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Table of content
Chapter Topic name Page
No. No.
1 INTRODUCTION AND BACKGROUND
1.0 Introduction 6
1.1 Background of the study and organization 6-12
1.2 Rationale of the study 12-13
1.3 Aim of the study 13
1.4 Objective of the study 13
1.5 Research Question 13
1.6 Structure of the report 14
1.7 Summery 14
2 General concepts and theories about marketing
2.0 Introduction 14
2.1 Concept of marketing 14-16
2.1 (A) What is marketing?
2.1(B) How is it different from sales?
2.2 Marketing in hospitality sector 16
2.3 Hospital marketing mix 16-21
2.4 Tools used in marketing of a hospital 22
2.5 Importance of the tools 22-23
2.6 Event –as an effective marketing tool for hospitals 23
2.7 Marketing tools used in Peerless hospital 24
2.8 Events performed by Peerless hospital 25-29
2.9 Summery 29
3 Research Methods
3.0 Introduction 30
3.1 Research Methods 30
3.2 Data collection from secondary sources 30
3.3 Data Analysis 31
3.4 Ethical Consideration 31
3.5 Summery 31
4 Data Findings and Interpretation
4.0 Introduction 32
4.1 Secondary data collection 32-36
4.2 Summary 38
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5 Conclusion and Recommendations

5.0 Linking objective and findings 39
5.1 Conclusion 39-41

5.2 Recommendations 41-42

5.3 Limitations of the study 42

5.4 Future scope of the study 42

6 References 43
7 Annexure 44