CASE FORMAT

CASE STUDY: (TITLE)

I. Point of View (Assume that you are one of the persons in the position given
below)
Top Management
Management Consultant

II. Time Frame

This depends on the point of view of the top management or management
consultant. This can specific as dates (1990, 02 May 2016, March), or can be
abstract (ex. retirement of CEO, hiring of a Consultant, etc.) as long as it is time
bounded.

Written in one sentence, or a statement, or a phrase.

III. SWOT Analysis

Strength & Weaknesses = Internal assessment / evaluation of the organization
Opportunities & Threats = External assessment / evaluation of the organization

It can be presented thru tables or text.

IV. Identification of the Problem

Identify the main problem
 Issues that has/have significant impact on the operations of the
organization. What events, situation, activities cause or change the
stability or abnormality in the operations of the organization.

One problem statement only in Question form.

V. Formulation of Alternatives
Solutions (Options that will resolve the issue on the Main problems, usually this
will come from the result on your assessment/evaluation in the SWOT analysis)

Address: Governor Feliciano Leviste Road, Lipa City 4217, Batangas, Philippines
Telephone Numbers: +63 43 757 5277 / (043) 723-1446 loc 811
Website: www.ub.edu.ph
 Independent alternatives
Evaluation
1. _ (Title/Description of 1st Option)
Advantages
a.
b.
Disadvantages
a.
b.
2. _ (Title/Description of 1st Option)
Advantages
a.
b.
Disadvantages
a.
b.
3. _ (Title/Description of 1st Option)
Advantages
a.
b.
Disadvantages
a.
b.

VI. Conclusion/Recommendation
Presentation of the best option. A two (2) summarized paragraph discussing your
best option. (Conclusion 1st paragraph & recommendation 2nd paragraph with
utmost four sentences each)

VII. Implementation Plan

Good implementation (How are you / group will actualize or apply the proposed
actions.
1.
2.

VIII. Contingency Plan

Plan B. as simple as one statement only
Lifted from the Independent Alternatives

Address: Governor Feliciano Leviste Road, Lipa City 4217, Batangas, Philippines
Telephone Numbers: +63 43 757 5277 / (043) 723-1446 loc 811
Website: www.ub.edu.ph
 Rubrics for Case Analysis

Excellent Good Fair Poor Very Poor

20 16 12 8 4
Identification of Main Identifies and Identifies and Identifies and Identifies and Issues/problems
Issues/Problems (20pts) demonstrates a demonstrates an demonstrates demonstrates in the case study
sophisticated accomplished acceptable some of the are not identified
understanding if understanding of understanding of issues/problems in
the main most of the some of the the case study
issues/problems issues/problems in issues/problems in
in the case study the case study the case study
Analysis and Evaluation Presents an Presents a Presents a Presents an Presents no
of Issues/Problems insightful and thorough analysis superficial analysis incomplete analysis of the
(20pts) thorough of most identified of most identified analysis of some identified
analysis of all issues/problems issues/problems of the identified issues/problems
identified issues/problems
issues/problems
Recommendations on Supports Supports diagnosis Moderate action Little action No action
Effective diagnosis and and opinions with suggested and/or suggested and/or suggested and
Solutions/Strategies opinions with limited reasoning partial inappropriate inappropriate
(20pts) strong and evidence(s); appropriate solutions solutions
arguments and presents solutions proposed to the proposed to the
well somewhat one- proposed to the issues in the case issues in the case
documented sided argument; issues in the case study study
evidence(s); demonstrate little study
presents a engagement with
balanced and ideas presented
critical view;
interpretation is
both
reasonable,
and objective
15 12 9 6 3
The paper is The paper is The paper is The paper is not The paper is not
written in written in written in written in written in
prescribed prescribed format, prescribed format, prescribed format, prescribed
format, above above 85 % above 75% above 50% format, below
Technical Correctness
95% grammatically grammatically grammatically 50%
(15pts)
grammatically correct, and correct, and correct, and grammatically
correct, and figures are figures are figures are correct, and
figures are consistent with inconsistent with inconsistent with figures are
consistent with the discussion the discussion the discussion inconsistent with
the discussion the discussion
Timeliness The paper is The paper is The paper is The paper is The paper is
(15pts) submitted a submitted a week submitted two submitted 3 weeks submitted more
Address: Governor Feliciano Leviste Road, Lipa City 4217, Batangas, Philippines
Telephone Numbers: +63 43 757 5277 / (043) 723-1446 loc 811
Website: www.ub.edu.ph
 week before the after the deadline weeks after the after the deadline than 3 weeks
deadline deadline after the
deadline
10 8 6 4 2
The paper The paper The paper The paper The paper
submitted used submitted used submitted used submitted used submitted used
formal and informal and/or informal and/or informal and/or informal and/or
readable font unreadable font unreadable font unreadable font unreadable font
style, graph and style, graph and style, graph and style, graph and style, graph and
Overall Impression equations are equations are equations are equations are equations are
(10pts) readable and readable and unreadable but unreadable and unreadable and
understandable, understandable, understandable, not not
words used in words used in the words used in the understandable, understandable,
the discussion is discussion is discussion is words used in the words used in the
technically technically technically discussion is discussion is
understandable understandable understandable technically technically not
understandable understandable
Total

Address: Governor Feliciano Leviste Road, Lipa City 4217, Batangas, Philippines
Telephone Numbers: +63 43 757 5277 / (043) 723-1446 loc 811
Website: www.ub.edu.ph