Introduction to Business (MGT211)

Assignment Muhmmad Usman Lodhi(bc170400004)

Learning objectives: The key and fundamental objective of this assignment is to make
students recall and comprehend the concept of product life cycle, its various stages and
apply this concept in practically.
Learning Outcomes
After attempting this assignment, students will be able to practically apply the concept of
product life cycle and its related strategies.

Premise:
When a product enters into the market, often unfamiliar to the consumers, it has a life
cycle that carries it from being new and useful to ultimately being aged out of circulation
in the market. This is a continuous process, as products move from their development
and introduction stages all the way through maturity to their decline and ultimately
retirement. The product life cycle is the procedure where a product goes through from
when it is first introduced into the market until it declines or is removed from the market.
A product develops through different stages in its life time. The sequence of stages from
introduction, growth, and maturity to decline is referred to as ‘Product life cycle’. It is
also considered that “product development” is a product life cycle stage that comes before
introduction. Each product is associated with different strategies and changes to move to
or stay under a specific stage. Some products, however, complete whole product life cycle
and some fade away before even getting into the maturity stage.

Requirement:
From the following list of products, you are required to discuss in which product life
cycle stage the product falls. Also, justify each of the following products with one
concrete reason for being in that particular stage.

i. Coca-Cola with Coffee Mocha: A latest introduction by Coca-Cola in global market.

ii. Nike- A famous and global leader in footwear and athletic apparel brand.
iii. Suzuki Potohar- A brand from Pak Suzuki Motors which has not been manufactured
anymore.
iv. J. - A famous brand introduced by late Junaid Jamshed with expertise in men &
women apparel and fragrances.

v. Nestle’ Pure life Water

Ans No1:

Normally products have four stages.
Products Product life cycle
stage
Coca-Cola with Coffee Mocha: The latest introduction by Coca-Cola in the global Introduction
market. Coca-Cola is offering a new flavor. Coca-Cola with Coffee Mocha is at the stage
Introduction stage because this product appears as “Question Mark” which shows the
product may be successful in the market & may not be.
Nike: A famous and global leader in footwear and athletic apparel brands. Nike Maturity Stage
Products in footwear and athletic apparel brands are well known among athletes as
well as the public. The Nike products are in at Maturity Stage. Because of the Highest
level of sales in the market because of awareness about the product. At this stage, the
product is called a “Cash Cow” as now profit margins may be less than the growth
stage but the product gains relatively more market share.
Suzuki Potohar: A brand from Pak Suzuki Motors which has not been manufactured Decline Stage
anymore. Because Suzuki Potohar Lost market share. So, on having at Decline stage,
Suzuki Potohar disappeared from the market. At this stage product called as “Dog” as
production & development costs are more & more but no profits at all.
J.: a famous brand introduced by late Junaid Jamshed with expertise in men & women Growth stage
apparel and Fragrances.
J. is at the Growth stage customers’ awareness develops & people start knowing more
& more about it and its product. 
At this stage, the product is called a “Star” as it generates good profits for the
firm/manufacturer.
 Nestle Pure life Water: This product is at the Maturity Stage because “Nestle Pure Maturity Stage
life Water" is a well-known product and everyday use product. At this stage, the
product is called a “Cash Cow” as now profit margins may be less than the growth
stage but the product gains relatively more market share.