7/25/2021

BUSINESS
COMMUNICATION

SUBMITTED TO: PROF GRISHCHANDRAN PILLAI

SUBMITTED BY: DEEPANSHU YADAV

Q1. Analyze the Strengths and Weakness of each sentence.
Answer1:
In line 1:
Strengths: Introduces Company, its shortness and clearness.
Weakness: Not audience centered, Gives a biased opinion about their company.

In Line 2:
Strengths: Gives some info about the company.
Weakness: selfish like by starting off and using “we”.
In Line 3:
Strengths: The strength of this sentence is again in the idea. They want to make sure that
they get the best product for their customers and sell as many of them as possible. 
Weakness: The weakness is in the execution. The use of jargon and slang is extremely
unprofessional.
In Line 4:
Strengths: The strength of this sentence is in its shortness and professionalism.
Weakness: The strength of this sentence is in its shortness and professionalism.

Q2. Revise the Documents so that it follow's our Session discussed

guidelines. 
Answer2:
The website should follow these steps to write a perfect business letter:
1. USING THE “YOU” ATTITUDE: The YOU attitude – speaking and writing in terms
of your audience’s wishes, interest, hopes, and preferences.
 2. MAINTAING STANDARDS OF ETIQUETTE: Good Etiquette not only shows
respect for your audience but also helps foster a more successful environment for
communication.

3. EMPHASIZING THE POSTIVE: When the tone of our business message in

negative. It puts unnecessary strain on business relationship.

Example: It is impossible to repair your laptop today.

Your laptop cab be ready Tuesday.

4. USING BIAS – FREE LANGUAGE: Avoid using words and phrases that unfairly
and even unethically categorize people.

Example: USE: Employees with physical handicapped.

AVOID: Handicapped employees.

We can in this way:

You can see via our website, www.BestBabyGear.com, specialize in online retailing for only
the best products geared toward parents of newborns, infants, and toddlers. In an effort to
provide only exemplary goods, company employs a meticulous screening process to find
highest quality products to display on online portfolio and website. The exceptional products
that your company, Inglesina Strollers and High Chairs, is known for represent the ideals that
look for, and would be delighted to include you on website.

Thank You