Visit to Booking

1 day after visit

Mailer 1: TY, Brochure
4 days after visit
Mailer 2: 3D walkthrough
7 days after visit
Mailer 3: Project USPs
14 days after visit
Mailer 4: Visit again
21 days after visit
Mailer 5: Lodha brand
28 days after visit
Mailer 6: Testimonials
35 days after visit
Mailer 7: Visit again
38 days after visit
Mailer 8: EMI calculator
42 days after visit
Mailer 9: LHF services

Mailer 1: Thank you, brochure

Subject: Thank you for visiting Trump Tower.

Preview text: Trump Tower brochure

Dear XXXX

Greetings from Lodha!

Thank you for visiting the Trump Tower Mumbai. We look forward to welcoming you to the Lodha
family!

We are attaching the brochure for your reference. Should you have any queries, feel free to reach
out to us. << >>

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 2: 3D walkthrough

Subject: Explore the Trump Tower Mumbai virtually!

Preview text: Here’s a virtual tour of Trump Tower

Dear XXXX

Greetings from Lodha!

The Trump® brand has been synonymous with delivering the highest level of luxury, excellence and
style across every project globally. And it’s no different in Mumbai.

Get a glimpse into the lifestyle that awaits you by exploring this virtual tour –

https://www.lodhagroup.in/projects/residential-property-in-worli/trump-tower-mumbai/gallery

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 3: Project USPs

Subject line: Live a world-class lifestyle at Trump Tower Mumbai by Lodha!

Preview: Located just 5 mins drive from commercial hotspots, WorliExperience the gold standard of
luxury in the heart of South Mumbai

Dear XXXX

Greetings from Lodha!

The prestige of living at Trump Tower, Mumbai is unrivaledunrivalled. After all, it’s the only one in
Mumbai! Located at the start of the Mumbai Mmile – Worli, it stands tall at 78-storeys with its
shimmering golden façade.

Here are the top reasons to choose Trump Tower–

         Join the elite circle of Trump residents and experience the gold standard of luxury in the
heart of Mumbai
         Limited ready-to-move in bare shell homes in a 17-acre grand development amidst a 7-
acre private park
         Uber luxe 3 & 4 beds with stunning, uninterrupted views of the Arabian Sea, Race
Course, and Bandra Worli Sea Link
         Exclusive show residence designed by Gauri Khan- her first in South Mumbai
         Access to Club Midas, a private club solely for residents of the Trump Tower with other
dedicated benefits

Know more: https://www.lodhagroup.in/projects/residential-property-in-worli/trump-tower-

mumbai/about

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>

Mailer 4: Visit again

Subject line: Revisit the 7-acre park which lets you experience a world of leisure, well-being and
exclusive privileges.

Preview: Schedule your visit to Trump Tower by Lodha

Dear XXXX
At Lodha, with our vision of ‘Building a Better Life’ we have crafted some of the world’s finest
developments you can proudly call home.

It’s been some time since your visit to Trump Tower by Lodha. We understand finding your dream
home is a momentous journey and we are grateful for the opportunity to be a part of it.

We urge you to revisit to explore all that Trump Tower has to offer and get a glimpse into the
lifestyle that awaits you and your loved ones!

CTA – Schedule site visit

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 5: Lodha Brand

Subject: Your dream home in world’s finest development by Lodha

Preview: Lodha is India’s largest* real estate developer and have delivered^ an area of 7.7 crore sq. ft.

Dear XXXX

Greetings from Lodha!

We would like to take this opportunity to briefly introduce our brand.

At Lodha, we are committed to provide the finest, and make quality homes accessible to more and
more aspiring buyers. We are India’s largest* real estate developer and have delivered^ an area of
7.7 crore sq. ft. We have the ability and the scale to deliver projects where you get well-planned
ecosystem catering to all the desires that you may have as a home owner and have a fine living
experience.

Guided by our vision of “Building a Better Life” we are known for our penchant of meticulous planning,
attention to minutest detail, focus on quality & great craftsmanship. We have delivered some of the
“World’s Finest Developments” which you can proudly call “home”.

We would like you to be a part of the Lodha family and experience for yourself the differentiated
lifestyle that awaits you!

Regards,

Team Lodha

^7.72 crore square feet of Completed Developable Area until December 31, 2020. Completed
Developable Area refers to area where construction has been completed and units are ready to be
handed over to the customer. | *By residential sales from FY 14-20 |

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 6: Testimonials

Subject line: Discover what residents have to say aboutExplore the Trump Tower Mumbai

Preview: Live a world-class lifestyle! Experience the gold standard of luxury, everyday

Dear XXXX

Every little detail of a Trump residence has been designed keeping the highest level of care and
attention in mind. Uber luxe 3 & 4 bed residences with stunning, uninterrupted views of the Arabian
Sea, Race Course, and Bandra Worli Sea Link. Your home is a private haven in the sky with 3 sides
open –floor-to-ceiling glass frames ensure that you enjoy uninterrupted views of the city. Trump
Tower residents have exclusive access to Club Midas, a private club with other dedicated benefits
Situated around a glorious 7-acre private park on a 17-acre grand development, it offers and easy
access to a rich and unique experiences, and a world-class ready lifestyle where each moment that
you live is rare privilege.

https://www.youtube.com/watch?v=4ESkBDZq6FE

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 7: Visit again

Subject line: Have you booked your dream home yet?

Preview: Revisit the Trump Tower Mumbai and book your dream home with Lodha

Dear XXXX

It’s almost been a month since you visited Trump Tower. We understand that finding your dream
home can take a while. We encourage you to visit Trump Tower again with your loved ones and we
will be happy to help you explore the ready and exclusive lifestyle that awaits you at Trump Tower
Mumbai.

CTA – Schedule site visit

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 8: EMI Calculator (Changing this to Explore other projects)

Subject line: A dream home starting from just 3 Crores!

Preview text: All our developments provide holistic lifestyle and cater to every desire of a home
owner

Dear XXXX

Greetings from Lodha!

It’s been a while since we have heard from you.

In case you want to explore other projects then we have mix of ready-to-move-in as well as under
construction projects starting from just 4 crores.*

You can use our EMI calculator tool to find projects that fit in your budget.

Find project basis EMI >> https://www.lodhagroup.in/home-loan-emi-calculator

OR

Choose from the link below to view projects that fit in your financial criteria.

<<links for projects as per budget, for example Projects from 30 – 50 lakhs etc>>

Regards,

Team Lodha

*Terms and conditions apply

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>
Mailer 9: LHF services

Subject line: Have a hassle free home owning experience with Lodha

Preview text: We services to assist you at every step of your home buying journey and beyond!

Dear XXXX

Greetings from Lodha!

At Lodha, our passion is to create landmarks that meet global standards. We offer a host of value-
added services for our customers to aid them through every stage of the home owning journey.

Here’s a glimpse of the services we offer.

Home loan support - In-house team that offers support and assistance in home loan procurement.

Registration support - Post booking assistance to get your property registered without any hassles.

Hospitality and facilities management - On-site support, post possession, to attend all property
related needs.

Leasing solution – Easy Lease team will help you find a tenant for you Lodha property.

Loyalty program – As a Lodha home owner benefit from the exclusive membership program - Lodha
Priva.

NRI services - Special services and offers through our NRI services team.

Regards,

Team Lodha

Add a note in the footer –

Lodha, building the world’s finest developments

Follow us on <<<Add icons for YouTube, Insta, Facebook with links>> Website <<add icon with link to
Lodha/LodhaLuxury/Palava – as applicable>>