Information Age Challenges in

Airline Industry
Big Data Use Cases
 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Passenger Data

Maintenance

Data
Aircraft
Data Data

A new form of Capital

2
3
Challenge 1: Airline Data is trapped in Silos

4
 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Challenge 2: Airline Produce More data

than use Produce
Data

How do we
12% reduce the gap

Executives who feel they

understand the impact data
Use
will have on their organizations Data
6
To Exploit Data Capital
Customer
Airlines Need A Big
Oracle
Data Platform
Private Cloud Public Cloud

Algorithms Analytics Applications

Software

Platform Data Data Data Data

Lake Warehouse Factory Lab

Hyper-Converged
Compute, Storage, Network
Infrastructure

7
IM Architecture – Products Mapping
Oracle Information Management Reference Architecture
Actionable Actionable Actionable
Events Insights Information
Oracle Cloudera Oracle
Real-time Hadoop Database Structured
Decision
Oracle Event Oracle Oracle Enterprise
Processing NoSQL Oracle Advanced Oracle Data
Database Big Data Analytics Business
Oracle Connectors Intelligence
Oracle Oracle Enterprise
Golden Gate
R R Edition
Data Apache DisDtraibtuation Data Factory EEntteerrpprisreise Reporting
Event Engine
StreamsFlume Reservoir Information Store Other
Data
Oracle Data Integrator / Oracle Enterprise Metadata Manager

Execution Data Factory Engine

Innovation

Big Data Oracle

Discovery R
Events Discovery
& Data Discovery Lab Output

8
Customer 360 across Airlines touchpoints
Segment the customer Based on interactions
Enrich

Feedback Destinations

Partners Insure

Customer

Flights Upgrade

Duty Free MH SIM

One World

9
Make targeted offers (NBO)
Booked using Destination Offer New Destination

8000 Miles accrued Targeted Redemption Offer

Travel to Nha Trang Hotel Booking

Missed Flight Before

Insurance