000,000.00 as an additional capital.
The following persons are the originators of the business and each
respective capital contributions are shown:
Table 2. Percentage of partners’ respective holdings
Type of partners
As to As to Capital Percentage
Names contribution
Liability Contribution
Macadangdang, General Capitalist ₱5,000,000.00 50%

Khaira Marie D.
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Sadorra, Gizelle General Capitalist ₱5,000,000.00 50%
Mae D.
Total ₱10,000,000.00 100%
Management Personnel
Hiring good employees is not only important, but essential to a business.
Employees are the heart and soul of a business, they are the mechanism that
makes a business run, they are the breath of life that enables a business to be
something more than an idea. A business cannot run unless someone is doing
work on it.
The “KG’s Serenity Funeral Home” will hire employees who meet all the
qualifications sought and who will perform the duties and responsibilities that was
assigned to them in order to reach the business goals and objective. They are
the ones who will perform the functions of the following positions:
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Table 3. No. of Employees and their Working Schedule
Position No. of Employees Working Schedule

Manager 1 Full time
Embalmer 2 On Call
Crematory Operator 2 On Call
Mortuary Cosmetologist 2 On Call
Driver 2 On Call
Service Personnel 5 On Call

Note: Workers have a fixed-hour
contracts
The following are the requirements, qualifications, as well as the duties
and responsibilities of the employees the KG’s Serenity Funeral Home aims to
have:
1) Manager
a. Job Specification
-Must be 25-35 years old.
-An Associate Degree in Funeral Service Education.
-Have multiple years of experience working as a funeral director or
mortician
-Must be aware of the Death Care Industry.
-Must be responsible in handling employees and budgets.
-Knows how to negotiate in business transactions.
-Hardworking and risk-taker.
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b. Functions and Responsibilities
-Perform a wide variety of duties, such as planning and allocating the
resources of the funeral home, managing staff, and handling marketing
and public relations.
-Provide information about funeral service options, products, and
merchandise.
-Arrange services that fit with the social or religious practices of those
involved.
- Help bereaved families with immediate legal, social, and emotional
concerns.
- Arrange the time and place of funeral
- File death certificates, obtain burial permits, and contact the cemetery.
-Oversee the progress of funeral services.
2) Embalmer
- Must be 25-35 years old (male or female).
- Must be a licensed Embalmer.

- Have 2-3 years of work experience in embalming.
- With pleasing personality.
- Responsible and hardworking.
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- Conform to laws of health and sanitation, and ensure that legal
requirements concerning embalming are met.
- Responsible for preparing the deceased for the wake by doing the
process of embalming.
3) Crematory Operator
- Must be 25-35 years old (male or female).
- Must be a licensed Cremator.
- Have 2-3 years of work experience in embalming.
- With pleasing personality.
-Responsible and hardworking.
-Ensure the body is treated with respect, correctly labeled and placed
into the crematory machine.
4) Mortuary Cosmetologist
-Must be 25-35 years old.
-Shall possess a cosmetology license.
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-Have 2-3 years of work experience being a mortuary
cosmetologist.
-Responsible at work and has a pleasing personality.
- Styles hair and prepares face and hands of embalmed bodies for burial.
- Manicures nails using files and nail polish, and performs other
grooming tasks, such as arching and plucking eyebrows and removing
facial hair, using depilatory cream and tweezers.
- Shampoos, waves, presses, curls, brushes, and combs hair, and applies
cosmetics on face to restore natural appearance, following photograph of
deceased, or verbal or written description obtained from family.
5) Driver
-Male, 23-45 years old.
-At least High School Graduate.
-Had a past working experience as a driver for at least two (2) years.
-Shall possess a professional driver’s license.
-Responsible at work and has a pleasing personality.
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- Transporting the corpse from the hospital to the funeral home, then to
the house or place where the family wants to undertake the wake, and
finally to the site of burial.
6) Service Personnel
-Must be a male, 20-30 years old.
-At least High School Graduate.
-Responsible and hardworking at work, flexible and has a pleasing
personality.
- Helping the driver to transport the deceased body from the hospital to
the funeral home, then to the house where the family wants to undertake
the wake, and lastly to the place of burial.
- Assisting the needs of the family of the deceased person in what they
need from the business.
- Responsible for making sure that the facility and equipment are clean
and presentable.
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Labor
A) Skills Required for Funeral Service Workers
a) Business skills- Knowledge of financial statements and the ability to run a
funeral home efficiently and profitably are important for funeral directors and
managers.
b) Compassion- Death is a delicate and emotional matter. Funeral service
workers must be able to treat clients with care and sympathy in their time of loss.
c) Interpersonal skills- Funeral service workers should have good interpersonal
skills. When speaking with families, for instance, they must be tactful and able to
explain and discuss all matters about services provided.
d) Time-management skills- Funeral service workers must be able to handle
numerous tasks for multiple customers, often over a short timeframe.
B) Number Required for Each Skill
Skilled workers are a valuable asset to any company since they play an
important part in building a company's reputation and long-term success. Every
employee must have all of the abilities necessary to succeed in the workplace in
order to do everyday responsibilities on behalf of the business for which they
work. All of these abilities can help them develop an annual strategy, mediate a
colleague issue, or stay calm while finishing task with a tight deadline. In other
words, by possessing all of the aforementioned abilities, individuals may have a
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significant effect in the workplace. This also includes business owners/
proponents.
C) Sources of Labor Force for Each Type of Skill
KG’s Serenity Funeral Homes use the applicant population which refers to
the people who are applying for a particular job that suits their expertise and
required skills. Recruiters or us the proponents look first at the labor market and
then look next for individuals who meet the skills and qualifications set for a
particular job. The recruitment itself takes place.
D) Recruitment
The proponents are aware that when recruiting for a funeral home, the aim
should be to look for people who can handle grieving and bereaved people, not
just people who are looking for a job in able for them to pay their bills. We will
only recruit people with good customers’ service skills, people with compassion,
people who empathize, who love this line of business, and people who don’t have
any problem handling dead bodies. To sum it up, the proposed business project
will acquire employees that has the right mindset to help the business achieve its
goals and objectives in record time.
And for the recruitment program, the Funeral Services Industry is a small
business dedicated to planning and carrying out funerals in accordance with the
requests of its customers. Because many businesses are family-owned, it is a
challenging industry to find job in. Based on the demands and responsibilities
associated with the position(s) for Manager, Embalmer, Crematory operator,
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Driver and Service personnel, we plan to recruit candidates who meet the
above requirements.
To find and reach out to candidates, we plan to use the following methods;
• Advertising job posting on social media platforms and online job boards
• Hosting job opening on internal and external company websites
• Attending the community's monthly job fair
• Reviewing existing talent pool in the applicant tracking system
To evaluate potential candidates, we plan to use the following methods;
• Initial screening interview
• In-person interview
• Panel interview
• Professional references check
• Background check
E) Training Program
It is very important that all employees have enough knowledge about
funeral services so before starting the operation of the business, there will be a
labor training program. The Funeral Service Training Program, a free training for
all employees in order to have a better idea about the process and so that they
can be better prepared for things that matter about the business operations.
There will be 2 weeks training about how to handle the deceased
(embalming, cremation, cosmetology). It also tackles about popular course topics
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include embalming, living funerals, managing professional stress and the Funeral
Trade Commission (FTC) Funeral Rule.
Compensation and Benefits
All the employees of the project feasibility study are on call except for the
manager who works full time. Manager has a starting salary of 25,000.00 per
month, Embalmer with 15,000.00, Crematory Operator with 15,000.00, Mortuary
Cosmetologist with 15,000.00, Driver with 12,000.00 and a Service Personnel
with 10,000.000 starting monthly salary. Their net monthly salaries will be given
every 15th and 30th day of the month.
When businesses offer a competitive benefits package, they attract top
talent, offer current employees a better quality of life, and develop mutually
beneficial relationships with workers. It shall be the duty of every employer to
furnish his employees in any locality with free medical and dental care. Happier
and more secure employees are more productive.
While good pay is vital, so are decent benefits. Employees aren't the only
ones who want benefits. They can help you grow your company. Benefits can
boost employee retention, attention and productivity, attendance, and
recruitment. When you offer employee benefits, your employees are more likely
to be loyal to your business. When employees are more loyal, they are more
likely to continue working for you. Starting a benefits program or adding to your
current one can convince employees to stay. KG’s funeral home offers benefits
such as transportation and uniform allowances.
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SWOT Analysis
The proponents of KG’s Serenity Funeral business are fully aware that
they are coming into an industry that can be highly competitive which is why they
have decided to put attention to the SWOT analysis for the organization. Once
they are able to identify the strength, weakness, threats and the opportunity that
is available, they will be able to come up with good business strategies that will
help to achieve all the business goals and objectives.
Table 4. Strengths, Weaknesses, Opportunities, Threats Analysis
Internal Analysis External Analysis

Strengths Opportunities
3. Less expensive funeral 1. Create new concept not only

services focusing on the normal way of
4. Reliable labors/ workers mourning but also offer with
5. Only funeral who provides new and innovated ideas and
cremation in Bambang concept.
6. Compassionate staffs 5. Latest equipment, caskets and
7. Employee hiring through urn jars
professionalism with a license 6. Develop relationship with each
other
7. Expansion of business
Weaknesses Threats
8. Ongoing operating 1. Competitor as they are

expenses can be rather high considered as the old funeral
9. Laborers unfamiliar to each and as they have lots of
other experience
10. Ravishment in a sense of 2. Funding may trigger the
resulting to assault or rape business to close if there is not
to the deceased one enough fund while doing the
11. Insufficient financial daily operation
resources compared to 3. Increase in price inputs can
existing and leading funeral cause upward pricing
home 4. Global economic downturn
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12. Not well known caused by a loss of business
13. Attracting client and consumer confidence
8. Advertising cost 8. Unfavorable government
policies
Strategy Formulation
The following are the strategic formulation on how to maintain the strength
and overcome all the weaknesses of the proposed business, and on how to
absorb all the opportunities given and on what strategies to protect the business
from various threats.
• Strengths- Opportunities. Use the internal strengths to take advantage
of opportunities.
• Strengths - Threats. To reduce threats, play with your strengths.
• Weaknesses- Opportunities. Taking advantage of opportunities can help
you improve your weaknesses.
• Weaknesses - Threats. To avoid threats, work to eliminate weaknesses.
Table 5. SWOT Matrix

Internal strengths: Internal weaknesses:
1. Less expensive 1. New open business
funeral services 2. Not well known
2. Reliable and 3. Laborers unfamiliar
compassionate to each other
staffs. 4. Ravishment in a
3. Latest equipment, sense of resulting to
caskets and urn jars assault or rape to
4. Only funeral who the deceased one
provides cremation in
Bambang
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External SO: Strategies WO: Strategies
opportunities: 1. Because of less 1. Attracting
1. Create new expensive services, it customers/ client by
concept can attract client/ advertising or any
2. Develop customers. market program.
relationship 2. Reliable and 2. Staff develop good
with each compassionate relationship to each
other staffs may develop other
a good relationship 3. Bereaved family
3. Expansion
toward the can choose who
of business
customers for them they want to treat or
to gain trust and embalm their
assurance. deceased one so
3. Having the latest therefore, it will
equipment, caskets serve as a strategy
and urns and for that will lead to
being the only funeral business expansion
who provide 4. By giving
cremation, it will make qualifications of
the business to hiring employees
expand its operation can make the client
and branches. feel at ease while
4. Hiring professional waiting for the
worker that wake.
corresponds the
client’s gender when
it comes to
embalming can avoid
ravishment
External threats ST: Strategies WT: Strategies

1. Competitors 1. Meet competition 1. As a new open
with new and business being
innovated ideas and unique and creative
concept. is somewhat makes
the customer to
continue believing in
your company. And
setting apart
yourself from the
competitors will
make your business
successful.
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Company’s Policy and Program
A. Operational Policy
a. Hours of operation
- Monday- Friday 8:00 am onwards
- Saturday 9:00 am onwards
- Sunday 1:00 pm onwards
b. Customer related
- A quality materials and services must be ensured to the customers.
- The customer’s preferences and best interest must be aptly followed by the
employees.
-Employees must deal with the customers with respect.
c. Employee- related
- The manager must be aware of all transactions.
- Employees must be well informed of their obligations and duties.
- Employees should be aware of their legal obligations to offer a safe working
environment and manner of work.
-When doing certain tasks or job activities, personnel should guarantee their
safety.
- Any grievances, requests, or ideas should be addressed to the Manager.
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d. Attendance
-Every employee must use the clock to identify their time in and time out
provided by the company for attendance and time keeping
-All employees must report for work in time required by the management
to observe regular working hours as stated in there and conditions
contract.
- Punctuality/ tardiness-delay of work due to tardiness of employee will be
given a memo by the manager.
e. Working time
- All employees should report 10 minutes before their duties.
- During working hours, all employees required to be on their assigned
posts
- All employees/ workers will be given break from morning and afternoon
break.
B. Customer Policy
a. You need to understand what the members of your family want.
b. You are obliged to fully take responsibility in whatever decisions you make.
c. Consumers have the right (with some exceptions) to choose the funeral
goods and services they want.
d. You have the right to pay only for those you select, whether you are making
arrangements when a death occurs or in advance.
e. Get price information on the telephone.

58
f. See a written casket price list before you see the actual caskets.
g. See a written outer burial container price list.
h. Receive a written statement after you decide what you want, and before you
pay.
i. Use an “alternative container” instead of a casket for cremation.
C. Human Resource Policy

a. Recruitment and selection policy – To procure suitably educated and
efficient personnel by offering those tempting wages, good working conditions,
safety and security, and better future prospects. Providing new employees with a
formal orientation session where they are fully aware of the company, its
philosophy and mission
b. Training and development policy – To make available all possible facilities
for the training and development of employees to enable them to do their job
efficiently and to prepare them-selves for future promotions; to take effective
steps including training and development pro-grammes to equip the employees
in the latest techniques of production, management and so on; to get the
performance appraisal done; and to provide adequate opportunities and facilities
for the development of employees.
c. Job evaluation, wage and incentive policies – To determine reasonably
good wage rates and dearness allowance, and to work out incentive plans for
workers after undertaking job evaluation and other necessary steps and also
keeping in view the prevalent wage rates for similar jobs in other industries.
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d. Labor welfare policy – To improve industrial relations by evolving a suitable
machinery for the settlement of disputes; to encourage mutual negotiations; to
prepare and execute labor welfare program. Strategy for designing the tool to
ensure that it’s suitable for all users was a highly important. The visual interface
required high emphasis on human factors to provide a useful, well understood
tool and/or pamphlet to all customers. Colors, spacing, layout and format were all
considered during the design portion of this project. If the customer can’t read
and understand how to use the product appropriately, the creator has essentially
failed. After researching color proper color schemes and page formatting, the tool
has distinct appearance to abide by all major aspects of human factors.
D. Marketing Policy
a. Marketing through after care- Aftercare is the easiest place to implement a
more cost-effective funeral home marketing strategy. You’ve already served
these families, so you don’t have any initial investment in lead generation or
fostering brand awareness. Plus, satisfied customers serve as compelling brand
ambassadors.
b. Marketing through sponsorship- You're probably familiar with basic
sponsorship opportunities. Your brand appears on the back of the jerseys, in the
game-day programs, or on a sponsorship banner because you donated to the
local booster club. Although this form of funeral home marketing is beneficial to
your community, it may not be the most cost-effective use of your resources.
c. Marketing through fundraising- Hosting fundraising events in your funeral
home raises awareness of your company's charitable goals while also showing
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your facilities and skills. A discreet, cost-effective strategy to demonstrate your
ability to arrange end-of-life services is to exhibit your ability to host fundraising
banquets and receptions
d. Marketing through education- As funeral directors, you have a responsibility
to teach your community about the importance of life, death, and funeral service.
Consider contacting your local school board to see if there are any ways you can
help their pupils. Make a list of discussion points for parents to utilize when
talking to their children about death and dying. Teachers should encourage
pupils to write about their personal grieving experiences. You should have a
unique opportunity to demonstrate your company's contribution to your
community. The greatest investment with these services is time, not money, and
they offer an effective way to tell your story while also getting to know members
of your community.
e. Marketing through social media- social media is essentially marketing for all
other marketing. When you engage in funeral home marketing in and around
your community, you can double the impact by posting your efforts on social
media. Consider how you may use your marketing to generate content for social
media. Then make a commitment to posting on a regular basis and engaging
with your audience.
E. Cash Management Program
a. Cash on hand that can support the everyday operation of the business will
be handle by the manager.
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b. Invest in assets- Invest in the share market, or through managed or passive
funds.
c. Invest in business- Reinvesting surplus cash into business will help it grow.
There are ways to do this such us investing in better system, new materials, or
research. Or by expand the business through establishing another branch.
d. Employee benefits- Paying a dividend to self is another way of moving
surplus cash out of the business, and to boost staff morale by giving employees
incentives and bonus.
e. Excess money will be deposited in the bank to generate income such as
interest.
KG’s serenity will have a ₱50,000.00 minimum (with the approval of
Commission on Audit) considered as the business petty cash fund for paying
minor expenses such as office supplies, minor repairs of equipment, or employee
reimbursements (out to pocket expenses, food, transportation expense and such)
to be handle by the company’s manager.
Cash collection is further recognized when the business acquires or
collect the payment invoice due immediately in the form of rendering service and
offering products. This will be probably done by invoicing promptly, contacting the
client before due date and such. Cash collection of KG’s Funeral Home involves
expediting collections by reducing the lag between the time customers pay their
bills and the time the checks are collected. In contrast, the primary objective of
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the business when it comes to disbursement is to slow payments so that the firm
can keep the funds invested or in the bank as long as possible.
F. Receivable Management Program
It is obvious that receivable management will help business owners keep
their cash inflow steady. Management of receivables refers to planning and
controlling of debt owed to the customer on account of credit sales. In simple
words, the successful closure of your order to sales is determined only when you
convert your sales into cash. KG’s serenity funeral homes arranged the operation
through a down payment upon admission to the funeral. Afterwards, a full
payment will be collected before the deceased will be buried in order for the
funeral to avoid such a long-term receivable and an advantage to collect a little
easier. But as the saying goes by, “pag may business ka, may mangungutang”
(when there is a business, there is a borrower). For those bad debts considered
as uncollectible, will be using the write-off method. But KGs also has an
alternative solution to these circumstances, such as offering a minimum 5%
discount to the client’s bill and also a chance to pay their debt using the
installment basis until the client’s debt will be finally settled. Because losing
someone dearest to you is the hardest challenge you’ll be facing, as to respect
the sudden loss of our client applying our professional skill is one way to help
them, by giving them time to fulfill their obligation, us as we also in return, give
them our sincerest sympathy with extension. Managing accounts receivables
efficiently will benefit the business in several ways. The most important being the
increased cash inflow by faster realization of sales to cash. It also helps you to
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build a better relationship with your customer by not having the discrepancies in
pending bills and mitigates the risk of bad debts.
G. Inventory Management Program
Inventory control may make or ruin a company. On a balance sheet,
inventory is frequently the largest item in the current assets category. Inventory
problems can lead to business losses and even collapse. On the other side,
effective supply chain management may help a company grow. Merchandise
management is about striking a balance between the amount of inventory coming
in and the amount of inventory leaving. It manages the time and expenses of
non-capitalized assets and inventory, allowing a company to achieve maximum
profit.
The proponents of the KG’s Serenity Funeral Home agreed to use the
FIFO (first in- first out) method. FIFO follows the natural flow of inventory oldest
products are sold first, with accounting going by those costs first. This method will
help to determine which product needs the most stock and when is the time that
will going to purchase. This technique will aid us to avoid consequence such as
damages to caskets.
If we order when you still have a lot of stock on hand, it will lead to extra
stock piling up, which will increase our holding costs. If we order when we have
zero stock on hand, we’ll be unable to make sales for as long as it takes to
receive the order. By this, we’ll consider the following instances:
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• Lead time in the sense that the business will order the supply
ahead of the time to replenish the inventory in order to avoid delay.
• Safety stock an additional quantity of our product that is kept in the
warehouse to avoid running out of stock. It’ll acts as a buffer
against demand changes
• Daily average usage, this will help us to identify the quantity of
product to be purchased. A basis to track the inventory losses in a
daily operation. If vendor takes to supply the items, the more sales
we’ll be losing. Setting a reorder point will help us optimize our
inventory, replenish our stock of individual items at the right time,
and meet our market demand without going out of stock.
H. Exit Strategy
If the proposed business is need to dissolve or discontinue the operation
when a time that more than three consecutive months eventually come no longer
makes practical or financial sense, aren’t making end meets and such. If a
business is going into debt with no hope on the horizon, dissolution may be the
most prudent course of action. Dissolving a firm is never a pleasant experience,
but it's always a better option than waiting for things to improve as the expenses
pile up.
KG’s Serenity Funeral Home may seek the following steps;
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First, discuss why boosting value post the owner's exit begins with a
process of identifying the owner's business and personal aims and objectives, as
well as determining the appropriate client type.
Second, finding the perfect client focuses on viewing the business through
the perspective of possible clients and client types, as well as understanding how
various objectives and value drivers align with the client's personal and financial
aspirations.
Third, preparing a firm for sale, recommends certain methods to consider
as well as dangers to avoid when planning a business sale.
Fourth, the transaction process examines the steps involved in moving
from negotiation to close, as well as how to avoid common mistakes.
Fifth and final exit, planning for life after the deal covers how to protect and
transmit the money created by your business's departure.
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CHAPTER 3
MARKETING ASPECT
Marketing aspect is a system of business activities designed to plan, price
promote and distribute satisfying goods or services to present and personal
customers. This aspect includes the following topics: demand, supply, prices,
marketing programs and the projected sales quantity.
Marketing aspect serves as the basis of the financial section through the
projected demand. There can be no discussion of profitably or of the other
aspects of the study; if in the first place, there is no demand or market. Every
business is practically aspiring for productivity but practically in order to last in the
business world the first thig to take into consideration is the target market. The
customers will be the key factor to achieve the objectives of the organization.
Demand Analysis
It is very essential for a business to know the demand of its product or
service in order to provide the customer’s needs and wants. Knowing the
demand will help a business to determine the trend of their product or service.
Analyzing demand thoroughly will give knowledge to a firm on what will they
provide to the customers.
The following table shows the summary of survey used to project the
demand. The data being gathered at Bambang were responded by one member
of each household considering its buying power. The total respondents are 102.
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Table 6. Summary of Survey
Affiliation in the Family Father/Hu Mother/ Son/Dau Percent

