Syed Arslan Saqib

BBHM S19 027

Assignment of Brand Management
 KAPFERERS BRAND IDENTITY PRISM

Brand Identity Prism for Peek Freans

PERSONALITY

Perfectionist, understated and

sophisticated
D PHYSIQUE me
Logo, total look for women

RELATIONSHIP CULTURE

Simplicity, sophistic. Action,

Durable, flattering, anticipation, Liberation.
Trustworthy

REFLECTION
SELF IMAGE
Iconic look, smart,
Look and Feel, fashionable, Unique
Fashionable

Physique

 Distinct monochrome logo

 Total look for women
Personality

 Instinctive
 Daring
 Creative
 Perfectionist
 Understated
 Sophisticated
Relationship

 Durable
  Flattering
 Trustworthy
Culture

 Simplicity
 Sophistication
 Anticipation
 Liberation.

Reflection
 Iconic look
 Smart
 Fashionable
Self-Image

 Confident look and feel

 Fashionable
 Unique