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1.

GIVE AT LEAST THREE FACTORS


THAT COULD AFFECT FUTURE OF
GLOBALIZATION AND ELABORATE.

GROWTH IN CONSUMER PRESSURES


More consumers know more today about products and services
available in other countries, can afford to buy them, and want the
greater variety in quality, price, and characteristics that access to
them offers. However, because greater affluence is spread unevenly,
both among and within countries as well as from year to year,
consumers’ ability to avail themselves of this variety differs
substantially. As a result, more companies are now responding to
those markets where incomes and consumption are growing most
rapidly.

LIBERALIZATION OF CROSS-BORDER
TRADE AND RESOURCE MOVEMENTS
To protect its own industries, every country restricts the movement across its
borders of not only goods and services but also the resources—workers, capital,
tools, and so on—needed to produce them. Such restrictions, of course, set
limits on international business activities and, because regulations can change
at any time, contribute to a climate of uncertainty. Over time, however, most
governments have reduced such restrictions, primarily for three reasons:

I. Their citizens want a greater variety of goods and services at lower prices.
II. Competition spurs domestic producers to become more efficient.
III. They hope to induce other countries to lower their barriers in turn.

EXPANSION OF CROSS-
NATIONAL COOPERATION
Governments have come to realize that their own interests can be
addressed through international cooperation by means of treaties,
agreements, and consultation. The willingness to pursue such policies is
due largely to these three needs:

1. To gain reciprocal advantages


2. To attack problems jointly that one country acting alone cannot solve
3. To deal with areas of concern that lie outside the territory of any nation

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