• Both magazines use a strong colour palette to entice readers, for example Cosmopolitan has an

array of pink and purple shades with the model, Sydney Sweeney, in a lighter pink which allows
her to be the focus of the camera
• In the Marie Claire magazine, Elle Fanning stands out by using a red colour palette in terms of
her lipstick and her outfit, which makes her stand out on the cover
• They both have text surrounding the models in smaller fonts than their brand name
• The brand names are larger to gain brand recognition
• Price and date lines are next to the magazine name so they can see how much it is and if they
have already bought that edition
• On the Marie Claire cover they use a blue backdrop to create emphasis on the model
• No barcodes on either magazine
• San serif is used as an informal approach, which allows readers to comprehend what the
magazine will be like
• Sydney Sweeney’s pose with the camera facing slightly lower down to assert dominance and
power. She is presented as a strong, powerful woman