Class Assignment on Marketing Management

So, after going through the video regarding the size of Indian Consumer Market my top takeaways are as
follows:

1. The prosperity in the economic growth of our country is based on the domestic consumption of the
consumers unlike any other countries where it happens through the exports growth or any other things
like government intervention.

2. India's young earning population and with its size and growing middle class people India provides
enormous business potential and is poised to become the third largest consumer market next to US and
China by 2030.

3. With low penetration level of various FMCG and other categories often rural consumption outpaces
that in the city.

4. India's population among the youngest in an aging world which is demographic dividend, by 2022 the
median age in India will be 28 years in comparison to 37 years in China, 45 in United States and 49 in
Japan, one of the world's oldest population.

5. Upskilling is triggered by the fear of losing relevance in the future workplace. With 9.5 million users
India has become the second largest e-learning market after US.

Shamik Datta, AU/2021/0006472 (M.B.A. DS)