sband Wife ghter(eld Total age
est or
not)
Questi Yes 22 48 26 96 94%

on no.
1 No 0 2 4 6 6%
Burial
10 31 22 63 66%
Questi
on no. Cremation 12 17 4 33 34%
2 Other “Hukay o baon na lang agad”(Just bury it right away)
Questi If Burial:
on no.
3 Package1a 0 0 0 0 0%
Package2a 0 0 2 2 3%
C OMS Stucco 0 0 0 0 0%
A
OMS 0 0 0 0 0%
S
Plainhalf
K
glass
E
T OMS Plain- 0 0 2 2 100%
full glass
Senior 0 0 0 0 0%
wooden
Metal Casket 0 0 0 0 0%
Package3a 10 26 11 47 75%
C OMS Stucco 5 10 9 24 51%

A
S OMS 3 12 2 17 36%
K Plainhalf
E glass
T OMS Plain- 1 3 0 4 9%
full glass
Senior 0 0 0 0 0%
wooden
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Package4a 0 2 10 12 19%

A
S OMS 0 2 6 8 67%
K Plainhalf
E glass
T OMS Plain- 0 0 0 0 0%
full glass
Senior 0 0 0 0 0%
wooden
Package5a 0 2 0 2 3%
A
OMS 0 0 0 0 0%
S
Plainhalf
K
glass
E
T OMS Plain- 0 0 0 0 0%
full glass
Senior 0 0 0 0 0%
wooden
If Cremation:
Package1b 0 0 0 0 0%
U Metal 0 0 0 0 0%
R
N Wooden 0 0 0 0 0%
Marble 0 1 0 1 100%
Package3b 12 16 4 32 97%
U Metal 4 4 0 8 25%
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R Wooden 4 4 3 11 34%
N
Marble 4 9 0 13 41%
U Metal 0 0 0 0 0%
R
N Wooden 0 0 0 0 0%
Marble 0 0 0 0 0%
Questi (A)Chapel 1 8 7 16 17%

on no.
4
(B)House 21 40 19 80 83%
*Computation:
% for question no.1= Total no. of Yes or No/ Total no. of respondents
% for question no.2= Total burial or cremation/ Total no. of Yes
% for question no.3= Total burial per packages/ Total no. of burial (question 2)
= Total # per casket/ Total burial per packages
= Total cremation packages/ Total no. of cremation (question 2)
= Total # per urn/ Total cremation per packages
% for question no.4= Total A or B/ Total no. of Yes
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A. Consumption for the Past Four (4) Years
The proposed business project used the weighted average method

to compute for the demand.
Table 7. Number of Clients
Computation for the Percentage

Year No. of Client year to year increase
and decrease
2018 576 - -
2019 660 (660-576)/576 15%
2020 780 (780-660)/660 18%
2021 900 (900-780)/780 15%
Total 48%
48%/3= 16%
See note below Table 13.1:
Table 8. Number of Service availed
No. of Service availed Computation for the

Year (Burial and/or Chapel year to year increase Percentage
service) and decrease
2018 576 - -
2019 660 (660-576)/576 15%
2020 780 (780-660)/660 18%
2021 900 (900-780)/780 15%
Total 48%
48%/3= 16%
Table 9. Demand for Casket Products (OMS Stucco)
Computation for the

Year Quantity year to year increase Percentage
and decrease
2018 323 - -
2019 370 (370-323)/323 15%
71
2020 406 (406-370)/370 10%
2021 468 (468-406)/406 15%
Total 40%
40%/3= 13.33%
*Computation
:
2018= (576*80%)*70%
2019= (660*80%)*70%
2020= (780*65%)*80%
2021= (900*65%)*80%
See note below:
Table 10. Demand for Casket Products (OMS Plain- half glass)
Computation for the

and decrease
2018 46 - -
2019 53 (53-46)/46 15%
2020 51 (51-53)/53 -4%
2021 59 (59-51)/51 16%
27%
27%/3= 9%
*Computation:
2018= (576*80%)*10%
2019= (660*80%)*10%
2020= (780*65%)*10%
2021= (900*65%)*10%
See note below:
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Table 11. Demand for Casket Products (OMS Plain- full glass)
Computation for the

and decrease
2018 46 - -
2019 53 (53-46)/46 15%
2020 25 (25-53)/53 -53%
2021 29 (29-25)/25 16%
Total -22%
-22%/3= -7.33%
*Computation
:
2018= (576*80%)*10%
2019= (660*80%)*10%
2020= (780*65%)*5%
2021= (900*65%)*5%
See note below:
Table 12. Demand for Casket Products (Senior Wooden)
Computation for the

and decrease
2018 23 - -
2019 26 (26-23)/23 13%
2020 10 (10-26)/26 -62%
2021 12 (12-10)/10 20%
Total -29%
-29%/3= -9.67%
*Computation
:
2018= (576*80%)*5%
2019= (660*80%)*5%
2020= (780*65%)*2%
2021= (900*65%) *2%
See note below:
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Table 13. Demand for Casket Products (Metal Casket)
Computation for the

and decrease
2018 23 - -
2019 26 (26-23)/23 13%
2020 15 (15-26)/26 -42%
2021 18 (18-15)/15 20%
Total -9%
-9%/3= -3%
*Computation:
2018= (576*80%)*5%
2019= (660*80%)*5%
2020= (780*65%)*3%
2021= (900*65%)*3%
See note below:
Note:
Table 13.1. Estimated no. of Client

Year 2018 2019 2020 2021
30 40 50
70
40 50 60
Estimated no. 50 60 70
of client 70 70 80 80
(30+40+50+70)/4 (40+50+60+70)/4 (50+60+70+80)/4 (70+80)/2
Per service 48 55 65 75
Per year 576 660 780 900
Table 13.2. Estimation for Product

Year Casket volume % for OMS Stucco
(2018-2019) =80% availed burial services OMS stucco= 70%
=20% availed chapel services OMS Plain-half glass= 10%
OMS Plain-full glass= 10%
Senior wooden= 5%
Metal casket= 5%
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(2020-2021) =60% availed burial services OMS stucco= 80%
=30% availed transportation services OMS Plain-half glass= 10%
(COVID patient-25% for cremation& OMS Plain-full glass= 5%
5% for with casket) Senior wooden= 2%
=10% availed chapel services Metal casket= 3%
B. Projected Consumption for the Next Four (4) Years
Table 14. Projected Demand for client
Year No. of Client Computation Demand

2022 900 (900* 1.16)/2 522
(from 2021)
2023 1,044 (1,044* 1.16)/2 606
(from 2022)
2024 1,211 (1,211*1.16)/2 703
(from 2023)
2025 1,405 (1,405*1.16)/2 815
(from 2024)
Table 15. Projected Demand for services (Burial and/or Chapel service)
Year No. of Service availed Computation Demand

2022 900 (900* 1.16)/2 522
(from 2021)
2023 1,044 (1,044* 1.16)/2 606
(from 2022)
2024 1,211 (1,211*1.16)/2 703
(from 2023)
2025 1,405 (1,405*1.16)/2 815
(from 2024)
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Table 16. Projected Demand for services (Cremation service)
Computation for the No. of Service

Year availed Demand
2022 [(13,200*94%)*33%] *10% 409
2023 409*1.05 429
2024 429*1. 05 450
2025 450*1.05 473
Note: Total no. of household in Bambang= 13,200
Percentage for the total answered Yes= 94%
Percentage for the cremation= 33%
Estimated percentage for cremation service availed=10%
Estimated increase of demand every year = 5%
Table 17. Projected Demand for Casket Products (OMS Stucco)
Computation for the year to Percentage

Year Quantity year increase and
decrease
2022 150 - -
2023 200 (200-150)/150 33%
2024 250 (250-200)/200 25%
2025 300 (300-250)/250 20%
Table 18. Projected Demand for Casket Products (OMS Plain- half glass)
Computation for the year to

Year Quantity year increase and decrease Demand
2022 10 - -
2023 13 (13-10)/10 30%
2024 15 (15-13)/13 15%
2025 18 (18-15)/15 20%
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Table 19. Projected Demand for Casket Products (OMS Plain- full glass)

2022 15 - -
2023 20 (20-15)/15 33%
2024 25 (25-20)/20 25%
2025 30 (30-25)/25 20%
Table 20. Projected Demand for Casket Products (Senior wooden)

2022 7 - -
2023 10 (10-7)/7 43%
2024 13 (13-10)/10 30%
2025 16 (16-13)/13 23%
Table 21. Projected Demand for Casket Products (Metal caskets)
Computation for the year-to-

2022 10 - -
2023 15 (15-10)/10 50%
2024 20 (20-15)/15 33%
2025 25 (25-20)/20 25%
Table 22. Projected Demand for cremation urn jar (Metal)

2022 10 - -
2023 15 (15-10)/10 50%
2024 20 (20-15)/15 33%
2025 25 (25-20)/20 25%
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Table 23. Projected Demand for cremation urn jar (Wooden)

2022 20 - -
2023 23 (23-20)/20 15%
2024 25 (25-23)/23 9%
2025 27 (27-25)/25 8%
Table 24. Projected Demand for cremation urn jar (Marble)

2022 20 - -
2023 25 (25-20)/20 25%
2024 30 (30-25)/25 20%
2025 35 (35-30)/30 17%
Supply Analysis
A. Supply of Service for the Past Four (4) Years
The supply of services within the past 4 years (2018-2021) of Christian J
funeral home was indeed a successful one. As stated in the interview, it was
them who fulfill all the demands of their clients including burial and chapel
services.
Table 25. Number of Service availed
Year No. of Service availed Computation Percentage
2018 480 - -
2019 504 (504-480)/480 5%
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2020 554 (554-504)/504 10%
2021 637 (637-554)/554 15%
B. Supply of Products for the Past (4) Years
Table 26. Supply of OMS Stucco

Year Quantity year increase and decrease Percentage
2018 350 - -
2019 400 (400-3500/350 14%
2020 430 (430-400)/400 8%
2021 500 (500-430)/430 16%
Total 38%
Table 27. Supply of OMS Plain- Half glass

2018 55 - -
2019 65 (65-55)/55 18%
2020 60 (65-60)/65 8%
2021 70 (70-60)/60 17%
Total 43%
Table 28. Supply of OMS- full glass
Computation for the year-to

2018 55 - -
2019 60 (60-55)/55 9%
2020 30 (30-60)/60 -50%
2021 35 (35-30)/30 17%
Total -24%
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Table 29. Supply of Senior wooden

2018 30 - -
2019 35 (35-30)/30 17%
2020 15 (15-35)/35 -57%
2021 20 (20-15)/15 33%
Total -23%
Table 30. Supply of Metal casket

2018 30 - -
2019 35 (35-30)/35 14%
2020 20 (20-35)/35 -43%
2021 25 (25-20)/20 25%
Total -4%
C. Projected Supply of Service for the Next Four (4) Years
The projected supply of services of KG’s Serenity Funeral Home within 4
years (2022-2025) can supply all the demand for burial, cremation and chapel
services that the client wants to avail.
Table 31. Number of Service availed (burial, cremation and chapel services)
Year No. of Service availed Computation Percentage

2022 637 - -
2023 669 (669-637)/637 5%
2024 703 (703-669)/669 5%
2025 738 (738-703)/703 5%
D. Projected Supply of Product for the Next Four (4) Years
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Table 32. Projected Supply for Casket Products (OMS Stucco)
Computation for the year-to- Percentage

Year Quantity year increase and decrease
2022 170 - -
2023 230 (230-170)/170 35%
2024 280 (2800-230)/230 22%
2025 320 (320-280)/280 14%
Table 33. Projected Supply for Casket Products (OMS Plain- half glass)

2022 13 - -
2023 15 (15-13)/13 15%
2024 17 (17-15)/15 13%
2025 23 (23-17)/17 35%
Table 34. Projected Supply for Casket Products (OMS Plain- full glass)

2022 20 - -
2023 25 (25-20)/20 25%
2024 30 (30-25)/25 20%
2025 35 (35-30)/30 17%
Table 35. Projected Supply for Casket Products (Senior wooden)

2022 15 - -
2023 20 (20-15)/15 33%
2024 25 (25-20)/20 25%
2025 30 (30-25)/25 20%
Table 36. Projected Supply for Casket Products (Metal caskets)
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2022 18 - -
2023 25 (25-18)/18 39%
2024 30 (30-25)/25 20%
2025 35 (35-30)/30 17%
Table 37. Projected Supply for cremation urn jar (Metal)

2022 18 - -
2023 19 (19-18)/18 5%
2024 20 (20-19)/19 5%
2025 21 (21-20)/20 5%
Table 38. Projected Supply for cremation urn jar (Wooden)

2022 13 - -
2023 14 (14-13)/13 5%
2024 15 (15-14)/14 5%
2025 16 (16-15)/15 5%
Table 39. Projected Supply for Casket Products (Marble)

2022 25 - -
2023 26 (26-25)/25 5%
2024 27 (27-26)/26 5%
2025 28 (28-27)/27 5%
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E. Factors Affecting Trends in Past and Future Supply
1. The price of a product or service is the most essential element in
determining its availability. The price of a commodity and its supply are, in
general, inextricably linked. It indicates that when the price of a product or
service grows, so does the amount available, and vice versa. It happens
because there are more opportunities to profit at higher pricing. It
encourages the company to increase the number of items available for
purchase in the market.
2. Because resources have many uses, the amount provided of a commodity
is influenced by the pricing of other commodities as well. In comparison to
the supplied product, an increase in the price of other commodities makes
them more lucrative. As a result, the company diverts its limited resources
away from producing the provided item and toward producing other
commodities. Especially in terms of the medicines and chemical that can
be use during the operation.
3. Government policy- Tax increases boost the cost of manufacturing and, as
a result, restrict supply owing to a reduced profit margin. Tax breaks and
subsidies, on the other hand, boost supply by making it more
advantageous for businesses to offer commodities.
4. In general, a commodity's supply grows exclusively at higher prices
because it achieves the profit maximization goal. With the shift in the
market, some companies are eager to supply more even at rates that do
83
not maximize their earnings. The goal of such businesses is to expand
their market share and improve their status and reputation.
5. Fortuitous event is also one of the factors that can affect the timely
delivery of supply. Recently, however, due to COVID-19 and its
consequences, every jurisdiction has seen interruptions or delays to
contracts, or contracts being rendered directly impossible to perform.
Target Market (Customer Profile)
We are not rejecting folks who do not meet our requirements by focusing
on a certain market. Target marketing, on the other hand, allows us to focus our
marketing budget and brand message on a certain market that is more likely to
trust us than others. This is a lot more cost-effective, efficient, and successful
method of reaching out to new clients and generating leads. The target
customers or client of KG’s Serenity Funeral Homes would be those who are
aging 60 and above, head of the families or those who have the capability to
finance the desired services. Also, other residents other than Bambang like
Aritao, Dupax del (Norte and Sur).
Market Segmentation
Market segments help companies optimize their products and services to
suit the needs of a given segment. The industry has been split into four
generations above the age of 30, which make up the active decision-making
market. The GI Generation (age 79 or older as of 2003), the Silent Generation
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(age 58 to 78), the Baby Boomers (age 39-57), and the fraction of Generation X
(age 23-38) that is above 30 are the four generations.
The market is divided according to those who make the purchasing
decisions regarding funerals. The market segments for the Center are divided by
the generations of decision-makers over age 30.
1. The GI Generation (born 1901-1924) This generation is age 79 or older as
of 2003. This is the most active market. Its mortality rate is about 12
percent per year but it makes up only 3.9 percent. Because the rate of
dementia is high among this group, if funeral arrangements haven’t been
pre-arranged, it’s likely their Baby Boomer children are making the
arrangements.
2. The Silent Generation (born 1925-1945). This is the age segment probably
most marketed by existing funeral homes. It’s mortality rate is 2 percent
per year, and it’s the generation that generally has the most money. It has
been called the Silent Generation because it was sandwiched between the
heroic GI Generation that fought World War II (now sometimes called “The
Greatest Generation,” and the explosive Baby Boom Generation (also
called the “Me Generation”). Many of the Silent Generation have been
strongly influenced by the cultural revolution of the Baby Boom
Generation. Widows are 67 percent of surviving spouses in this age group
because their husbands generally die first. This relatively wealthy
generation has always been financially conservative, but at this point, is
more willing to splurge. It is currently driving the high-end motorhome
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market. This generation is 58 to 78 as of 2003 and composes 15.9 percent
of the local population.
3. Boomers (The post-World War II “baby boom generation” born 1946
through 1964.) Members of this generation are increasingly involved in
funeral decisions as their parents, spouses or children die. This age cohort
is currently age 39-57, as of 2003, and comprises 27.2 percent and over
half of the demographic that makes funeral decisions. This is nearly twice
the number of the Silent Generation cohort. Its mortality rate is currently
only 0.3 percent, but is poised to grow rapidly over the next 35 years. It
also makes many of the decisions for older and younger cohorts.
4. Generation X (1965-1980) This is the youngest cohort to make funeral
decisions, with only members of this generation age 30 or older included
as a market segment. Generation X members over the age of 30 comprise
only 7.9 percent, its mortality rate is low and it probably has the least input
into the decisions about funerals. This generation challenges authority, is
environmentally and socially concerned and watches its health. It’s more
interested in quality time and peace of mind than in materialism. The
members of this cohort age 30 to 38 makes up 7.5 percent.
Importation and Local Production

