Kamran Aslam BC210200553

Introduction to Business (MGT211)

Assignment 1 Marks: 10

When a product enters into the market, often unfamiliar to the consumers, it has a life cycle
that carries it from being new and useful to ultimately being aged out of circulation in the
market. This is a continuous process, as products move from their development and
introduction stages all the way through maturity to their decline and ultimately retirement.
The product life cycle is the procedure where a product goes through from when it is first
introduced into the market until it declines or is removed from the market. A product
develops through different stages in its lifetime. The sequence of stages from introduction,
growth, and maturity to decline is referred to as ‘Product life cycle’. It is also considered
that “product development” is a product life cycle stage that comes before introduction.
Each product is associated with different strategies and changes to move to or stay under a
specific stage. Some products, however, complete whole product life cycle and some fade
away before even getting into the maturity stage.

Requirement:
From the following list of products, you are required to discuss in which product life cycle
stage the product falls. Also, justify each of the following products with one concrete
reason for being in that particular stage.

i. Coca-Cola with Coffee Mocha: A latest introduction by Coca-Cola in global market.

PLC (Product life cycle) stage: Introduction stage

The Coca-Cola Company announced the Coca-Cola with Coffee Mocha, a flavor
extension of its Coca-Cola with Coffee line launched in January 2021. Coca-Cola has
announced the latest additions to its ever-expanding flavor profile: Coffee Mocha and
Coca-Cola. This offering brings a rich and luxurious Mocha coffee flavor to the popular
Coca-Cola flavor. 12 ounces each. The can is infused with Brazilian coffee and contains
69 mg of caffeine. This is almost twice the amount of a regular cola can.

ii. Nike- A famous and global leader in footwear and athletic apparel brand.

PLC (Product life cycle) stage: Maturity stage

Nike has retained the title of the world’s most apparel brand for the 7th consecutive year,
Nike experienced years of strong growth that led it to its current perch as a multinational
behemoth and global market leader with worldwide revenue of $10.36 billion. As the most
popular brand of athletic footwear, Nike enjoys a market share of approximately 62%.
Kamran Aslam BC210200553

iii. Suzuki Potohar- A brand from Pak Suzuki Motors which has not been
manufactured anymore.

PLC (Product life cycle) stage: Decline stage

The PAK SUZUKI MOTORS was founded in September 1982 as a joint venture between
the Government of Pakistan and Suzuki Motor Japan. Suzuki Potohar was popular due to high
ground clearance, low-end torque, capable 4x4, low fuel consumption and easy maintenance.
The price of the Suzuki Potohar was fairly competitive when compared with other cars in the
same class available in the local market. In 2006, Potohar was discontinued with no locally
manufactured replacement.

iv. J. - A famous brand introduced by late Junaid Jamshed with expertise in men
& women apparel and fragrances.
PLC (Product life cycle) stage: Growth stage

J. can be defined as a fashion retail brand that is rich, elegant, and stylish in traditional
assembles. It keeps adding seasonal clothes, machine prints intricate embroidery and
modern cuts to its already extensive collection on a regular basis. Fragrances, by now, is one
of the most admired fashion brands to exist. J. Fragrances, initiated by the late singer turned
Islamic scholar Junaid Jamshed, continues to remain in the list of leading fashion brands.

v. Nestle’ Pure life Water

PLC (Product life cycle) stage: Growth stage

Because of the contaminants in water, especially in industrialized towns, people felt the need for
pure, safe, and clean water. Nestlé saw an opportunity and launched NPL, a product that met the
expectations of customers and helped Nestlé become the market leader in the water sector. As the
industry leader, NPL has a market share of 78 percent, which is significantly more than its
competitors. NPL is currently in its Growth stage (of the Product Life Cycle), which means that its
sales are rapidly expanding and new competitors, such as Aqua Fina by Pepsi and Askari Waters, are
entering the market.