Sison, Jeremy A.

BSCRIM1/BLK12
Assignment for Module 2 Lesson 2
THE ENTREPRENEURIAL MIND Question:

A. Choose one company and make a research about it. (Example Coca-Cola)
B. Make a PEST Analysis on your chosen company. Follow the format for PEST Analysis.

FACTOR OPPORTUNITY THREAT

POLITICAL Several Government Acquiring or creating Noncompliance

take careful initiatives businesses that have a sanitary standards
to improve people’s “Comfortable dining
health, such as room” and healthy
requiring restaurants
lifestyle brand identity.
like Jollibee to list the
nutritional factors for
each meal they serve.
Tax policies
implemented by the
government can clearly
have an impact on the
fast food industry, such
as Jollibee. The
company must meet
the requirements
imposed by the
formation of any
Political alliances,
violence, corruption,
war and social unrest
are examples of other
political risks.

ECONOMIC The Philippines The Brand should Consumers look for

company economy branch out in to a healthier lifestyle.
changed as a result of variety of new products
the economic with
 Crisis, which resulted in Distinct flavors .It
a decrease in consumer should also include
demand, revenues and more vegetarian
sales. Because of the options. It should also
country’s higher consider offering new
inflation rate, many services to its
families a runnable to customer, such as
afford Jollibee products online services,
and prefer to eat at payment methods and
home. The cost of soon.
doing business has also
risen, forcing the
company to raise its
prices. Exchange rate
fluctuations are two
other factors that may
have an impact on
Jollibee’s product and
services.

SOCIO-CULTURAL Before entering a new Jollibee should broaden The industry

region, the fast food its global footprint. behemoths, such as
company conducts a There are many food McDonalds, KFC, and
thorough examination lovers all over the Burger king are always
on the lookout for the
of the culture, religion, world who enjoy trying
next bighting. If they
and social values. As a different types of food
decide to expand
result, Jollibee as from different parts of further in to the Asian
required to provide the word. It’s a good market.
products in countries idea to try authentic Jollibee will struggle to
such as Saudi Arabia. food from a specific keep up.
Various marketing region.
campaigns highlighting
low-cost healthy meal
options have also been
launched raising public
awareness. Jollibee also
contributes financially
to various welfare
organizations that
assist the needy of
children
 In the Philippines.

TECHONOLOGICAL Technology is Online Retailer to Many products

transforming business increase revenue, the ingredients or methods
like a natural force. brand should enter the of food processing may
Jollibee recently online market. It should become prohibited as
centralized its express expand its business the world shifts to a
delivery service online because doing so healthier way of life.
through Globe Telecom is a great way to get
in order to make it more customers.
more convenient and
accessible online. The
Hashtag project is a
another step forward
maximizing customer
benefit through
technological
innovation with the
changing fast-food
industry, where
customers, sign credit
cards via touchscreen,
Jollibee Business must
keep up with online
orders. Now a days,
having a presence on
social media is must.