Caskets are a significant component of death and funeral customs
because they allow the dead to rest comfortably, protect it from interruptions, and
give the living the impression that they have cared for and respected their loved
one. The different types of caskets will be imported locally by the help of Nora
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Casket Display located at Dagupan City Pangasinan. While the urn jar will be
imported still locally Ralph's Home of Marble and Granite located at 1078
Epifanio de los Santos Ave, Balintawak, Quezon City, 1106 Metro Manila.
Additionally, buying locally not only benefits the environment, but it also promotes
the local economy. When you buy from a chain, the wealth is spread elsewhere,
but when you shop locally, you are helping the local community and ensuring that
the money stays in your town.
Regarding the importations internationally, one downside of international
trade is that the majority of these destination nations' customs authorities levy
surcharges on commodities transported to them, additionally, the distance barrier
may affect the operation of the business to be delayed. So, in order to avoid this
kind of consequences, KG’s Serenity Funeral Home chose to import their
products locally.
Prices
For service businesses, price is one of the most important aspects of the
marketing mix. It's difficult for a service provider to know whether or how to
modify prices based on client demand. KG’s Serenity Funeral Homes derive it
sales revenues from admission.
Table 40. Price for Burial
Types of level of services Range

Package 1a ₱ 5,000.00
Package 2a ₱ 8,000.00 to ₱ 40,000.00
Package 3a (Ordinary) ₱ 20,000.00 to ₱ 50,000.00
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Package 4a (Special) ₱ 35,000.00 to ₱ 70,000.00
Package 5a (Deluxe) ₱120,000.00 to ₱250,000.00
*Depending on the type of caskets.
Table 41. Price of Casket
Caskets Prices
OMS Stucco ₱ 3,000.00
OMS Plain- half glass ₱ 8,000.00
OMS Plain- full glass ₱ 15,000.00
Senior wooden ₱ 10,000.00
Metal casket ₱ 54,000.00
Table 42. Price for Cremation
Types of level of services Range

Package 1b ₱ 40,000.00
Package 2b (Ordinary) ₱ 40,000.00 to ₱ 80,000.00
Package 3b (Special) ₱ 100,000.00 to ₱150,000.00
Package 4b (Deluxe) ₱ 250,000.00 to ₱350,000.00
*Depending on the type of cremation urn jar.
Table 43. Price for Cremation urn jar
Cremation urn jar Prices

Metal ₱ 2,000.00- ₱ 17,000.00
Wooden ₱ 1,500.00 - ₱ 15,000.00
Marble ₱ 3,000.00- ₱ 25,000.00
*Depending on its design and size.
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Marketing Program
Being a newly established funeral business in Bambang, Nueva Vizcaya,
the proposed business project cannot compete on the basis of being just a
normal funeral home which offering the basic needs for a funeral ceremony. The
business will succeed by quickly developing a reputation for being unique,
offering something that the decision-making market is beginning to demand and
that other traditional funeral business in the area are not positioned to provide.
The funeral business will offer some other things that other funeral business in
the area do not or cannot offer. The COVID-19 virus is now rampant, that is why
the proposed business will offer cremation services that will reduce the cost and
time it takes to travel far for these services.
Because a funeral home's reputation is so important, the KG’s funeral
home focus will be on fast establishing a reputation as the place to go to
celebrate life as it comes to an end in the way that everybody want to be
remembered. This will be achieved through holding non-profit events that receive
a lot of attention. Including charities, by educating community, and by doing
aftercare program. A public relations agency will be hired to ensure that the
funeral, its activities, and the charities it supports receive the most publicity
possible. The funeral will be sited within the Bambang area where a lot of
individuals lives nearby. The agreed location of the business would be in the
center of Bambang and the crematorium will be located at San Antonio North
wherein a 1km distance from different houses. Market strategy will be Grand
89
opening, setting up a Facebook website, and by advertising through print and
online.
a) Services
The service of the funeral home business will start if someone acquire the
service or accept the service offer by calling the number provided or visiting the
site location.
After all the necessary documents is prepared and the hospital already
agree to dismiss the deceased, the business will get the corpse on the hospital
and will be transported in the funeral home to be embalmed. In some cases,
wherein the deceased is in outside the market area where the business operates,
the business will go to the place where the deceased is located and it will be
transported to the funeral home. After that, the embalmer will undertake the
embalming process. Normally, embalming lasts two to five hours depending on
the condition of the deceased. While the embalming process is taking place, the
service personnel will go to the wake site with the equipment that will be used in
the wake. After the embalming process is completed, the deceased will be
placed on the casket that was chosen by the family members
For the cremation, the body is prepared and placed into a proper
container. The container with the body is moved to the “retort” or cremation
chamber. After the container is placed in the cremation chamber, the
temperature is raised to approximately 1400 degrees to 1800 degrees
90
Fahrenheit. After approximately 1 to 1 1/2 hours, the remaining metal is removed,
and the remains are ground. The “ashes” are transferred to either a temporary
container or in an urn chosen by the family members or provided by the family.
. After these processes, the deceased will be transported to the wake site
where the funeral ceremony will be handled. Traditionally, wakes in the
Philippines lasts five to 10 days depending on the decision of the family. The
business will be hands on in catering the requests of its customer.
After the wake is done, the deceased will be transported to the burial site
by hearse. The family can decide if they want to go first to their local church for
burial mass or just go directly to the cemetery or to the house of the deceased
depending on the request of the bereaved family. The death certificate will be
handed to the family members after the burial or cremation take place.
b) Service Packages
The package will mainly rely to the casket the family choose. The following
category are located below:
For Burial;
Package 1a: Embalming service only

Package 2a: Embalming service with casket
Package 3a: Ordinary (service burial with an ordinary funeral set-up in the house
of the deceased and an ordinary funeral coach in transporting the body of the
deceased person in the cemetery)
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Package 4a: Special (special service burial includes funeral ceremony in the
house of the deceased/ chapel of the Funeral Home depending on the wishes
and preferred arrangement of the family of the deceased and a special funeral
coach to transport the body of the deceased)
Package 5a: Deluxe (full package service burial includes procession for riders
(traffic control & permits), catered special events, balloon & dove releases and
video of the services (full or partial)).
For Cremation;
Package 1b: Cremation only
Package 2b: Ordinary (cremation without ceremonial services)
Package 3b: Special (cremation with memorial services in the house of the
deceased/ chapel of the Funeral Home depending on the wishes of the bereaved
family)
Package 4b: Deluxe (full cremation services includes catered special events)
c) Promotion
The business will post posters and banners to the target market location
as a form of their advertisement. The business will also take advantage to the
hype of social media by posting advertisement in there.
The first priority in the funeral industry is to provide outstanding service
and care to families and their loved ones. However, this typically means focusing
less on the activities that are critical to the success of your company. Marketing
92
may be an important part of bringing in new business for a funeral home.
Facebook, Twitter, and Instagram are some of the simplest—and free—channels
for getting message out to target demographic. A straightforward technique is
typically optimal for a funeral home. Social media is primarily a communication
and discovery tool. As a result, maintain active profiles on prominent social
media platforms in order to quickly locate KG’s Serenity Funeral Home.
1) While we don't have to publish every day, we should make an effort to
do so on a regular basis. Consider and stick to a timetable that works best for us.
Perhaps once a week is the best posting frequency.
2) Interact with followers: Keep in mind that families seeking for
information can come to your social media accounts. Whether it's a simple query
or a complaint, responding swiftly and courteously to these inquiries may help
your funeral home stand out as families collect information.
3) Demonstrate experience: we should not use social media to just market
our services to families. Instead, utilize it to demonstrate sincerity, give families
an inside look into what they can anticipate from you by exhibiting the real
experience they are experiencing in your funeral home.
Projected Sales Quantity
Sales volume is an essential indicator of business health. Accurate sales
forecasting helps you to predict the cash you'll get versus the expenditures you'll
incur. These estimates help you figure out when you'll have enough money to
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invest properly in growth without losing much-needed cash for day-to-day
operations.
Table 44. Projected Revenue for Burial
Year Sales per Total Revenue

Package client/servi Computati (Grand total/3)
ce on
(Average)
1a 5,000.00 5,000.00*5 2,610,000.00
2022 22
2a 24,000.00 24,000.00* 12,528,000.00 ₱ 31,476,600.00
522
3a 35,000.00 35,000.00* 18,270,000.00
522
4a 52,500.00 52,500.00* 27,405,000.00
522
5a 185,000.00 185,000.00 96,570,000.00
*522
1a 5,000.00 5,000.00*6 3,030,000.00
06
2023 2a 24,000.00 24,000.00* 14,544,000.00 ₱ 36,541,800.00
606
3a 35,000.00 35,000.00* 21,210,000.00
606
4a 52,500.00 52,500.00* 31,815,000.00
606
5a 185,000.00 185,000.00 112,110,000.00
*606
1a 5,000.00 5,000.00*7 3,515,000.00
03
2024 2a 24,000.00 24,000.00* 16,872,000.00 ₱ 42,390,900.00
703
3a 35,000.00 35,000.00* 24,605,000.00
703
4a 52,500.00 52,500.00* 36,907,500.00
703
5a 185,000.00 185,000.00 130,055,000.00
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*703
1a 5,000.00 5,000.00*8 4,075,000.00
15
2025 2a 24,000.00 24,000.00* 19,560,000.00 ₱ 49,144,500.00
815
3a 35,000.00 35,000.00* 28,525,000.00
815
4a 52,500.00 52,500.00* 42,787,500.00
815
5a 185,000.00 185,000.00 150,775,000.00
*815
Note: see Table 14/15 and Table 40 in getting the average for prices
Table 45. Projected Revenue for Cremation
Sales per Revenue

Year Package service Computati Total (Grand total/3)
(Average) on
1b 40,000.00 40,000.00* 16,360,000.00
2022 409 ₱ 53,681,250.00
2b 60,000.00 60,000.00* 24,540,000.00
409
3b 125,000.00 125,000.00 51,125,000.00
*409
4b 300,000.00 300,000.00 122,700,000.00
*409
1b 40,000.00 40,000.00* 17,160,000.00
2023 429 ₱ 56,306,250.00
2b 60,000.00 60,000.00* 25,740,000.00
429
3b 125,000.00 125,000.00 53,625,000.00
*429
4b 300,000.00 300,000.00 128,700,000.00
*429
1b 40,000.00 40,000.00* 18,000,000.00
2024 450 ₱ 59,062,500.00
2b 60,000.00 60,000.00* 27,000,000.00
450
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3b 125,000.00 125,000.00 56,250,000.00
*450
4b 300,000.00 300,000.00 135,000,000.00
*450
1b 40,000.00 40,000.00* 18,920,000.00
2025 473 ₱ 62,081,250.00
2b 60,000.00 60,000.00* 28,380,000.00
473
3b 125,000.00 125,000.00 59,125,000.00
*473
4b 300,000.00 300,000.00 141,900,000.00
*473
Note: see Table 16 and Table 42 in getting the average for prices
Table 46. Projected Revenue (Average)
Year Average Computation Revenue

2022 (31,476,600.00+53,681,250.00)/2 ₱ 42,578,925.00
2023 (36,541,800.00+56,306,250.00)/2 ₱ 46,424,025.00
2024 (42,390,900.00+59,062,500.00)/2 ₱ 50,726,700.00
2025 (49,144,500.00+62,081,250.00)/2 ₱ 55,612,875.00
Note: see Table 44 and 45
The table shows the Projected Revenue from all the services offered by
KG’s Serenity Funeral Home (Burial, Chapel and Cremation services) for the next
4 years.
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CHAPTER 4
TECHNICAL ASPECT
This chapter deals with the allocation of resources that will be needed in
order to satisfy the market. The technical soundness analysis of this feasibility
will be considered complete if all pertinent technical aspect of the project has
been taken into account in the analysis and if the plan construction or
procurement conforms to accepted standards and practices.
Product Description
Caskets and Cremation urn jars are all available in our extensive funeral
product assortment. We recognize that every family is unique, with various styles,
likes, and financial constraints. To satisfy these requests, we've formed ties with
several of Pangasinan's manufacturers, allowing us to sell our funeral items at
competitive costs. To differentiate the funeral and to bolster its market position as
the place for people who want a different kind of funeral, KG's Serenity Funeral
Home will supplement its offerings with caskets and urns more interesting and
diverse than the mass-produced product generally offered, including:
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Table 47. Products (Casket and Cremation urn jar)
Caskets
OMS Stucco - It is the simplest and affordable type of

casket for indigent burials. A wooden
bound with its white and simpler look
that will makes it not to look cheap. - It
is generally 84 inches long, 28 inches
wide, and 22 inches tall. And weighs
from 150 to 200 pounds.
OMS Half- glass - The Half Glass Casket Package

features a casket with a glass window
on one of the doors with a clear view of
the beloved.
- It is generally 84 inches long, 28
inches wide, and 23 inches tall. And
weighs from 150 to 200 pounds.
OMS Full glass - Features a casket with a glass

window on the full top of the casket for a
wholebody view of the beloved.
- It is generally 84 inches long, 28
inches wide, and 23 inches tall. And
weighs from 150 to 200 pounds.
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Senior wooden - For those who appreciate and cherish
the qualities of natural wood, with its
beauty, warmth, and personality, and for
those who look for more natural
solutions, wood caskets make an
excellent choice. The casket is coated
with a beautiful satin finish. Wood
caskets are available in a variety of
finishes, ranging from highly polished
gloss to a natural satin-finish
accentuating the wood grains. This
casket will be just wonderful as a final
resting place for your loved one. - It is
generally 84 inches long, 28 inches
wide, and 23 inches tall. And weighs
from 150 to 250 pounds.
Metal casket - Metal caskets can be constructed from

basic steel ranging in varying gauge
thicknesses, stainless steel, or precious
metals including copper, bronze or gold
offering timeless beauty and elegance.
Most metal caskets are often referred to
as “gasketed,” “protective,” or “sealer”
caskets and have a thick rubber gasket
surrounding the entire lid which creates
a sealed enclosure making it more
difficult for outside elements to
penetrate the interior of the casket. -It
weighs between 180 to 250 pounds.
And it is generally 84 inches long, 28
inches wide, and 25 inches tall.
Cremation Urn Jar
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Metal - Metal urns are mainly made of
either brass, bronze, copper,
stainless steel, or pewter. Some
sculpted metal urns can also be
constructed from welded steel. Since
metals are strong and durable, many
urns made of metal can be placed
either indoors or outdoors.
- Metal urns weigh anywhere from 4-
7 pounds and it has a capacity 200
cubic inches of remains (one-pound
weight prior to cremation equals 1
cubic inch).
Wooden -Our wooden urns come in a variety of

different sizes. Our keepsake urns are
designed to keep a token amount of
ashes, our medium size urns will host
one person, and our large or
companion sized urns can hold the
remains of two people.
-Wood urns weigh 2 to 5 pounds and
require about 180 to 220 cubic inches’
capacity.
Marble -Crafted from solid marble, a natural

material. It is the most alluring and
elegant of all urns. Our variety of
marble urns come in vase style, tall
and rectangle sizes. Families take
great comfort in the beauty and
longevity that marble urns provide.
-Marble is sturdy materials and will
weigh in the range of 15-40 pounds. It
has a capacity 200 cubic inches of
remains (one-pound weight prior to
cremation equals 1 cubic inch).
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Depending on the nature and scale of the organization, the principle may
play a variety of functions. Generally speaking, the principal users of KG’s
Serenity Funeral Home is the owner, manager and employees who’s the
company's visionary and primary decision maker. They’re the one who approves
significant policies, initiatives, and transactions, sometimes while simultaneously
operating the business on a daily basis. Additionally, they may be in charge of
managing key relationships with important parties such as customers, suppliers
and regulators. They are often invested with considerable influence and have
developing new business and generating sales as a primary responsibility.
The product fills an important role in the marketing mix because it is the
core of the exchange. In order for KG’s funeral home to surely complete their
respective responsibilities specially when it comes to their offered products, test
prototype is agreed to implement first. By allocating fund and a deal to the
supplier. In order to the both sides to avoid conflicts.
Consumer satisfaction is achieved when products and services meet or
surpass customer expectations. An operational or manufacturing view of quality
is products/services that are created and manufactured to specifications that are
appropriate to the price (money to be provided in exchange by the client) of the
product/service. In order for KG’s Funeral home gain the trust of customers,
providing customer management not just product management, test product,
using inspection procedures; Complying with production processes; and
responding to defects will be implemented. As for the quantity, the main goal is to
101
get customers the products they need, when they need them, stocking is one of
our strategies to compile with the customer’s demand.
Manufacturing/ Servicing Process
24 hours after death from home, or after all of the proper paperwork is
completed and the hospital has agreed to release the deceased, the funeral
home will pick up the body from the hospital or from the house of the deceased
and take it to the funeral home to be embalmed. When the deceased is located
outside of the market region where the business operates, the business will
travel to the location of the deceased and deliver it to the funeral home. The
embalmer will next begin the embalming procedure. Embalming usually takes
two to five hours, depending on the deceased's health. The service staff will
travel to the wake venue with the equipment that will be used in the wake while
the embalming procedure is taking place. The body will be put on the coffin
chosen by the family members once the embalming process is done.
The body is readied for cremation and put in a suitable container. The
body is placed in a container and transported to the "retort," or cremation
chamber. The temperature is raised to around 1400 degrees to 1800 degrees
Fahrenheit when the container is placed in the cremation chamber. The residual
metal is removed after about 1 to 1 1/2 hours, and the remainder are ground. The
"ashes" are moved to a temporary container or an urn given by the family or
chosen by the family members.
102
The dead will then be carried to the wake venue, where the funeral service
will take place. In the Philippines, wakes often last five to ten days, depending on
the family's wishes. The company will be hands-on when it comes to meeting the
needs of its customers.
After the wake, the corpse will be taken by hearse to the burial site.
Depending on the wishes of the grieving family, the family can choose to proceed
to their local church for a funeral service or to go straight to the cemetery or the
deceased's home. After the burial or cremation, the death certificate will be given
to the family members.
Preparing the body to

Funeral home embalm (Body is
Start will pick up the washed in a
body from
disinfectant solution)
House/ Hospital
Washing the Surgical

hair of the process
deceased
Applying an The deceased will be

appropriate amount of dressed in any clothing
cosmetics to the that has been provided
deceased
The deceased will

s be placed into a
End casket and prepared for visitation
service
Figure 3. Flow Chart (Burial)
103
Identifying Authorizing
Start the the
deceased procedure
Flue gas Preparing

