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1
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A good example of competitive strategies is  setting competitive pricing for products or services
or determining how your products/services and customer service compare to the competition.

Select one:
True 
False

Question 2
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Providing samples of new products to customers in a live setting and gauging the response
can be very effective. Direct customer feedback can be used to make changes to the
product or determine optimal pricing.

Select one:
a.
Product trials or usability studies

b.
Direct observation

c.
Customer surveys
 d.
Focus groups
Feedback
Your answer is correct.

Question 3
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Web-savvy
Answer  businesses use their online presence to conduct market research
by encouraging customer feedback on business websites and social media.

Question 4
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Market Research
Answer   is the collection and analysis of information about
consumers, competitors, and the effectiveness of marketing programs.

Question 5
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Market research is an essential component of a business plan for startup businesses - if
market research does not indicate a demand for the product or service, the proposed
business will not likely be viable.
Select one:
True 
False

Question 6
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While market research is crucial for a business startup, it’s also useful for established
businesses to increase profits.

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True 
False

Question 7
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These are conducted in various ways, including online, one-on-one interviews, “Satisfaction
Surveys,” and phone calls.
Customer surveys
Answer: 

Question 8
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 Question text
This involves watching or video recording customers in a natural setting to see how they
respond to displays of products or services. 

Select one:
a.
Product trials or usability studies

b.
Web-savvy

c.
Focus groups

d.
Direct observation
Feedback
Your answer is correct.

Question 9
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These are organized sessions with groups of people where a scripted topic or Q&A
discussion with a moderator takes place.

Select one:
a.
Customer surveys

b.
Focus groups

c.
Direct observation

d.
Web-savvy
 Feedback
Your answer is correct.

Question 10
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After several quarters of declining sales, their company executives decided in 2015 that
major changes were required to combat the public perception of their products as being
unhealthy.
McDonald’s
Answer: