NHS Page – Big Issue Cover

Media Language Analysis

• The magazine relies heavily on the NHS picture as it draws attention to the magazine, so they
make the story headlines smaller to make the message they are trying to convey clear to their
target audience
• This special edition of the magazine represents their brand well as they focus on social, political,
and cultural issues
• This is shown by the photo they have used, which represents how the NHS has been working
hard to save our country due to coronavirus
• The photo also represents how they have a big responsibility to take part in, which this article
will allow them to gain recognition, admiration, and sympathy for their demanding work
• They use sans serif which allows their readers to understand their magazine has a less formal
approach which represents the way the magazine is presented
• It uses the page well as they have spread it out and have an eye-catching picture
• As it is produced by ‘The Big Issue’ it highlights that there will be a strong message provided as
they cover serious issues and what genre of magazine it is
• As they are trying to obtain brand recognition, the brand name ‘The Big Issue’ is in a big font,
which can help readers remember their name if they enjoyed the content they read.
Furthermore, it could allow them to have potential reoccurring customers in their business
• The use of a bright colour palette makes the magazine stand out, which allows the magazine to
seem professional and appealing to the eye