Cremation
cleaning the Body
process
Separation of Placing the

End
waste ashes in a
cremation
Figure 4. Flow Chart (Cremation)
Plant Size and Production Schedule
In a production or industrial process, scheduling is the process of
organizing, managing, and optimizing work and workloads. Plant and machinery
resources are allocated, human resources are planned, production processes
are planned, and supplies are purchased using scheduling. It is a crucial tool in
manufacturing, where it can have a significant impact on a process' productivity.
In manufacturing, the purpose of scheduling is to minimize the production time
and costs, by telling a production facility when to make, with which staff, and on
which equipment. The goal of production scheduling is to increase the efficiency
of the operation while lowering expenses.
104
KG’s serenity funeral home will operate from 50% -90% capacity on its
first four years of operation. On its initial year, the monthly service provide will be
at 30-days operation per month (including burial, cremation and chapel service).
The details are shown in the table below:
Table 48. Estimated Profit
Years of Operation Estimated profit
1st year ₱ 42,578,925.00
2nd year ₱ 46,424,025.00
3rd year ₱ 50,726700.00
4th year ₱ 55,612,875.00
Plant Location
The location of the main office of the KG’s Serenity Funeral Home would
be in the center of Bambang (along the highway at Barangay Banggot) and the
crematorium will be located at Barangay San Antonio North, Bambang wherein a
1-kilometer distance from different houses.
105
Main Office
Crematorium
Figure 5. Location Map
Figure 6. Location Map (Drawing)
106
This location is indeed a great place to establish the main office of the
business. Larger potential client, easier to locate, increase exposure and such are
some of the reasons for us the proponents to launch the business in this area. It
also allows the business needs to easily provide the necessary materials to use
as it is at the center of Bambang where in stores and markets are everywhere.
Another factor to consider is the distance travel of providing services, as there are
lots of ways to for the transportation to pass by.
As for the location of crematorium, it is located at San Antonio North,
Bambang, wherein an estimation of more than 1-kilometer distance from different
houses and structures. The location is perfect for the crematorium because it is
an open are where people are safe and it cannot be disturbed by the smoke or
any odors that may be generated by operating the business.
107
Plant Layout
Figure 7. Plant Layout (Main Office)
Today's funeral house designs are frequently developed in a manner
comparable to those of current high-end mansions. Many appropriate
characteristics, such as cultured stone, Hardie Board cladding, paint accent
colors, distinctive rooflines and embellishments, and open floor layouts, are used,
making the new structures seem less like your "average" funeral home and more
like a high quality bespoke house. The advantage of this layout is that it dispels
108
the idea that your funeral home is the same as they've seen many times before.
A good funeral home design is one that is welcoming, efficient, functional, and up
to date with new trends. It has plenty of parking and a convenient drop-off place.
It adds perceived value to today's family. The hired architect plans this layout
together with our ideas. Upon entering, the office’s lobby will be welcoming the
client, this can be also their resting place for traveling and also a place for them
to mourn while waiting for the wake. Right side of the lobby is where the casket
display area. The layout contains embalming room of course, storage room for
the materials needed in the ongoing operation. The storage room is located
right beside the embalming room in order for the embalmer to not delay the
operation, and a garage for the client’s transportation and for the transportation to
be use in service (Hearse, L300).
A well-designed facility is considerate of its surroundings and the building
site. Both the outside and inside of a well-designed funeral home contribute to a
favorable public experience. When members of the community respond positively
to the influence of the architecture and interior design, funeral home owners will
benefit from the most effective way to differentiate themselves from the
competition – referrals.
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Crematorium
Urn Jar
Display
Figure 8. Plant Layout (Crematorium)
The crematorium layout is the same as the layout of the funeral’s main
office in order to have a uniform and structural building. The only difference here
is the room for cremation area. But all in all, is like as the main office building.
Machinery
The proposed business project will be using some machineries,
equipment for operation and some forms of technologies in order to introduce the
business in a wider range of target customer. As the modern world develops new
high-tech gadgets every day, businesses should comply and adopt these
changes to have a competitive advantage. The following equipment and
technological gadgets needed for a funeral service business:
110
Table 49. Machineries and Equipment
Specification and Function Useful Life
Cremator -Cremator or cremation 25 years

chamber is an industrial
furnace designed to hold one
body. It is used to cremate or
burn corpse.
Embalming Machine - The fluid is pumped into the 10 years

body using a specialized
embalming machine that
monitors the pressure of the
vessels during the process.
Air Conditioner - It is a system that is used to 10 years

cool down a space by
removing heat from the space
and moving it to some
outside area.
Exhaust Fan -Used to pull excess 10 years

moisture and unwanted
odors out of a particular
room or area.
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Laptop -Use for communication and 5 years
advertisement on through
internet.
–Used for storing files and
important data of the
deceased for business. -
Used in editing the pictures of
the presentation in the wake.
Telephone/Cellphone -Used to contact the 5 years

customer.
-Use in receiving calls from
the customer for their
concerns or requests.
Printer -Used in printing different 5 years

documents.
-Used for printing the pictures
of the deceased.
Projector -Used in playing the 5 years

slideshow on the wake.
Table 49.1. Machineries and Equipment Cost
Item Unit Price Quantity Total

Cremator ₱ 3,000,000.00 1 ₱ 3,000,000.00
Embalming Machine 200,000.00 1 200,000.00
Air Conditioner 30,000.00 2 60,000.00
Exhaust Fan 700.00 3 2,100.00
112
Laptop 20,000.00 2 40,000.00
Telephone/Cellphone 4,000.00 2 8,000.00
Printer 8,000.00 1 8,000.00
Projector 30,000.00 1 30,000.00
Table 50. Funeral Equipment
Medical Tools -Medical tools used to cut or 3 years

removed body organs of the
deceased.
Embalming Cosmetics - Used to make the deceased -

appear presentable for
opencasket funerals, and
placing the body in a casket.
Embalming Cart - Embalming Cart incorporates 10 years

two full length plenum exhaust
chambers to fully ventilate the
cadaver during the embalming
process.
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Curtain Stand -Use to hold curtains for the -
set- ups in the wake site
Curtain - Used for the set up in the -

wake site. This is to make the
site presentable.
Carpet - Used for making the wake -

site more comfortable and
presentable.
Casket Stand - Casket stand are designed to -

ensure that they create
honorable and compassionate
occasions when paying last
respects.
Extension wire -Used to connect an electrical -

cord to the outlet if the main
cable falls short.
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Stand with/ without light -Used to lighten up the wake 15 years
sight and/ or to honor a life and
mourn a death.
Furniture and Fixture (chairs, -Used for storing essential 7 years

tables, cabinet s, tools and equipment. (Average)
- Chairs and/ tables are used to
make all employees
comfortable and so are the
etc clients for chapel sevices.
.)
Table 50.1. Funeral Equipment Cost
Medical Tools(set) ₱ 10,000.00 1 ₱ 20,000.00
Embalming Cosmetics 5,000.00 1 5,000.00
Curtain Stand 6,000.00 2 12,000.00
Curtain 2,000.00 3 6,000.00
Carpet 700.00 2 1,400.00
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Casket Stand 10,000.00 2 20,000.00
Extension wire 7,400.00 2 14,800.00
Stand with and without 30,000.00 1 30,000.00

light(set)
Funeral Medicine(set) 30,000.00 1 30,000.00
Table 1,000.00 3 3,000.00
Chair(long and short- set) 70,000.00 1 70,000.00
Cabinet 5,000.00 4 20,000.00
Table 51. Vehicle Equipment
Item Useful Unit Price Qty Total

life
Hearse 10 yrs ₱380,000.00 1 ₱ 380,000.00
-Used to transport the deceased to
the cemetery.
L300 10 yrs 500,000.00 2 1,000,000.00
-Used to get the deceased from

their house or hospital to the funeral
home.
-Used to transport the equipment
needed for the wake.
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-Used to get caskets from the
supplier in case of special requests
of the customer.
Table 52. Office Supplies
Clock ₱ 350.00 2 ₱ 350.00

Stapler 64.75 1 64.75
Receipt 30.00 1 30.00
Photo Paper(pack) 100.00 1 100.00
Bond Paper(rim) 200.00 1 200.00
Printer Ink 250.00 4 1,000.00
Record Book 105.00 1 105.00
Ballpen 10.00 3 30.00
Calculator 150.00 1 150.00
Fire Extinguisher 800.00 1 800.00
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Table 53. Sanitary Supplies
Garbage Bin ₱ 340.00 2 ₱ 680.00

Garbage Bag(pack) 50.00 5 250.00
Hand Sanitizer 175.00 2 350.00
Facemask(box) 50.00 2 100.00
Surgical 200.00 2 400.00
Gloves(box)
Dustpan 150.00 2 300.00
Mop 250.00 2 500.00
Broom Stick 40.00 2 80.00
Broom 200.00 3 600.00
KG’s Serenity Funeral Home will purchase from Alibaba Company for all
the machines, equipment and tools to be used for the operation of the business.
We will also take the spare parts of these machines from them in case there is
problem and/or parts need to be replaced. Alibaba is one of the world’s largest
retailers and e-commerce companies. Its products are a well-designed machine
includes machines and equipment used for funeral services.
Structures
It is very vital to build a structure to build on from the very outset. This is
why we believe that the success of any business is to a larger extent dependent
on the business structure of the organization and the people who occupy the
available role.
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Figure 9. Structure for the Main Office
The design must first be friendly. Curb appeal, natural light, a clear and inviting
entrance, and ample parking are just a few of the features to incorporate to help
a facility stand out and say to the public, "You are welcome here." A design
should incorporate these items, in addition to the current trends we mentioned,
such as food service facilities, a spacious, inviting lobby, and on-site cremation
facilities. A decent funeral home design may be achieved in a variety of ways.
The first consideration is function. Many funeral houses do not have a large
workforce. First and foremost, the design must be useful. A functional design
increases efficiency in running the facility with a little staff while still being user
pleasant for the families they serve. The second type of design is one that
creates a welcoming and friendly environment. An abundance of natural light,
calming colors, and an open floor plan are just a few of the elements that
contribute to a welcome atmosphere. The third step is to create designs that are
119
relevant to today's families' goals and requirements. Designing for today's
changing demands is more vital than considering what has always worked in the
past. Modernize with new interior and exterior finishes, give warmth and
abundance of light, and make advantage of windows. Nobody enjoys the
subterranean vibe. As our cities and states become more environmentally
conscious, so do the requirements for construction. Many building codes have
minimum requirements for green construction . “Green” is a given in all
construction today. The basics of green are not as mysterious as they may seem.
Good insulation, quality windows and roof systems, intelligent and efficient
lighting and mechanical systems all contribute to the green envelope of a
building. One of the biggest energy hogs can be the 100 percent fresh air
requirement for embalming rooms.
Crematorium
Figure 10. Structure for the Crematorium
120
The structure is the same as the structure of the main building of the
business. The only resemblance added is the signage saying “crematorium”.
Raw Materials
Raw materials are very important in a busness, it enhances and increases
the quality of a product as well as the services offer to clients to satisfy and
provide their needs. As a service provider, KG’s Serenity Funeral Home need the
following materials for the construction of the building where it is the most
needed for the operation of the business.
Table 54. Structural Details (Main Office and Crematorium)
Structural Details Amount

Roof Plan ₱ 100,000.00
Plumbing 50,000.00
Electrical 190,000.00
Structure 3,000,000.00
Labor 500,000.00
Total ₱ 3,840,000.00
Utilities
a) Electricity
A type of energy fueled transfer by electrons from positive to negative
energy points within a conductor. Electricity is widely used for providing power to
buildings, electric devices and kitchen equipment. The electricity supply will be
provided by Nueva Vizcaya Electric Cooperative.
121
- Cremator or cremation chamber uses 15kWh of electricity on average per
cremation.
- Embalming machine that is used in removing fluid uses about 1.5 KW to 5 KW
- Light bulb(fluorescent) uses 0.015 KW
- On average, the peak demand in a day for air conditioner is around 3.1 kW for
total and 1.0 kW for AC. It can be concluded that the peak demand is ranging
from 0 to 7 kW for total and 0 to 6 kW for AC throughout the measurement
period.
- Exhaust fan uses about 0.93 KW at the peak power demand in a day.
- Water consumption uses about 7.5 KW to 10 KM in a day as a peak power
demand.
b) Fuel
- Hearse uses about 5.9 gallons of a regular gasoline per 100 miles or 17
combined city/ highway or about 15 cities and 21 highways.
- L300 produces 97hp and 200Nm of torque at 3,500 rpm. It has a fuel
consumption rating of 15.43km/L.
- Cremator uses about 285 kiloWatt hours of gas.
c) Water
Water supply is very important for the funeral business. It is used to wash
and clean the body of the deceased while the embalming process is still on
122
process. It is also use in cleaning the facility of the business and the equipment of
it. The water supply will be provided by the Bambang Water District.
d) Internet Connection
An electronic connection used to communicate to other people especially
the customer of the business. It is vital to a business for advertising and
introduction of its service.
Waste Disposal
Cleanliness is next to orderliness, that is why a business entity must
maintain its good and clean surroundings in order to have an organize
workplace. Authorities allowed KG’s Serenity Funeral Home to operate under
their regulations. The proposed business project is engaged in caring for the
deceased, handling funeral wakes and having different wastes as well. These
includes liquid waste like the blood and bodily fluids, pathological biohazardous
waste like human organs and tissues, solid biohazardous waste is any non-sharp
material that contacts human or animal specimens. These materials include
personal protective equipment (PPE), Petri dishes, towels, linens, and pipettes,
gauze and bandages on the body that shows up at a funeral home. The wake
has also a lot of waste or garbage produced every time there is a chapel service
like plastic wrappers, papers, etc.
When embalming process take place, the water waste from it will be
deposited in the concealed and secured septic tank under the land area of the
facility of the business. The blood that is drained from the body is allowed to be
123
disposed of through standard drain systems which is then cleaned when it enters
water waste management. Because it is mainly liquid, it will be dried up as time
pass by. But when the septic tank is full, healthcare personnel must collect any
liquid biohazardous waste in leak-proof containers. They must secure the
container so it doesn’t tip over and label the container as a biohazard. For extra
security, personnel can place the liquid containers in a secondary container, like
a tray or bucket. Personnel can dispose of most liquid waste by treating it with
bleach or they can autoclave it as a liquid biohazard and it will be ready to collect
by the waterwaste management facilities or waterwaste charge system under the
implementation of Department of Environment and Natural Resources (DENR).
For pathological biohazardous waste like human organs and tissues,
healthcare personnel should double bag it to prevent leaks. Personnel should
then store it in a secondary container as they would liquidly waste. From there,
we dispose of it by incineration or other chemical treatment or we can cremate
these to turn it into ash so that it will be easily to dispose. Healthcare
professionals will collect solid waste in a designated container lined by an
autoclave bag. Personnel will mark the autoclave bag with the biohazard symbol.
Personnel decontaminates the solid waste can on site by autoclaving. They then
dispose of it as regular medical waste, sending it to a pre-approved landfill. If
personnel do not decontaminate onsite, then a waste management company
collects it. Additionally, anything sharp or pointy like needles, scalpels, etc. must
go into a rigid “sharps” container. When they are 2/3 full we just toss these into
one of the biotrash containers. A facility’s local medical waste service provider
124
(Sanitary Landfill Facilities) picks up contaminated sharps. The wake has also a
lot of waste to be disposed because there is a lot of people visiting the wake to
mourn with the family. The business will give some garbage bag to the family to
dispose their waste. It will be collected daily by the service personnel business
and it will be disposed if it is time for the Municipal Dump Truck of Bambang,
Nueva Vizcaya to collect the garbage.
125
CHAPTER 5
FINANCIAL ASPECT
This chapter focuses specifically on the financial aspects of the study. It
assesses the economic viability of a proposed business by evaluating the startup
costs, operating expenses, cash flow and making a forecast of future
performance.
KG’s Serenity Funeral Homes will use both the Equity Financing and Debt
Financing as their source of capital in establishing the business. The shortfall in
cash will be compensated for through investment. Half will come from the
owner’s capital and half will come from a bank loan. The use of proceeds is for
the land, machineries, and other equipment to be used in the operation of the
business. KG’s Serenity Funeral Home will use Pesos as the currency of
financing. As for repayment period, the business will pay the short-term loan
between 6 to 18 months.
Taxation is an important part of the social compact between citizens and
the economy since it pays for public goods and services. The manner in which
taxes are raised and spent may have a significant impact on a government's
legitimacy. KG’s Serenity Funeral Home is a VAT registered business.
Major Accounting Assumptions
The business used one of the equal or uniform charge methods of
depreciation which is the straight -line method.
126
Accrual basis is the method used for KG’s Serenity Funeral Home that will
gives a more realistic idea of income and expenses during a period of time,
therefore providing a long-term picture of the business it also portrays a more
accurate portrait of a company's health by including accounts payable and
accounts receivable. In addition to this, KG’s Serenity Funeral Home used
Periodic Inventory System in accounting the inventories.
As for the recording expenses paid in advance, the business used the
Expense method in order to making sure that the incurred (used/expired) portion
is treated as expense. The business used calendar year as a reporting period.
KG’s Serenity Funeral Home has a market share of 50%. When it comes
to sales, the business will strive hard to increase its sales yearly by 10%.
Accounting Standards
2.1 Basis of financial statements presentation
Based on the historical cost convention, the accompanying financial
statements have been prepared in compliance with Philippine generally accepted
accounting principles.
The following are the Standards that are applicable to the Business:
a) PAS 1: Presentation of Financial Statements, provides a framework
within an entity to assesses how to present fairly the effects of transaction
and the others events; provides the base criteria for classifying liabilities
as current or non- current, prohibits the presentation of income from
127
operating activities and extraordinary items as separate line items in the
statements of income and expenses; and specifies the disclosure about
key sources of estimation, uncertainty and judgements that management
has made in the process of applying the entity’s accounting principles. It
also requires changes in the presentation of minority interest in the
balance sheets and statements of income and expenses.
b) PAS 7: Cash Flow Statements, requires the provision of information
about the historical changes in cash and cash equivalents of an entity by
means of a cash flow statement, which classifies cash flows during the
period from operating, investing and financing activities.
c) PAS 8: Accounting Policies, Changes in Accounting Estimates and
Errors, removes the concept of fundamental error and the allowed
alternatives to retrospective application of voluntary changes in accounting
policies and retrospective restatement to correct prior period errors. It
defines material omissions or misstatements, and describes how to apply
the concept of materiality when applying accounting policies and
correcting errors.
d) PAS 10: Events After Balance Sheet Date, prescribes when the
business should adjust the financial statements for events after the
balance sheet date and the disclosure that an entity should give about
when the financial statements were authorized for issue and about events
after the balance sheet date. This standard also requires the business not
to prepare its financial statement on a going concern assumption.
128
e) PAS 16; Property, Plant, and Equipment, provides additional guidance
and clarification on significant relation to the total cost of the item shall be
depreciated separately
f) PAS 18: Revenue, prescribes the accounting treatment of revenue
arising from certain types of transactions and events. The primary issue in
accounting for revenue is determining when to recognize revenue.
Revenue is recognized when it is probable that future economic benefits
will flow to the entity and these benefits can be measured reliably. It also
identities the circumstances in which these criteria will be met and
therefore, revenue will be recognized. It also provides practical guidance
on the application of these
g) PAS 24: Related Party Disclosures, provides additional guidance and
clarity in the scope of the standard, the definitions and disclosure of the
related parties. It also requires disclosure of the compensation of the key
management personnel benefit type.
h) PFRS 1: Time Adoption of PFRS, which sets out the procedures that an
entity must follow when it adopts PFRS for the first time as the basis for
preparing its general-purpose financial statements. It provides guidance
on the accounting policies, reporting periods, recognition, derecognition,
reclassification and measurement of assets and liabilities. The standards
set out optional and mandatory exemptions from the general restatement
and measurement principles of assets and liabilities, guidance and
clarification on recognition and measurement of its items of property,
129
plant, and equipment. It further provides each part of an item of property,
plant, and equipment with a cost that is significant in relation to the total
cost of the item shall be depreciated.
Chart of Accounts
Assets Accounts
Account Account Title Description

