Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

Candidate number Candidate name

Francesca Dale

Brief chosen:

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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1
For my first magazine my idea is based upon someone who was addicted to sweets and my magazine
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will promote a healthy lifestyle, which I believe will advocate for the 16-25 demographic. I will be using
representation of someone who's part of the LGBT+ community, although from a photo you will not be
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able to tell. I also will be using a girl for this magazine and promoting her as a powerful woman, which
goes against negative stereotypes directed towards women. As the audience are aspirational, I believe
that this magazine cover will be beneficial towards them as they will be able infiltrate this ideology into
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their personal lives and improve their health. My magazine idea links to Hall's theory on reception
because as a producer, I am encoding messages and values that help better their lives. This leads to a
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more productive society, who will constantly improve their lives.
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CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations
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Product 2

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For my second magazine, I will be taking an eco-conscious topic to attain the demographic's attention.
Studies have shown 79% of 13-36 year olds prefer spending money on brands with good social
components. As the target audience fits into this category, I decided to take the approach of promoting
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second hand clothing, which is sustainable towards the environment. My magazine will be based upon a
boy who made his money for his start-up business by selling his clothes online. This promotes
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eco-conscious and sustainable living, which is a topic 16-25s find important. This magazine cover
challenges Hesmondhalgh's theory as it discourages consumers from buying from conglomorates in the
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fashion industry, which promotes values consumers have, such as sustainable living. To display
diversity my model is black, which increases representation of people of colour as they are
underrepresented in the media.
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CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations
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How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)

In one of my magazines I will add an interview about the front cover, which I will add the website where
they can watch the full interview. This will then be digitally convergent as it is mixing a print magazine
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with an online version. I will also film the photoshoot and post it on the magazine's social media page
which could gain media attention. This will lead to the demographic discovering the magazine online.
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This will lead towards interconnectedness between the online persona of the brand and the print version.
I also used Twitter and Instagram so my magazine could connect to a bigger demographic. 24% of
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teenagers use Twitter which many companies creating social media for this demographic do not
recognise. I didn't use a TikTok as I researched many discussions online about 'apsirational' teenagers
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deleting the app, due to excessive consumption as TikTok is very saturated.

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CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations