PAY PER CLICK TECHNIQUES USED IN AN

NGO

PRESENTED BY: PRITI MONDAL ( 011 )

TRISHANI GHOSH ( 023 )
CONTENT
SOMETHING ABOUT DIGITAL MARKETING
o Digital Marketing, also called online marketing, is the promotion of brands to connect
with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
o Digital marketing considers how individual tools or digital channels can convert
prospects. A brand's digital marketing strategy may use multiple platforms or focus all
of its efforts on 1 platform. For example, a company may primarily create content for
social media platforms and email marketing campaigns while ignoring other digital
marketing avenues.
THE PLACE FOR YOU
o THE PLACE FOR YOU this is an Non-Governmental Organization.
WHY DIGITAL MARKETING ESSENTIALS
FOR NGO
o It helps get volunteers, donors and funds through social media
platforms.
o It helps communicate your story, influence how people perceive your
vision and establish your organization as reliable and trustworthy.
o With striking features, like cost effective, instant feedback, the
flexibility will help your NGO create a strong impact among the
audience.