No.
101 Cash It includes Cash on Hand and cash in bank
102 Accounts receivable Amounts recorded for the service rendered

that’s not paid.
103 Supplies It includes Office supplies, Funeral supplies
and Sanitary supplies
104 Land Area used for the establishment of the
business
105 Buildings Structure provided to operate the business
106 Accumulated Amount of the building that has been

depreciation- depreciated
buildings
107 Equipment It includes transportation equipment and
Office equipment
108 Accumulated Amount of the equipment that has been
equipment
109 Machineries Machine includes cremator & embalming
machine used in the operation of the
business
110 Accumulated Amount of the machineries that has been
machineries
111 Furniture & Fixture Furniture used in the business includes table
chair and cabinet
112 Accumulated Amount of the furniture & fixture that has
130
depreciation- been depreciated
furniture& fixture
Liability Accounts
Account Account title Description

No.
202 Notes payable Amount of principal due on a formal
written promise to pay includes loan from
banks
203 Utilities payable Amount owed to suppliers for electricity
used for the operation of the business
204 Interest payable Amount owed for interest on Notes
payable up until the date of the balance
sheet
205 Salaries payable Amount owed to employees work
performed but not yet paid
Owner’s Equity Accounts

No.
301 K. Macadangdang, Amount the owner invested in the
Capital business through cash
302 G. Sadorra, Capital Amount the owner invested in the
business through cash
303 Income Summary Account that receives all the temporary
accounts of a business upon closing
them at the end of every accounting
period
131
Operating Revenue Accounts

No.
401 Service Fees All amounts earned from a client for the
service rendered
Operating Expense Account

No.
501 Purchases All Bought merchandise used for the
operation of the business
502 Supplies Expense Costs of supplies that includes Office,
Sanitary and Consumable supplies
503 Salaries Expense Expense incurred for the work performed
by salaried employees during the
accounting period
504 Utilities Expense Costs for electricity used during the
accounting period
505 Advertising Expense Costs incurred by the business for ads,
promotions, and other selling expenses
506 Interest Expense Cost incurred by an entity for borrowed
funds
507 Depreciation Expense Cost of log-term assets allocated to
expense during the current accounting
period
508 Taxes & Licenses Costs incurred by the business or taxes
and licenses
Statement of Financial Position Accounts

No.
101 Cash It includes Cash on Hand and cash in
bank
102 Accounts receivable Amounts recorded for the service
132
rendered that’s not paid.
103 Supplies It includes Office supplies, Funeral
supplies and Sanitary supplies
105 Property, Plant, & Costs of long-term assets that is vital to
Equipment business operations and the long-term
financial health of a company
106 Accumulated Amount of the building that has been
depreciation- buildings depreciated
108 Accumulated Amount of the equipment that has been
depreciation- equipment depreciated
110 Accumulated Amount of the machineries that has

depreciation- been depreciated
machineries
111 Furniture & Fixture Furniture used in the business includes
table chair and cabinet
112 Accumulated Amount of the furniture & fixture that has
depreciation- furniture& been depreciated
fixture
202 Notes payable Amount of principal due on a formal
written promise to pay includes loan from
banks
203 Utilities payable Amount owed to suppliers for electricity
used for the operation of the business
204 Interest payable Amount owed for interest on Notes
payable up until the date of the balance
sheet
205 Salaries payable Amount owed to employees work
performed but not yet paid
301 K. Macadangdang, Amount the owner invested in the
Capital business through cash
302 G. Sadorra, Capital Amount the owner invested in the
business through cash
133
Financial Statement
Pre-operating period
KG’s Serenity Funeral Home

Statement of Financial Position
As of 2021
ASSETS
Current Assets:
Cash ₱6,684,945.25
Supplies (Note 1) 142,289.75

Total Current Assets 6,827,235
Non-Current Assets:
Property, Plant and Equipment (Note 2) 13,068,100.00

Furniture & Fixture 93,000.00
Total Assets ₱19,988,335
LIABILITIES AND OWNER’S EQUITY

Current Liabilities:
----
Non-Current Liabilities:
Notes Payable ₱10,000,000.00
Total Liabilities 10,000,000.00
Owner’s Equity
K. Macadangdang, Capital 4,994,167.50
G. Sadorra, Capital 4,994,167.50
Total Liabilities and Owner’s Equity ₱19,988,335
134
Notes to Statement of Financial Position
Note 1- Supplies
Office Supplies ₱ 2,829.75
Funeral Supplies (embalming tools& medicines) 136,200.00
Sanitary Supplies 3,260.00
Total ₱ 142,289.75
Note 2- Property, Plant, and Equipment

Building (construction) ₱ 3,840,000.00
Land 4,500,000.00
Machineries 3,200,000.00
Equipment
Office 148,100.00
Transportation 1,380,000.00 1,528,100.00
Total ₱ 13,068,100.00
135
Statement of Cash Flow
For the month ended December 2021
Cash flow from Operating Activity

- ₱ ---
Less:
Payment of Supplies ₱ 142,289.75
Payment of Taxes and Licenses 11,665.00 153,954.75
Net cash flow from Operating Activity ₱ (153,954.75)
Cash flow from Investing Activity
Payment of Machinery 3,200,000.00
Payment of land 4,500,000.00
Payment of Building 3,840,000.00
Payment of Furniture & Fixture 93,000.00
Payment of Equipment 1,528,100.00
Net cash flow from Investing Activity ₱(13,161,100.00)
Cash flow from Financing Activity
Investment of the owner 10,000,000.00
Borrowed money from the bank- 10,000,000.00

BDO
Net cash flow from Financing Activity ₱ 20,000,000.00
Net Increases/Decrease ₱ 6,684,945.25

Cash balance, Beg -
Cash balance, End ₱ 6,684,945.25
136
Projected Financial Statement
YEAR 2022

As of 2022
ASSETS
Current Assets:
Cash ₱ 11,623,945.25
Accounts Receivable -
Non-Current Assets:
Furniture& Fixture 93,000.00
Accumulated depreciation-Furniture& Fixture (13,286.00)
Property, Plant & Equipment (Note 2) 13,068,100.00
Accumulated depreciation-Bldg. (142,222.00)
Accumulated depreciation-Machineries (140,000.00)
Accumulated depreciation-Equipment (162,410.00)
Total Assets ₱ 24,471,417.00

Interest Payable ₱ 200,000.00
Utilities Payable 8,000.00
Salaries Payable 10,000.00
Notes Payable 10,000,000.00
Owner’s Equity
Total Liabilities and Owner’s Equity ₱ 24,471,417.00
137
Note 1- Supplies
Beginning balance ₱142,289.75
Funeral Supplies (consumable) 10,000.00
Adjustments (AJE #4) (8,000.00)
Total ₱ 144,289.75
Land 4,500,000.00
Equipment
Office 148,100.00
Transportation 1,380,000.00 1,528,100.00
Total ₱ 13,068,100.00
138
Income Statement
For the year ended December 2022
Service Fees ₱ 10,191,000.00

Less: Cost of goods sold 2,500,000.00
Gross Profit 7,691,000.00
Less: Operating Expense
Salaries Expense ₱ 2,467,000.00
Utilities Expense 268,000.00
Advertising Expense 15,000.00
Taxes and Licenses 10,000.00
Interest Expense 200,000.00
Supplies Expense 8,000.00
Depreciation Expense 457,918.00 3,425,918.00
Net Income ₱ 4,265,082.00
139
Statement of Changes in Owner’s Equity
K. Mcadangdang G. Sadorra Total
Beginning Capital ₱4,994,167.50 ₱4,994,167.50 ₱9,988,338.00

Balance
Add: Contribution - - -
Net Income 2,132,541.00 2,132,541.00 4,265,082.00
Less: Withdrawal - - -
Ending capital ₱7,126,708.50 ₱7,126,708.50 ₱14,253,417.00
Balance
140
For the year ended 2022

Collection from customers-cash ₱ 10,154,000.00
Collection from customers-account 37,000.00
Less:
Payment for cash purchased ₱ 2,500,000.00
Payment for Supplies 10,000.00
Payment for Operating Expenses 2,742,000.00 5,252,000.00
Net cash flow from Operating Activity

₱ 4,939,000.00

- -

- -
Net Increase/Decrease ₱ 4,939,000.00

Cash Balance- beg. 6,684,945.25
Cash Balance- end ₱ 11,623,945.25
141
YEAR 2023

As of 2023
ASSETS
Current Assets:
Cash ₱ 17,302,945.25
Non-Current Assets:
Property, Plant, and Equipment (Note 2) 13,078,100.00
Total Assets ₱ 29,706,499.00


Owner’s Equity
142
Note 1- Supplies
Beginning Balance ₱144,,289.75
Total ₱ 148, 289.75

Land 4,500,000.00
Equipment
Office 148,100.00
10,000.00
Transportation 1,380,000.00 1,538,100.00
Total ₱ 13,078,100.00
143
Income Statement
Service Fees ₱ 8,825,000.00

Less: Cost of goods sold 500,000.00
Net Income ₱ 5,217,082.00
144
Statement of Changes in Owner’s
Equity
K. Macadangdang G. Sadorra Total

Balance
Net Income 2,608,541.00 2,608,541.00 5,217,082.00
Ending capital ₱9,735,249.50 ₱9,735,249.50 ₱19,470,499.00
Balance
145

Collection from customers-account 1,076,000.00
Less:
Payment for cash purchased ₱ 500,000.00
Payment for Supplies 24,000.00
₱ 5,689,000.00

Payment for Equipment bought 10,000.00

- -

146
YEAR 2024

As of 2024
ASSETS
Current Assets:
Cash ₱ 27,873,945.25
Non-Current Assets:
Property, Plant, and Equipment (Note 2) 13,078,100.00
Total Assets ₱ 39,829,581.00


Owner’s Equity
147
Note 1- Supplies
Beginning balance ₱148,289.75
Total ₱ 158,289.75
Land 4,500,000.00
Equipment
Office 158,100.00
Transportation 1,380,000.00 1,538,100.00
Total ₱ 13,078,100.00
148
Income Statement
Service Fees ₱ 13,388,000.00

Less: Cost of goods sold -
Net Income ₱ 10,068,082.00
149
Statement of Changes in Owner’s Equity
K. Macadangdang G. Sadorra Total

Balance
Net Income 5,034,041.00 5,034,041.00 10,068,082.00
Ending capital ₱14,769,290.50 ₱14,769,290.50 ₱29,538,581.00
Balance
150

Collection from customers-account 556,000.00
Less:
Payment for Supplies ₱ 15,000.00
Net cash flow from Operating Activity ₱ 10,571,000.00

- -

- -

151
Financial Analysis
1. Break-even point (BEP)
Company's breakeven point is the point at which its sales exactly cover its
expenses. It is use in determining at what point the company, or a new product
or service, will be profitable.
BEP = Fixed cost/ Total Sales Revenue- Cost to make product
Year 2022
= 457,918.00/ 10,191,000.00- 2,500,000.00
= 457,918.00/ 7,691,000.00
= 5.95%
5.95 % income was gain in the first operation of the business.
Year 2023
=457,918.00/ 8,825,000.00- 500,000.00
= 457,918.00/ 8,325,000.00
= 5.50%
On the second year of the operation, the business gained 5.50% income.
Year 2024
= 457,918.00/ 13,388,000.00-0
= 3.42%
152
The 3rd year operation procures a 3.42% income.
2. Return on Investment (ROI)

The ROI is sometimes referred to as a return on assets (ROA), or
accounting rate of return (ARR). It is an appropriate measure of an investment’s
profitability. Increasing net income entails increasing net sales and reducing
costs. The extended analysis of ROI is derived as follows:
ROI = Profit/ Net Sales * (Net Sales/ Investment)

Basic formula: Net profit/ Total investment
Year 2022
= ₱ 4,265,082/ 10,191,000.00 * (10,191,000.00/ 20,000,000.00)
= 41.85% * 50.96%
= 21.33%
For every 1 peso invested, there will be 21 centavos returned.
Year 2023
= ₱ 5,217,082/ 8,825,000.00 * (8,825,000.00 / 20,000,000.00)
= 59.12% * 44.13%
= 26.09%
Year 2024
= ₱ 10,068,082/ 13,388,000.00 * (13,388,000.00/ 20,000,000.00)

= 75.20% * 66.94%
= 50.34%
153
3. Payback Period
It is very effective evaluation approach that has been used for many
years. It is the computation of the length of time required by the business to
return the initial cost of capital.
2022 2023 2024
Net Income ₱4,265,082.00 ₱5,217,082 ₱10,068,082

Add: Depreciation 457,918 457,918 457,918
Net Cash Inflows ₱4,723,000.00 ₱5,675,000.00 ₱10,562,000.00
Table 55. Payback Period

Year Net Cash Inflow Cash to Date Payback Period
2022 ₱ 4,723,000.00 ₱ 4,723,000.00 1
2023 ₱ 5,675,000.00 ₱10,398,000.00 1
2024 ₱10,562,000.00 ₱20,960,000.00
Initial Investment: ₱19,988,335
Payback period= Years before full recovery+ Uncovered cost @ the start of the
year
Cash flow during the year
= 2+ 19,988,335.00 - 4,723,000.00
10,562,000.00
=2+1.45 years
=3.44 years
Investments in assets can be recovered within 3.44 years (3 years, 8 months

and 4 days).
154
CHAPTER 6
SOCIO- ECONOMIC ASPECT
The socio-economic component of economics is a specialist discipline of
economics that studies the close link between economic and social behavior.
Ethics, social norms, and many social constructs are examples. The
socioeconomic element focuses on how individuals, groups, businesses, and
governments aim to attain efficient and well-defined goals that go beyond profit
maximization to safeguard and increase society's welfare.
Economic Significance
The proposed business will be located at Banggot, Bambang for the main
office and for the crematorium will be located at San Antonio North Bambang.
Taking advantage of its good location that best suits the proposed business. The
said business will increase rate of employment through providing job
opportunities to those people who are unable to attain their specific job at far
places.
1. Government revenues
As Filipino citizens, the business owner and business will play their
tax liabilities mandated by the law. Tax will help the government generate
funds for the improvement of public service and government projects. The
business will play 3% of its annual income as tax to the government.
155
2. Related industries
The proposed business will benefit the economy through providing
employment. This will give the hired employee and his family their source
of income for their living needs. That consumer’s income will help keep
the economy stimulated.
3. Corporate social responsibility
• As to people
a. Employees
A company has an obligation toward its working individuals in
keeping their desire and interest for the job alive. Good practice social
responsibility by the management to the employees will serve as an
example to them. In return, the employees themselves will realize the
essence of being socially responsible to the society.
b. Client
The client is the foundation of the business’ success. Considering
clients’ importance at all stages of the marketing process helps company
to ensure greater customer satisfaction and increase its long-term goal of
repeat business.
Environmental Contribution
KG’s Serenity Funeral Home has proven to be excellent choice of service
when it comes to burial as it offers conservational burial, a type of green burial
156
that adds an extra layer of environmental protection: the burial grounds are
secured by a conservation easement, ensuring that they be managed in
perpetuity according to conservation principles.
The environmental benefits of cremation are one of the main reasons for
this. Cremation eliminates the need for hazardous embalming chemicals,
caskets, and more land.
Societal Benefits
The business will serve as a source of income to the owner and such
income may be used for other business opportunities. As a social business, it
applies commercial strategies to maximize improvements in financial, social and
environmental well-being. What differentiates social business from other
companies is that they have both business goals and social goals. Their main
purpose is to promote, encourage, and make social change - in a financially
sustainable way.
Contrary to popular belief, there does not have to be a trade-off between
making a social impact and bottom-line profits and investment returns.
Companies with short and long-term success in mind are transforming the way
they do business to embed purpose at their core. They’re building bottom-line
benefits whilst still making a positive impact on society. Purpose should not be
about a quick marketing tactic or campaign, or a moment-in-time effort - it should
be deeply embedded into brand identity and the experience companies deliver.
The following are the benefits/ advantages:
157
1) Better Customer Relationships
Customers are increasingly holding businesses accountable for the
impact of their core operations. Social enterprises don’t just ‘greenwash’ their
motivators as part of some obligatory Corporate Social Responsibility
programme. They provide a compelling USP that provides a competitive
advantage. This builds brand loyalty and, potentially, brand advocacy. Purpose
creates client relationships that go far deeper than transactional or product-
based relationships. And when companies maximize this, they position
themselves to expand their customer base.
2) Greater Employee Motivation & Retention
The millennial generation now makes up a majority of the workforce
(56%, according to Pew Research Center) and a significant portion (30% of
retail sales) of the purchasing force. 2020 signifies a time of change, and it’s
important now more than ever to understand what drives and motivates this
diverse segment of the population. Businesses are at a pivotal moment where
the growing influence and purchasing power of this generation can no longer be
ignored. The core of their motivations are simple: they want businesses to be
kind. And one in three agrees with the statement, “The mission or purpose of my
organization makes me feel my job is important." Provide this and you will be
able to attract the best staff and keep your existing staff satisfaction, motivation,
and retention high. All ultimately hitting your bottom line as the costs and
disruption of recruitment and training are reduced.
158
3) Increased Creativity
Social enterprise initiatives encourage employees to try new things and
get re-energized about their jobs. Through this social involvement, employees
will feel empowered to start contributing to the bigger picture. They might come
up with new ideas about products or internal processes or innovate new
problem-solving solutions. When you demonstrate your company’s values and
passions through a social enterprise ethos, employees will feel encouraged (and
supported) to develop new and better ways to do their jobs.
4) Increased Productivity
It goes without saying that a more motivated and creative workforce will
ultimately lead to great productivity - once again hitting your bottom line. As
Inc.com reports, 30% of employees say they are more efficient when working for
companies that have social ethics built into their values.
5) Enhanced Brand Awareness & Reputation
In today’s digital era, social enterprises are gaining exposure - and praise
- for their social goals. Your brand’s reputation can only benefit from a socially
conscious ethos. Think about it: customers feel good when they buy products
and services from companies that are helping their community or the world at
large. Global citizenship is now more of a hot topic than ever. Don’t miss the
opportunity to publicize your social enterprise initiatives and spread the word
about your community involvement. Tweet, post, and share your social
159
programs. Letting the public know that you have a purpose beyond profits alone
will only work to increase your brand’s public image.
Increasingly investors, business partners, customers, and employees
want to know that the companies they choose are doing more than just providing
a product or service. They look for companies that are doing good. They will feel
a special connection to companies whose values align with their own. So, in
summary, social enterprises positively affect both internal (employee
engagement, productivity, creativity, and retention rate) and external (increased
sales, customer loyalty, brand awareness) growth.
160
CHAPTER 7
CONCLUSIONS AND RECOMMENDATIONS
Conclusions
KG’s Serenity Funeral Home is feasible due to the following reasons: it is
located along the highway that could be convenient to ever customer,
communicating and transfer of any information regarding our services is not also
a problem because of the availability of phone signals in the area. And also, for
the reason that the business is the only one who offer cremation around
Bambang, Nueva Vizcaya. Hence upon conducting surveys and studies on the
different aspects of the proposed business, the proponents conclude that the
business is viable.
Recommendations
After doing all of the necessary feasibility studies, analyses, surveys,
calculations, and interviews, the project's proponents came up with conclusions
and suggestions.
Based on the facts supplied in the feasibility study, it is advised that "KG's
Serenity Funeral Home" will aid in the development of the client's mental
condition in coping with their loss and will alleviate their load in all aspects. The
feasibility study's findings indicate that the project is very advantageous to the
owner and has a high possibility of success. The following are the key
recommendations:
161
162
a) Management Aspect
The owner of the company will not be the manager as well. Services will
improve due to minimal errors, efficiency, and effectiveness that the proposed
project will provide. It is also important to have a separate embalmer for Girls and
for Boys to avoid unpleasant circumstances.
b.) Marketing Aspect
Implement social media marketing methods for your funeral home,
beginning with the creation of a Facebook company page. Your social media
marketing efforts should aim to engage prospective consumers so that they
respond to and share the information you give with others. Provide informative
blogs that educate individuals on the worth and significance of pre-planning, such
as telling loved ones of one's preferences rather than keeping the family in the
dark. Discuss cremation vs. full body burial openly so that people feel
comfortable asking questions. Another digital method is obtaining a free Google
Places account so that your funeral home appears in local searches when
customers browse for funeral homes in your region.
KG’s Serenity Funeral Home will be able to differentiate itself from its
competitors that will attract new customers due to its improved security and
better service.
c) Technical Aspect
The Feasibility Study proposes the construction of the main/collector
sewers together with the wastewater treatment plants to collect and treat the
163
wastewater from the high priority districts in Bambang. Safety installation for
security purposes. Establish the business where larger potential client, easier to
locate, increase exposure arouses. Make sure the location is not the place where
it can affect the other establishment.
d) Financial Aspect
Better and accurate illustrations in order to locate and sum up the
accounts and financial statements for transparency and validity. All important
information should be included in major assumptions in order to better
understand the financial statements.
e) Socio economic Aspect
Consider not only the business and the owner’s benefit but also those
factors affecting the success of the business.
Therefore, the general recommendation to the aspiring business
establisher who have the capability to finance this kind of business is to adopt
and equip this project.
164
REFERENCES
Interviews
Estocio, M. (2021). Christian J Funeral Home. Bambang, Nueva

