CASE STUDY CONTENT RUBRIC (12 MARKS)
CRITERION STRONG (3)
Identification of Main Identifies and demonstrates a
Issues/Problems sophisticated understanding
of the main issues/problems
in the case study.
Analysis and Evaluation of Presents an insightful and
Issues/Problems thorough analysis of all
identified issues/problems;
includes all necessary
calculations.
Recommendations on Supports diagnosis and
Effective Solutions/Strategies opinions with strong
arguments and well-
documented evidence;
presents a balanced and
critical view; interpretation is
both reasonable and
objective.
Links to Course Readings and Makes appropriate and
Additional Research powerful connections
between identified issues/
problems and the strategic
concepts studied in the
course readings and lectures;
supplements case study with
relevant and thoughtful
research and documents all
AVERAGE (2)
Identifies and demonstrates
an accomplished
understanding of most of the
issues/problems.
Presents a thorough analysis
of most of the issues
identified; missing some
necessary calculations.
Supports diagnosis and
opinions with limited
reasoning and evidence;
presents a somewhat one-
sided argument;
demonstrates little
engagement with ideas
presented.
Makes appropriate but
somewhat vague connections
between identified
issues/problems and
concepts studied in readings
and lectures; demonstrates
limited command of the
analytical tools studied;
supplements case study with
WEAK (1)
Identifies and demonstrates
acceptable understanding of
some of the issues/problems
in the case study.
Presents a superficial or
incomplete analysis of some
of the identified issues; omits
necessary calculations.
Little or no action suggested
and/or inappropriate
solutions proposed to the
issues in the case study.
Makes inappropriate or little
connection between issues
identified and the concepts
studied in the readings;
supplements case study, if at
all, with incomplete research
and documentation.
 Video Case Study Rubric (16 MARKS)
Beginning Developing Accomplished Distinguished Marks
(1m) (2m) (3m) (4m)

Content & Organization – Not organized. Portions may be Fairly well Program shows a continuous
poorly documented and progression of ideas and tells a
Is your project organized Difficult to follow. Poor documented organized. Format is complete, easily followed story.
and documented? quality shows poor and/or organized. easy to follow. Good Well documented and organized.
effort. Hard to follow the explanation shows Excellent, well thought out
progressions of good effort. explanation shows superior
the story. effort.
Explanation
shows some
effort.

Usefulness – Project’s usefulness is Project Project is focused and Project is focused and very
in question. Does not demonstrated informative; promotes informative; promotes the use of
Does your video stay inform; does not stay development of the use of computer computer technology to create
focused on an informative focused on the topic. computer technology to create the video and makes others want
topic? technology; has the video to deliver to use the same type of format in
problems staying information. delivering information to an
focused on topic. audience.

Creativity & Elements of Use of elements Minimal use of Good use of graphics Excellent sense of design.
Design – Is your video detracts from video. design elements. and/or other design Effective camera techniques
interesting? Did your Too many or too No transitions. elements. Some used for the video and pictures.
choice of elements such gaudy graphics; Sound is lacking transitions are Video and pictures are I focus
as film clips, pictures, transitions, too many or inappropriate inappropriately placed. and of good quality. Smooth
backgrounds, and clips, backgrounds or scratchy. Sound quality is OK. transitions are appropriate and
transitions enhance the and/or sounds detract Some pictures or Video clips or pictures aid in delivery of the
project? from content. Pictures video clips may are clear and in focus. presentation.
or video clips may be be out of focus or
out of focus or “shaky”. “shaky”.

Mechanics – Did you Includes five or mare Includes 3 – 4 Includes 2 – 3 Grammar, spelling, punctuation,
check your grammar and grammatical errors, grammatical grammatical errors, capitalization are correct;
usage? Have you misspellings, errors, misspellings, sources are documented
correctly documented punctuation errors; misspellings, punctuation errors; correctly and copyright law has
sources and obeyed sources are not punctuation sources are been followed.
copyright rules? documented. errors; some documented and
sources are correctly and copyright
documented but law has been followed.
not correctly.