Vizcaya.
Electronic Sources
Cornish, D. and Williams, R. O. (2021). Deaths registered in England and Wales:

2020. Retrieved from
https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsand
marriag es/deaths/bulletins/deathsregistrationsummarytables/2020
Department of Health (2021). If a person dies of COVID_19, do they get buried
or cremated? Retrieved from https://doh.gov.ph/node/33575
Reyes, F. (2021). Background of Funeral. Retrieved from
https://www.scribd.com/document/359111411/Background-of-Funeral
Fire and fear: Rapid cremations in the Philippines amidst COVID-19. Retrieved
from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7770472/
Funeral Services Market Research Reports & Industry Analysis. Retrieved from
https://www.marketresearch.com/Consumer-Goods-c1596/Consumer-
GoodsRetailing-c80/Funeral-Services-c1807/
FuneralWise (2021). How the Funeral Industry Has Evolved. Retrieved from
https://www.funeralwise.com/learn/industry/
Nicholas, H. (2019). What are the leading causes of death in the US? Retrieved
from https://www.medicalnewstoday.com/articles/282929
IBISWorld (2021). Funeral Homes Industry in the US. Retrieved from
https://www.ibisworld.com/united-states/market-research-reports/funeral-
homesindustry/
Industry Overview: Funeral Services. Retrieved from
https://www.valueline.com/Stocks/Industries/Industry_Overview__Funeral
_Servic es.aspx#.YWBHmNpBzIU
Elflein, J. (2021). COVID-19 deaths worldwide by country. Retrieved from
https://www.statista.com/statistics/1093256/novel-coronavirus-2019ncov-
deathsworldwide-by-country/
165
Knoema (2020). Adult mortality rate between age 15 and 60. Retrieved from
https://knoema.com/atlas/Philippines/topics/Demographics/Mortality/Adult
mortality-rate?mode=amp
Go, M. C. and Docot, D. (2021). Fire and fear: Rapid cremations in the
Philippines amidst COVID-19. Retrieved from
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7770472/
Palo Alto Software (2021). Funeral Home Business Plan. Retrieved from
https://www.bplans.com/funeral-home-business-plan/market-analysis-
summary/
Philippine Death Statistics (Preliminary): January to March 2021. Retrieved from
https://psa.gov.ph/tags/death-statistics
Placidus Funeral Home and Services. Retrieved from
https://pdfcoffee.com/feasibility-study- onestablishing-funeral-home-and-
services-business-in-pearanda-nueva-ecijaplacidus-funeral-home-and-
services-pdf-free.html
The Funeral Home Industry: Emerging Trends & Tips to Sustain Success.
Retrieved from https://firstbanksba.com/knowledge-center/resource/the-
funeral-hme-industryemerging-trends-tips-to-sustain-success/
WHO (2021). The true death toll of COVID-19 Estimating global excess
mortality. Retrieved from https://www.who.int/data/stories/the-true-death-
toll-of-covid-19-estimating-globalexcess-mortality
World Funeral News (2021). An in-depth analysis of the largest funeral home
companies in the world. Retrieved from
https://news.wfuneralnet.com/en/largest-funeral-homecompanies/
166
APPENDIX A
LETTER TO THE MANAGER
October 24, 2021 Dear

Sir:
Greetings with peace!
We, the students of King’s College of the Philippines-Bambang, are presently
conducting a feasibility study on establishing a business named “KG’S
SERENITY FUNERAL HOME” at Bambang, Nueva Vizcaya as a partial
fulfillment of the requirements for the completion of our course, Bachelor of
Science in Accountancy.
In this regard, we humbly request your kind cooperation and participation by
answering honestly the questions we provide that will serve as a springboard for
our thorough study in the viability of the sad proposed project.
Rest assured that all information will be used for educational purpose only and
will be treated with utmost confidentiality.
Thank you and God bless!
Respectfully yours,

Researchers
Noted:
DEMY M. NADERA, CPA
Research Adviser
Approved:
DELIA LOU C. TABINGAN, CPA
OIC Dean- College of Business Administration and Accountancy
167
APPENDIX B
LETTER TO THE RESPONDENTS
168
APPENDIX C
INTERVIEW GUIDE
Interview Guide
1. Before you start your business, what requirements did you acquire?
(Bago kayo nag-establish ng business niyo, ano ang mga kailangang
requirements?)
2. What is your market status? (Ano ang status niyo sa market?)
3. What are your coping strategies amidst this Covid 19 crisis? (Ano yung
mga strategies niyo to cope up sa crisis na Covid 19?)
4. If ever, there will be an existing competitor what would be your
strategies? (Pag may nagpatayo dito ng gaya sa business niyo, ano ang
magiging strategies niyo?)
5. What is the difference of your business status when Covid 19 arise
compare to when there is no Covid 19? (Ano ang pinagkaiba ng status ng
business niyo noong walang covid kumpara ngayong may covid?)
6. How many customers avail your services per month for the year
20182021? (Ilang customers ang nagaavail ng services niyo per month
sa taong 2018-2021?)
7. Do you cater all the customer’s availed services? (Nasusuplyan ba lahat
ng ito o nabibigyan ba ng serbisyo lahat ng mga customers na ito?)
169
8. How much is your sale for the year 2018-2019? (Ilan ang sales Niyo sa
taong 2018-2021?)
9. What are the policies that you implemented in order for your business
success? (Ano yung mga policy na pinatupad ninyo para maging
succesful ang inyong business?)
10. What other services you offer other than funeral service? (Ano pa yung
mga service na inooffer niyo maliban sa funeral service?)
11. How much is the cost of every services you offer? (Magkano ang bayad
ng bawat service na inoofer niyo?)
12. What are the products you offer and what are the cost of every prdocut?
(Ano yung mga produkto na binebenta niyo at magkano niyo ito
binebenta?)
13. What product or services availed frequently? (Ano yung madalas na
inaavail na product or service niyo?)
14. How’s your supply reagarding safety stocks for tools, inventories and
other consumable supples? (Paano yung supply niyo ng mga tools,
inventories or mga consumable supplies niyo?)
15. Who are your suppliers? (Sino-sino ang suppliers niyo?)
16. Do you have uncollectible accounts? (May mga pautang ba kayo?)
17. How do you handle the uncollectible accounts? (Ano ginagawa niyo sa
mga pautang niyo?)
18. How’s the process of every services you offer to different clients? (Pano
ang proseso ng bawat serbisyong inaaalok niyo sa ibat- ibang kliyente?)
170
APPENDIX D
SURVEY QUESTIONNAIRE
KG’S SERENITY FUNERAL HOME

Survey Questionnaire
PART I. Profile of the Respondents
Name (Optional) : ________________________________
Age : ________________________________
Affiliation in the Family :________________________________
Address : ________________________________
PART II. Survey Questionnaire
1. Do you think that establishing funeral and cremation services are essential in
Bambang, Nueva Vizcaya?
YES
NO
2. What service/s do you prefer in honoring a beloved deceased person?
Burial
Cremation
Not Applicable
Other (Please Specify: _____________)
3. What type of level of services do you prefer to provide in honoring a beloved
deceased person?
If Burial;
Package 1: Embalming service only [₱5,000.00]
Package 2: Embalming service with casket [₱5,000.00 plus the cost of

casket depending on its type below]
OMS Stucco (₱3,000.00)
171
OMS Plain-Half glass (₱8,000.00)
OMS Plain- Full glass (₱15,000.00)
Senior wooden (₱10,000.00)
Metal casket (₱54,000.00)

Package 3: Ordinary (service burial with an ordinary funeral set-up in
the house of the deceased and an ordinary funeral coach in
transporting the body of the deceased person in the cemetery)
[₱20,000.0000 plus the cost of casket depending on its type below]

Package 4: Special (special service burial includes funeral
ceremony in the house of the deceased/ chapel of the Funeral
Home depending on the wishes and preferred arrangement of the
family of the deceased and a special funeral coach to transport
the body of the deceased) [₱34,000.00 00 plus the cost of

Package 5: Deluxe (full package service burial includes procession
for riders (traffic control & permits), catered special events, balloon
& dove releases and video of the services (full or partial))
[₱120,000.0000 plus the cost of casket depending on its type
below]
172

Other (Please Specify: _____________________________________)
If Cremation;
Package 1: Cremation only [₱40,000.00]
Package 2: Ordinary (cremation with urn jar but without ceremonial
services) [₱40,000.00 plus the cost of urn jar depending on its
type below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

Package 3: Special (cremation with memorial services in the house
of the deceased/ chapel of the Funeral Home depending on the
wishes of the bereaved family) [₱100,000.00 plus the cost of urn
jar de pending on its type below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

Package 4: Deluxe (full cremation services includes catered special
events) [₱250,000.00 plus the cost of urn jar depending on its type
below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

173
4. Where do you think is the best place to undertake the funeral?
Chapel of the Funeral Home
House of the Deceased
Other Place (Please Specify:
_________________________________)
174
APPENDIX E
ACCOMPLISHED SURVEY QUESTIONNAIRE

Accomplished Survey Questionnaire
PART I. Profile of the Respondents
Name (Optional) : ________________________________
Age : ________________________________
Affiliation in the Family :________________________________
Address : ________________________________
PART II. Survey Questionnaire
4. Do you think that establishing funeral and cremation services are essential in
Bambang, Nueva Vizcaya?
YES
NO
5. What service/s do you prefer in honoring a beloved deceased person?
Burial
Cremation
Not Applicable
Other (Please Specify: _____________)
6. What type of level of services do you prefer to provide in honoring a beloved
deceased person?
If Burial;
Package 1: Embalming service only [₱5,000.00]
Package 2: Embalming service with casket [₱5,000.00 plus the cost of

175

Package 3: Ordinary (service burial with an ordinary funeral set-up in
the house of the deceased and an ordinary funeral coach in
transporting the body of the deceased person in the cemetery)
[₱20,000.0000 plus the cost of casket depending on its type below]

Package 4: Special (special service burial includes funeral
ceremony in the house of the deceased/ chapel of the Funeral
Home depending on the wishes and preferred arrangement of the
family of the deceased and a special funeral coach to transport
the body of the deceased) [₱34,000.00 00 plus the cost of

Package 5: Deluxe (full package service burial includes procession
for riders (traffic control & permits), catered special events, balloon
& dove releases and video of the services (full or partial))
[₱120,000.0000 plus the cost of casket depending on its type
below]
176

If Cremation;
Package 1: Cremation only [₱40,000.00]
Package 2: Ordinary (cremation with urn jar but without ceremonial
services) [₱40,000.00 plus the cost of urn jar depending on its
type below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

Package 3: Special (cremation with memorial services in the house
of the deceased/ chapel of the Funeral Home depending on the
wishes of the bereaved family) [₱100,000.00 plus the cost of urn
jar de pending on its type below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

Package 4: Deluxe (full cremation services includes catered special
events) [₱250,000.00 plus the cost of urn jar depending on its type
below]
Metal (₱2,000.00- 17,000.00)
Wooden (₱1,500.00- 15,000.00)
Marble (₱3,000.00- 25,000.00)

177
4. Where do you think is the best place to undertake the funeral?
Chapel of the Funeral Home
House of the Deceased
Other Place (Please Specify:
_________________________________)
178
APPENDIX F
EMPLOYMENT CONTRACT

Bambang, Nueva Vizcaya
Employment Contract
This AGREEMENT is made as of the ______day of _______________, 20____
between (name of the employer) , a Partnership under the laws of the province of
Nueva Vizcaya, and having its principal place of business at Bambang; and
(name of the employee), of the Barangay of _______________________in the
Province of ___________________________________.
WHEREAS the employer desires to obtain the benefit of the services of the
employee, the employee desires to render such services on the terms and
conditions set forth.
In CONSIDERATION of the promises and other good and valuable
consideration (the sufficiency and receipt of which are hereby acknowledged),
the parties agree as follows:
1. Employment
The employee agrees that he will at all times faithfully, industriously, and
to the best of his skill, ability, experience, and talents, perform all the
duties required of his position. In carrying out these duties and
responsibilities, the employee shall comply with all employer policies,
procedures, rules and regulations, both written and oral, as are
announced by the employer from time to time. II is also understood and
agreed to by the employee that his assignment, duties and
responsibilities, and reporting arrangements may be changed by the
employer in its sole discretion without causing termination of this
agreement.
2. Position Title
As a ________________________________, the employee is required to
perform the following duties and responsibilities in a professional manner.
a) Be responsible and responsive for the unexpected calls to perform
duties.
b) Perform task and duties diligently and professionally.
c) Ensuring adherence to the funeral wishes of the bereaved family.
179
d) Other duties that may arise from time to time and as may be
assigned to the employee.
3. Compensation
a) As full compensation for all services provided, the employee shall
be paid at the rate of ____. Such payments shall be subject to such
normal statutory deductions by the employer.
b) The salary mentioned in paragraph (a) shall be reviewed on an
annual basis.
c) All reasonable expenses arising out of employment shall be
reimbursed assuming they have been authorized prior to being
incurred and with the provision of appropriate receipts.
4. Benefits
The Employer shall at its expense provide the following benefits to the
Employee:
a) Transportation allowance every month.
b) Uniform allowance every month.
5. Performance Reviews
The employee will be provided with a written performance appraisal at
least twice a year and said appraisal will be reviewed at which time all
aspects of the assessment can be fully discussed.
6. Termination
a) The employee may at any time terminate this agreement and his
employment by giving not less than one month’s written notice to the
employer.
b) The Employer may terminate this Agreement and the employee’s
employment at any time, without notice or payment in lieu of notice, for
sufficient cause.
c) The Employer may terminate the employment of the employees at any
time without the requirement to show sufficient cause pursuant to (7)
(b) above, provided the employer pays the employee an amount as
required by the Employment Standards Act 2000 or other such
legislation as may be in effect at the time of termination. This payment
shall constitute the employees' entire entitlement arising from said
termination.
d) The employee agrees to return any property to
__________________at the time of termination.
7. Laws
180
This agreement shall be governed by the laws of the Province of Nueva
Vizcaya,
8. Independent Legal Advice

The employee acknowledges that the employer has provided the
employee with a reasonable opportunity to obtain independent legal
advice with respect to this agreement, and that either
a) The employee has had such independent legal advice prior to
executing this agreement, or;
b) The employee has willingly chosen not to obtain such advice and to
execute this agreement without having obtained such advice.
9. Entire Agreement
This agreement contains the entire agreement between the parties,
superseding in all respects any and all prior oral or written agreements or
understandings pertaining to the employment of the employee by the
employer and shall be amended or modified only by a written instrument
signed by both of the parties hereto.
10. Severability
The parties hereto agree that in the event any article or part of this
agreement is held to be unenforceable or invalid, then said article or part
shall be struck and all remaining provisions shall remain in full force and
effect.
IN WITNESS WHEREOF, the Employer has caused this agreement to be
executed by its duly authorized officers and the employee has set his hand as of
the date first above written.
SIGNED, SEALED AND DELIVERED in the presence of:

________________________________________
(Name of Employee)
________________________________________
(Signature of Employee)
________________________________________
(Name of Employer Rep)
181
________________________________________
(Signature of Employer Rep)
(Position Title)
182
APPENDIX G
OFFICIAL RECEIPT
In settlement of the
ollowing:
f
Banggot, Bambang, Nueva Vizcaya
Invoice no. Amount Khaira Marie Macadangdang- Partner, CP No. 0975-529-0882
Gizelle Mae Sadorra- Partner, CP No. 0948-515-6938
VAT TIN: 123-345-567-789
OFFICIAL RECEIPT No. 00001

Date: _____________
Received from _____________________________________ the sum

of _________________________________________
_______________________________ only (P ____________) in
partial/full payment of ___________________________
Form of Payment By: ________________________

Cash Check Authorized Representative
100 Bklts. (50X2) 000001-005000

TIN 121-232-343-454
Until: m/d/y XXX Printshop, Bambang, Nueva Vizcaya BIR

Printer’s Accreditation No. Authority to Print No.: 4AU0000000000
014MP20190000000000
NOT VALID FOR CLAIMING INPUT TAXES”
Date Issued: m/d/y
VALID FOR FIVE (5) YEARS FROM THE
183
APPENDIX H
DTI Certificate

and
184
APPENDIX I
BUSINESS PERMITS
Republic of the Philippines
Municipality of Bambang
Business Permits & License Office

and
185
APPENDIX J
BIR CERTIFICATE
186
APPENDIX K
SANITARY PERMIT
Sanitary Buildings Division

Republic of the Philippines
Municipality of Bambang
187
APPENDIX L
COMPENSATION AND BENEFIT
Proposed Personnel Salaries
Number Monthly Monthly 13th Annual

Position of EE Salary Net Pay Monthly Gross Salary
Pay Pay
Manager 1 25,000.00 23,162.50 25,000.00 ₱ 325,000.00
Embalmer 2 30,000.00 26,625.00 30,000.00 ₱ 390,000.00
Crematory 2 30,000.00 26,625.00 30,000.00 ₱ 390,000.00

Operator
Mortuary 2 30,000.00 26,625.00 30,000.00 ₱ 390,000.00

Cosmetologist
Driver 2 24,000.00 22,560.00 24,000.00 ₱ 312,000.00

5 50,000.00 47,225.00 50,000.00 ₱ 650,000.00
Service
personnel
*Computatio
n:
Manager= (25,00.00/month*12 months) +13th month pay= Annual Gross Salary
Embalmer, Crematory Operator & Mortuary Cosmetologist= (15,000.00/month*12
months) +13th month pay= Annual Gross Salary
Driver= (12,00.00/month*12 months) +13th month pay= Annual Gross Salary
Service personnel= (10,00.00/month*12 months) +13th month pay= Annual Gross Salary
Monthly Net Pay= Monthly salary- (EE from SSS+ EE from PhilHealth+ EE from HDMF
188
Mandatory Deductions
Total Employer Share= ER from SSS+ ER from PhilHealth+ ER from HDMF
189
Employee Benefits
Employee Benefits
Annual Gross Total

Position No. Salary Pay Transport Uniform Employee
of ation Allowance Benefits
EE Allowance
Manager 1 ₱ 325,00.00 10,000.00 10,000.00 ₱345,000.00
Embalmer 2 390,000.00 40,000.00 20,000.00 450,000.00
Crematory 2 390,000.00 40,000.00 20,000.00 450,000.00

Operator
Mortuary 2 390,000.00 40,000.00 20,000.00 450,000.00
Cosmetolo
gist
Driver 2 312,000.00 24,000.00 20,000.00 356,000.00
5 650,000.00 50,000.00 50,000.00 750,000.00

Service
personnel
Total 14 ₱2,457,000.00 204,000.00 140,000.00 ₱2,801,000.00
190
APPENDIX M
OTHER APPENDICES
Accountable Events/Transactions Pre-operating period

1. Khaira Marie Macadangdang provide 5,000,000.00 cash as initial investment
to the business.
2. Gizelle Mae Sadorra invested 5,000,000.00 in the business.
3. Borrowed 10,000,000.00 from BDO by issuing a one-year note starting next
year with 2% annual interest.
4. Securing permits and licenses amounting to 11,665.00.
5. Purchased of Land costing 4,500,000.00.
6. Construction of Building worth 3,840,000.00. The Building has a useful life of
27 years.
7. Purchased of Machineries amounting to 3,200,000.00.
8. Purchased Transportation Equipment (Hearse and L300) amounting
1,380,000.00.
9. Purchased of Funeral Supplies (embalming tools and medicines) amounting
to 136,200.00.
10. Purchased of office equipment amounting to 148,100.
11. Purchased of office supplies amounting to 2,829.75.
12. Purchased of furniture and fixture amounting to 93,000.00.
13. Purchased of sanitary supplies amounting to 3,260.00.
Operating period
Year 2022
1. Purchased of merchandise (caskets and urns) costing 2,500,000.00 on cash
basis.
2. Rendered services worth 600,000 for cash for the month of January.
3. Rendered services worth 540,000 for cash for the month of February.
4. Rendered services worth 700,000.00 for cash for the month of March.
191
5. Provides 834,000.00 in services to a customer who asked to billed for the
services for the month of April.
6. Rendered services worth 1,730,000.00 for cash for the month of May and
June.
7. Purchased of consumable supplies from a supplier, 10,000.00
8. Paid employee salary 2,457,000.00
9. Provide services to a customer on account, 37,000.00 in the month of June.
10. Received cash from a customer in full settlement of his account.
11.Provide services to a customer for the month of July and August on cash
basis, 1,620 ,000.00.
12.Rendered services to a customer worth 2,300,000.00 for the month of
September and October.
13. Paid taxes amounting to 10,000.00
14. Provide services to a customer for the month of November and December on
cash basis, 1,830,000.00.
15. Paid the following expenses: Utilities, 260,000.00; Advertising, 15,000.00
obtain during the period.
Year 2023
2. Purchased of Funeral equipment amounting to 10,000.00
services.
4. Rendered services worth 628,000.00 for cash for the month of February.
5. Provide services to a customer for the month of March on cash
basis,430 ,000.00
6. Provide services to a customer on account in the month of April, 776,000.00.
7. Rendered services worth 3,835,000.00 for cash for the month of May to July.
9. Collected the account from April.
10. Paid employee salary 2,457,000.00
192
11. Provide services to a customer on account in the month of August,
300,000.00.
13. Provide services to a customer for the month of September and October on
cash basis, 1,730 ,000.00
14. Rendered services worth 415,000.00 for cash for the month of November.
15. Purchased of merchandise (caskets and urns) costing 500,000.00 on cash
basis.
services.
18. Paid Utilities expenses for the month of December amounting to 140,000.00.
Year 2024
1. Provide services to a customer on account for the month of January,
556,000.00.
2. Rendered services worth 3,200,000.00 for cash for the month of February
and March.
3. A customer made a partial payment for his account in January, 350,000.00.
4. Rendered services worth 4,000,000.00 for cash for the month of April to
June.
services on July.
8. Paid employee salary 2,457,000.00 for the month of July.
9. Provide services to a customer, 780,000.00 for the month of August and
September.
10. Rendered services worth 4,140,000.00 for cash for the month of October to
December.
12. Paid the following expenses: Utilities, 280,000.00; Salaries, 45,000.00 obtain
during the period.
193
Journal Entry 1
# Account Title & Explanation PR Debit Credit
1 Cash 101 ₱5,000,000.00
K. Macadangdang , Capital 301 ₱5,000,000.00
to record the owner’s
investment to the business
2 Cash 101 5,000,000.00

G. Sadorra, Capital 301 5,000,000.00
to record the owner’s
investment to the business
3 Cash 101 10,000,000.00

Notes Payable 202 10,000,000.00
to record the bank loan-BDO
4 Taxes& Licenses 508 11,665.00

Cash 101 11,665.00
to record the payment in
securing permits and licenses of
the business
5 Land 104 4,500,000.00

Cash 101 4,500,000.00
to record the payment of
land
6 Building 105 3,840,000.00

Cash 101 3,840,000.00
to record the payment in
constructing the building
7 Machinery 109 3,200,000.00

Cash 101 3,200,000.00
to record the acquisition of
194
machinery
8 Equipment 107 1,380,000.00

Cash 101 1,380,000.00
equipment- transportation
9 Supplies 103 136,200.00

Cash 101 136,200.00
supplies- funeral
10 Equipment 107 148,100.00

Cash 101 148,100.00
equipment- office
11 Supplies 103 2,829.75

Cash 101 2,829.75
supplies- office
12 Furniture & Fixture 111 93,000.00

Cash 101 93,000.00
furniture & fixture
13 Supplies 103 3,260.00

Cash 101 3,260.00
supplies- sanitary
Year 2022
Journal Entry 2
1 Purchases 501 ₱2,500,000.00
195
Cash 101 ₱2,500,000.00
to record the purchased
casket and urns on cash
2 Cash 101 600,000.00

Service fees 401 600,000.00
to record the service
rendered
3 Cash 101 540,000.00

rendered
4 Cash 101 700,000.00

rendered
5 Cash 101
to record the service 834,000.00
rendered
6 Cash 101 1,730,000.00

Service fees 401 1,730,000.00
rendered
7 Supplies 103 10,000.00

Cash 101 10,000.00
consumable supplies on cash
8 Salaries Expense 503 2,457,000.00

Cash 101 2,457,000.00
196
to record the payment for
salary
9 Accounts Receivable 102 37,000.00

rendered on account
10 Cash 101 37,000.00

Accounts Receivable 102 37,000.00
to record the collection on
account
11 Cash 101 1,620,000.00
Service fees 401 1,620,000.00
rendered
12 Cash 101 2,300,000.00

Service fees 401 2,300,000.00
rendered
13 Taxes and Licenses 508 10,000.00

Cash 101 10,000.00
taxes
14 Cash 101 1,830,000.00

Service fees 401 1,830,000.00
rendered
15 Utilities Expense 504 260,000.00

Advertising Expense 505 15,000.00
Cash 101 275,000.00
197
operating expenses
Year 2023
Journal Entry 3
1 Supplies 103 ₱4,000.00
Cash 101 ₱4,000.00
2 Equipment 107 10,000.00

Cash 101 10,000.00
funeral equipment
3 Cash 101 133,000.00

to record the service rendered
4 Cash 101 628,000.00

5 Cash 101 430,000.00


on account
198
7 Cash 101 3,835,000.00
Service fees 401 3,835,000.00
8 Supplies 103 20,000.00

Cash 101 20,000.00
9 Cash 101 776,000.00

account

Cash 101 2,457,000.00
salary

on account
12 Cash 101 300,000.00
account
13 Cash 101 1,730,000.00

Service fees 401 1,730,000.00
14 Cash 101 415,000.00

199
15 Purchases 501 500,000.00
Cash 101 500,000.00
casket and urns on cash

Cash 101 15,000.00
to record the payment of taxes
17 Cash 101 578,000.00

18 Utilities Expenses 504 140,000.00

Cash 101 140,000.00
utilities expense
200
Year 2024
Journal Entry 4
1 Accounts Receivable 102 ₱556,000.00
Service fees 401 ₱556,000.00

on account
2 Cash 101 3,200,000.00
Service fees 401 3,200,000.00
3 Cash 101 350,000.00
to record the received partial

payment from customer
4 Cash 101 4,000,000.00
Service fees 401 4,000,000.00
5 Cash 101 206,000
to record the collection in full

payment from customer
6 Cash 101 712,000.00
201
7 Supplies 103 15,000.00
Cash 101 15,000.00

503
Cash 2,457,000.00

salary
9 Cash 101 780,000.00
10 Cash 101 4,140,000.00
Service fees 401 4,140,000.00
Cash 101 20,000.00
to record the payment of taxes
12 Utilities Expense 504 280,000.00
Salaries Expense 503 45,000.00
Cash 101 325,000.00
202
to record the operating
expenses
General Ledger
Cash Account no. 101
# Description JR Debit Credit Balance

1 Initial investmentK. 1 ₱5,000,000.00 ₱5,000,000.00
2 Initial investmentG. 1 5,000,000.00 10,000,000.00
3 Borrowed from 1 10,000,000.00 20,000,000.00

bank-BDO
4 Taxes& Licenses 1 11,665.00 19,988,335.00
5 Purchased land 1 4,500,000.00 15,488,335.00
6 Building- 1 3,840,000.00 11,648,335.00
construction
7 Purchased 1 3,200,000.00 8,448,335.00
machinery
8 Purchased 1 1,380,000.00 7,068,335.00
equipment
9 Purchased supplies 1 136,200.00 6,932,135.00
10 Purchased 1 148,100.00 6,784,035.00

equipment
11 Purchased supplies 1 2,829.75 6,781,205.25
12 Purchased 1 93,000.00 6,688,205.25

Furniture& Fixture
13 Purchased supplies 1 3,260.00 ₱6,684,945.25
Supplies Account no. 103

9 Purchased funeral 1 ₱136,200.00 ₱136,200.00
supplies
203
11 Purchased office 1 2,829.75 139,029.75
supplies
13 Purchased sanitary 1 3,260.00 ₱142,289.75
supplies
Machinery Account no. 109

7 Purchased machinery 1 ₱3,200,000.00 3,200,000.00
Land Account no. 104

5 Purchased land 1 ₱4,500,000.00 ₱4,500,000.00
Building Account no. 105

5 Construction cost or 1 ₱3,840,000.00 ₱3,840,000.00
building
Furniture & Fixture Account no. 111

12 Purchased furniture 1 ₱93,000.00 ₱93,000.00
& fixture
Equipment Account no. 107

8 Purchased 1 ₱1,380,000.00 ₱1,380,000.00
transportation
equipment
10 Purchased office 1 148,100.00 ₱1,528,100.00
equipment
Notes Payable Account no. 202
204
3 Borrowed-BDO 1 ₱10,000,000.00 ₱10,000,000.00
K. Macadangdang, Capital Account no. 301

1 Initial investment 1 5,000,000.00 ₱5,000,000.00
G. Sadorra, Capital Account no. 302

2 Initial investment 1 ₱5,000,000.00 ₱5,000,000.00
Taxes& Licenses Account no. 508

4 Permits & Licenses 1 ₱11,665.00 ₱11,665.00
Year 2022

Beg. balance ₱6,684,945.25
1 Cash Purchase 2 ₱2,500,000.00 2,500,000.00
2 Collection- cash 2 ₱600,000.00 1,900,000.00
3 Collection- cash 2 540,000.00 1,360,000.00
4 Collection-cash 2 700,000.00 660,000.00
5 Collection-cash 2 834,000.00 174,000.00
6 Collection-cash 2 1,730,000.00 1,904,000.00
7 Purchased 2 10,000.00 1,894,000.00
Supplies
8 Payment of 2 2,457,000.00 563,000.00
Salaries
10 Collection- on 2 37,000.00 526,000.00
accnt
11 Collection-cash 2 1,620,000.00 1,094,000.00
205
12 Collection-cash 2 2,300,000.00 3,394,000.00
13 Payment of Taxes 2 10,000.00 3,384,000.00
14 Collection-cash 2 1,830,000.00 5,214,000.00
15 Payment of 2 275,000.00 ₱11,623,945.25

Operating
expenses
Accounts Receivable Account no. 102

9 Collected- accnt 2 ₱37,00.00 ₱37,000.00
10 Collected- accnt 2 37,000.00 0

Beg. balance ₱142,289.75
7 Purchased 2 ₱10,000.00 ₱152,289.75
consumable
supplies

Beg. balance ₱3,200,000.00

Beg. balance ₱4,500,000.00

Beg. balance ₱3,840,000.00
206


Beg. balance ₱1,528,100.00

Beg. balance ₱10,000,000.00

Beg. balance ₱4,994,167.50

Beg. balance ₱4,994,167.50
Service Fees Account no. 401

2 Service rendered 2 ₱600,000.00 ₱600,000.00
3 Service rendered 2 540,000.00 1,140,000.00
6 Service rendered 2 1,730,000.00 4,404,000.00
14 Service rendered 2 1,830,00.00 ₱10,191,000.00
207
Purchases Account no. 501

1 Purchased 2 ₱2,500,000.00 ₱2,500,000.00
merchandise
Salaries Expense Account no. 503

8 Payment of Salary 2 ₱2,457,000.00 ₱2,457,000.00
Utilities Expense Account no. 504

15 Payment of utility 2 ₱260,000.00 ₱260,000.00
Advertising Expense Account no. 505

15 Payment of advertising 2 ₱15,000.00 ₱15,000.00
cost
Taxes and Licenses Account no. 508

13 Payment of Taxes 2 ₱10,000.00 ₱10,000.00
Year 2023

Beg. balance ₱11,623,945.25
1 Purchased 3 ₱4,000.00 4,000.00
Supplies
2 Purchased 3 10,000.00 14,000.00
Equipment
3 Collection-cash 3 ₱133,000.00 119,000.00
4 Collection-cash 3 628,000.00 747,000.00
5 Collection-cash 3 430,000.00 1,177,000.00
208
7 Collection-cash 3 3,835,000.00 5,012,000.00
8 Purchased 3 20,000.00 4,992,000.00
Supplies
9 Collection-on accnt 3 776,000.00 5,768,000.00
10 Payment of 3 2,457,000.00 3,311,000.00

Salaries
12 Collection-on accnt 3 300,000.00 3,611,000.00
13 Collection-cash 3 1,730,000 5,341,000.00

14 Collection-cash 3 415,000.00 5,756,000.00
15 Cash Purchased 3 500,000.00 5,256,000.00
16 Payment of Taxes 3 15,000.00 5,241,000.00
17 Collection-cash 3 578,000.00 5,819,000.00
18 Payment of 3 140,000.00 ₱17,302,945.25
Utilities

6 Collected- accnt 3 776,000.00 776,000.00
11 Collected- accnt 3 300,00.00 300,000.00

1 Purchased 3 ₱4,000.00 4,000.00
consumable supplies
8 Purchased 3 20,000.00 ₱168,289.75
consumable supplies

Beg. balance ₱3,200,000.00
209
Accumulated Depreciation-Machinery Account no. 110

Beg. balance ₱4,500,000.00

Beg. balance ₱3,840,000.00
Accumulated Depreciation-Bldg. Account no. 106
210

Accumulated Depreciation-Furniture& Fixture Account no. 112


Beg. balance ₱1,528,100.00
2 Purchased 3 ₱10,000.00 ₱1,538,100.00
Equipment
Accumulated Depreciation- Equipment Account no. 108


Beg. balance ₱10,000,000.00
Interest Payable Account no. 204

Utilities Payable Account no. 203

211
Salaries Payable Account no. 205


Beg. balance ₱7,126,708.50

Beg. balance ₱7,126,708.50

3 Rendered 3 ₱133,000.00 ₱133,000.00
servicecash
4 Rendered 3 628,000.00 761,000.00
servicecash
5 Rendered 3 430,000.00 1,191,000.00
servicecash
6 Rendered service- 3 776,000.00 1,967,000.00
accnt
7 Rendered 3 3,835,000.00 5,802,000.00
servicecash
11 Rendered 3 300,000.00 6,102,000.00
servicecash
13 Rendered 3 1,730,000.00 7,832,000.00
servicecash
14 Rendered 3 415,000.00 8,247,000.00
servicecash
17 Rendered 3 578,00.00 ₱8,825,000.00
servicecash
Purchases Account no. 501
212
15 Purchased 3 ₱500,000.00 ₱500,000.00
merchandise

10 Payment of Salary 3 2,457,000.00 2,457,000.00


16 Payment of Taxes 3 ₱15,000.00 ₱15,000.00
Year 2024

Beg. balance ₱17,302,945.25
2 Collection-cash 4 ₱3,200,000.00 3,200,000.00
3 Collection-on 4 350,000.00 3,550,000.00
accnt
4 Collection-cash 4 4,000,000.00 7,550,000.00
5 Collection-accnt 4 206,000.00 7,756,000.00
6 Collection-cash 4 712,000.00 8,468,000.00
7 Purchased 4 ₱15,000.00 8,453,000.00
Supplies
8 Payment of 4 2,457,000.00 5,996,000.00
Salaries
9 Collection-cash 4 780,000.00 6,776,000.00
10 Collection-cash 4 4,140,000.00 10,916,000.00
213
11 Payment of Taxes 4 20,000.00 10,896,000.00
12 Payment of 4 325,000.00 ₱27,873,945.25
Operating
Expense

1 Collected- accnt 4 ₱556,000.00 ₱556,000.00
3 Collected- accnt 4 ₱350,000.00 206,000.00

7 Purchased 4 ₱15,000.00 ₱163,289.75
consumable supplies

Beg. balance ₱3,200,000.00
Accumulated Depreciation-Machinery Account no. 110


Beg. balance ₱4,500,000.00

Beg. balance ₱3,840,000.00
Accumulated Depreciation-Bldg. Account no. 106

284 Beg. balance ₱284,444.00
214

Accumulated Depreciation-Furniture& Fixture Account no. 112


Beg. balance ₱1,538,100.00
Accumulated Depreciation- Equipment Account no. 108

Beg. balance ₱10,000,000.00
Interest Payable Account no. 204

Utilities Payable Account no. 203

Salaries Payable Account no. 205

215

Beg. balance ₱9,735,249.50

Beg. balance ₱9,735,249.50

1 Rendered service- 4 ₱556,000.00 ₱556,000.00
accnt
2 Rendered servicecash 4 3,200,000.00 3,756,000.00
6 Rendered servicecash 4 712,000.00 8,468,000.00
9 Rendered servicecash 4 780,000.00 9,248,000.00

8 Payment of Salary 4 ₱2,457,000.00 ₱2,457,000.00
12 Payment of Salary 4 45,000.00 2,502,000.00

216
11 Payment of Taxes 4 ₱20,000.00 ₱20,000.00
Unadjusted Trial Balance

Unadjusted Trial
Balance As of 2021
Account Title Debit Credit
Cash ₱6,684,945.25
Supplies 142,289.75
Machinery 3,200,000.00
Land 4,500,000.00
Building 3,840,000.00
Equipment 1,528,100.00
K. Macadangdang, 5,000,000.00
Capital
Taxes & Licenses 11,665.00
Total ₱20,000,000.00 ₱20,000,000.00
Year 2022
KG’s Serenity Funeral Home e

Unadjusted Trial Balanc
As of 2022
Cash ₱11,623,945.25
217
Supplies 152,289.75
Land 4,500,000.00
Building 3,840,000.00
K.Macadangdang, 4,994,167.50
Capital
G.Sadorra, Capital 4,994,167.50
Service Fees 10,191,000.00
Purchases 2,500,000.00
Salaries Expense 2,457,000.00

Total ₱30,179,335.00 ₱30,179,335.00
Year 2023
Unadjusted Trial Balance As
of 2023
Cash ₱17,302,945.25
Supplies 168,289.75
Accumulated depreciation- ₱140,000.00
Machinery
Land 4,500,000.00
218
Building 3,840,000.00
Accumulated depreciation- 142,222.00
Building
Furniture & Fixture
Equipment
Interest Payable 200,000.00
Salaries payable 10,000.00
K.Macadangdang, Capital 7,126,708.50
Purchases 500,000.00

Total ₱33,754,335.00 ₱33,754,335.00
Year 2024
Unadjusted Trial Balance
As of 2024
Cash ₱27,873,945.25
Supplies 163,289.75
219
Accumulated ₱280,000.00
depreciation- Machinery
Land 4,500,000.00
Building 3,840,000.00
Accumulated 284,444.00
depreciation- Building
depreciation- Furniture &
Fixture
depreciation- Equipment
Interest Payable 200,000.00
Salaries payable 15,000.00

Total ₱44,010,335.00 ₱44,010,335.00
Adjustments:
The following information was identified at the end of each period:
Year 2022
a. The water and electricity bills in December amounting to 8,000.00 are not yet
paid.
b. The cost of unused supplies for the period is 2,000.00.
c. Salaries earned by employees during the period but were not yet paid
amounted to10,000.00.
220
AJE #1: Utilities Expense 8,000.00
Utilities Utilities Payable 8,000.00
Expense to record accrued utilities
expense
AJE #2: Interest Expense 200,000.00
Interest Interest Payable 200,000.00
Expense to record accrued
interest expense
AJE #3: Depreciation Expense 457,918.00
Depreciation Accum. Dep.-Bldg. 142,222.00
Expense Accum. Dep.-Machineries 140,000.00
Accum. Dep.-Equip. 162,410.00
Accum. Dep.-Furniture & Fixture 13,286.00
to record the depreciation
expense
AJE #4: Supplies Expense 8,000.00
Supplies Supplies 8,000.00
Expense to record the supplies
expense
AJE #5: Salaries Expense 10,000.00
Salaries Salaries Payable 10,000.00
Expense to record the salaries
expense
Year 2023
a. The water and electricity bills in August amounting to 8,000.00 are not yet
paid.
amounted to10,000.00.
AJE #1: Utilities Utilities Expense 13,000.00

Expense Utilities Payable 13,000.00
to record accrued utilities
expense
Accum. Dep.-Furniture & 13,286.00
Fixture
221
expense
Supplies Supplies 20,000.00
Expense to record the supplies
expense
Salaries Salaries Payable 5,000.00
Expense to record the salaries
expense
Year 2024
a. The water and electricity bills in November amounting to 20,000.00 are not yet
paid.
amounted to 35,000.00.
AJE #1: Utilities Expense 20,000.00
Utilities Utilities Payable 20,000.00
Expense to record accrued utilities
expense
Accum. Dep.-Furniture & Fixture 13,286.00
expense

Supplies Supplies
Expense to record the supplies 5,000.00
expense

Salaries Salaries Payable to 35,000.00
Expense record the salaries
expense
222
Worksheet
December 31, 2021 (Pre-operating period)
Unadjusted trial Adjusted trial
Accounts balance Adjustments balance Income Statement
Dr. Cr. Dr. Cr. Dr. Cr. Dr. Cr.

Cash 6,684,945.25
Supplies 142,289.75
Land 213 4,500,000.00
Building 3,840,000.00
G.Sadorra,Capital 5,000,000.00
Taxes & Licenses 11,665.00 11,665.00
Total 20,000,000.00 20,000,000.00 - - - - 11,665.00 0
11,665.00
11,665.00 11,665.00
223
Accounts Balance sheet Closing entries Post-closing trial balance
Dr. Cr. Dr. Cr. Dr. Cr.

Cash 6,684,945.25 6,684,945.25
Supplies 142,289.75 142,289.75
Machinery 3,200,000.00 3,200,000.00
Land 4,500,000.00 4,500,000.00
Building 3,840,000.00 3,840,000.00
Furniture & Fixture 93,000.00 93,000.00
214
Equipment 1,528,100.00 1,528,100.00
2135
Notes Payable 10,000,000.00 10,000,000.00
K.Macadangdang, 5,000,000.00 5,832.50 - 4,994,167.50
Capital
G.Sadorra,Capital 5,000,000.00 5,832.50 4,994,167.50
Total 19,988,335.00 20,000,000.00 11,665.00 11,665.00 19,988,335.00 19,998,335.00
11,665.00
20,000,000.00 20,000,000.00
224
216
225
Worksheet
December 31, 2023
Accnts. Unadjusted Adjustmen Adjusted trial Income Balance sheet Closin Post-closing trial
trial balance ts balance Stateme g balance
nt entries
Dr. Cr. D Cr. Dr. Cr. Dr. Cr. Dr. Cr. D C Dr. Cr.
Cash 17,302,945 r. 17,302,945 17,302,945 r. r. 17,302,945
.25 .25 .25 .25
Accounts - - - -
Receivable
Supplies 168,289.75 20,000.0 148,289.75 148,289.75 148,289.75
0
Machinery 3,200,000. 3,200,000. 3,200,000. 3,200,000.
00 00 00 00
Accumulated 140,000.00 140,000. 280,000.00 280,000.00 280,000.00
depreciation- 00
Machinery
Land 4,500,000. 4,500,000. 4,500,000. 4,500,000.
217
00 00 00 00
Building 3,840,000. 3,840,000. 3,840,000. 3,840,000.
00 00 00 00
Accumulated 142,222.00 142,222. 284,444.00 284,444.00 284,444.00
depreciation- 00
Building
Furniture & 93,000.00 93,000.00 93,000.00 93,000.00
Fixture
Accumulated 13,286.00 13,286.0 26,572.00 26,572.00 26,572.00
depreciation- 0
Furniture &
Fixture
Equipment 1,538,100. 1,538,100. 1,538,100. 1,538,100.
00 00 00 00
Accum.deprecia 162,410.00 162,410. 324,820.00 324,820.00 324,820.00
tion- Equipment 00
Notes Payable 10,000,000 10,000,000 10,000,000 10,000,000
.00 .00 .00 .00
Interest Payable 200,000.00 200,000.00 200,000.00 200,000.00
Utilities Payable 8,000.00 13,000.0 21,000.00 21,000.00 21,000.00
0
Accnts. Unadjusted Adjustments Adjusted Income Balance sheet Closing Post-closing
226
trial balance trial balance Statement entries trial balance
Dr. Cr. Dr. Cr. Dr. Cr. Dr. Dr. Cr. Dr. Cr. Dr. Cr.
Salaries 10,000.0 5,000. 15,000.0 15,000.0 15,000.0
payable 0 00 0 0 0
K.Macadan 7,126,70 7,126,70 7,126,70 2,608,5 9,735,24
gdang, 8.50 8.50 8.50 41.00 9.50
Capital
G.Sadorra, 7,126,70 7,126,70 7,126,70 2,608,5 9,735,24
Capital 8.50 8.50 8.50 41.00 9.50
Service Fees 8,825,00 8,825,00 8,825,0 8,825,0
0.00 0.00 00.00 00.00
Purchases 500,000. 500,000. 500,000 500,000
00 00 .00 .00
Salaries 2,457,00 5,000. 2,462,00 2,462,0 2,462,0
Expense 0.00 00 0.00 00.00 00.00
Utilities 140,000. 13,000 153,000. 153,000 153,000
Expense 00 .00 00 .00 .00
Taxes & 15,000.0 15,000.0 15,000. 15,000.
Licenses 0 0 00 00
Total 33,754,3 33,754,3
218
35.00 35.00
Adjustments
:
Supplies 20,000 20,000.0 20,000. 20,000.
Expense .00 0 00 00
Depreciation 457,91 457,918. 457,918 457,918
Expense 8.00 00 .00 .00
Totals 495,91 495,91 34,230,2 34,230,2 3,607,9 8,825,0 30,622,3 25,405,2 8,825,0 8,825,0 30,622,3 30,622,3
8.00 8.00 53.00 53.00 18.00 00.00 35.00 53.00 00.00 00.00 35.00 35.00
5,217,0 5,217,08
82 2
8,825,0 8,825,0 30,622,3 30,622,3
00.00 00.00 35.00 35.00
227
Worksheet
December 31, 2024
Accnts. Unadjusted Adjustments Adjusted Income Balance sheet Closing entries Post-closing
trial balance trial balance Statement trial balance
Dr. Cr. Dr. Cr. Dr. Cr. Dr. Cr. Dr. Cr. Dr. Cr. Dr. Cr.
Cash 27,873,9 27,873,9 27,873,9 27,873,9
45.25 45.25 45.25 45.25
Accounts - - - -
Receivabl
e
Supplies 163,289. 5,000. 158,289. 158,289. 158,289.
75 00 75 75 75
Machiner 3,200,00 3,200,00 3,200,00 3,200,00
y 0.00 0.00 0.00 0.00
Accum. 280,000. 140,00 420,000.00 420,000. 420,000.
depreciati 00 0.00 00 00
on-
Machiner
y
Land 4,500,00 4,500,00 4,500,00 4,500,00
0.00 0.00 0.00 0.00
Building 3,840,00 3,840,00 3,840,00 3,840,00
0.00 0.00 0.00 0.00
Accum.de 284,444. 142,22 426,666.00 426,666. 426,666.
preciation 00 2.00 00 00
-
Building
Furniture 93,000.0 93,000.0 93,000.0 93,000.0
& Fixture 0 0 0 0
Accum.de 26,572.0 13,286 39,858.00 39,858.0 39,858.0
preciation 0 .00 0 0
-
Furniture
& Fixture
Equipme 1,538,10 1,538,10 1,538,10 1,538,10
nt 0.00 0.00 0.00 0.00
Accum.de 324,820. 162,41 487,230.00 487,230. 487,230.
preciation 00 0.00 00 00
-
Equipme
nt
Notes 10,000,0 10,000,000. 10,000,0 10,000,0
Payable 00.00 00 00.00 00.00
228
219
Accnts. Unadjusted Adjustments Adjusted Income Balance sheet Closing entries Post-closing
trial balance trial balance Statement trial balance
229
Dr. Cr. Dr. Cr. Dr. Cr. Dr. Dr. Cr. Dr. Cr. Dr. Cr.
Interest 200,000. 200,000.00 200,000. 200,000.
Payable 00 00 00
Utilities 21,000.0 20,000 41,000.00 41,000.0 41,000.0
Payable 0 .00 0 0
Salaries 15,000.0 35,000 50,000.00 50,000.0 50,000.0
payable 0 .00 0 0
K.Macada 9,735,24 9,735,249.5 9,735,24 5,034,04 14,769,2
ngdang, 9.50 0 9.50 1 90.50
Capital
G.Sadorr 9,735,24 9,735,249.5 9,735,24 5,034,04 14,769,2
a, Capital 9.50 0 9.50 1 90.50
Service 13,388,0 13,388,000. 13,388,0 13,388,0
Fees 00.00 00 00.00 00.00
Salaries 2,502,00 35,000 2,537,00 2,537,00 2,537,00
Expense 0.00 .00 0.00 0.00 0.00
Utilities 280,000. 20,000 300,000. 300,000. 300,000.
Expense 00 .00 00 00 00
Taxes & 20,000.0 20,000.0 20,000.0 20,000.0
Licenses 0 0 0 0
Total 44,010,3 44,010,3
220
35.00 35.00
Adjustme
nts:Supplies 5,000. 5,000.00 5,000.00 5,000.00
Expense 00
Depreciat 457,91 457,918. 457,918. 457,918.
ion 8.00 00 00 00
Expense
Totals 517,91 517,91 44,523,253 3,319,91 13,388,0 41,203,3 31,135,2 13,388,0 13,388,0 41,203,3 41,203,3
8.00 8.00 00 8.00 00.00 35.00 53.00 00.00 00.00 35.00 35.00
.
44,523,2
53.00
10,068,0 10,068,0
82 82
13,388,0 13,388,0 41,203,3 41,203,3
00.00 00.00 35.00 35.00
230
231
Closing Entries
CJE #1 Income Summary 11,665.00

to close nominal
accounts
CJE #2 K. Macadangdang, 5,832.50
Capital 5,832.50
G. Sadorra, Capital 11,665.00
Income Summary
to close income
summary
Year 2022
CJE #1 Service Fees 10,191,000.00

Purchases 2,500,000.00
Interest Expense 200,000.00
Depreciation Expense 457,918.00
Income Summary 4,265,082.00
to close nominal
accounts
CJE #2 K. Macadangdang, 2,132,541.00
Capital 2,132,541.00
Income Summary
to close income
summary
Year 2023
Purchases 500,000.00
232
to close nominal
accounts
Capital
Income Summary
to close income
summary
Year 2024
to close nominal
accounts
Capital
Income Summary
to close income
summary
233
CURRICULUM VITAE
SAN ANTONIO NORTH, BAMBANG, NUEVA VIZCAYA
PERSONAL INFORMATION
Date of Birth : NOVEMBER 8, 1999
Place of Birth : NUEVA VIZCAYA PROVINCIAL HOSPITAL(NVPH)
Gender : FEMALE
Civil Status : SINGLE
Religion : IGLESIA NI CRISTO
Name of Mother : GLONAIRE M. GARCIA
Name of Father : N/A
EDUCATIONAL ATTAINMENT
Level School
Elementary CASAT ELEMENTARY SCHOOL
CASAT, BAYOMBONG, NUEVA VIZCAYA
Junior High LAMO NATIONAL HIGH SCHOOL
LAMO, DUPAX DEL NORTE, NUEVA VICAYA

Senior High
LAMO NATIONAL HIGH SCHOOL
LAMO, DUPAX DEL NORTE, NUEVA VICAYA
Tertiary Level KING’S COLLEGE OF THE PHILIPPINES, INC.
BAMBANG CAMPUS
MAGSAYSAY HILL, BAMBANG, NUEVA VIZCAYA
234
CURRICULUM VITAE
ALMAGUER SOUTH, BAMBANG, NUEVA VIZCAYA
PERSONAL INFORMATION
Date of Birth : NOVEMBER 27, 1999
Place of Birth : ALMAGUER SOUTH, BAMBANG, NUEVA VIZCAYA
Gender : FEMALE
Civil Status : SINGLE
Religion : ROMAN CATHOLIC
Name of Mother : ELVIE D. SADORRA

Name of Father : ROGELIO V. SADORRA JR.
EDUCATIONAL ATTAINMENT
Level School
Elementary ALMAGUER SOUTH ELEMENTARY SCHOOL
ALMAGUER SOUTH, BAMBANG, NUEVA VIZCAYA
Junior High BAMBANG NATIONAL HIGH SCHOOL
BOYIE’S STREET, BUAG, BAMBANG, NUEVA VICAYA
Senior High BAMBANG NATIONAL HIGH SCHOOL
BOYIE’S STREET, BUAG, BAMBANG, NUEVA VICAYA
Tertiary Level KING’S COLLEGE OF THE PHILIPPINES, INC.
BAMBANG CAMPUS
MAGSAYSAY HILL, BAMBANG, NUEVA VIZCAYA
235
236

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ESTABLISHING KG’S SERENITY FUNERAL HOME AT BANGGOT,

BAMBANG NUEVA VIZCAYA

A Feasibility Study Presented to the

This feasibility study entitled ESTABLISHING KG’S SERENITY FUNERAL

DEMY M. NADERA, CPA

APPROVED by the members of the ORAL EXAMINATION COMMITTEE.

RICARTE S. BORJA JR., Eh.D. ANDREW A. NGINSAYAN

DELIA LOU C. TABINGAN, CPA

Accepted and approved in partial fulfillment of the requirements for the

ROLAND T. DAYAGAN, Ph.D. ____________

DELIA LOU C. TABINGAN, CPA _________

Research Contribution No. : ___________

TITLE : A FEASIBILITY STUDY OF ESTABLISHING

RESEARCHERS : KHAIRA MARIE D. MACADANGDANG

ADVISER : DEMY M. NADERA, CPA

TYPE OF DOCUMENT : FEASIBILITY STUDY

COURSE : BACHELOR OF SCIENCE IN ACCOUNTANCY

NAME OF INSTITUTION : KING’S COLLEGE OF THE PHILIPPINES

SCHOOL YEAR : 2021-2022

Brief Statement of the Project

The proposed business project is all about establishing a funeral home

The purpose of this feasibility study is to assess the viability of building a

funeral home in Bambang, Nueva Vizcaya.

The feasibility study primarily seeks answers to the following questions

about various elements of business operations.

1. What is the form of ownership to be adopted?

3. What are the different positions in the proposed organization and

what are their qualifications, duties and responsibilities and how

does the management personnel works and its policies and

4. What are the strength, weaknesses, opportunities and challenges

of the business? And what strategies to be implemented in terms of

its strategies formulation in order to manage them?

2. How does the business analyse the demand or supply of the

3. What is the pricing and marketing strategy and program to be

1. What is the main product/ service offered?

2. Where/ how can be the product to be gathered?

and structures look like?

1. What are the major accounting assumptions used in generating the

projected financial statements and accounting standards are

applicable to the business?

2. How much is the total projected capital investment?

3. How do the financial statements appear over a 1 year pre-

operating period and 3 year of the operating period?

4. What is the performance of the performance of the business in

terms of its financial analysis?

E. Socio Economic Aspect

1. What are the economic and environmental contribution of the

One of the most important aspects of starting a business is management.

It is the act of conceptualizing and accomplishing desired goals via a

As a result, management is regarded as the driving force behind an

enterprise and is accountable for the company's success or failure.

initiative. It is a sort of unincorporated association that is held by two or more

persons in order for them to carry on a business as co-owners. As partners, they

following are the qualifications, duties and responsibilities:

-Must be between the ages of 25 and 35.

-Associate Degree in Funeral Service Education

-Have many years of experience working as a funeral director or mortician.

-Must be familiar with the Death Care Industry.

-Must be accountable for personnel and finances.

-Understands how to bargain in commercial deals.

-A risk-taker who is hardworking.

b. Responsibilities and Functions

-Inform customers about funeral service options, goods, and merchandise.

-Organize services in accordance with the social or religious beliefs of individuals

3030 KG's Feasibility Study

3030 KG's Feasibility Study